Scala Announces Digital Solutions and Retail Media Networks on Display at EuroCIS 2024

Sittard, Netherlands – 20 January 2024 – Scala announced the audience and consumer engagement digital solutions — with a focus on in-store monetization through retail media networks — that will be on display at EuroCIS 2024. With the need to provide more self-service options and personalization, Scala experts will demonstrate how to improve the experience throughout the entire journey. Scala, part of the STRATACACHE family of technology companies, can be found in booth D26 in hall 10 at EuroCIS 2024, being held 27-29 February in Messe Düsseldorf, Germany. 

The newly designed Scala booth will give booth visitors an immersive store experience where they can interact with the digital solutions on display, similar to a shopper’s optimized personalized experience in a store. All solutions on display were created by Scala’s professional services team using Scala’s in-house full scope of digital signage hardware and software. 

Visitors to booth D26 will find: 

  • Digital signage in a full range of sizes and locations including the store entrance, end caps and in-aisle displays
  • Retail media networks – Booth visitors will see a wide scope of what is possible with in-store retail media networks, where displays can be leveraged throughout the entire shopping journey, success measurement and metrics, as well as how to bring these networks to market at scale.
  • Assisted Selling Kiosk (ASK™) featuring Lift and Learn technology: Ideal for high-end purchases or products that require discovery. The ASK fixture entices shoppers to lift the product to learn key product information, pricing and more with dynamically updated information on the digital display. An advanced feature allows shoppers to access a virtual sales associate directly from the fixture via peer-to-peer video. 
  • Grocery solution: that helps mitigate food waste and reduce surplus, allowing store managers to quickly scan a code to update prices in real time
  • Gondola: Transform traditional shelves found in busy retail environments with digital displays integrated into standard store fixtures. This solution demonstrates turning traditional retail gondola shelves into an interactive shopping experience.
  • Self service check out: This self service check out solution at the exit of the Scala supermarket allows shoppers to scan the products from their basket, eliminating the need for associate assistance. 
  • In-store analytics dashboards: STRATACACHE’s Walkbase platform and in-house sensors are used throughout the booth to demonstrate how to use store analytics to truly optimize pathing, customization and store security.

Additionally at the show, Matthias Hofmann, Senior Account Director Enterprise, will be speaking about “In-Store Retail Media – The Power of the Store” on 27 February at 10:40 a.m. on the Retail Technology Stage Hall 10. 

STRATACACHE and Scala Debut ‘Scala Commerce’ Retail Technology Division

DAYTON, OH, US—January 15, 2024— Global digital solutions and retail media leader STRATACACHE today announced the debut of Scala Commerce, a retail technology focused division of Scala, part of the STRATACACHE family of technology companies. Announced at NRF 2024: Retail’s Big Show, the focus of the Scala Commerce division — based in Dayton, Ohio — will be the creation of in-store consumer self-service and service automation platforms, specific to the retail, hospitality and quick service restaurant (QSR) sectors.

The new division will result in a substantial increase in new hiring and positions for the company in Dayton. “Post pandemic, our customers still suffer from challenges with the cost, availability and reliability of labor in the retail and hospitality sector. The mission of Scala Commerce is to help consumers identify, select and transact better, with greater ease and more personalization in their retail interactions,” said Chris Riegel, CEO of STRATACACHE and Chairman of Scala.

Scala Commerce will specialize in serving clients and prospects in:

  • Self order kiosks. Allowing customers to find and purchase items such as food, medicine, hard goods, self order kiosks assist in any scenario where a guided, curated experience helps move shoppers faster through the selection and ordering process, while also gaining loyalty credit with their favorite QSR or retailer.
  • Self checkout. Next generation self checkout systems leverage customer loyalty identities and advanced sensor technologies (e.g. BLE, millimeter wave, computer vision and software defined radios) to help minimize retail theft. Customers understand that retail shrink impacts their costs of goods. Helping to accelerate the loyal and honest customer while tracking and counteracting the criminal helps retailers keep prices low in a time of challenging inflation.
  • Self service kiosks. From checking into a hotel room to renting a car, Scala Self Service Kiosks help dramatically reduce the time spent waiting in line, and use advanced technology to connect known customers, their mobile devices and their identities to their service opportunity.
  • Automated pickup. Utilizing our new Scala Pickup Window, QSRs and retailers can lock the front doors earlier, but still service customers safely and efficiently in automated, smartphone-driven pickup across both direct pickup and delivery platforms.
  • Artificial intelligence. Across all platforms, the STRATACACHE SAINT AI engine helps customers find better, more customized experiences based on their prior purchase behavior. From menu or food preferences to available hotel rooms with views or EV vs. SUVs at the airport rental, STRATACACHE AI easily helps a customer connect to their preferred item or experience with customized options, while assisting the restaurant, hotel or rental car operator to enhance revenue with available inventory that may otherwise go unused.

