As thought leaders for the HR profession and regulatory body for close to 20,000 human resources practitioners in Ontario, the Human Resources Professionals Association (HRPA) needed its new headquarters to be both a meeting place and center of learning for many different constituencies: HR professionals, the association’s business partners, government and academia.
The HRPA needed an elegant, dynamic solution to help inform and guide visitors throughout its 5000-square-foot Learning Centre. Replete with meeting rooms, videoconferencing suite, webcast studio, classrooms and networking areas, the Learning Centre was functionally enhanced with engaging digital signage that combines touchscreen wayfinding and display screens throughout.
Dot2Dot partner Clearview Digital Marketing raised the bar by streamlining and standardizing business practices to enhance the HRPA brand. At the heart of the efficiency gain is Scala Content Manager — custom-scripted — that allows users to input content months in advance and then intelligently manage and wirelessly publish information on all screens.