AD-XXL Videoscreen Dominates Berlin City Center


Posted on August 9th, by Robyn Ellan in Case Study, Outdoor, Retail. Comments Off

AD-XXL Videoscreen Dominates Berlin City CenterOutdoor digital sign located on one the busiest intersections of Berlin City-West. The AD-XXL Videoscreen continues to dominate the city landscape.

The videoscreen is situated at Kurfürstendamm 225, right at the 5-star Swiss Hotel, on one of the most pulsating intersections of the Berlin City-West, this electronic giant poster and Berlin’s OOH highlight is on the Joachimsthaler Platz. Visible from the Joachimstaler Straße and the Kurfürstendamm and only a stone’s throw away from the central station “Zoo-logischer Garten”, this whopping 104m² (13 X 8 meters) videoscreen is frontal/oblique to the traffic flow.

The videoscreen is centrally managed and operated by AF-FIX Werbegesellschaft GmbH and displays advertising from major brands including: Nokia, Apple, Bosch, Continental Airways, Esso, IKEA, Gillette, Sony Ericsson, T-Com, Versatel and more. Each ad is 10, 20 or 30 seconds long with 1440 rotations per day, every minute around the clock.

The success of the project was attributed to the extensive planning and consulting by Scala Certified Partner Thomas Eschenburg of Atelier Eschenburg (www.eschenburg.com).




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