Scala announces Olaf Bujard as new Area Sales Manager for Germany. Reporting to Damon Crowhurst, Sales Director EMEA, Bujard started in September, 2014. He will be responsible for building on and further expanding Scala´s leading Digital Signage position in Germany.
Communications … Read More »
It looks like Scala may be heading for another record year in total sales volume, with the announcement that it is already up 25% over last year at this time.
“We’re stronger than we’ve ever been” Tom Nix, CEO, said … Read More »
Scala will be participating with Beaver Group at the Marketing Week Live show – June 25th -26th in London. Check out the Beaver stand #C320.
Beaver will feature an EAT counter, complete with a full demonstration of the advanced menu system, … Read More »
Scala offered various insights into digital communication and the latest industry developments at the International Scala Conference 2014, which took place on May 14 & 15 at the Timber Lodge in the Olympic Park in London. With its emphasis on … Read More »
In-Store Messages Optimized by Analytics – Case Studies and Results – PRI Journal of Retail Analytics
In a previous issue of the Journal of Retail Analytics (Volume VIII, Issue 4),
we introduced the concept of employing analytics to optimize digital signage
messages. Using analytics to correlate and score digital messaging with in-
store purchasing patterns, playlist recommendations can be … Read More »
By David Keene On April 02, 2014
The Scala Partner Conference kicked off Day One in Austin on Wednesday, bringing together invited industry experts, top Scala executives and data analysts, and Scala integration partners to explore best practices in the digital … Read More »
Digital signs in fast-food restaurants and retail stores got a whole lot more predictive this week, with the news that digital signage software provider Scala teamed up with broadband and satellite provider Hughes Network Systems. The partnership will support Scala’s … Read More »
Hughes expands HughesON Media Services with new multi-channel retail signage and digital menu board services using Scala software.
Hughes Network Systems, LLC (Hughes) today announced that it has teamed with digital signage software leader, Scala, to offer retailers and quick-service restaurants … Read More »
We are live at the annual Digital Signage Expo (DSE) and right before the official opening of the show, we grabbed Scala CEO, Tom Nix, and he filled us in on what’s new at Scala, how their 2013 was and … Read More »
There’s only one group of guaranteed winners in Las Vegas: the attendees of DSE 2014. Hailed as the largest international tradeshow for digital signage, anyone pacing the show floor is sure to be swooned by the endless rows of exhibitions. … Read More »
Scala, who had its own booth at NRF for the first time, had a number of different digital signage solutions on display. These solutions aim to create a more engaging customer experience and make the store part of retailers’ omni-channel … Read More »
Platt Retail Institute will present its annual Retail Forum, with the theme “Omni-Channel and the Future of Retail,” on February 11, 2014, in conjunction with Digital Signage Expo. Designed for retailers and other end users of customer-facing digital technologies, the … Read More »
Putting your product pots and pans in context tends to be a good thing at most trade shows, but that’s particularly so when it comes to things like retail. So Scala is, I think, making a sharp move with the … Read More »
NRF’s Annual Convention and EXPO 2014 is more than just a chance to build a business card collection — it’s a peek into the future of retail – or at least. so says Scala in a release earlier today entitled … Read More »
The Scala team thanks you for your support in 2013 and we wish you Happy Holidays and a Great New Year, filled with Prosperity and Success! Please view our Season greetings video:
We look forward to continuing our close co-operation in 2014 … Read More »
Scala and its partners recognized for Digital Signage excellence at The DailyDOOH Gala Awards – 2013
Scala, Inc and its partners were recognized by the DailyDOOH for excellence in Digital Signage at The DailyDOOH Gala Awards hosted in London on Thursday November 27, 2013.
Scala Certified Partner IPC Digital Media received an award for best overall retail … Read More »
Gridcast Media, a digital signage consultancy in Richmond Hill, Ont., recently partnered with light-emitting diode (LED) display provider NanoLumens to design giant video walls for a Holt Renfrew store in Toronto’s Yorkdale Shopping Centre.
