Overview
Command Attention! A powerful tool to connect with your audience
Scala software – display dynamic, targeted messages to increase sales, engage your audience and display important information in real time.
Many industries have unique requirements and Scala has 25 years of experience knowing what works most effectively to meet your demanding goals (see our digital signage solutions by industry or uses for digital displays sections.)
Download our digital signage overview brochure
“Scala Designer, as well as Content Manager, Player and Ad Manager are among the most comprehensive in the market. The end-to-end solution gives users the ability to create and refresh content to keep it relevant, engaging and informative.” - Frost & Sullivan
- Centrally manage your message on one display or thousands of displays in any number of locations across the globe
- Use Scala Designer to build your message, either from scratch or from marketing masterpieces you’ve already created in your favorite design and video applications
- Five nine’s of creative freedom with Scala’s incredible customization capabilities – almost anything you can conceive you can do with Scala
- Make your message actionable, able to both change customer behavior and change itself based on advanced analytics and your own predefined goals
- Deliver up-to-the-minute, interactive messaging tailored to the location, time of day, audience and even the individual viewer
- Benefit from immediacy marketing by scheduling how and where your message will be displayed using Scala Content Manager
- Build a network that’s adaptive, changing to meet your needs and acting upon advanced analytics and data-driven decisions to optimize your content
- Add automation so your message adapts to time of day, location, the weather outside and more
- Deliver it all to Scala Player, which drives each individual screen and pulls in variable, external content
- Mix in content from all kinds of external sources, from stock price feeds to weather data to news and sports headlines to Twitter feeds
- Most important, personalize your platform to meet your own unique needs. Want to know more about customization? Contact Scala
How does Scala’s software work?
Designer - easily create brand-consistent, interactive content for your digital signs or leverage our easy-to-use templates as a starting point.
- Include a wide range of media formats for images, video, flash and sound
- Add rss feeds, social media or other third party content
- Use hundreds of built in effects and transitions and our library of clip art, stock images, templates, backgrounds, and stock video
Content Manager - schedule and manage your content and deploy it to hundreds, even thousands of digital signage displays, from any Internet-connected computer.
- Organize your content by file type, categories and metadata
- Create dynamic playlists using scripts, messages, videos, flash, or static images with our easy-to-use, web-based interface
- Take advantage of our flexible scheduling options, permission based user roles and network monitoring features to make managing your network easier.
Player - Scala playback software is loaded with features including:
- No blank screen—If your network connection goes down, Player keeps playing using store and forward technology
- Stable and reliable playback 24/7
- Ability to update on-air without interruption
- Logging of events for ad billing and error tracking
- Real-time data insertion for news, weather, etc.
