Advanced Analytics

Scala can help you understand exactly what customers want to buy even before they do. Scala Advanced Analytics transforms historical market data and live third-party data streams into marketing messages that boost your chances of making a sale.

By incorporating Advanced Analytics into your digital signage technology, you can…

  • Automatically adjust messaging to reflect customer habits and trends based on pricing and weather changes, environmental factors, time of day, day of the week and season of the year
  • Maximize profits or reduce inventory by understanding what is likely to happen next, according to your specific business goals and objectives
  • Highlight the messages that really reflect what potential buyers want or need to see along with what you want to accomplish
  • Use the automated system learning feedback mechanism to optimize your messages and maximize sales
  • Automatically tweak the message as the audience and environment changes, especially if you also employ instant audience measurement technology

 

“Powerful Scala digital display content, driven by Advanced Analytics, can grab customers’ attention, engage them with immediacy and interactivity, and present customers multiple streams of relevant information on one or a series of displays. Scala Advanced Analytics constantly monitors data to suggest changes to messages to match business rules and conditions – and even the individual customer in front of the screen.” – Scala CEO Tom Nix



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