NRF 2014

NRF LOVE SCALAJoin Scala at NRF 2014!

Booth #750

We’ve got some Big Ideas we’re bringing to the Big Show! Here’s what you can expect to enjoy when you visit the Scala booth (that’s booth #750):

- Pick the brains of Scala experts
- See where the future of the in-store experience is headed and how digital signage plays a growing role
- Key presentations from Scala’s CEO Tom Nix and GM/VP Dan McAllister
- A free (yes, free) t-shirt when you show off your social skills

Learn how Scala customers are providing a personalized, immersive experience that engages their buyers across all channels. See how we’re leveraging mobile, geo-location and customer data to enable relevant and targeted communications in-store.

Come by and see us at booth #750 on the first floor near the Big Ideas stage to experience amazing Scala Retail Solutions in action!

Be sure to check out our speaker sessions:

Dan McAllisterSmall is the Next Big Thing

When: Tuesday, Jan 14, 1:15

Where: BIG Ideas Room 1 – Level 1 EXPO Hall

Who: Dan McAllister, VP/GM Americas

What: Dynamic pricing, small shelf-edge displays, micro location awareness technology and other one-to-one targeting digital strategies are steadily growing in popularity for in-store engagement. Learn how and why you should take advantage of their efficient, easy-to-use, and cost-effective pricing capabilities.

Tom Nix, CEOBridging the Gap: Embracing the Digital In-Store Customer Experience

When: Tuesday, Jan 14, 2:30

Where: BIG Ideas Room 1 – Level 1 EXPO Hall

Who: Tom Nix, CEO

What: Scala assists retailers in implementing the final piece of the omni-channel strategy by leveraging the power of mobile technologies to create personal, relevant and dynamic experiences on every screen in the store. Learn how we leverage big data and smart communication to inspire and engage customers around the world.

Press Coverage:

Scala digital signage brings store into omni-channel environment – Speak

DailyDOOH coverage of Scala at the Big Show

Sixteen:Nine coverage of Scala at the Big Show

Be sure to follow us on social:

@scalainc #bigbangideas

Post Show Webinars:

Amy Wilson, Product Manager, ScalaThe Connected Store

When: Thursday, January 23, 2014 3:00 PM – 4:00 PM EST
Presenter: Amy Wilson, Product Manager

Amy Wilson is the newest member of Scala’s Product Management team, working closely with Connected Store and Advanced Analytics capabilities. A veteran of ad serving and website optimization channels, Amy brings a unique perspective to solving the challenges marketers face in creating true omni-channel experiences. She is excited to work with Scala’s top-notch team to bring innovative solutions to solve those challenges. Quote she loves: “Hell, there are no rules here…we’re trying to accomplish something! – Thomas Edison

Click here to view this webinar on demand

Dina Townsend, Sr. Director of Retail, ScalaTrending Now: Digital Concepts for Immersive and Engaging Experiences

When Friday, January 24, 2014 2:00 PM – 3:00 PM EST
Presenter: Dina Townsend, Sr. Director of Retail

A 20-year veteran delivering and designing technology solutions, Dina Townsend guides brands through the process of creating and enhancing the customer experience in retail environments. Using digital concepts, she helps clients innovate, strategize, and sell beyond their competition. Previously based in the Silicon Valley, Dina worked with Optio Software and Nobix, Inc., sorting through clients’ complex processes and disparate applications to assemble efficient, mission-critical management and workflow solutions for enterprises such as Northrop Grumman, 3M, 3Comm, and Hewlett Packard.

Click here to view this webinar on demand


Come by and see us at booth #750 on the first floor near the Big Ideas stage to experience amazing Scala Retail Solutions in action!





Scala Nordic Events Fall 2014

Meet Scala’s Nordic team at the following events this fall!

17-18 September 2014 Atea IT Expo – Aarhus, Denmark. Read more and register for free here

23 September...