News


Scala Partner Conference Mines Digital Signage Best Practices – AVNetwork

By David Keene On April 02, 2014

The Scala Partner Conference kicked off Day One in Austin on Wednesday, bringing together invited industry experts, top Scala executives and data analysts, and Scala integration partners to explore best practices in the digital signage space. With a look at both the big picture … Read More »


Data Tells Me You Eat Pickles On Your Hamburger – MediaPost

Digital signs in fast-food restaurants and retail stores got a whole lot more predictive this week, with the news that digital signage software provider Scala teamed up with broadband and satellite provider Hughes Network Systems. The partnership will support Scala’s Retail Signage and Digital Menu Board Services, which target ads … Read More »


HughesON Expands Using Scala Software – Commercial Integrator

Hughes expands HughesON Media Services with new multi-channel retail signage and digital menu board services using Scala software.

Hughes Network Systems, LLC (Hughes) today announced that it has teamed with digital signage software leader, Scala, to offer retailers and quick-service restaurants (QSR) turnkey multi-channel retail signage and multi-screen digital menu board … Read More »



rAVe RADIO Talks to Scala CEO Tom Nix on Opening Day at DSE

We are live at the annual Digital Signage Expo (DSE) and right before the official opening of the show, we grabbed Scala CEO, Tom Nix, and he filled us in on what’s new at Scala, how their 2013 was and what to expect from Scala and the digital signage market … Read More »


Why you should bet on Scala at DSE 2014 – signageinfo.com

There’s only one group of guaranteed winners in Las Vegas: the attendees of DSE 2014. Hailed as the largest international tradeshow for digital signage, anyone pacing the show floor is sure to be swooned by the endless rows of exhibitions. Standing out is about as tough as a pair of … Read More »


Scala digital signage brings store into omni-channel environment – Speak

Scala, who had its own booth at NRF for the first time, had a number of different digital signage solutions on display. These solutions aim to create a more engaging customer experience and make the store part of retailers’ omni-channel offering. Using Microsoft Kinect, Scala’s digital signage leveraged gesture control … Read More »



Tesco Store of the Future – Speak

IPC Media supplied and installed Ireland’s first state-of-the-art digital signage solution from Scala for a Tesco off licence in The Merrion Centre in Dublin

Tesco is the largest supermarket retailer in the British Isles and Ireland. Its operations in the UK are the largest within the group, with more than 3,000 … Read More »


Scala shows how to “connect & engage” with customers through mobile devices and apps to bridge the gap between the online and offline world at ISE 2014.

Amsterdam January 28, 2014 – Interaction and omni-channel solutions are at the heart of Scala’s booth at Integrated Systems Europe 2014. Scala will showcase several solutions which encourage visitors to interact by means of tablets, mobile phones and even hand gestures. Visit booth K182 in hall 8 at the RAI … Read More »


Scala Opening Digital Store for NRF

Putting your product pots and pans in context tends to be a good thing at most trade shows, but that’s particularly so when it comes to things like retail. So Scala is, I think, making a sharp move with the Digitally Connected Store it’s “opening” on the floor of next … Read More »


NRF 2014 Big Bang Ideas From Scala Inc

NRF’s Annual Convention and EXPO 2014 is more than just a chance to build a business card collection — it’s a peek into the future of retail – or at least. so says Scala in a release earlier today entitled ‘What to expect from Scala at The Big Show‘.

It continued, … Read More »


Season’s Greetings from Scala

The Scala team thanks you for your support in 2013 and we wish you Happy Holidays and a Great New Year, filled with Prosperity and Success! Please view our Season greetings video:

We look forward to continuing our close co-operation in 2014 and hope to greet you in person already at the … Read More »


Scala and its partners recognized for Digital Signage excellence at The DailyDOOH Gala Awards – 2013

Scala, Inc and its partners were recognized by the DailyDOOH for excellence in Digital Signage at The DailyDOOH Gala Awards hosted in London on Thursday November 27, 2013.