“The evolving customer experience in retail, quick service restaurants and hospitality is a journey. Scala Commerce will leverage extensive 30+ year global experience helping customers have better, more connected experiences — in turn, more profitable for retailers — in the new frameworks of loyalty and concierge level services delivered by increasing automation in consumer services,” said Chris Riegel, CEO of STRATACACHE.

Learn more about Scala at www.scala.com and STRATACACHE at www.stratacache.com.

STRATACACHE and the National Retail Federation Announce New “What’s in Store for Retail Media Networks” Event

Presentations and panels take place in New York the day before Retail’s Big Show

Dayton, OH, US—January 3, 2024— Global retail media company STRATACACHE and the National Retail Federation have partnered on the first event devoted to the rapidly expanding role of the physical store in the $122 billion global retail media ecosystem. “What’s in Store for Retail Media Networks” takes place on Saturday, January 13, 2024 at the Jacob Javits center, kicking off this year’s NRF 2024: Retail’s Big Show, being held January 14-16.

The day consists of 10 presentations and panels, with participants including executives from Albertsons, Kroger, and Unilever, leading experts in shopper marketing from the University of Arkansas Sam Walton College of Business, as well as thought leaders from McKinsey & Company, the IAB, and Solomon Partners.

“Digital retail media ad spending in the United States will soon exceed tv advertising revenue, accounting for more than 15% of total ad spend,” says Chris Riegel, CEO of STRATACACHE. “Most of this spend is still online, but in-store audiences are about 70% larger than digital ones. Because of this vast pre-qualified in-store audience, we’re seeing a rapid commitment from our retail partners around the world to digitize their brick and mortar stores and tie together their online and in-store retail media network efforts.”

“What makes this event unlike any others is that there is zero pay-to-play content in the day,” adds Riegel. “We wanted a highly curated day, and organized it around three foundational topics: in-store experience, in-store measurement and technology, and in-store monetization, each led by category captains, experts of their domains:

Andy Murray, Category Captain for Shopper Experience and Content sessions, will lead a discussion based on his experience as SVP over the in-store experience at both Walmart and ASDA, entitled “Creating a Total In-Store Communication Architecture: Harmonizing Shopper, Brand, and Retailer Needs,” featuring Evan Hovorka, VP Product and Innovation of Albertson’s Media Collective and Beth Ann Kaminkow, Global CEO of VMLY&R Commerce.

Kevin Carbone, CEO of PRN, will serve as Category Captain for the Monetization and Value sessions, one of which will feature Quinton George, Partner at McKinsey & Company and Leader of the Commerce Media Practice, sharing his insights on complex dynamics at play between brands and retailers – the supply and demand side of the retail media network landscape.

And Chris Riegel, CEO of STRATACACHE will serve as Category Captain for the Technology, Measurement, and Insights sessions. He will introduce a new IAB white paper focused on in-store metrics, presented by Jeffrey Bustos, VP Measurement and Addressability Data at the IAB. Later in the day, Riegel will lead a fireside chat about threats to loyalty programs from the current political and legislative landscape, with Paul Martino, Vice President and Senior Policy Counsel at the National Retail Federation.

Full event details and registration can be found at https://nrfbigshow.nrf.com/special-programs/retail-media-networks. Learn more about STRATACACHE at www.stratacache.com and the NRF at www.nrf.com.

Scala Announces Digital Solutions on Display at Integrated Systems Europe 2024

Sittard, Netherlands—20 January 2024—Scala, global leader in marketing technology and digital solutions, will present advanced audience and shopper engagement solutions to the marketing and innovation teams visiting Integrated Systems Europe (ISE) this year, across sectors such as retail, restaurant, hospitality and transportation. There will be a full scope of Scala’s in-house digital display and sensor-based solutions at Scala’s stand 6M400 in hall 6 (Digital Signage and DOOH) at ISE, being held in Barcelona, Spain, 30 January-2 February. 

