by Gail Chiasson, North American Editor
It hasn’t taken long for Dan McAllister, new vice-president sales – Americas, at Scala to get a pretty good handle on what his own and Scala’s priorities are, although he has only been in place four weeks.
dan_mcallister-head-shot-400We caught up with McAllister, who was just back … Read More »
Tom Nix shares his thoughts on putting together a digital signage communication strategy.
By Cindy Davis
We recently caught up with Tom Nix, CEO of Scala and thought we’d ask him to share his thoughts on digital signage strategy. As Nix describes, “Scala is a digital signage software company that specializes in … Read More »
Ljubljana, Slovenia – Digital signage solution provider Scala Inc. recently announced the installation of a 400-screen digital signage network at the largest gas station chain in Slovenia. This nationwide network is successfully managed by Slovenian energy company Petrol.
Scala partner TL 2011 was the vendor choice for Petrol for achieving their … Read More »
Scala to showcase innovative retail and corporate communication solutions along with the Samsung Smart Signage Platform at Channel Trends+Visions 2013 – SignageInfo.com
The IT industry can gather inspiration and experience the technologies of the future first hand in Copenhagen’s Ballerup Super Arena on May 2nd. Scala will showcase innovative retail and corporate communication solutions at the NEC stand and the Samsung Smart Signage platform at the Samsung stand.
Specifically aimed at retail, Scala … Read More »
Scala Ticketing System delivers dynamic pricing, promotion and advertising at The Franklin Institute – SignageInfo.com, Sixteen:Nine
Scala Certified Partner Applied Video Technology (AVT) installed a state of the art digital ticketing system to help The Franklin Institute maximize customer engagement with various exhibitions, tours and services.
The Franklin Institute, the premier Philadelphia Science Museum, has introduced a digital ticketing system. A versatile and stunning display of five, … Read More »
Toronto-based Dot2Dot Communications has helped expand in-store messaging at nearly 30 Manitoba Telecom Services (MTS) Connect shops by deploying new liquid crystal display (LCD) ‘posters.’
Managed by Gorrie Marketing Services, the digital signage network uses Scala software for dynamic media distribution to some 27 stores. While MTS Connect has already used … Read More »
“Scala is proud to be working with Samsung, Saddle Ranch, Fast Signs and N. Glantz. The combination of the Samsung Smart Signage Platform, Scala Enterprise Content Manager and the high quality content from Saddle Ranch makes for a very successful plug and play, user-friendly solution that is unmatched in the … Read More »
Read more from Systems Integration Asia
Westfield Shopping Centre collected the Gold Apex Award in the Public Spaces category at the Digital Signage Expo (DSE) last week.
With customers visiting from across the UK and the globe, Westfield Shopping Centre in Stratford, London wanted to enhance their customer experience with a world-class digital signage network.
Westfield engaged Esprit … Read More »
At Telenet’s Mobile concept store in Belgium, communication technology and digital signage play a decisive role in helping customers find the product or service that serves their needs best. To ensure that happens, Scala partner DOBIT created an innovative concept for Telenet to maximize sales and customer satisfaction, according to … Read More »
AIMS helps Jumeirah at Etihad Towers provide exceptional meeting and event experiences by installing state-of-the-art technology
Advanced Interactive Media Solutions (AIMS), the GCC market leader in digital signage solutions, recently announced its completion of the Meeting Rooms Management solution for Jumeirah at Etihad Towers, the first Jumeirah hotel in Abu Dhabi.
The installation featured SCALA software which is renowned for its flexibility allowing personalised, real-time messaging. Another … Read More »
London, March 11, 2013 – Digital Marketers can experience new interactive communication solutions that engages retail audiences in London’s Earls Court Exhibition Centre on March 12 & 13. Scala will showcase innovative communication solutions at the HP and Samsung stands at RBTE.