Scala Certified Partner IPC Digital Media received an award for best overall retail experience for their installation at the Tesco Off Lisence Store … Read More »



Holt Renfrew Video Walls Aim High – Sign Media Canada

Gridcast Media, a digital signage consultancy in Richmond Hill, Ont., recently partnered with light-emitting diode (LED) display provider NanoLumens to design giant video walls for a Holt Renfrew store in Toronto’s Yorkdale Shopping Centre.

The high-end department store’s redesigned façade includes six 8.8 x 1.2-m (29 x 4-ft) panels, which function … Read More »



The Catalyst to Your Marketing Plan – PRI’s Journal of Retail Analytics

Understanding Digital Signage Solutions:
the Catalyst to Your Marketing Plan

By Amy Savidge, Retail Enterprise Account Manager, Scala, Inc.

Published in PRI’s Journal of Retail Analytics

This may sound familiar, too familiar: A customer walks into a store, her
item list locked and loaded, and her mind is set on what she wants. More
time is … Read More »



State of the Art Tesco Off License, Dublin – DailyDOOH

IPC Digital Media supplied and installed Ireland’s first state of the art digital signage solution for Tesco Off License in The Merrion Centre in Dublin.

The brief was to create a Tesco Off License store of the future that was both scalable and sustainable, to enhance Tesco customers’ shopping experience by … Read More »



Integrating digital signage solutions with mobile for personalized service in branch – Finance on Windows

Our own Daniel Rubenstein was interviewed for the latest issue of Finance on Windows: http://digital.onwindows.com/finance/2013/fow-winter/#26

There has been much debate about the future of bank branches and whether they will cease to remain important. According to research and industry experts, bricks-and mortar branches are not going away, but rather evolving and … Read More »



What Microtiles were invented for [video] – DailyDOOH

by Alex Hughes from Amigo

Over the past few years Amigo has created a variety of MicroTile installations for a variety of unique client projects. Our most recently completed Media Wall using MicroTiles was for PwC which has just gone live as the centrepiece to their new Embankment Place HQ in … Read More »



Video Wall at Mall of the Emirates – AV Network

Dubai’s Mall of the Emirates, one of the largest shopping centers in the Middle East, is now home to a 54-monitor video wall powered by Matrox Mura MPX Series controller boards. Installed by ALMOE AV Systems and integrated by a local distributor, the wall displays dynamic digital signage content aimed … Read More »



Retailers learn signage lessons from e-commerce – ScreenMediaMag.com

Retail is the single biggest opportunity for digital signage – but specialist e-commerce firms could soon muscle in on the market for screens in stores, Scala CEO Tom Nix believes.

Speaking to Screenmediamag.com at the International Scala Conference in Amsterdam today, Nix said that retail now represents “more than 40 percent” … Read More »



Nearly 600 bank branches cash in on Scala digital signage – Digital Signage Today

Digital signage software provider Scala recently announced that its digital content management software has been installed as part of an electronic queue-management system, with digital signage, throughout 560 Capitec Bank branches across South Africa. System integrator Ethniks worked closely with Capitec Bank to create a system that enables effective communications … Read More »



Scala wins Invidis Digital Signage Award

At the Invidis Executive Lounge, 18 September in München (Germany), Scala was awarded the Invidis Digital Signage Award in the category Software. For the third time in a row Scala was the winner of this prestigious Award, that is given to the most successful Digital Signage companies in 5 categories. … Read More »


Scala’s Latest Release For Samsung’s Smart Signage Platform Displays – Signageinfo.com

Scala a pioneer of the digital signage industry and leading provider of customer and employee engagement solutions, is releasing their latest version of Scala Enterprise, including extensive integration with Samsung’s Smart Signage Platform.

Scala Enterprise now enables easy installation, high quality display, dynamic playlists, expansive scheduling and player monitoring and maintenance … Read More »


Making Mobile Shopping Count – Screenmedia Magazine

Telenet’s innovative interactive shopping experience, built on Scala digital signage software, is ramping up average order values at its progressive mobile phone stores.