Scala, part of the STRATACACHE family of technology companies, will demonstrate how dynamic, real-time content can increase engagement, efficiency, self-service, product discovery and merchandising. The solutions on display were created by our in-house professional services team, using Scala Enterprise digital signage platform and our own full scope of digital signage hardware including digital shelf edge displays, media players, digital signage and large and small format LINQ all-in-one tablets.

 Highlights of the solutions in stand 6M400 include: 

Assisted Selling Kiosk (ASK™) featuring Lift and Learn technology: Ideal for high-end purchases or products that require discovery. The ASK fixture entices shoppers to lift the product to learn key product information, pricing and more with dynamically updated information on the digital display. An advanced feature allows shoppers to access a virtual sales associate directly from the fixture via peer-to-peer video. 

Digital Menu Boards and Ordering System: Using commercial grade LINQ tablets, customers can create and personalize their orders while brands promote items to increase sales, build loyalty and reduce food waste. Reliable and intuitive self-ordering frees up associates and crew to focus on other tasks in the restaurant or store. 

Dynamic, Real-time Arrival/Departure Displays for Transportation: This solution demonstrates how Scala’s platform allows for highly accurate and personalized audience engagement, here focusing on airports. Arrival, departure and advertising content updates according to the language of the departure or arrival destination. 

Gondola Digital Displays: Large- and small-format digital displays integrated into standard fixtures create a modernized, informative in-store shopping experience. Displays on the shelf edge capture attention while allowing for specific products to be highlighted or pricing to be displayed.

X2O Media, a unified communications and collaboration technology company in the STRATACACHE family, is also exhibiting at ISE. X2O Media is showcasing the best in immersive learning and meeting environments with X2O OneRoom alongside their digital workplace solutions. Visit X2O Media at stand 2Q350 in hall 2 (Unified Communication and Education Technology). 

Learn more about Scala at www.scala.com

STRATACACHE to Demonstrate Smart Stores to Level the Playing Field with Online Competition at NRF 2020: Retail’s Big Show

DAYTON, OH, US—January 9, 2020—STRATACACHE today announced that their booth at NRF 2020: Retail’s Big Show will focus on creating smart stores, delivering retail experience transformation and exceptional customer journeys in the store. All solutions on display leverage the hardware, software and retail expertise across the STRATACACHE family of marketing technology companies, and were designed and built by STRATACACHE’s services team, focusing on delivering the same convenience and personalization found online in the store. STRATACACHE can be found in booth #4865 at NRF 2020: Retail’s Big Show, being held January 12-14 at the Javits Center in New York.

STRATACACHE’s retail solutions address what brick-and-mortar retailers need to tackle in order to grow their business: operational efficiency, personalization at scale, in-store intelligence and frictionless customer experiences. We’re showing how sensor-based insights, from our in-house retail analytics platform, Walkbase, help retailers to learn deeply about their business and enable targeted promotional or task-based messaging on any digital display.

“By analyzing consumer action, a modern retailer can level the playing field with online
competition, delivering convenience and targeted personalization. The future of retail must include gathering actionable insights within the four walls of the physical store, such as shopper and employee preferences, patterns and behaviors, just like the data that e-commerce uses to personalize the online experience,” said Chris Riegel, STRATACACHE CEO. “Gathering sensor-based insights and applying targeted messaging on visual displays — based on rule-based decisions from an AI engine — improves not only customer experience but overall operational efficiency for the retailer.”

Booth demonstrations and discussions will include:
• Delivering an interactive shopping in the store
• Personalized end-to-end shopping experiences
• Understanding floor operations and customer behavior
• Interactive product discovery and ad network monetization solutions
• Strategies to increase sales and reduce labor and material waste
• Innovative, automated queuing and pick-up

An in-booth theater will feature:
Daily Transformation Talks: 15-minute presentations that highlight insights from retail industry experts both inside and outside the STRATACACHE family. Topics include retail case studies from around the globe, delivering on guests’ terms and The Big Martech Quiz Show.

Live Podcast Recordings: Interviews of retail technology experts in the STRATACACHE booth, capturing the discussions for future broadcasts of three different podcasts.

John Batchelor Show, January 13 at 1 p.m.:
Veteran WABC Host John Batchelor interview experts on how deep tech is evolving the retail landscape to thrive and overcome e-commerce competition. The recorded conversations will air the week following NRF. Learn more at www.johnbatchelorshow.com and @batchelorshow.

