Impress, inform and influence throughout the showroom

Create a full retail experience

In an industry that’s known for being highly competitive and constantly changing as trends and innovations change, retailers need to create an environment that immediately grabs attention of consumers, converting sales. Digital helps highlight currently in-stock vehicles throughout the showroom floor, displaying full-motion video and compelling images. Innovative retail experiences can be incorporated to further engage shoppers, incorporating interactive touchscreen kiosks and personalized screen content to personal tastes.

Boost sales with tailored messaging

By extending the digital solution beyond the showroom into the waiting room you can boost sales by promoting new vehicles, offering promotions on service offerings and amenities and offering advertising opportunities. Sales associates can trigger screens to show content that’s relevant to the current in-store demographic. Perceived waiting time is reduced while the retailer is getting another opportunity to market to the customer.

  • Display in-stock vehicles with compelling imagery, transforming the showroom floor
  • Offer pop-up promotions and discounts
  • Draw consumers into the shopping experience with hands-on, interactive displays
  • Tailor screen to the in-store audience based on sales associate conversations as well as demographics
  • Gather analytics on displays, allowing marketers to optimize screen content and showroom layout and design
  • Extend digital into the service waiting room, boosting sales with a second chance to market to customers

Scala targeted digital signage is an effective and proven communication concept

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Scala Digital Signage Possibilities

Scala targeted messaging provides an optimal service-oriented experience. The Scala platform allows you to create and adjust your messages at any desired time and location according to the launch of new models, pre-owned supply, seasonal offers such as winter check-up and even tailor to individual visitors. You use real-time content to inform your visitors while influencing purchases.

Take a look at our Automotive case studies

Get more information from a digital signage expert

Scala goes beyond traditional digital signage solutions. Curious about our extensive and proven capabilities? Our experts are here for you to ask questions without obligation!

Through our years of worldwide experience in digital signage, we can give the best advice on the possibilities for your business. Scala has:

  • 28 years of experience
  • 500 partners globally
  • Presence in 100 countries
  • More than 500,000 active screens

Scala has innovative digital solutions with major global brands including Audi, Toyota, Infiniti and more.

In short, please, contact us today!

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