The high-end department store’s redesigned façade includes … Read More »
Understanding Digital Signage Solutions:
the Catalyst to Your Marketing Plan
By Amy Savidge, Retail Enterprise Account Manager, Scala, Inc.
Published in PRI’s Journal of Retail Analytics
This may sound familiar, too familiar: A customer walks into a store, her
item list locked and loaded, and … Read More »
Integrating digital signage solutions with mobile for personalized service in branch – Finance on Windows
Our own Daniel Rubenstein was interviewed for the latest issue of Finance on Windows: http://digital.onwindows.com/finance/2013/fow-winter/#26
There has been much debate about the future of bank branches and whether they will cease to remain important. According to research and industry experts, bricks-and … Read More »
by Alex Hughes from Amigo
Over the past few years Amigo has created a variety of MicroTile installations for a variety of unique client projects. Our most recently completed Media Wall using MicroTiles was for PwC which has just gone live … Read More »
Dubai’s Mall of the Emirates, one of the largest shopping centers in the Middle East, is now home to a 54-monitor video wall powered by Matrox Mura MPX Series controller boards. Installed by ALMOE AV Systems and integrated by a … Read More »
Retail is the single biggest opportunity for digital signage – but specialist e-commerce firms could soon muscle in on the market for screens in stores, Scala CEO Tom Nix believes.
Speaking to Screenmediamag.com at the International Scala Conference in Amsterdam today, … Read More »
Digital signage software provider Scala recently announced that its digital content management software has been installed as part of an electronic queue-management system, with digital signage, throughout 560 Capitec Bank branches across South Africa. System integrator Ethniks worked closely with … Read More »
At the Invidis Executive Lounge, 18 September in München (Germany), Scala was awarded the Invidis Digital Signage Award in the category Software. For the third time in a row Scala was the winner of this prestigious Award, that is given … Read More »
Scala a pioneer of the digital signage industry and leading provider of customer and employee engagement solutions, is releasing their latest version of Scala Enterprise, including extensive integration with Samsung’s Smart Signage Platform.
Scala Enterprise now enables easy installation, high quality … Read More »
Telenet’s innovative interactive shopping experience, built on Scala digital signage software, is ramping up average order values at its progressive mobile phone stores.
Delivering the innovative interactive shopping experience at 15 Telenet stores across Belgium are some 182 Scala players, all … Read More »
Digital Signage technology is making headway in Oman which has seen successful completion of important projects in recent times
Anzyma is a leading IT solutions provider and business technology advisor based in Oman. With their experience in the IT sector, … Read More »
Milan visitors and residents now have full access to all public transport schedules and travel and event information around the clock by using the interactive digital signage totem installation across the city that was created by M-Cube, using Scala software.
Read … Read More »
by Gail Chiasson, North American Editor
It hasn’t taken long for Dan McAllister, new vice-president sales – Americas, at Scala to get a pretty good handle on what his own and Scala’s priorities are, although he has only been in place … Read More »
Tom Nix shares his thoughts on putting together a digital signage communication strategy.
By Cindy Davis
We recently caught up with Tom Nix, CEO of Scala and thought we’d ask him to share his thoughts on digital signage strategy. As Nix describes, … Read More »
Ljubljana, Slovenia – Digital signage solution provider Scala Inc. recently announced the installation of a 400-screen digital signage network at the largest gas station chain in Slovenia. This nationwide network is successfully managed by Slovenian energy company Petrol.
Scala partner TL … Read More »
Scala to showcase innovative retail and corporate communication solutions along with the Samsung Smart Signage Platform at Channel Trends+Visions 2013 – SignageInfo.com
The IT industry can gather inspiration and experience the technologies of the future first hand in Copenhagen’s Ballerup Super Arena on May 2nd. Scala will showcase innovative retail and corporate communication solutions at the NEC stand and the Samsung Smart … Read More »
Scala Ticketing System delivers dynamic pricing, promotion and advertising at The Franklin Institute – SignageInfo.com, Sixteen:Nine
Scala Certified Partner Applied Video Technology (AVT) installed a state of the art digital ticketing system to help The Franklin Institute maximize customer engagement with various exhibitions, tours and services.