On the Hewlett-Packard Booth (Stand 450) visitors can … Read More »
Digital Signage Expo, the world’s largest and longest-running international conference and trade show dedicated exclusively to digital signage, interactive technology and digital out-of-home networks, today announced the independently judged winners of its Apex and Content Awards for 2013 at its 4th Annual Awards Dinner Sponsored this year by the Digital … Read More »
The just-announced Scala Enterprise Content Manager is fully integrated with the new Samsung Smart Signage Platform to deliver a turnkey next-generation digital signage solution.
Scala and Samsung formally launched the initiative with an interactive demo of their solution at Integrated Systems Europe in January. They also are showcasing the collaboration at … Read More »
There have been many developments in digital signage over the past couple of years. Usage of our software platform has increased dramatically as more and more companies now understand, and embrace, the opportunities it has to offer. Brawn Consulting Inc. reports a growth in deployments of more than 20 percent … Read More »
Scala-Parnter, Advanced Interactive Media Solutions (AIMS), has announced the deployment of a cutting edge digital signage network at Amwaj Rotana, part of the Rotana chain of hotels in Dubai.
The digital signage network consists of 32-inch Mirror Displays that are installed near the hotel’s elevators. The screen displays are scheduled and … Read More »
Signio has been selected as the new provider of display solutions for Q8 Denmark, which merged with OKQ8 in Sweden in August.
The contract was won in a tender between five companies, and includes software and hardware servicing, upgrading the current display solution for Q8’s 102 stations, content production, and providing … Read More »
More than 300 Scala-powered digital signage displays have been installed on MegaBuses travelling to Mega shopping centres in Russia’s two largest cities, Moscow and St Petersburg, helping advertisers to reach some of the 1.2 million passengers on the service. The installation was carried out by Scala partner Captivate Media powered … Read More »
By Marcy Patzer, senior director of retail strategy, Scala, Inc.
Data-driven, customized, dynamic experiences mark the next evolution for communicating with today’s empowered, ever-connected consumers.
As technology advances, customer engagement is becoming more and more critical for brick-and-mortar stores. With the increase of social media-savvy customers, combined with emerging technologies such as … Read More »
Digital signage media appliances provider IAdea has made available seven new “feature-packed” devices designed for digital signage, the company said.
Three new 10-inch digital signboards incorporate advanced functions for digital signage projects, especially targeting the retail and corporate vertical markets. Three new media players and what the company says is “the … Read More »
As thought leaders for the HR profession and regulatory body for close to 20,000 human resources practitioners in Ontario, the Human Resources Professionals Association (HRPA) needed its new headquarters to be both a meeting place and center of learning for many different constituencies: HR professionals, the association’s business partners, government … Read More »
Mercedes-Benz Digital Signage Network: Making a Great Brand Even Better – PRI Journal of Retail Analytics
Pro-Motion Technology Group partnered with All Things Media to develop the engagement between the brand and the customer. All Thing Media developed the content experience, while Pro-Motion tackled technology, logistics, and network management. Scala’s software platform supports the experience, enabling the customer to interact with Mercedes-Benz, to learn about different … Read More »
By Dr. Stefan Menger, VP, Advanced Analytics, Scala
As a flexible, customizable store-based medium, data-driven digital signage can bridge the gap between traditional media and online marketing. As a critical component of an Omni-Channel marketing strategy, digital signage is most effective when messaging is optimized. Using analytics to enhance digital content … Read More »
You can count on DSE to show you the most innovative digital signage technologies from suppliers around the world. In a recent poll of current exhibitors about what attendees can expect to see this year, here’s what they had to say:
Read more from Digital Signage Connection
Digital Signage Expo, the world’s largest and longest-running international conference and trade show dedicated exclusively to digital signage, interactive technology and digital out-of-home networks, announced 30 finalists for its Apex Awards for 2013.The annual DSE Apex Awards honor innovation in the development and deployment of technology in the global DOOH … Read More »
Scala Inc. today announced the installation of more than 350 digital signage screens at Britain’s third-largest shopping center, Westfield Stratford City. The installation was carried out by Scala-partner Esprit Digital.
