AD-XXL Videoscreen Dominates Berlin City Center


Posted on August 9th, by Andrea Poley in Case Study, Outdoor, Retail. Comments Off

AD-XXL Videoscreen Dominates Berlin City CenterOutdoor digital sign located on one the busiest intersections of Berlin City-West. The AD-XXL Videoscreen continues to dominate the city landscape.

The videoscreen is situated at Kurfürstendamm 225, right at the 5-star Swiss Hotel, on one of the most pulsating intersections of the Berlin City-West, this electronic giant poster and Berlin’s OOH highlight is on the Joachimsthaler Platz. Visible from the Joachimstaler Straße and the Kurfürstendamm and only a stone’s throw away from the central station “Zoo-logischer Garten”, this whopping 104m² (13 X 8 meters) videoscreen is frontal/oblique to the traffic flow.

The videoscreen is centrally managed and operated by AF-FIX Werbegesellschaft GmbH and displays advertising from major brands including: Nokia, Apple, Bosch, Continental Airways, Esso, IKEA, Gillette, Sony Ericsson, T-Com, Versatel and more. Each ad is 10, 20 or 30 seconds long with 1440 rotations per day, every minute around the clock.

The success of the project was attributed to the extensive planning and consulting by Scala Certified Partner Thomas Eschenburg of Atelier Eschenburg (www.eschenburg.com).




Comments are closed.



Major Software Update Available for Scala Enterprise
Enhancements include 3-4 times gains in speed, powerful performance and noise reduction

MALVERN, PA, USA – Scala announces the availability of Scala Enterprise Release 11,...

Omnichannel Retail Marketing

The number of ways you can communicate with your customers have grown. We combine and optimise all of these customer facing resources and create...

Instore Re-Targeter for Retailers

Imagine walking into a store and the screens that are near to you automatically show products that match your personal profile and purchase history!...