Each type of digital screen, despite size and shape, offers the opportunity to communicate a digital message to audiences. Nevertheless, there are banks and financial institutions that maintain networks with thousands of screens that are often overlooked from a marketing and messaging perspective: the displays on ATMs.
- Use ATM screens for cross-selling and upselling financial products, or even for displaying advertising messages
- Display new, relevant information about products and programs on the screens in between customers and during the wait time in the middle of the transaction
- Create customized messages that are triggered to target the demographic data linked to the current customer account or card, including sex and age
- Non-ATM kiosks can communicate messages with high impact while customers look for product or service information, or while they fill in application forms