Included are twelve double-sided wafers, four inside and six out, four wall-mounted 55-inch digital LCD video wallposters, 10 12-screen bulkhead video … Read More »
Scala, Inc., and its partners were recognized by the Daily DOOH for excellence in digital signage at the Daily DOOH Gala Awards hosted in London last week. Scala Certified Partner Telecine received an award for Best Office Building/Corporate Install for the Bloomberg Link Display. The Scala-powered “Two Towers West” installation … Read More »
Embedded Technology Japan 2012
New panel technologies that are transparent and multi-touch enabled. Perfect for a vending machine for example, where you want to provide information about the products inside but also enable the customer to observe what they are behind on the shelf. Makes for an engaging experience for the … Read More »
The Digital Screenmedia Association has announced the winners for the DSA Crown Awards, which recognize excellence in digital out-of-home content.
The DSA Crown Awards ceremony was held aboard the Duchess Yacht, which cruised around Manhattan, New York, on Nov. 7 following the first day of Customer Engagement Technology World.
Category – Point … Read More »
Scala Inc. today launched Scala 5 Release 6.1. This update of Scala 5 encompasses an array of new features for Scala Designer, Content Manager and Player, according to the company’s announcement today.
The headline features for Release 6.1 include extending Active Directory/LDAP support to include authorization of user roles and workgroups; … Read More »
Adrian J Cotterill, Editor-in-Chief
Birmingham-based outdoor media owner Signature Outdoor, has launched the first of its CityVision digital screens network, at the city’s busy Bullring area.
The CityVision Bullring is a 4m x 6m 10mm SMD D3 LED portrait display, on the approach to the Bullring Shopping Centre and is located 100m … Read More »
German autobahn services company Autobahn Tank & Rast recently deployed more than 3,000 digital signage screens at its service facilities along the german highways.
Digital signage and advertising management solutions provider Scala announced the installation by what it called “the leading provider of restaurant, hotel, retail and fuel services on the … Read More »
The Digital Screenmedia Association (DSA) has announced the judges’ nominees for the 2012 DSA Crown Awards – Digital Signage Connection
The Digital Screenmedia Association (DSA) has announced the judges’ nominees for the 2012 DSA Crown Awards, which recognizes excellence in digital out-of-home content featured on digital signage or interactive kiosks in the past 12 months. The nominees include Scala customer Mercedes-Benz for their showroom “Visualizer”.
The DSA Crown Awards winners for … Read More »
Ahead of the 2012-2013 ice hockey season, Swedish team Skellefteå AIK has invested in digital signage for their ice hockey arena as a way to offer sponsors an attractive way to market themselves to the team’s fans.
Scala partner Zone Systems has been working on the system’s implementation, and Zone Systems … Read More »
Scala Content Delivery and Management Solutions delivered extra buzz to Westfield Stratford City during the Summer Olympics. Wherever you turn your head in Westfield Stratford City, stunning screens, powered by Scala, simply draw you in.
Read this ScreenMedia Magazine article
Scala is delving deep into the advantages and benefits that digital signage and screenmedia networks can be linked to. We talked to Marcy Patzer to get a better insight of Scala’s new Advanced Analytics concept. Advanced Analytics provides a means to predicting what store customers want before they have decided … Read More »
The DSEK-12 is intended to address a growing need as retailers and advertisers increasingly turn to digital signage to explore new ways to attract and engage consumers.