The Franklin Institute, the premier Philadelphia Science Museum, has introduced a … Read More »
Toronto-based Dot2Dot Communications has helped expand in-store messaging at nearly 30 Manitoba Telecom Services (MTS) Connect shops by deploying new liquid crystal display (LCD) ‘posters.’
Managed by Gorrie Marketing Services, the digital signage network uses Scala software for dynamic media distribution … Read More »
“Scala is proud to be working with Samsung, Saddle Ranch, Fast Signs and N. Glantz. The combination of the Samsung Smart Signage Platform, Scala Enterprise Content Manager and the high quality content from Saddle Ranch makes for a very successful … Read More »
Read more from Systems Integration Asia
Westfield Shopping Centre collected the Gold Apex Award in the Public Spaces category at the Digital Signage Expo (DSE) last week.
With customers visiting from across the UK and the globe, Westfield Shopping Centre in Stratford, London wanted to enhance their … Read More »
At Telenet’s Mobile concept store in Belgium, communication technology and digital signage play a decisive role in helping customers find the product or service that serves their needs best. To ensure that happens, Scala partner DOBIT created an innovative concept … Read More »
AIMS helps Jumeirah at Etihad Towers provide exceptional meeting and event experiences by installing state-of-the-art technology
Advanced Interactive Media Solutions (AIMS), the GCC market leader in digital signage solutions, recently announced its completion of the Meeting Rooms Management solution for Jumeirah at Etihad Towers, the first Jumeirah hotel in Abu Dhabi.
The installation featured SCALA software which … Read More »
London, March 11, 2013 – Digital Marketers can experience new interactive communication solutions that engages retail audiences in London’s Earls Court Exhibition Centre on March 12 & 13. Scala will showcase innovative communication solutions at the HP and Samsung stands … Read More »
Digital Signage Expo, the world’s largest and longest-running international conference and trade show dedicated exclusively to digital signage, interactive technology and digital out-of-home networks, today announced the independently judged winners of its Apex and Content Awards for 2013 at its … Read More »
The just-announced Scala Enterprise Content Manager is fully integrated with the new Samsung Smart Signage Platform to deliver a turnkey next-generation digital signage solution.
Scala and Samsung formally launched the initiative with an interactive demo of their solution at Integrated Systems … Read More »
There have been many developments in digital signage over the past couple of years. Usage of our software platform has increased dramatically as more and more companies now understand, and embrace, the opportunities it has to offer. Brawn Consulting Inc. … Read More »
Scala-Parnter, Advanced Interactive Media Solutions (AIMS), has announced the deployment of a cutting edge digital signage network at Amwaj Rotana, part of the Rotana chain of hotels in Dubai.
The digital signage network consists of 32-inch Mirror Displays that are installed … Read More »
Signio has been selected as the new provider of display solutions for Q8 Denmark, which merged with OKQ8 in Sweden in August.
The contract was won in a tender between five companies, and includes software and hardware servicing, upgrading the current … Read More »
More than 300 Scala-powered digital signage displays have been installed on MegaBuses travelling to Mega shopping centres in Russia’s two largest cities, Moscow and St Petersburg, helping advertisers to reach some of the 1.2 million passengers on the service. The … Read More »
By Marcy Patzer, senior director of retail strategy, Scala, Inc.
Data-driven, customized, dynamic experiences mark the next evolution for communicating with today’s empowered, ever-connected consumers.
As technology advances, customer engagement is becoming more and more critical for brick-and-mortar stores. With the increase … Read More »
Digital signage media appliances provider IAdea has made available seven new “feature-packed” devices designed for digital signage, the company said.
