News


Scala at MWL2014 with partner Beaver Group

Posted on June 24th, by nkesselaer in News. Comments Off

Scala will be participating with Beaver Group at the Marketing Week Live show – June 25th -26th in London. Check out the Beaver stand #C320.

Beaver will feature an EAT counter, complete with a full demonstration of the advanced menu system, … Read More »



Successful Scala Conference EMEA and NEC Showcase in London

Posted on May 28th, by pbardoul in News. 1 Comment

Scala offered various insights into digital communication and the latest industry developments at the International Scala Conference 2014, which took place on May 14 & 15 at the Timber Lodge in the Olympic Park in London. With its emphasis on … Read More »



In-Store Messages Optimized by Analytics – Case Studies and Results – PRI Journal of Retail Analytics

Posted on May 16th, by Robyn Ellan in News. Comments Off

In a previous issue of the Journal of Retail Analytics (Volume VIII, Issue 4),
we introduced the concept of employing analytics to optimize digital signage
messages. Using analytics to correlate and score digital messaging with in-
store purchasing patterns, playlist recommendations can be … Read More »



Scala Partner Conference Mines Digital Signage Best Practices – AVNetwork

Posted on April 4th, by Robyn Ellan in News. Comments Off

By David Keene On April 02, 2014

The Scala Partner Conference kicked off Day One in Austin on Wednesday, bringing together invited industry experts, top Scala executives and data analysts, and Scala integration partners to explore best practices in the digital … Read More »


Data Tells Me You Eat Pickles On Your Hamburger – MediaPost

Posted on February 24th, by Robyn Ellan in News. Comments Off

Digital signs in fast-food restaurants and retail stores got a whole lot more predictive this week, with the news that digital signage software provider Scala teamed up with broadband and satellite provider Hughes Network Systems. The partnership will support Scala’s … Read More »


HughesON Expands Using Scala Software – Commercial Integrator

Posted on February 13th, by Robyn Ellan in News. Comments Off

Hughes expands HughesON Media Services with new multi-channel retail signage and digital menu board services using Scala software.

Hughes Network Systems, LLC (Hughes) today announced that it has teamed with digital signage software leader, Scala, to offer retailers and quick-service restaurants … Read More »


rAVe RADIO Talks to Scala CEO Tom Nix on Opening Day at DSE

Posted on February 12th, by Robyn Ellan in News. Comments Off

We are live at the annual Digital Signage Expo (DSE) and right before the official opening of the show, we grabbed Scala CEO, Tom Nix, and he filled us in on what’s new at Scala, how their 2013 was and … Read More »


Why you should bet on Scala at DSE 2014 – signageinfo.com

Posted on February 11th, by Robyn Ellan in News. Comments Off

There’s only one group of guaranteed winners in Las Vegas: the attendees of DSE 2014. Hailed as the largest international tradeshow for digital signage, anyone pacing the show floor is sure to be swooned by the endless rows of exhibitions. … Read More »


Scala digital signage brings store into omni-channel environment – Speak

Posted on January 31st, by Robyn Ellan in News. Comments Off

Scala, who had its own booth at NRF for the first time, had a number of different digital signage solutions on display. These solutions aim to create a more engaging customer experience and make the store part of retailers’ omni-channel … Read More »



Sprint presents in the Retail Forum at DSE 2014

Posted on January 29th, by Robyn Ellan in News. Comments Off

Platt Retail Institute will present its annual Retail Forum, with the theme “Omni-Channel and the Future of Retail,” on February 11, 2014, in conjunction with Digital Signage Expo. Designed for retailers and other end users of customer-facing digital technologies, the … Read More »






Scala powers Jyskebank British Airways Ad
Keep your head to the sky

Jyske Bank TV* produced this amazing video of a recent Scala installation delivering British Airways’ digital billboard ad campaign...