Delivering the innovative interactive shopping experience at 15 Telenet stores across Belgium are some 182 Scala players, all out to deliver a unique experience. The mobile phone store … Read More »



Digital Signage Technology is Making Headway in Oman – The Sultanate

Smart solution
Digital Signage technology is making headway in Oman which has seen successful completion of important projects in recent times

Anzyma is a leading IT solutions provider and business technology advisor based in Oman. With their experience in the IT sector, they have forged their way ahead and built enduring relationships … Read More »



Exploring Milan with the Touch of a Finger – Digital Signage Interactive Totem – Connessiani

Milan visitors and residents now have full access to all public transport schedules and travel and event information around the clock by using the interactive digital signage totem installation across the city that was created by M-Cube, using Scala software.

Read more from Connessiani

Case Study



Chatting With @ScalaInc’s Dan McAllister – DailyDOOH.com

by Gail Chiasson, North American Editor

It hasn’t taken long for Dan McAllister, new vice-president sales – Americas, at Scala to get a pretty good handle on what his own and Scala’s priorities are, although he has only been in place four weeks.

We caught up with McAllister, who was just back … Read More »



Scala CEO Tom Nix on Digital Signage and the Customer Experience – CorporateTechDecisions.com

Tom Nix shares his thoughts on putting together a digital signage communication strategy.
By Cindy Davis

We recently caught up with Tom Nix, CEO of Scala and thought we’d ask him to share his thoughts on digital signage strategy. As Nix describes, “Scala is a digital signage software company that specializes in … Read More »



Digital Sigange wird smart (German)

mehr (pdf)



Slovenian petrol chain drives digital signage with Scala – Digital Signage Today

Ljubljana, Slovenia – Digital signage solution provider Scala Inc. recently announced the installation of a 400-screen digital signage network at the largest gas station chain in Slovenia. This nationwide network is successfully managed by Slovenian energy company Petrol.

Scala partner TL 2011 was the vendor choice for Petrol for achieving their … Read More »



Scala to showcase innovative retail and corporate communication solutions along with the Samsung Smart Signage Platform at Channel Trends+Visions 2013 – SignageInfo.com

The IT industry can gather inspiration and experience the technologies of the future first hand in Copenhagen’s Ballerup Super Arena on May 2nd.  Scala will showcase innovative retail and corporate communication solutions at the NEC stand and the Samsung Smart Signage platform at the Samsung stand.

Specifically aimed at retail, Scala … Read More »



Scala Ticketing System delivers dynamic pricing, promotion and advertising at The Franklin Institute – SignageInfo.com, Sixteen:Nine

Scala Certified Partner Applied Video Technology (AVT) installed a state of the art digital ticketing system to help The Franklin Institute maximize customer engagement with various exhibitions, tours and services.

The Franklin Institute, the premier Philadelphia Science Museum, has introduced a digital ticketing system.  A versatile and stunning display of five, … Read More »



MTS Connects with New Digital Posters – Sign Media Canada

Toronto-based Dot2Dot Communications has helped expand in-store messaging at nearly 30 Manitoba Telecom Services (MTS) Connect shops by deploying new liquid crystal display (LCD) ‘posters.’

Managed by Gorrie Marketing Services, the digital signage network uses Scala software for dynamic media distribution to some 27 stores. While MTS Connect has already used … Read More »



Static Signage Getting Dynamic with FASTSIGNS/Glantz/Samsung/Scala Deal – Digital Signage Today

“Scala is proud to be working with Samsung, Saddle Ranch, Fast Signs and N. Glantz. The combination of the Samsung Smart Signage Platform, Scala Enterprise Content Manager and the high quality content from Saddle Ranch makes for a very successful plug and play, user-friendly solution that is unmatched in the … Read More »



Mydin Deploys Scala Digital Signage – Systems Integration Asia

 

 

Read more from Systems Integration Asia



FTP Concepts’ work at Westfield Stratford Wins Apex Award

Westfield Shopping Centre collected the Gold Apex Award in the Public Spaces category at the Digital Signage Expo (DSE) last week.

With customers visiting from across the UK and the globe, Westfield Shopping Centre in Stratford, London wanted to enhance their customer experience with a world-class digital signage network.