Mo + Jo’s Epic Tech Talks, January 13 at 11:30 a.m. and 3 p.m.:
In the martech industry, Mo works on the tech side, Jo works on the agency side — together they demystify tech and share an unfiltered POV on what matters … and what doesn’t. Listen on Spotify, Apple Podcasts or stitcher.com.

Q’s Tech Talks, January 12 at 2:30 p.m. and January 14 at 9 a.m. and 11:30 a.m.:
Dedicated to the latest trends in cross industry innovation and tech, each week the team from Q Division discusses the latest tech and looks at different industries for inspiration on innovative breakthroughs. Listen on Spotify and Apple Podcasts.

Get full details on STRATACACHE’s NRF booth at https://www.stratacache.com/nrf-2020/

About STRATACACHE
STRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com, on Twitter @STRATACACHE or on Facebook.

STRATACACHE Partners with Global Semiconductor Display Industry Leader BOE for Full Line of LCD Displays

DAYTON, OH, US—January 14, 2020—STRATACACHE today announced a partnership with BOE Technology Group, global leader in the semiconductor display industry, as well as an IoT company, to bring a full line of branded LCD display technology to market. Through this partnership, STRATACACHE will broaden its full marketing technology offering, which includes hardware, software and services, with displays delivered under two leading brands in the STRATACACHE family of marketing technology companies. Further, the partnership will bring BOE immediate distribution growth, leveraging the STRATACACHE client base of 15,000 customers worldwide in more than 100 countries while helping STRATACACHE provide highest quality display technology and new functionality to its customer base.

Via an original equipment manufacturer (OEM) agreement, the displays will be available globally from Scala and Optika Display, two companies in the STRATACACHE family of marketing technology companies, and will unlock new functionality and capabilities including advanced power management, intelligent retail sensor support and extended lifecycle products for commercial 24×7 always-on use. STRATACACHE has a diverse customer base in the top 20 global GDP countries and focuses on the retail, quick-service restaurant, transportation, finance and hospitality sectors.

“There is a clear ascendency of the Chinese display companies in the global display industry,” said Chris Riegel, CEO of STRATACACHE. “BOE, as an IoT company providing intelligent interface products and services for information interaction and human health, is highly competitive in display innovation, quality, capability and pricing on a global scale. Bringing this technology into the STRATACACHE delivery model allows us to fully extend our solution offering of hardware, software and services to our clients, with excellent cost performance and a proven, established global support system.”

“STRATACACHE has the infrastructure in place globally to market, distribute, service and support our advanced display technology,” said Jikai Yao, Director of B2B CSPO of BOE.

Learn more about STRATACACHE’s marketing technology solutions at www.stratacache.com.
Learn more about BOE at www.boe.com.

About STRATACACHE
STRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com, on Twitter @STRATACACHE or on Facebook.

Scala Announces Marketing Technology and Digital Signage Hardware Solutions On Display at ISE 2020

Solutions featured in the booth include full range of Scala-branded hardware and preview of cloud-based Scala Designer digital signage software

SITTARD, Netherlands—7 February 2020—Scala will debut marketing technology that modernizes physical spaces and increases consumer engagement at “the largest AV and systems integration show in the world,” Integrated Systems Europe (ISE) 2020. Solutions from Scala’s full scope of marketing technology including software, hardware and sensor-based insights will be on display, highlighting how physical spaces can be modernized and messaging personalized on any display, to deliver exceptional consumer experiences. Scala, part of the STRATACACHE family of marketing technology companies, can be found in booth E160 in Hall 8 at ISE 2020, being held 11-14 February in Amsterdam, Netherlands.

Booth highlights include:

Scala-branded hardware solutions

Media players: Scala media players are featured in the booth, including single-, double- and quad-output players, designed for performance, stability and compatibility while ensuring the reliable, timely delivery of rich media experiences.

High-quality displays: In January 2020, STRATACACHE announced a partnership with BOE Technology Group, the global leader in the semiconductor display industry, to bring Scala-branded high-quality display to market, which “unlock new functionality and capabilities including advanced power management, intelligent retail sensor support and extended lifecycle products for commercial 24×7 always-on use” to market. Learn more about the partnership here.

