VIDEO: Bloomberg Link Display LED Digital Signage


Posted on December 4th, by Andrea Poley in Banking & Finance, Blog, Case Study, Corporate Communications, Other Industries. 2 comments

Bloomberg Digital Signage LEDThe Link Display is an architectural focal point in Bloomberg’s global headquarters in New York. The Link seamlessly integrates with the architecture and is located in the central artery of the building where visitors and employees meet and congregate. Strips of LED encircle the space and enliven the environment.

Using Scala, the Link showcases Bloomberg’s real-time financial data in bold and innovative ways, featuring dynamic “shows” including Currency, Market Indices, Weather and News. Scala Certified Partner Téléciné Multimedia created this award winning content.  See the full press release.

The Link has become an icon for the Bloomberg brand and is seen daily on Bloomberg Television.

“Working in tandem with a world class content provider like Bloomberg has been a wonderful
experience. They fully understand what it takes to create, schedule and distribute compelling content. Incorporating their building design into their corporate communications content strategy ensured a fully transparent experience that would enhance their brand.” – James Fine, President, Telecine Multimedia.

“Bloomberg’s innovative integration of digital signage into their company’s culture illustrates the excellence that can be achieved when leveraging the power of Scala with the creative skills of an extraordinary partner like Telecine,” says Harry Horn, Vice President Marketing, Scala, Inc. “The result reinforces Bloomberg’s exceptional brand and ensures that their message commands attention.”






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