Three new 10-inch digital signboards incorporate advanced functions for digital signage projects, especially targeting the retail and corporate vertical markets. Three … Read More »
As thought leaders for the HR profession and regulatory body for close to 20,000 human resources practitioners in Ontario, the Human Resources Professionals Association (HRPA) needed its new headquarters to be both a meeting place and center of learning for … Read More »
Mercedes-Benz Digital Signage Network: Making a Great Brand Even Better – PRI Journal of Retail Analytics
Pro-Motion Technology Group partnered with All Things Media to develop the engagement between the brand and the customer. All Thing Media developed the content experience, while Pro-Motion tackled technology, logistics, and network management. Scala’s software platform supports the experience, enabling … Read More »
By Dr. Stefan Menger, VP, Advanced Analytics, Scala
As a flexible, customizable store-based medium, data-driven digital signage can bridge the gap between traditional media and online marketing. As a critical component of an Omni-Channel marketing strategy, digital signage is most effective … Read More »
You can count on DSE to show you the most innovative digital signage technologies from suppliers around the world. In a recent poll of current exhibitors about what attendees can expect to see this year, here’s what they had to … Read More »
Digital Signage Expo, the world’s largest and longest-running international conference and trade show dedicated exclusively to digital signage, interactive technology and digital out-of-home networks, announced 30 finalists for its Apex Awards for 2013.The annual DSE Apex Awards honor innovation in … Read More »
Scala Inc. today announced the installation of more than 350 digital signage screens at Britain’s third-largest shopping center, Westfield Stratford City. The installation was carried out by Scala-partner Esprit Digital.
Included are twelve double-sided wafers, four inside and six out, four … Read More »
Scala, Inc., and its partners were recognized by the Daily DOOH for excellence in digital signage at the Daily DOOH Gala Awards hosted in London last week. Scala Certified Partner Telecine received an award for Best Office Building/Corporate Install for … Read More »
Embedded Technology Japan 2012
New panel technologies that are transparent and multi-touch enabled. Perfect for a vending machine for example, where you want to provide information about the products inside but also enable the customer to observe what they are behind … Read More »
The Digital Screenmedia Association has announced the winners for the DSA Crown Awards, which recognize excellence in digital out-of-home content.
The DSA Crown Awards ceremony was held aboard the Duchess Yacht, which cruised around Manhattan, New York, on Nov. 7 following … Read More »
Scala Inc. today launched Scala 5 Release 6.1. This update of Scala 5 encompasses an array of new features for Scala Designer, Content Manager and Player, according to the company’s announcement today.
The headline features for Release 6.1 include extending Active … Read More »
Adrian J Cotterill, Editor-in-Chief
Birmingham-based outdoor media owner Signature Outdoor, has launched the first of its CityVision digital screens network, at the city’s busy Bullring area.
The CityVision Bullring is a 4m x 6m 10mm SMD D3 LED portrait display, on the … Read More »
German autobahn services company Autobahn Tank & Rast recently deployed more than 3,000 digital signage screens at its service facilities along the german highways.
Digital signage and advertising management solutions provider Scala announced the installation by what it called “the leading … Read More »
The Digital Screenmedia Association (DSA) has announced the judges’ nominees for the 2012 DSA Crown Awards – Digital Signage Connection
The Digital Screenmedia Association (DSA) has announced the judges’ nominees for the 2012 DSA Crown Awards, which recognizes excellence in digital out-of-home content featured on digital signage or interactive kiosks in the past 12 months. The nominees include Scala customer … Read More »
Ahead of the 2012-2013 ice hockey season, Swedish team Skellefteå AIK has invested in digital signage for their ice hockey arena as a way to offer sponsors an attractive way to market themselves to the team’s fans.
Scala partner Zone Systems … Read More »
Scala Content Delivery and Management Solutions delivered extra buzz to Westfield Stratford City during the Summer Olympics. Wherever you turn your head in Westfield Stratford City, stunning screens, powered by Scala, simply draw you in.