Westfield engaged Esprit … Read More »


Mobile concept store rolls out interactive self-service digital signage

At Telenet’s Mobile concept store in Belgium, communication technology and digital signage play a decisive role in helping customers find the product or service that serves their needs best. To ensure that happens, Scala partner DOBIT created an innovative concept for Telenet to maximize sales and customer satisfaction, according to … Read More »


AIMS helps Jumeirah at Etihad Towers provide exceptional meeting and event experiences by installing state-of-the-art technology

 

Advanced Interactive Media Solutions (AIMS), the GCC market leader in digital signage solutions, recently announced its completion of the Meeting Rooms Management solution for Jumeirah at Etihad Towers, the first Jumeirah hotel in Abu Dhabi.

The installation featured SCALA software which is renowned for its flexibility allowing personalised, real-time messaging. Another … Read More »


Scala Showcases New Interactive Shopping Experience Solutions at Retail Business Technology Expo

London, March 11, 2013 – Digital Marketers can experience new interactive communication solutions that engages retail audiences in London’s Earls Court Exhibition Centre on March 12 & 13. Scala will showcase innovative communication solutions at the HP and Samsung stands at RBTE.

On the Hewlett-Packard Booth (Stand 450) visitors can … Read More »



DSE Announces 2013 Apex Award Winners – Digital Signage Connection

Digital Signage Expo, the world’s largest and longest-running international conference and trade show dedicated exclusively to digital signage, interactive technology and digital out-of-home networks, today announced the independently judged winners of its Apex and Content Awards for 2013 at its 4th Annual Awards Dinner Sponsored this year by the Digital … Read More »



DSE13: Scala and Samsung partner for Smart digital signage – Digital Signage Today

The just-announced Scala Enterprise Content Manager is fully integrated with the new Samsung Smart Signage Platform to deliver a turnkey next-generation digital signage solution.

Scala and Samsung formally launched the initiative with an interactive demo of their solution at Integrated Systems Europe in January. They also are showcasing the collaboration at … Read More »



Dow Chemicals increases employee engagement with digital signage from Scala

There have been many developments in digital signage over the past couple of years. Usage of our software platform has increased dramatically as more and more companies now understand, and embrace, the opportunities it has to offer. Brawn Consulting Inc. reports a growth in deployments of more than 20 percent … Read More »


Dubai’s Rotana chain of hotels installs its 3rd digital signage network running on Scala

Scala-Parnter, Advanced Interactive Media Solutions (AIMS), has announced the deployment of a cutting edge digital signage network at Amwaj Rotana, part of the Rotana chain of hotels in Dubai.

The digital signage network consists of 32-inch Mirror Displays that are installed near the hotel’s elevators. The screen displays are scheduled and … Read More »



Signio wins tender for Q8’s display communication

Signio has been selected as the new provider of display solutions for Q8 Denmark, which merged with OKQ8 in Sweden in August.

The contract was won in a tender between five companies, and includes software and hardware servicing, upgrading the current display solution for Q8’s 102 stations, content production, and providing … Read More »



Scala hits the road in Russia with MegaBus – Output Magazine

More than 300 Scala-powered digital signage displays have been installed on MegaBuses travelling to Mega shopping centres in Russia’s two largest cities, Moscow and St Petersburg, helping advertisers to reach some of the 1.2 million passengers on the service. The installation was carried out by Scala partner Captivate Media powered … Read More »



Effective Customer Engagement: The Next Evolution for Reaching Ever-Connected Consumers

By Marcy Patzer, senior director of retail strategy, Scala, Inc.

 

Data-driven, customized, dynamic experiences mark the next evolution for communicating with today’s empowered, ever-connected consumers.

As technology advances, customer engagement is becoming more and more critical for brick-and-mortar stores. With the increase of social media-savvy customers, combined with emerging technologies such as … Read More »



IAdea intros 7 new digital signage devices

Digital signage media appliances provider IAdea has made available seven new “feature-packed” devices designed for digital signage, the company said.

