Mercedes-Benz Digital Signage Network: Making a Great Brand Even Better – PRI Journal of Retail Analytics


Posted on January 17th, by Robyn Ellan in News. 1 Comment

Mercedes Benz Visualizer Powered by ScalaPro-Motion Technology Group partnered with All Things Media to develop the engagement between the brand and the customer. All Thing Media developed the content experience, while Pro-Motion tackled technology, logistics, and network management. Scala’s software platform supports the experience, enabling the customer to interact with Mercedes-Benz, to learn about different vehicle features, options, and accessories, and to enable the customer to customize a vehicle.

Brands of all shapes and sizes realize that digitally empowered consumers have more knowledge at their fingertips then ever before. They must complement that knowledge with brick-and-mortar experiences that give customers even greater insight into how products fit into the customers’ lifestyle. This, in turn, helps Mercedes-Benz continue to differentiate itself from all other automobile brands. The more customized the experience can be for the individual customer, and the more knowledge the brand can gain from the interaction, the better the chance that the experience results in a sale.

Technology must be vetted out as specifically as possible to ensure that the vision of the experience is executed. While the strategy of relevance carries the project, the technology must support the initiative.

The “Visualizer” was awarded Gold at the Digital Screenmedia Association’s Content Awards in November 2012.

Read more from PRI’s Journal of Retail Analytics

 




One thought on “Mercedes-Benz Digital Signage Network: Making a Great Brand Even Better – PRI Journal of Retail Analytics

  1. Mercedes-Benz traces its origins to Karl Benz’s creation of the first petrol-powered car, the Benz Patent Motorwagen, patented in January 1886[3] and Gottlieb Daimler and engineer Wilhelm Maybach’s conversion of a stagecoach by the addition of a petrol engine later that year. The Mercedes automobile was first marketed in 1901 by Daimler-Motoren-Gesellschaft. -^-”

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