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Adobe Digital Marketing Summit and Shoptalk Wrap Up

Posted on March 24th, by Andrea Poley in News. Comments Off on Adobe Digital Marketing Summit and Shoptalk Wrap Up

[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/3″][image_with_animation image_url=”18974″ alignment=”” animation=”Fade In”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”2/3″][vc_column_text]We just finished up an exciting week in Las Vegas, packing in what seemed like an endless amount learning, teaching, knowledge and networking.

Check out our show photos below and keep the education going by grabbing some of our digital signage learning resources.[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][divider line_type=”No Line” custom_height=”50″][nectar_slider location=”Learn Slider” full_width=”true” overall_style=”classic” slider_transition=”slide” button_sizing=”regular” slider_height=”200″][divider line_type=”No Line” custom_height=”50″][vc_gallery type=”image_grid” images=”18966,18968,18969,18970,18973,18971,18972,18965,18974″ layout=”3″ gallery_style=”3″ img_size=”800″][/vc_column][/vc_row]



Scala to Debut Latest Digital Experience Solutions at Digital Signage Expo

Posted on March 23rd, by Andrea Poley in News, Press Releases. Comments Off on Scala to Debut Latest Digital Experience Solutions at Digital Signage Expo

[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]

New Scala-branded hardware empowers retailers to enhance in-store experience through cost-effective, scalable digital projects
Scala now a full solution provider for retailers offering concepting, software, hardware and support

[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]MALVERN, PA, USA, – March 23, 2017 – Scala, Inc., the leading global provider of digital retail experiences and a member of the STRATACACHE family of complementary digital solutions companies, announced today it will showcase a full line-up of its leading-edge digital experiences at the 2017 Digital Signage Expo (DSE) in booth #1218.

On the heels of joining the STRATACACHE family, Scala has combined its heritage in selecting and configuring robust hardware with STRATACACHE’s logistics ability to launch its own integrated hardware solutions. This is the first time Scala’s new line of Windows- and Linux-based … Read More »



Scala to Display Digital Experience Creation Tools at Adobe and Shoptalk Events

Posted on March 20th, by Andrea Poley in News, Press Releases. Comments Off on Scala to Display Digital Experience Creation Tools at Adobe and Shoptalk Events

[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]MALVERN, PA, March 17, 2017 – Scala, Inc., will be first-time exhibitors at two tradeshows in Las Vegas next week, Shoptalk “next gen commerce event” and Adobe Summit Digital Marketing Conference, in booths #1522 and #148 respectively. Scala, a member of the STRATACACHE family of complementary digital solutions companies, will debut a new platform, EXP, at Adobe Summit, being held March 21-23. EXP is a web standards-focused platform with built-in tools and infrastructure for developing high-impact digital experiences, leveraging existing assets, workflows and skill sets of the experience designers. Further, EXP’s flexible content creation uses modern web technologies, allowing for seamless integration with existing apps and systems as well as popular social, technical and retail cloud services.

“We built this new platform with developers and designers in mind,” said Joe Sullivan, … Read More »



Scala to Display How to Reinvent Retail with Digital at EuroShop

Posted on March 2nd, by Andrea Poley in News, Press Releases. Comments Off on Scala to Display How to Reinvent Retail with Digital at EuroShop

[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]SITTARD, The Netherlands, March 2, 2017 – Scala, BV., will demonstrate how to reinvent retail with digital solutions for today’s tech-savvy shoppers at EuroShop, being held 5-9 March in Dusseldorf. Scala, part of the STRATACACHE family of complementary digital solution companies, will show marketers, retailers and innovators how digital can help ease in-store engagement with shoppers and create loyal, repeat customers. Digital solutions offer retailers ways to bring the best of online shopping into the physical store, where shoppers overwhelmingly say they prefer to complete their purchase.

“We have seen promising, continual growth globally in retailers introducing digital to help retail brands stay relevant and exciting to today’s increasingly demanding clientele,” said Scala CEO Chris Riegel. “The German region in particular has demonstrated formidable progress, and we look to expand our … Read More »



That’s a wrap for ISE 2017!

Posted on February 13th, by Andrea Poley in News. Comments Off on That’s a wrap for ISE 2017!

