Refined audience engagement
Bringing digital into an already entertaining experience can attract and inform audiences while increasing engagement, interaction and brand experience. Scala provides the tools that inspire marketers to create digital experiences that attract audiences, engage them and earn their loyalty with fun, memorable and impressive solutions.
Digital allows marketers to tailor messaging to fit current audiences. The Scala platform supports an agile messaging strategy, where marketers can try out ads, promotions and screen content, assess how it’s resonating with visitors and adjust in real-time using fact-based data.