Category: Retail

O2 Czech Republic and Scala target stores to boost sales

Catching the eye of store visitors
To get closer to those visiting O2 shops across the country, O2 Czech Republic is running its marketing content on displays supported by Scala digital signage software. Scala partner Syntex handled the roll-out of this project. To catch the attention of anyone visiting the 150 O2 … Read More »

IKEA Switzerland deploys Scala Software to Enhance Customer Experience

Anyone who has shopped at IKEA knows that it is a retail experience unlike any other. IKEA is known for its focus on customer service, which it has evolved and optimised over many years through its renowned innovation, employee relations, cost control and operational excellence. Similarly the design and high quality of its products, together with its very competitive pricing, have made … Read More »

[VIDEO] Engaging Shopping Experience at Tesco Off License

At the Tesco Off License in The Merrion Centre in Dublin, a state of the art digital signage solution was installed by Scala Partner IPC Digital Media using Scala as the customer experience engine.

IPC Media received a brief to create a Tesco Off license, “Store of the Future”, that was … Read More »

Colruyt serves up digital signage for effective customer communication

• Colruyt supermarkets; market leader in Belgium
• One of the biggest Digital Signage networks in the Benelux > 200 locations
• 42″ screens at checkouts
• Touchscreen at frozen food sector
• QR code to download recipes
• Scala software delivers powerful content management, a proven flexible and stable platform
• > 1300 Scala … Read More »

Digital Signage brings a complete shopping experience to Tommy Hilfiger

Tommy Hilfiger is one of the world’s leading premium lifestyle brands delivering superior styling, quality and value to consumers worldwide. The brand celebrates the essence of Classic American Cool and provides a refreshing twist to the preppy fashion genre.

As a company, Tommy Hilfiger believes in the power of digital communication. … Read More »

Digital signage and in-store radio provide a unique shopping experience at AW LAB

In 2011, Athletes World created a new brand identity to promote a consistent and unified look across all sport shops. The new brand name, “AW LAB” is easy to remember and the logo is a distinct and recognizable icon. AW LAB strengthens the connection to younger generations and the digital … Read More »

400 Screen Scala powered Digital Communication Network raises Sales at Slovenian Petrol Stations

Quick Facts

“Scala fully met the demands of Petrol and was primarily chosen for its flexibility; illustrated by the perfect integration of the cash register system with the digital communication network.”
- Matjaž Loborec, TL 2011

Largest petrol station network in Slovenia
400 digital screens
Customer specific cash register system integrated in digital communication network
Screens located at filling pumps, in-store and at … Read More »

Mydin Deploys Scala Digital Signage – Systems Integration Asia



Read more from Systems Integration Asia

Innovative Interactive Shopping Experience Boosts Average Order Value in Mobile Phone Store

15 Telenet stores host a total of 182 Scala players that contribute to giving customers a unique experience 

“Every aspect of the POS environment has been consciously assembled to result in optimal customer experience and maximum conversion.”
Philip Van den Driessche, DOBIT

Quick facts

Chain of mobile phone stores
182 Scala players in 15 locations
Combines touch screens, directional speakers and Scala … Read More »

Digital signage puts the power into “power shopping”

Westfield Stratford City installs largest LCD video wall in Europe

“The on-going inclusion of digital signage is now seen as a fundamental component of shopping centre operations”

Myf Ryan, Westfield

Quick Facts

3rd biggest shopping centre in the UK
350 digital screens
Single screen modules, video walls and portable screens
Screens located at accesible through points such as escalators and the mall entrances
Screens … Read More »

Digital Communication at Your Service on Your Road Trip

Tank & Rast installs the largest “Autobahn” digital signage network in Europe

 ”An optimal Scala powered digital communication network that creates extra sales and advertising revenue and therefore has a great return on investment.”
Helge Haarig, Scala

Quick Facts:

More than 300 locations
Gas & Rest Stations at motorway
Almost 1,000 players
Screens … Read More »

VIDEO: Beautiful Retail Digital Signage at the Miele Inspirience Centre

About the Customer:

“The Miele Inspirience Centre is so much more advanced in terms of its form and function than most existing implementations in retail that you could argue that one day, all retailers will have to embrace experiential marketing in some form in-store if it means we can make the … Read More »

VIDEO: Digital Signage Project for Sprint Studio Store

Quote from our Scala Certified Partner:

“We are excited to be a part of this ground breaking project,” states Dean Reverman, Director of Business Development for Hammond Communication Group. “Digital signage continues to offer retailers unique opportunities for in-store communications and customer experience. Projects like the Sprint Studio confirm the importance … Read More »

VIDEO: Scandanavian Digital Signage

About the Customers – BI Norwegian School of Management, Opplysningen 1881, Mix, Flisekompaniet, Telenor and Eurospar:

These are all big installations and it was important for the customers to run their own network. They needed a system that could handle multiple channels and rapid changes on the content side.