Three new 10-inch digital signboards incorporate advanced functions for digital signage projects, especially targeting the retail and corporate vertical markets. Three new media players and what the company says is “the … Read More »


HRPA Chooses Dot2Dot, Clearview for Digital Solutions – Digital Signage Connection

As thought leaders for the HR profession and regulatory body for close to 20,000 human resources practitioners in Ontario, the Human Resources Professionals Association (HRPA) needed its new headquarters to be both a meeting place and center of learning for many different constituencies: HR professionals, the association’s business partners, government … Read More »



Mercedes-Benz Digital Signage Network: Making a Great Brand Even Better – PRI Journal of Retail Analytics

Pro-Motion Technology Group partnered with All Things Media to develop the engagement between the brand and the customer. All Thing Media developed the content experience, while Pro-Motion tackled technology, logistics, and network management. Scala’s software platform supports the experience, enabling the customer to interact with Mercedes-Benz, to learn about different … Read More »



Employing Analytics to Optimize your Digital Signage Message – PRI Journal of Retail Analytics

By Dr. Stefan Menger, VP, Advanced Analytics, Scala

As a flexible, customizable store-based medium, data-driven digital signage can bridge the gap between traditional media and online marketing. As a critical component of an Omni-Channel marketing strategy, digital signage is most effective when messaging is optimized. Using analytics to enhance digital content … Read More »



Top 10 New Trends You Will See at DSE 2013 – Digital Signage Connection

You can count on DSE to show you the most innovative digital signage technologies from suppliers around the world. In a recent poll of current exhibitors about what attendees can expect to see this year, here’s what they had to say:

Read more from Digital Signage Connection



DSE Announces 2013 Apex Awards Finalists

Digital Signage Expo, the world’s largest and longest-running international conference and trade show dedicated exclusively to digital signage, interactive technology and digital out-of-home networks, announced 30 finalists for its Apex Awards for 2013.The annual DSE Apex Awards honor innovation in the development and deployment of technology in the global DOOH … Read More »



UK mall hangs ‘largest LCD video wall in Europe’ – Digital Signage Today

Scala Inc. today announced the installation of more than 350 digital signage screens at Britain’s third-largest shopping center, Westfield Stratford City. The installation was carried out by Scala-partner Esprit Digital.

Included are twelve double-sided wafers, four inside and six out, four wall-mounted 55-inch digital LCD video wallposters, 10 12-screen bulkhead video … Read More »



Scala and partners recognized for digital signage excellence – Digital Signage Connection

Scala, Inc., and its partners were recognized by the Daily DOOH for excellence in digital signage at the Daily DOOH Gala Awards hosted in London last week. Scala Certified Partner Telecine received an award for Best Office Building/Corporate Install for the Bloomberg Link Display. The Scala-powered “Two Towers West” installation … Read More »



Transparent and Multi-touch Enabled Panels – Windows Embedded Team Blog

Embedded Technology Japan 2012

New panel technologies that are transparent and multi-touch enabled. Perfect for a vending machine for example, where you want to provide information about the products inside but also enable the customer to observe what they are behind on the shelf. Makes for an engaging experience for the … Read More »



DSA Crown Award winners – Scala takes Gold – Digital Signage Today

The Digital Screenmedia Association has announced the winners for the DSA Crown Awards, which recognize excellence in digital out-of-home content.

The DSA Crown Awards ceremony was held aboard the Duchess Yacht, which cruised around Manhattan, New York, on Nov. 7 following the first day of Customer Engagement Technology World.

Category – Point … Read More »



Release 6.1 of Scala 5 digital signage software hits – Digital Signage Today

Scala Inc. today launched Scala 5 Release 6.1. This update of Scala 5 encompasses an array of new features for Scala Designer, Content Manager and Player, according to the company’s announcement today.

The headline features for Release 6.1 include extending Active Directory/LDAP support to include authorization of user roles and workgroups; … Read More »


Signature Outdoor Launch – Daily DOOH

Adrian J Cotterill, Editor-in-Chief

Birmingham-based outdoor media owner Signature Outdoor, has launched the first of its CityVision digital screens network, at the city’s busy Bullring area.