Read this ScreenMedia Magazine article
Scala is delving deep into the advantages and benefits that digital signage and screenmedia networks can be linked to. We talked to Marcy Patzer to get a better insight of Scala’s new Advanced Analytics concept. Advanced Analytics provides a means … Read More »
The DSEK-12 is intended to address a growing need as retailers and advertisers increasingly turn to digital signage to explore new ways to attract and engage consumers.
“We believe the global market for digital signage will reach 10 million media players … Read More »
Retailers are warming up to the use of digital signage in their businesses. A study released in June 2012 from CompTIA, the non-profit association for the IT industry, reveals that one in three U.S. retailers currently use digital signage, with … Read More »
Many organizations are still new to the medium.
by Clive Fort, Director of Product Management, Scala
Digital signage is much more than just an electronic version of posters or billboards. When deployed properly, it uses content — from virtually any source — … Read More »
By Dave Palermo
July 19, 2012
Digital signage and displays are highly effective communications tools to show advertising, television programming, product information and other messages. In recent years, digital signs have evolved from essentially being simple electronic posters with one-way communication. Today, … Read More »
A recent retail sector technology adoption study from CompTIA found that one in three U.S. retailers currently uses digital signage, with another 22 percent planning to implement soon. Among the top ways retailers use digital signage are for sales or … Read More »
The digital menu boards in the Tokyo store — in both Japanese and English — mark the first time Ben & Jerry’s has used digital signage in any of its worldwide locations. The signage presents menu and promotional information for … Read More »
Scala, Inc., a leading global provider of digital signage and advertising management solutions, has created a Digital Signage Checklist for retailers. The company is sharing that checklist with participants at Digital Signage Expo 2012, March 7 and 8 in Las … Read More »
The Digital Signage Expo 2012 is just underway, but some manufacturers are already making headlines. Among them is Scala, which announced its Leading Indicators CxO Board.
The solution consists of Scala software and digital displays, which can be used by companies to visually track … Read More »
If you look around today, people have an incredibly wide range of communication choices that can generate a lot of distractions. If you really want to communicate effectively with people, email is probably not going to be very efficient. Personally, … Read More »
Digital signage can easily be used as a simple replacement for static print-like images — but that’s barely scratching the surface of its applications and benefits.
Like computer monitors and large-screen TVs — which, after all, are digital signage’s techno-cousins — … Read More »
In today’s hyper-competitive market, it is not enough for retailers to understand customer behavior — to be successful, retailers also must develop the ability to predict upcoming consumer actions. Gaining this insight can help companies improve their customer offers and … Read More »
Imagine a digital-sign system in a supermarket that changes the prices of items based on such variables as the weather, the time of day and the type of people in the store.
Or a data-collection and analytics system that gathers information … Read More »
By Damon Crowhurst, senior director, Scala Inc.
The last few years have seen tremendous adoption of digital signage in the quick-service restaurant arena. Traditional printed menu boards are slowly being replaced by the high-resolution digital menu boards.
Why use digital menu boards? … Read More »
Digital signage is much more than just billboards or posters. Digital signage combines content from virtually any source and connects to a wide variety of displays for a highly impactful interactive communications experience. It can inform and influence audiences to … Read More »
Tech distributor Ingram Micro Inc. today announced a new U.S. distribution relationship with global digital signage solutions provider Scala Inc.
Under the expanded distribution agreement, Ingram Micro’s ProAV/Digital Signage Business Unit in the U.S. will now market, sell and support Scala’s entire portfolio … Read More »
Perhaps we won’t be going back to the moon anytime soon, but we are definitely headed to the cloud.
With clouds rolling in to capture videoconferencing, control, design, and integration applications, what is the forecast for traditional AV, in the short … Read More »
“One of the most interesting projects we’ve seen is Westfield Shopping Mall at Stratford,” says Damon Crowhurst, senior director at Scala. “In there, they went really crazy with large-format displays.”
Interesting displays are key in capturing a shopper’s attention — with an … Read More »