[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]That’s a wrap for ISE 2017, where we showed our newest ways to reinvent the retail space with digital solutions. Overwhelmingly, shoppers say they prefer to head to brick and mortar stores, and our booth featured interactive digital solutions that focus on bringing elements of the online shopping experience into the store. Click through the photos below to see some of these solutions which help retailers appeal to customers by allowing them to touch and interact with products while making shopping easier, more informative and fun![/vc_column_text][divider line_type=”No Line” custom_height=”50″][vc_gallery type=”image_grid” images=”18792,18791,18793,18789,18790,18795,18796,18797,18798,18799,18800,18801,18803,18804,18805,18807,18810,18811,18808,18809″ layout=”4″ gallery_style=”3″ img_size=”800″][/vc_column][/vc_row]


Scala-branded Hardware to Enter Digital Signage Solutions Market

Posted on February 7th, by Andrea Poley in News, Press Releases. Comments Off on Scala-branded Hardware to Enter Digital Signage Solutions Market

[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][heading]Scala-branded Hardware to Enter Digital Signage Solutions Market
[/heading][vc_column_text]MALVERN, PA, USA, February 3, 2017 –Scala, Inc., today announced the extension of their digital signage solutions to include a line of powerful, secure Scala-branded media players and commercial tablet products. The addition of Scala-branded players – as well as new software licensing and hardware bundling options – will address the current market climate of competitive pricing and ever-improved deployment on a global scale. Scala, part of the STRATACACHE family of companies, will offer four tiers of pricing options with the new players, consistent with the number of player outputs and resolution capability. Scala is announcing the player solutions in conjunction with participation in Integrated Systems Europe (ISE), a tradeshow attended by a “community of manufacturers, distributors, integrators, service providers and end-users,” where … Read More »


Scala solution powers 460 screens for leading cinema chain

Posted on February 3rd, by Andrea Poley in Case Study, Entertainment. Comments Off on Scala solution powers 460 screens for leading cinema chain

[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]

Scala solution powers 460 screens for leading cinema chain

Leading Russian cinema chain Formula Kino, which boasts 264 movie theatres over 35 locations across three Russian time zones, is rolling out extensive Scala-supported digital signage across new locations as part of the modernization of its on-location customer communications, which started in 2013.

The brand is focusing on entertainment as well as comfort: it not only offers its customers premium theatres but also runs advanced technologies such as as 3D PRO and RealD 3D to deliver best-in-class 3D experiences.[/vc_column_text][divider line_type=”No Line” custom_height=”20″][vc_column_text]With support from local systems integrator Dismart, the cinema chain is using a single, centralized and automated digital signage solution from Scala to replace three separate, siloed software solutions.[/vc_column_text][divider line_type=”No Line” custom_height=”20″][vc_column_text]

“The only system that can handle this volume of information in … Read More »



ISE 2017 February 7-10, 2017
Hall 8 Stand K227

Posted on January 22nd, by Andrea Poley in Upcoming Events. Comments Off on ISE 2017 February 7-10, 2017
Hall 8 Stand K227

[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/2″][image_with_animation image_url=”18719″ alignment=”” animation=”None”][divider line_type=”No Line” custom_height=”30″][vc_column_text]We have over 30 years of experience helping organizations worldwide increase sales with digital communications solutions. Don’t miss the opportunity to speak with a Scala expert to learn how to:

Visually communicate a compelling story about your brand
Provide dynamic and engaging content to influence purchasing behavior
Create an interactive journey to the point of sale

Also don’t miss out on Scala’s session during the Flashtrack sessions! Harry Horn, will give a sneak preview of how to make use of big data volumes and how analytics can provide real-time information to make smarter decisions.[/vc_column_text][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/2″][heading]Reinvent Your Retail Space with Scala – Visit Us at ISE[/heading][vc_column_text]Scala has some HUGE things to showcase at Hall 8 Stand K227![/vc_column_text][divider line_type=”No Line” custom_height=”80″][text-with-icon icon_type=”font_icon” icon=”steadysets-icon-zoom-in” color=”Accent-Color”]

Solutions We’re Showcasing

[/text-with-icon][image_with_animation image_url=”18614″ … Read More »



EuroShop 2017 – Mar 5-9, 2017
Hall 3 / G92

Posted on January 21st, by Andrea Poley in Upcoming Events. Comments Off on EuroShop 2017 – Mar 5-9, 2017
Hall 3 / G92

[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/2″][image_with_animation image_url=”18750″ alignment=”” animation=”None”][divider line_type=”No Line” custom_height=”30″][vc_column_text]We have over 30 years of experience helping organizations worldwide increase sales with digital communications solutions. Don’t miss the opportunity to speak with a Scala expert to learn how to:

Visually communicate a compelling story about your brand
Provide dynamic and engaging content to influence purchasing behavior
Create an interactive journey to the point of sale

[/vc_column_text][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/2″][heading]Reinvent Your Retail Space with Scala – Visit Us at EuroShop[/heading][vc_column_text]Scala has some HUGE things to showcase at Hall 3 Stand G92!

