O2 Czech Republic and Scala target stores to boost sales

Catching the eye of store visitors
To get closer to those visiting O2 shops across the country, O2 Czech Republic is running its marketing content on displays supported by Scala digital signage software. Scala partner Syntex handled the roll-out of this project. To catch the attention of anyone visiting the 150 O2 … Read More »



Scala powers MEDI TV: the first Medical Info Channel in Croatia

MEDI TV is a creative and innovative digital advertising channel broadcasting to hospitals in the Republic of Croatia. Created by POS Marketing, a full service marketing agency based in the city of Zagreb, MEDI TV provides patients and visitors with informative and education content about hospital services and expected waiting times. Patients and hospitals alike are enthusiastic about MEDI … Read More »



IKEA Switzerland deploys Scala Software to Enhance Customer Experience

Anyone who has shopped at IKEA knows that it is a retail experience unlike any other. IKEA is known for its focus on customer service, which it has evolved and optimised over many years through its renowned innovation, employee relations, cost control and operational excellence. Similarly the design and high quality of its products, together with its very competitive pricing, have made … Read More »



Scala at MPV Retail Show in Paris

From April 1-3, Scala attended the MPV Retail Show in Paris with Partner TMM.
MPV is the event for retail marketing professionals. Organized every 2 years in Paris on behalf of POPAI France, this business event brings together all the professions involved in analyzing, activating and facilitating the act of buying … Read More »


Scala shows retail solutions at Euroshop

From 16 till 20 February 2014 Scala will show innovative retail solutions at Euroshop in Düsseldorf, Germany. Together with Microsoft, HP, Bosch and other partners Scala creates an Intelligent Retail Experience in its stand (hall 6 stand C27). Euroshop is the world’s leading retail trade fair. It expects to have … Read More »


Healthy Living with Digital Communication

Basic-Fit is the largest budget fitness chain in the Netherlands. Their impressive “virtual fitness” concept is implemented at all locations across The Netherlands and Belgium. In addition to live lessons, Basic-Fit offers their clients virtual group lessons to provide a comprehensive experience.

Basic-Fit approached System Integrator First Impression to help make … Read More »



Colruyt serves up digital signage for effective customer communication

QUICK FACTS:
• Colruyt supermarkets; market leader in Belgium
• One of the biggest Digital Signage networks in the Benelux > 200 locations
• 42″ screens at checkouts
• Touchscreen at frozen food sector
• QR code to download recipes
• Scala software delivers powerful content management, a proven flexible and stable platform
• > 1300 Scala … Read More »



Digital Communication enhancing Audi Factory Tour visits

Efficient Corporate Communication 
Audi Brussels is a definitive example of state-of-the-art automotive production. The company has invested over € 400 million to upgrade the factory where it builds its successful Audi A1 cars. Starting a few months ago, Audi Brussels has opened its doors for factory visits by schools, businesses, clubs … Read More »



Scala and its partners recognized for Digital Signage excellence at The DailyDOOH Gala Awards – 2013

Scala, Inc and its partners were recognized by the DailyDOOH for excellence in Digital Signage at The DailyDOOH Gala Awards hosted in London on Thursday November 27, 2013.

Scala Certified Partner IPC Digital Media received an award for best overall retail experience for their installation at the Tesco Off Lisence Store … Read More »



Digital Interaction at the Take Away Expo in London

At the Takeaway Innovation Expo in London – 28-29 November 2013, visitors learned how dynamic and attractive digital menu boards can grab the audience’s attention and will give their business a competitive advantage.

Besides exhibiting at the Takeaway exhibition, Scala hosted several workshops on Digital Signage. Using examples of brands such … Read More »



Digital Signage brings a complete shopping experience to Tommy Hilfiger

Tommy Hilfiger is one of the world’s leading premium lifestyle brands delivering superior styling, quality and value to consumers worldwide. The brand celebrates the essence of Classic American Cool and provides a refreshing twist to the preppy fashion genre.

As a company, Tommy Hilfiger believes in the power of digital communication. … Read More »



Scala in the center of retail at congress and trade show in Berlin

At 20 and 21 November Scala attended Deutscher Handelskongress (German Retail Congress) and trade fair Retail World together with partner Microsoft. The events took place for the 13th time in Hotel Maritim in Berlin.

About 1.200 decision makers from German retail attended this top congress to network, discuss an get information. … Read More »



Digital signage and in-store radio provide a unique shopping experience at AW LAB

In 2011, Athletes World created a new brand identity to promote a consistent and unified look across all sport shops. The new brand name, “AW LAB” is easy to remember and the logo is a distinct and recognizable icon. AW LAB strengthens the connection to younger generations and the digital … Read More »



Oman’s Ministry of Health launches health education TV-channel

The Ministry of Health in Oman has implemented the first health education TV-channel, Hayah, powered by Scala digital signage software. The channel was developed by Anzyma, the leading digital signage company in Oman. “With more than 10 hours of original, broadcast-quality content, this health education channel has the potential to revolutionize people’s lives and … Read More »



Giant 107 square metre videowall launched at Odeon Leicester Square

NEC Display Solutions Europe have installed one of the largest displays of its kind in a public square – a LED digital display measuring 107 square metres, driven by Beaver Group technology using Scala software – on the facade of the ODEON Leicester Square in London’s West End.