The CityVision Bullring is a 4m x 6m 10mm SMD D3 LED portrait display, on the approach to the Bullring Shopping Centre and is located 100m … Read More »



Scala digital signage motoring down the Autobahn – Digital Signage Today

German autobahn services company Autobahn Tank & Rast recently deployed more than 3,000 digital signage screens at its service facilities along the german highways.

Digital signage and advertising management solutions provider Scala announced the installation by what it called “the leading provider of restaurant, hotel, retail and fuel services on the … Read More »



The Digital Screenmedia Association (DSA) has announced the judges’ nominees for the 2012 DSA Crown Awards – Digital Signage Connection

The Digital Screenmedia Association (DSA) has announced the judges’ nominees for the 2012 DSA Crown Awards, which recognizes excellence in digital out-of-home content featured on digital signage or interactive kiosks in the past 12 months. The nominees include Scala customer Mercedes-Benz for their showroom “Visualizer”.

The DSA Crown Awards winners for … Read More »


Scala provides digital signage power play for Swedish hockey team – Digital Signage Today

Ahead of the 2012-2013 ice hockey season, Swedish team Skellefteå AIK has invested in digital signage for their ice hockey arena as a way to offer sponsors an attractive way to market themselves to the team’s fans.

Scala partner Zone Systems has been working on the system’s implementation, and Zone Systems … Read More »


Olympian Dreams, Scala Content Delivery and Management Solutions – ScreenMedia Magazine

Scala Content Delivery and Management Solutions delivered extra buzz to Westfield Stratford City during the Summer Olympics. Wherever you turn your head in Westfield Stratford City, stunning screens, powered by Scala, simply draw you in.

Read this ScreenMedia Magazine article



Analysing the Future, Predict What Customers Want – ScreenMedia Magazine

Scala is delving deep into the advantages and benefits that digital signage and screenmedia networks can be linked to. We talked to Marcy Patzer to get a better insight of Scala’s new Advanced Analytics concept. Advanced Analytics provides a means to predicting what store customers want before they have decided … Read More »



Scala Software Bundled in New Digital Signage Evaluation Kit 2012 from Intel, Kontron and Microsoft

The DSEK-12 is intended to address a growing need as retailers and advertisers increasingly turn to digital signage to explore new ways to attract and engage consumers.

“We believe the global market for digital signage will reach 10 million media players and a corresponding 22 million digital signs by 2015. The … Read More »


Five Tips for Introducing Digital Signage to Your Retail Business – The Point of Sale News

Retailers are warming up to the use of digital signage in their businesses. A study released in June 2012 from CompTIA, the non-profit association for the IT industry, reveals that one in three U.S. retailers currently use digital signage, with another 22 percent planning to implement the technology in the … Read More »



A Checklist for Beginners – Sign Media Canada

Many organizations are still new to the medium.

by Clive Fort, Director of Product Management, Scala

Digital signage is much more than just an electronic version of posters or billboards. When deployed properly, it uses content — from virtually any source — to connect to a wide variety of dynamic displays for … Read More »


3 Ways Digital Signage Can Boost Marketing – Corp Magazine

By Dave Palermo
July 19, 2012

Digital signage and displays are highly effective communications tools to show advertising, television programming, product information and other messages. In recent years, digital signs have evolved from essentially being simple electronic posters with one-way communication. Today, some of the more effective uses include enabling interactive experience … Read More »



5 Ways Retailers Can Get More from Digital Signage – Retail Customer Experience

A recent retail sector technology adoption study from CompTIA found that one in three U.S. retailers currently uses digital signage, with another 22 percent planning to implement soon. Among the top ways retailers use digital signage are for sales or promotional announcements; photo displays including images of customers using products; … Read More »


Scala Software Powers Digital Menu Boards at Ben & Jerry’s New Flagship Store in Japan — QSRWeb.com