Also don’t miss out on Scala’s 2 speaking sessions.

EuroCIS Forum – Hall 6 Stand I75 – 03/07/2017 @ 4:00pm. Harry Horn, will talk about how can companies make use of big data volumes and how analytics can help with getting real-time information and making smart decisions.

Omnichannel Forum – … Read More »



ShopTalk 2017 – Mar 19-22, 2017
Booth #1522

Posted on January 20th, by Andrea Poley in Upcoming Events. Comments Off on ShopTalk 2017 – Mar 19-22, 2017
Booth #1522

[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/2″][image_with_animation image_url=”18873″ alignment=”” animation=”Fade In”][divider line_type=”No Line” custom_height=”30″][vc_column_text]Scala has some HUGE things to showcase in booth #1522![/vc_column_text][vc_column_text]We have over 30 years of experience helping organizations worldwide increase sales with digital communications solutions. Don’t miss the opportunity to speak with a Scala expert to learn how to:

Visually communicate a compelling story about your brand
Provide dynamic and engaging content to influence purchasing behavior
Create an interactive journey to the point of sale

[/vc_column_text][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/2″][heading]Reinvent Your Retail Space with Scala – Book A Meeting or Booth Tour at ShopTalk[/heading][gravityform id=”5″ title=”false” description=”false” ajax=”false”][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][divider line_type=”No Line” custom_height=”10″][text-with-icon icon_type=”font_icon” icon=”steadysets-icon-zoom-in” color=”Accent-Color”]

Solutions We’re Showcasing At The Show

[/text-with-icon][image_with_animation image_url=”18615″ alignment=”” animation=”Fade In”][divider line_type=”No Line” custom_height=”10″][image_with_animation image_url=”18617″ alignment=”” animation=”Fade In”][divider line_type=”No Line” custom_height=”10″][image_with_animation image_url=”18618″ alignment=”” animation=”Fade In”][divider line_type=”No Line” … Read More »



Adobe Summit 2017 – Mar 19-22, 2017

Posted on January 20th, by Andrea Poley in Upcoming Events. Comments Off on Adobe Summit 2017 – Mar 19-22, 2017

That’s a wrap for NRF 2017!

Posted on January 19th, by Andrea Poley in Other. Comments Off on That’s a wrap for NRF 2017!

[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]That’s a wrap for NRF 2017, where we showed our newest ways to reinvent the retail space with digital solutions. Overwhelmingly, shoppers say they prefer to head to brick and mortar stores, and our booth featured interactive digital solutions that focus on bringing elements of the online shopping experience into the store. Click through the photos below to see some of these solutions which help retailers appeal to customers by allowing them to touch and interact with products while making shopping easier, more informative and fun![/vc_column_text][divider line_type=”No Line” custom_height=”50″][vc_gallery type=”image_grid” images=”18663,18664,18665,18666,18685,18668,18670,18667,18671,18672,18673,18674,18677,18679,18680,18681″ layout=”3″ gallery_style=”3″][/vc_column][/vc_row]


GlobalShop 2017 – Mar 28-30, 2017

Posted on January 19th, by Andrea Poley in Upcoming Events. Comments Off on GlobalShop 2017 – Mar 28-30, 2017

[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/2″][image_with_animation image_url=”18745″ alignment=”” animation=”Fade In”][divider line_type=”No Line” custom_height=”30″][vc_column_text]We have over 30 years of experience helping organizations worldwide increase sales with digital communications solutions. Don’t miss the opportunity to speak with a Scala expert to learn how to:

Visually communicate a compelling story about your brand
Provide dynamic and engaging content to influence purchasing behavior
Create an interactive journey to the point of sale

[/vc_column_text][divider line_type=”No Line” custom_height=”30″][heading]Book A Meeting or Booth Tour at Globalshop 2017[/heading][gravityform id=”5″ title=”false” description=”false” ajax=”false”][divider line_type=”No Line” custom_height=”10″][text-with-icon icon_type=”font_icon” icon=”steadysets-icon-heart” color=”Accent-Color”]

Special Thanks To

[/text-with-icon][vc_row_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”1/3″][image_with_animation image_url=”18596″ alignment=”center” animation=”Fade In”][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”1/3″][image_with_animation image_url=”18595″ alignment=”center” animation=”Fade In”][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”1/3″][image_with_animation image_url=”18593″ alignment=”center” animation=”Fade In”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”1/2″][image_with_animation image_url=”18630″ alignment=”center” animation=”Fade In”][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”1/2″][image_with_animation image_url=”18629″ alignment=”center” animation=”Fade In”][/vc_column_inner][/vc_row_inner][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/2″][heading]Reinvent Your Retail Space with … Read More »