Preview of cloud-based Scala Designer

Scala will preview a new cloud-based version of Scala Designer, a flexible, web-based composition and design tool that enables users to create beautiful and engaging digital signage experiences. The tool uses established workflow and usability patterns to distribute projects to a Scala Enterprise solution.

Shopper and store operations dashboards

Experts will show how to leverage the power of real-time retail analytics, mobile sensors and artificial intelligence, using STRATACACHE’s in-house platforms from Walkbase and X2O Media, to optimize location-based messaging and deliver exceptional experiences. X2O Media will also demonstrate the power of real-time business intelligence on any screen in their own ISE booth G120 in Hall 11. Learn more here.

“Scala offers not only a best-in-class content management software suite, we’re expanding our full solution offering by bringing all-in-one intelligent tablets to the marketplace, a direct response to a market need. Customers can combine high-performance computing with a slim design to deliver interactive retail experiences. The tablets deliver commercial-grade reliability for applications such as digital signage, self-service kiosks and interactive guided selling,” says Harry Horn, General Manager EMEA at Scala. “Next to that we now are providing an extensive range of Scala-branded digital displays, providing high quality playback with unmatched optical clarity in a variety of sizes. The displays are designed with a slim bezel, commercial-grade durability in any environment and extended lifecycle products for commercial 24×7 always-on use. Our software, hardware, tablets, displays and professional services and support are meeting the continually evolving needs of our global clients from innovative brands, retailers, banks, large corporate communications networks and partners.”

To learn more about the Scala booth, including retail store-focused shopping concepts, visit https://www.scala.com/en/events/ise-2020/.

About Scala

Scala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years of experience entertaining, informing and educating audiences, Scala is well-known for its innovation and leveraging best-of-breed technologies, such as mobile and predictive analytics, to create award-winning solutions that are easy-to-use, yet infinitely customizable. With the US headquartered near Philadelphia, PA and EMEA headquartered in the Netherlands, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide. Learn more about Scala’s advanced marketing technology solutions at www.scala.com, on Twitter @ScalaInc or on Facebook.

Scala to Demonstrate Smart Stores to Level the Playing Field with Online Competition at EuroShop 2020

SITTARD, NETHERLANDS —February 13, 2020—Scala today announced that customer experiences on display at EuroShop will focus on creating smart stores, delivering retail transformation and exceptional customer journeys in the store. Scala, part of the STRATACACHE family of marketing technology companies, focused on delivering the same convenience and personalization found online in the store, and leveraged the hardware, software and retail expertise found across the STRATACACHE family to design and build innovative shopping experiences. Scala can be found in booth A01 in hall 6 at EuroShop 2020, being held 16-20 February in Düsseldorf, Germany.

Scala’s retail concepts address what brick-and-mortar retailers need to tackle in order to grow their business: operational efficiency, personalization at scale, in-store intelligence and frictionless customer experiences. Scala retail experts will also demonstrate how sensor-based insights, from our in-house retail analytics platform, Walkbase, help retailers to learn deeply about their business and enable targeted promotional or task-based messaging on any digital display.

“Recent surveys show that the customer demand for a ‘start anywhere, finish anywhere’ approach is critical in choosing the retailer they favor,” says Harry Horn, General Manager EMEA for Scala. “These so called ‘shared cart across channels services’ are important pillars for a truly holistic shopper experience, combining both online with offline channels and the ability to pick click and collect, or choose in-store and home-deliver on a per product basis, enabling fully personalized shopping preferences. Scala fully acknowledges these needs and trends for innovative retailers and brands. We build our offerings around these shopper needs.”

Booth demonstrations and discussions will include:
· Delivering an interactive shopping in the store
· Personalized end-to-end shopping experiences
· Understanding floor operations and customer behavior
· Interactive product discovery and ad network monetization solutions
· Strategies to increase sales and reduce labor and material waste
· Innovative, automated queuing and pick-up

Manolo Alamagro, managing partner of STRATACACHE’s retail consultancy division Q Division, will be speaking this year on the Retail Technology Stage in hall 6. This session will be held 18 Feb at 16:00 and will help brands + retailers look outside their own industry for new opportunities in disruptive innovation.

Get full details on Scala’s EuroShop booth at https://www.scala.com/en/events/euroshop-2020/.

