After careful deliberation, both the airport advertising provider and the digital screen software company came up with a detailed structure and media mix that would enable advertisers to capitalize on the lucrative consumer groups traveling in the airport, and at the same time maximize revenue for the airport and the advertising company.
Scala Certified Partner:
George Roushas, GnosySoft Managing Director and Scala Partner, says: “It was a great honor first of all to be awarded the Digital Signage project at the new Larnaca International Airport by AdAirport, ClearChannel and Hermes Airports because it has the makings of a once in a lifetime opportunity. Our biggest challenge was designing, installing and managing the Digital Signage project with our strategic partners Minicom and Scala. We managed it by introducing a risk management program that ensured that potential for failure was identified early on in testing so that the final installation was guaranteed to be a success. As a result of this success, we at GnosySoft Ltd. are delighted to be the winner of the Viscom Award for 2010 with Minicom! Lastly, I would like to show my gratitude to the digital signage team at GnosySoft Ltd. for their hard and innovative work, our strategic partners Minicom and Scala for the flawless collaboration and our client AdAirport Ltd. for believing in GnosySoft Ltd. to undertake this challenging Digital Signage project.”
A state-of-the-art media showcase program would have to complement the new €450 million, 100,000 square foot, three-story terminal at Larnaka International Airport. This digital network was the main challenge of the Larnaka Airport Digital Signage Project, taking into account that the airport is the biggest infrastructure project ever deployed in Cyprus.
The decision was made to offer a dynamic combination of uniquely differentiated high-tech static and motion media strategically located within the airport. This move also offered advertisers an additional benefit by providing an opportunity to both small and large organizations to advertise while taking their budget, branding message and targeted consumer group demographics into consideration. This mood- and mind-changing experience starts from the moment passengers disembark from their planes and enter the concourse arrival areas. The majority of the displayed advertisements focus on Cyprus and what it has to offer visitors. Advertising content is spread across an array of high end brands ranging from Rolex and Ulysse Nardin, telephone providers such as Vodafone, luxury golf properties for sale, private banking products and many more.