Automotive


Digital Communication enhancing Audi Factory Tour visits

Posted on December 3rd, by Robyn Ellan in Automotive, Case Study, Corporate Communications. Comments Off

Efficient Corporate Communication 
Audi Brussels is a definitive example of state-of-the-art automotive production. The company has invested over € 400 million to upgrade the factory where it builds its successful Audi A1 cars. Starting a few months ago, Audi Brussels has … Read More »



Infiniti’s Immersive Sensory Experience

Posted on August 9th, by Robyn Ellan in Automotive, Case Study. Comments Off

Infiniti Creates i-view, an Immersive Sensory Experience in European Showrooms

Infiniti was first established in North America as the luxury brand of Nissan, and over the last 20 years has carefully developed its brand ethos to capture the very essence of … Read More »



Audi’s Digital Showroom

Posted on August 9th, by Robyn Ellan in Automotive, Case Study. Comments Off

Audi’s Digital Showroom - The largest car retail digital signage network
Background

The slogan “Vorsprung durch Technik” means “leading through technology,” and it is intrinsically linked to the Audi brand. It signifies a corporate strategy devoted to setting new standards through the adoption … Read More »



Toyo Tires Retail TV Network

Posted on August 9th, by Robyn Ellan in Automotive, Case Study, Retail. Comments Off

Toyo Tires and Dealers Tread Toward Retail TV Network

In 2005, after being offered advertising space on an existing digital signage network, Toyo Tire Canada Inc. realized that operating its own digital signage network presented a powerful opportunity.

Customer loyalty was a … Read More »



Chekov Auto

Posted on August 9th, by Robyn Ellan in Automotive, Case Study. Comments Off

Scala Drives Sales at Russian Car Dealership Chekhov Auto creates a multichannel digital signage network to educate customers, generate inquiries and increase sales conversion rates
Case study executive overview

Dismart, the first Scala Certified Partner in Russia, has created an innovative multi-channel … Read More »







Scala welcomes Android-based players from Instorescreen and Avnet Embedded

Exton, PA September 16, 2014—Scala is excited to announce a new line of Android-based devices designed by Instorescreen and distributed by Avnet Embedded, a...

Scala names Olaf Bujard as Area Sales Manager Germany

Scala announces Olaf Bujard as new Area Sales Manager for Germany. Reporting to Damon Crowhurst, Sales Director EMEA, Bujard started in September, 2014. He...

2014 Looking Good for Scala Inc. – DailyDOOH

It looks like Scala may be heading for another record year in total sales volume, with the announcement that it is already up 25%...