Scala powers British Airways Ad

Posted on July 17th, by Robyn Ellan in Blog, Other. Comments Off

Keep your head to the sky

Check out this incredible Scala installation delivering British Airways’ digital billboard ad campaign featuring live data implementation. This award-winning idea takes innovation and interactivity to the highest level — 30,000 feet in the air. This … Read More »



In-Store Messages Optimized by Analytics – Case Studies and Results – PRI Journal of Retail Analytics

Posted on May 16th, by Robyn Ellan in News. Comments Off

In a previous issue of the Journal of Retail Analytics (Volume VIII, Issue 4),
we introduced the concept of employing analytics to optimize digital signage
messages. Using analytics to correlate and score digital messaging with in-
store purchasing patterns, playlist recommendations can be … Read More »



Oman’s largest digital signage network for Omantel

Posted on April 23rd, by Robyn Ellan in Retail. Comments Off

Anzyma, the leading digital solutions expert in the Sultanate of Oman, has deployed the country’s largest digital signage network across all 70 Omantel retail outlets. This nationwide rollout across 80 screens employs state-of-the art digital solutions and has provided a holistic digital experience … Read More »



O2 Czech Republic and Scala target stores to boost sales

Posted on April 17th, by Robyn Ellan in Retail. Comments Off

Catching the eye of store visitors
To get closer to those visiting O2 shops across the country, O2 Czech Republic is running its marketing content on displays supported by Scala digital signage software. Scala partner Syntex handled the roll-out of this … Read More »



Scala powers MEDI TV: the first Medical Info Channel in Croatia

Posted on April 10th, by Robyn Ellan in Healthcare. Comments Off

MEDI TV is a creative and innovative digital advertising channel broadcasting to hospitals in the Republic of Croatia. Created by POS Marketing, a full service marketing agency based in the city of Zagreb, MEDI TV provides patients and visitors with informative and education content about hospital … Read More »



IKEA Switzerland deploys Scala Software to Enhance Customer Experience

Posted on April 10th, by Robyn Ellan in Retail. Comments Off

Anyone who has shopped at IKEA knows that it is a retail experience unlike any other. IKEA is known for its focus on customer service, which it has evolved and optimised over many years through its renowned innovation, employee relations, cost control and operational excellence. Similarly the design and high … Read More »



Scala at MPV Retail Show in Paris

Posted on April 7th, by Robyn Ellan in Blog. 2 comments

From April 1-3, Scala attended the MPV Retail Show in Paris with Partner TMM.
MPV is the event for retail marketing professionals. Organized every 2 years in Paris on behalf of POPAI France, this business event brings together all the professions … Read More »


Scala Partner Conference Mines Digital Signage Best Practices – AVNetwork

Posted on April 4th, by Robyn Ellan in News. Comments Off

By David Keene On April 02, 2014

The Scala Partner Conference kicked off Day One in Austin on Wednesday, bringing together invited industry experts, top Scala executives and data analysts, and Scala integration partners to explore best practices in the digital … Read More »


Engaging Shopping Experience at Tesco Off License

Posted on March 6th, by Robyn Ellan in Case Study, Innovation Video Gallery, Retail. Comments Off

At the Tesco Off License in The Merrion Centre in Dublin, a state of the art digital signage solution was installed by Scala Partner IPC Digital Media using Scala as the customer experience engine.

IPC Media received a brief to create … Read More »



The Connected Store

Posted on March 5th, by Robyn Ellan in Innovation Video Gallery. Comments Off

A demo of Scala’s Connected Store solution presents visitors with an engaging, interactive shopping experience. Mobile devices and apps have introduced retailers to an unprecedented level of personalised engagement. By means of Bluetooth Low Energy (BLE) it is now possible … Read More »







Scala Nordic Events Fall 2014

Meet Scala’s Nordic team at the following events this fall!

17-18 September 2014 Atea IT Expo – Aarhus, Denmark. Read more and register for free here

23 September...