About Scala
Scala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years of experience entertaining, informing and educating audiences, Scala is well-known for its innovation and leveraging best-of-breed technologies, such as mobile and predictive analytics, to create award-winning solutions that are easy-to-use, yet infinitely customizable. With the US headquartered near Philadelphia, PA and EMEA headquartered in the Netherlands, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide. Learn more about Scala’s advanced marketing technology solutions at www.scala.com, on Twitter @ScalaInc or on Facebook.

STRATACACHE Launches Walkbase IntelliCount Occupancy Management Technology

DAYTON, OH, US—May 13, 2020—STRATACACHE today announced the launch of Walkbase IntelliCount — an occupancy management solution that uses 3D footfall cameras, Walkbase cloud analytics and a mobile-friendly dashboard— in response to new government guidance to limit the number of customers and employees, as well as follow social distancing protocol, in physical spaces due to COVID-19. The technology has been field-proven for more than ten years, in thousands of locations, and is immediately available for clients across the STRATACACHE family of marketing technology companies including Scala, RDM, X2O Media and PRN.

“Walkbase IntelliCount allows businesses such as retail stores, restaurants and transportation hubs to utilize and expand on the solution for improved customer experience beyond COVID-19 related distancing needs,” said Chris Riegel, CEO of STRATACACHE.

Benefits of Walkbase IntelliCount include:
Precise occupancy measurement in real time through high-accuracy 3D sensors installed at the store entrances and exits
Significant labor cost savings through automation and reallocation of staffing to customer experience and store operations tasks
Easy-to-analyze data displayed in a web-based dashboard on any browser-enabled device including tablets, mobile or indoor and outdoor digital signs. Email or push notifications can provide staff and management with real-time alerts

Scalable and privacy friendly, the solution collects no personally identifiable information

“It’s important that retailers who are facing new, unfamiliar business operations challenges know that there are tools available that are mature, field proven and will optimize their customer experience while ensuring compliance and accuracy,” Riegel added. “Our teams globally are delivering new customer experience strategies, and we’re prepared to deploy Walkbase IntelliCount in the market.”

Beyond occupancy management, the Walkbase IntelliCount solution can be expanded to further engage and inform shoppers and store employees:

Tied to customer- and employee-facing digital signs, communications are improved by displaying real-time wait updates, occupancy capacity and in-store safety procedures
A more robust solution can include integrations with third party hardware and software such as automated entry/exit doors, queuing systems and existing operations dashboards
Walkbase retail analytics platform gathers sensor-based data on in-store behaviors and patterns that gives retailers deep insights into how and where customers are spending time and money in the store
Learn more about Walkbase IntelliCount and retail analytics at walkbase.com/intellicount.

About STRATACACHE
STRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com, on Twitter @STRATACACHE or on Facebook.

Basic-Fit Extends European Reach of ‘‘Virtual Fitness’’ Digital Signage Network

SITTARD, The Netherlands — 21 July 2020 — Scala is driving the expansion of Basic-Fit, the largest budget fitness club chain in Europe, by creating and powering a “Virtual Fitness Experience” in more than 800 locations across the Netherlands, Belgium, Luxembourg, France and Spain. Designed and engineered by Scala Partner First Impression, the complete, scalable solution includes an HD video wall, powerful sound and DMX lighting systems.

The Virtual Fitness Experience offers live, virtual group lessons to provide an immersive exercise experience and uses Scala software to manage complex playlists centralized in a single environment for five countries. First Impression designed a complete solution that consists of an LED video wall, a powerful sound system and a colorful LED lighting set. With this equipment, any room is transformed into an immersive fitness experience. The virtual lessons, including audio and lighting control system scripts (DMX), are all managed and distributed by over 2300 Scala players. To save power and reduce costs, the system is designed to only be active during designated times. With an average of eight displays per club, members see updated class schedules, current weather and news, and inspirational fitness content.

“The availability of narrowcasting information screens and of virtual group lessons means Basic-Fit can offer optimum services and information to its customers, providing a full range of sports with minimal staffing, which results in lower subscription fees,” said Harry Horn, GM EMEA & VP Marketing Global of Scala.

“Thanks to the flexibility of the Scala platform, we were able to fulfill all of our current requirements with a system that is future proof by being able to add more features as we move forward,” said Koen Wouters CIO at First Impression.

Learn more at: www.scala.com/casestudies

About Scala
Scala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, yet infinitely customizable. Scala has US-based headquarters near Philadelphia, PA and EMEA headquarters in the Netherlands, and has offices in 28 countries, clients in over 100 countries and support for 20+ languages in the platform.