“We believe the global market for digital signage will reach 10 million media players and a corresponding 22 million digital signs by 2015. The … Read More »
Retailers are warming up to the use of digital signage in their businesses. A study released in June 2012 from CompTIA, the non-profit association for the IT industry, reveals that one in three U.S. retailers currently use digital signage, with another 22 percent planning to implement the technology in the … Read More »
Many organizations are still new to the medium.
by Clive Fort, Director of Product Management, Scala
Digital signage is much more than just an electronic version of posters or billboards. When deployed properly, it uses content — from virtually any source — to connect to a wide variety of dynamic displays for … Read More »
By Dave Palermo
July 19, 2012
Digital signage and displays are highly effective communications tools to show advertising, television programming, product information and other messages. In recent years, digital signs have evolved from essentially being simple electronic posters with one-way communication. Today, some of the more effective uses include enabling interactive experience … Read More »
A recent retail sector technology adoption study from CompTIA found that one in three U.S. retailers currently uses digital signage, with another 22 percent planning to implement soon. Among the top ways retailers use digital signage are for sales or promotional announcements; photo displays including images of customers using products; … Read More »
The digital menu boards in the Tokyo store — in both Japanese and English — mark the first time Ben & Jerry’s has used digital signage in any of its worldwide locations. The signage presents menu and promotional information for customers that can be changed quickly and easily. The Twitter … Read More »
Scala, Inc., a leading global provider of digital signage and advertising management solutions, has created a Digital Signage Checklist for retailers. The company is sharing that checklist with participants at Digital Signage Expo 2012, March 7 and 8 in Las Vegas (booth #601). Here is the criteria which they suggest … Read More »
The Digital Signage Expo 2012 is just underway, but some manufacturers are already making headlines. Among them is Scala, which announced its Leading Indicators CxO Board.
The solution consists of Scala software and digital displays, which can be used by companies to visually track and highlight a variety of performance indicators and milestones. Management … Read More »
If you look around today, people have an incredibly wide range of communication choices that can generate a lot of distractions. If you really want to communicate effectively with people, email is probably not going to be very efficient. Personally, I probably have more than 500 unread messages sitting in … Read More »
Digital signage can easily be used as a simple replacement for static print-like images — but that’s barely scratching the surface of its applications and benefits.
Like computer monitors and large-screen TVs — which, after all, are digital signage’s techno-cousins — these displays can show a dynamically changing mix of everything … Read More »
In today’s hyper-competitive market, it is not enough for retailers to understand customer behavior — to be successful, retailers also must develop the ability to predict upcoming consumer actions. Gaining this insight can help companies improve their customer offers and conversations for increased sales and loyalty.
This retail imperative has spawned … Read More »
Imagine a digital-sign system in a supermarket that changes the prices of items based on such variables as the weather, the time of day and the type of people in the store.
Or a data-collection and analytics system that gathers information about your driving habits that you can use to learn … Read More »
By Damon Crowhurst, senior director, Scala Inc.
The last few years have seen tremendous adoption of digital signage in the quick-service restaurant arena. Traditional printed menu boards are slowly being replaced by the high-resolution digital menu boards.
Why use digital menu boards? Here are some of the key benefits:
Digital signage is much more than just billboards or posters. Digital signage combines content from virtually any source and connects to a wide variety of displays for a highly impactful interactive communications experience. It can inform and influence audiences to promote products, provide directions, explain corporate benefits, reinforce branding, manage … Read More »
Tech distributor Ingram Micro Inc. today announced a new U.S. distribution relationship with global digital signage solutions provider Scala Inc.
Under the expanded distribution agreement, Ingram Micro’s ProAV/Digital Signage Business Unit in the U.S. will now market, sell and support Scala’s entire portfolio of digital signage and display solutions including Scala Designer, Scala … Read More »
Perhaps we won’t be going back to the moon anytime soon, but we are definitely headed to the cloud.
With clouds rolling in to capture videoconferencing, control, design, and integration applications, what is the forecast for traditional AV, in the short term and in the future?
Cloud computing is both a strong, … Read More »
“One of the most interesting projects we’ve seen is Westfield Shopping Mall at Stratford,” says Damon Crowhurst, senior director at Scala. “In there, they went really crazy with large-format displays.”
Interesting displays are key in capturing a shopper’s attention — with an overwhelming ambient environment, it’s hard to cut through the noise. … Read More »