The huge display … Read More »



Scala helps local restaurant make the digital transition

Flexible QSR solution engages with customers and provides additional income

A unique Scala-based quick service restaurant (QSR) solution, created by TelemediaVision, has been installed at a high quality Turkish restaurant in Aachen Germany, to improve the overall customer experience and provide extra revenue. A total of five screens are in use … Read More »



Scala helps local restaurant make the digital transition

Flexible QSR solution engages with customers and provides additional income

A unique Scala-based quick service restaurant (QSR) solution, created by TelemediaVision, has been installed at a high quality Turkish restaurant in Aachen Germany, to improve the overall customer experience and provide extra revenue. A total of five screens are in use … Read More »



Scala with Microsoft at EHI Technology Days, Germany

About 530 visitors attended this year’s EHI Technology Days in Cologne, Germany at 5 and 6 November. Top decision makers met each other at the largest Conference for trade technology in the D-A-CH region (Germany, Austria, Switzerland). Many of them visited the stand of Microsoft and Scala, and learned about … Read More »



Gitex Technology Week in Dubai

From October 20-24 the 33rd edition of Gitex Technology Week took place at the Dubai World Trade Centre. The theme of 2013 was “Lets Create, Disrupt and Re-imagine Together”. In several stands Scala Software was used to display content. Scala’s partner AIMS was present to tell visitors more about digital signage … Read More »



Liam Venter – sponsored by Scala – powers through to historic Monza podium

Johannesburg-born teenager becomes the first South African single-seater driver to stand on the Monza podium since Jody Scheckter in 1979

Liam Venter battled through to take a historic podium result during the seventh and penultimate round in the 2013 European Formula 3 Open championship at Monza in Italy on October … Read More »



Great New Additions with Scala Digital Signage

Stunning model Sophie Anderton brought Westfield London to a show stopping halt this week, almost 20 years after her debut in Gossard’s iconic 90s poster campaign.

The campaign recreates Sophie’s original pose on a bed of hay, which caused a stir when it first appeared 17 years ago.

The campaign is running … Read More »



Digital signage in health clubs in Greece

Holmes Place is a premium wellness brand that has been operating health clubs for over 30 years and serves over 250,000 members. Widely considered today to be the leading premium brand in Continental Europe, its portfolio of over 75 clubs across 10 countries continues to grow. The Holmes Place offering … Read More »


First Impression achieved Platinum Partnership Status

October 7th, 2013 – MAASTRICHT, The Netherlands – We are very proud to announce that First Impression achieved their Scala Platinum Partnership status.

First Impression who is a partner since mid-2011 achieved their Platinum Partnership this month.  First impression is a fast growing company within the digital signage market. As a … Read More »



Scala attends OVAB Digital Signage Conference Munich

At 18 and 19 September Scala attended OVAB Digital Signage Conference in Munich (Germany). This event is Europe’s leading Digital Signage and Digital out of Home conference. It was held for the seventh time and took place at the Kempinski Munich Airport Hotel. OVAB (Out-of-Home Video Advertising Bureau) Europe is … Read More »


Scala wins Invidis Digital Signage Award

At the Invidis Executive Lounge, 18 September in München (Germany), Scala was awarded the Invidis Digital Signage Award in the category Software. For the third time in a row Scala was the winner of this prestigious Award, that is given to the most successful Digital Signage companies in 5 categories. … Read More »


Visitors dmexco Cologne enthusiastic about Scala

At 18 and 19 September Scala attended dmexco, digital marketing exposition & conference in Cologne (Germany). Scala showed their newest innovations at the stand of the BVDW, a German organization for digital business and interactive marketing. About 24.000 visitors from 75 countries visited dmexco trade fair and their 720 exhibitors, … Read More »


Scala Presents Latest Digital Signage Industry News and Innovations at the International Scala Conference

AMSTERDAM, The Netherlands – September 19th, 2013 – Scala will offer various insights into digital communication and the latest industry developments at the International Scala Conference, which will take place September 25-26 in Amsterdam, The Netherlands. Scala will provide a mix of valuable guest speakers, top-of-the-line exhibitors, and Scala company … Read More »



Mdina Media – introducing their latest Scala Certified Players at the Scala International Conference

AMSTERDAM, The Netherlands – September 17th  2013. Mdina Media will be the main sponsor at the upcoming Scala International Conference and will introduce their latest Scala Certified Players at the show.

Mdina Media’s QS players and their latest projects can be seen at the upcoming Scala Conference that will take place … Read More »



I am most interested in: Go