The digital menu boards in the Tokyo store — in both Japanese and English — mark the first time Ben & Jerry’s has used digital signage in any of its worldwide locations. The signage presents menu and promotional information for customers that can be changed quickly and easily. The Twitter … Read More »



How To Evaluate Digital Signage Systems — The Point of Sale News

Scala, Inc., a leading global provider of digital signage and advertising management solutions, has created a Digital Signage Checklist for retailers. The company is sharing that checklist with participants at Digital Signage Expo 2012, March 7 and 8 in Las Vegas (booth #601). Here is the criteria which they suggest … Read More »



Scala Intros Leading Indicators CxO Board — Commercial Integrator

The Digital Signage Expo 2012 is just underway, but some manufacturers are already making headlines. Among them is Scala, which announced its Leading Indicators CxO Board.

The solution consists of Scala software and digital displays, which can be used by companies to visually track and highlight a variety of performance indicators and milestones. Management … Read More »



Making the Most of Your Digital Signage Investment — Signage Solutions Magazine

If you look around today, people have an incredibly wide range of communication choices that can generate a lot of distractions. If you really want to communicate effectively with people, email is probably not going to be very efficient. Personally, I probably have more than 500 unread messages sitting in … Read More »



Content Management Software for Your Company’s Digital Signage — Corporate Tech Decisions

Digital signage can easily be used as a simple replacement for static print-like images — but that’s barely scratching the surface of its applications and benefits.

Like computer monitors and large-screen TVs — which, after all, are digital signage’s techno-cousins — these displays can show a dynamically changing mix of everything … Read More »



Combining Predictive Analytics And Digital Signage To Boost Retail Performance — Retail TouchPoints

In today’s hyper-competitive market, it is not enough for retailers to understand customer behavior — to be successful, retailers also must develop the ability to predict upcoming consumer actions. Gaining this insight can help companies improve their customer offers and conversations for increased sales and loyalty.

This retail imperative has spawned … Read More »



Welcome to Big Data, It’s Going to Be Huge — Philadelphia Business Journal

Imagine a digital-sign system in a supermarket that changes the prices of items based on such variables as the weather, the time of day and the type of people in the store.

Or a data-collection and analytics system that gathers information about your driving habits that you can use to learn … Read More »



How QSRs can gain maximum benefit from digital menu boards — QSRWeb.com

By Damon Crowhurst, senior director, Scala Inc.

The last few years have seen tremendous adoption of digital signage in the quick-service restaurant arena. Traditional printed menu boards are slowly being replaced by the high-resolution digital menu boards.

Why use digital menu boards? Here are some of the key benefits:

Read more…



Ten Tips for Designers Creating Digital Signage Hardware — Electronic Design

Digital signage is much more than just billboards or posters. Digital signage combines content from virtually any source and connects to a wide variety of displays for a highly impactful interactive communications experience. It can inform and influence audiences to promote products, provide directions, explain corporate benefits, reinforce branding, manage … Read More »


Scala inks US digital signage distribution deal with Ingram Micro — Digital Signage Today

Tech distributor Ingram Micro Inc. today announced a new U.S. distribution relationship with global digital signage solutions provider Scala Inc.

Under the expanded distribution agreement, Ingram Micro’s ProAV/Digital Signage Business Unit in the U.S. will now market, sell and support Scala’s entire portfolio of digital signage and display solutions including Scala Designer, Scala … Read More »


With Cloud Computing, the Forecast is for Ongoing Engagement — Systems Contractor News

Perhaps we won’t be going back to the moon anytime soon, but we are definitely headed to the cloud.

With clouds rolling in to capture videoconferencing, control, design, and integration applications, what is the forecast for traditional AV, in the short term and in the future?

Cloud computing is both a strong, … Read More »



Bright Lights, Big City: The Future of Digital Display Is Stunning — Mashable

“One of the most interesting projects we’ve seen is Westfield Shopping Mall at Stratford,” says Damon Crowhurst, senior director at Scala. “In there, they went really crazy with large-format displays.”

Interesting displays are key in capturing a shopper’s attention — with an overwhelming ambient environment, it’s hard to cut through the noise. … Read More »







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