Scala partners involved … Read More »

VIDEO: IKEA Digital Signage

About the Customer:

“IKEA TV is a very exciting project to plan and develop. We are privileged to count on our partner Beaver Solutions to apply its professional team, its experience, and its relationships in the UK market thus enabling the coordination of seven separate organizations to deliver the solution required … Read More »

VIDEO: T-Mobile Interactive Digital Signage

Quote from the Customer:

“Interactive communication is available 24/7 to all people who want to be informed about new products/services or other information regarding T-Mobile.”

Quote from the SCP:

“Simple, quick and effective communications through digital signage and easy-to-use dynamic communication through interactive keyboards are the two main effects of this Scala project.”

The … Read More »

VIDEO: Statoil Enhances Customer Experience With Digital Signage

Quote from the Customer:

“We choose Scala because we were looking for a software provider that had experience in larger networks. It was important for us to choose a thoroughly tested and established software platform that provided a variety of content possibilities,” says Erik Sandsbråten, project manager in Statoil.

The Challenge:

StatoilHydro is … Read More »


Opening the Digital Signage Shades to Increase Retail Sales

Luxaflex® Nederland, a Hunter Douglas company, offers innovative window coverings to let consumers control the light and add beauty in any room. Luxaflex® is represented in more than 20,000 dealerships across Europe and more than 3,000 retailers in the Benelux. The key … Read More »

KPN Store

Leading Telecommunications Provider in the Netherlands Increases Sales with Dynamic In-Store Messaging

In 2008, KPN knew it was time to change the retail strategy in its KPN Primafoon stores when the company found itself facing several challenges: perceived long waiting times in the stores, a low conversion rate, low revenues per … Read More »


Aldeasa Uses Digital Signage Managed by ASVideo to Broadcast Advertising to More Than 100 Million People in Spain’s International Airports

Aldeasa is one of the leading airport retail operators in the world, with a wide retail portfolio in both Spanish and international airports. Aldeasa’s management recognized that to communicate with its … Read More »


Mobile Digital Signage Network Enhances Customer Experience at Thoroughbred Auctions

Horse racing has been popular since ancient Greek and Roman times when perilous chariot races were a spectator sport among nobility. In the U.S., organized horse racing didn’t start until 1860, but by 1900, 314 tracks were operating. By then, the … Read More »

Türk Telekom

Türk Telekom rolls out the largest digital signage network in the region to drive sales across 1,300 stores

Türk Telekom is the leading telecom operator in Turkey, representing 17.3 million fixed-line customers, 6 million ADSL line customers and 12.6 million GSM subscribers. It reaches new customers and manages customer relations through … Read More »


Innovative Libris bookstores showcase in-store promotions with high-impact digital signage

The Challenge

Libris is a national bookstore chain owned by NorgesGruppen and operating 127 stores in Norway. Libris’ corporate focus is to provide each store visitor with an excellent customer experience. Libris wanted to update its brand and implement new technology by … Read More »


Flisekompaniet – campaign messages in combination with relevant customer information
The Challenge

Flisekompaniet was founded in 1979, and today it is Norway’s leading chain specialized in tile import, distribution and sales. Its main office is in Oslo, where they also have three outlets. Flisekompaniet has 25 stores all over Norway, including Oslo, … Read More »

Toyo Tires Retail TV Network

Toyo Tires and Dealers Tread Toward Retail TV Network

In 2005, after being offered advertising space on an existing digital signage network, Toyo Tire Canada Inc. realized that operating its own digital signage network presented a powerful opportunity.

Customer loyalty was a strong suit for the tire manufacture, but brand awareness proved … Read More »

The Miele Inspirience Centre

Miele brings its brand to life by placing Scala at the heart of its first Inspirience Centre in Vianen, The Netherlands

Background Miele quite literally means durability, reliability, security and peace of mind. It is this promise of quality that Miele strives to fulfill by providing customers with appliances of the … Read More »


Monopoly Media Launches Eastern Europe’s Largest Digital Out-of-Home Network

ZOOM TV digital signage network reaches Romania’s travelers, shoppers, commuters, visitors and more

Monopoly Media, one of Romania’s largest advertising agencies and a Scala Certified Partner, has recently completed the deployment of a four-channel, 3,500- screen network designed to reach people across Romania … Read More »


XL-BYG – about boosting revenue
The Challenge

With more than 250 stores, XL-BYG is the largest Scandinavian tool and DIY center chain. Its buying power allows it to offer customers the low prices they are looking for, and with so many locations, shoppers can conveniently access a nearby store.

In spring 2008, XL-BYG … Read More »

Aldeasa Duty-Free Shops

Aldeasa deploys the first of several multichannel, multiscreen digital signage networks in Palma de Mallorca Airport, Spain
Case study executive overview

Aldeasa, a premium duty-free retail brand located in the Palma de Mallorca Airport, Spain, recognized that in order to effectively communicate with its transient and sometimes time-pressed customers it needed to … Read More »


Kiwi – Internal Communications the Interactive Way
The Challenge

Kiwi is Norway’s second largest low-price grocery chain. It has about 450 stores in Norway, and in 2008 its revenues were 15.6 billion kr. ($2.4 billion US). Kiwi’s parent company is NorgesGruppen.

Kiwi opens about 30-40 new stores each year, so there are always … Read More »

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