DSE 2017 – Mar 29-30, 2017
Booth #1218

Posted on January 17th, by Andrea Poley in Upcoming Events. Comments Off on DSE 2017 – Mar 29-30, 2017
Booth #1218

[vc_row type=”full_width_content” equal_height=”yes” bg_color=”#2c2d37″ scene_position=”center” text_color=”light” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”padding-3-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”2/3″][heading]Reinvent Your Audience Engagement – Visit Scala at DSE [/heading][vc_column_text]Scala has some HUGE things to showcase in booth #1218! Check out our interactive booth below to learn more about our solutions on display.[/vc_column_text][divider line_type=”No Line” custom_height=”30″][vc_raw_html]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[/vc_raw_html][divider line_type=”No Line” custom_height=”30″][vc_column_text]We have newly expanded offerings as part of the STRATACACHE family, and invite you to stop by booth #1218 to discuss what’s new with Scala, Right Digital Media and STRATACACHE on topics such as:

The STRATACACHE family of complementary digital solutions
Scala-branded hardware
State-of-the-art outdoor digital menu boards, the most stable and cost effective in the market
Quick-start meeting room scheduler app
A digital informational podium
Features such as POS system, “click and ship” and sensor integrations

[/vc_column_text][/vc_column][vc_column column_padding=”padding-3-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/3″][heading]Book A Meeting or Booth Tour at DSE[/heading][gravityform id=”5″ title=”false” description=”false” ajax=”false”][divider line_type=”No Line” custom_height=”30″][vc_column_text]Scala has over … Read More »


InfoComm – June 14-16, 2017
Booth #211

Posted on January 16th, by Andrea Poley in Upcoming Events. Comments Off on InfoComm – June 14-16, 2017
Booth #211

[vc_row type=”full_width_content” equal_height=”yes” bg_color=”#2c2d37″ scene_position=”center” text_color=”light” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”padding-3-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”2/3″][heading]Reinvent Your Audience Engagement – Visit Scala at InfoComm[/heading][vc_column_text]Scala has some HUGE things to showcase in booth #211![/vc_column_text][divider line_type=”No Line” custom_height=”30″][vc_raw_html][/vc_raw_html][divider line_type=”No Line” custom_height=”30″][vc_column_text]We have newly expanded offerings as part of the STRATACACHE family, and invite you to stop by booth #211 to discuss what’s new with Scala, Optika, Right Digital Media and STRATACACHE on topics such as:

The STRATACACHE family of complementary digital solutions
State-of-the-art outdoor digital menu boards, the most stable and cost effective in the market
Quick-start meeting room scheduler app
A digital informational podium
Features such as POS system, “click and ship” and sensor integrations

[/vc_column_text][/vc_column][vc_column column_padding=”padding-3-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/3″][heading]Book A Meeting or Booth Tour at InfoComm[/heading][gravityform id=”5″ title=”false” description=”false” ajax=”false”][divider line_type=”No Line” custom_height=”30″][vc_column_text]Scala has over 30 years of experience helping organizations worldwide increase sales with digital communications solutions. Don’t … Read More »


NACS Show Oct 17-20, 2017

Posted on January 15th, by Andrea Poley in Upcoming Events. Comments Off on NACS Show Oct 17-20, 2017

Scala to Highlight How to Reinvent Retail with Digital at NRF’s BIG Show

Posted on January 13th, by Andrea Poley in News, Press Releases. Comments Off on Scala to Highlight How to Reinvent Retail with Digital at NRF’s BIG Show

[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]

Scala to Highlight How to Reinvent Retail with Digital at NRF’s BIG Show

Companies Across the STRATACACHE Family Will Show the Best in Immersive Retail Experiences

Malvern, Penn. – January 13, 2017 – Scala, Inc., the leading global provider of digital retail experiences, is showcasing a booth full of solutions that reinvent the retail space and appeal to today’s tech-savvy shoppers at the National Retail Federation’s BIG Show 2017. Scala, part of the STRATACACHE family of digital signage solution companies, will play a big part in STRATACACHE’s strong presence at the show. Two large booths – Scala in #903 and STRATACACHE in #407 – will display complementary retail solutions across STRATACACHE companies that help retailers, marketers and innovators influence consumer decisions. With more than 20 immersive retail experiences on display, the … Read More »



Posnania Shopping Center with the revolutionary Digital Signage system

Posted on December 19th, by Andrea Poley in Blog, Case Study, News, Press Releases, Retail. Comments Off on Posnania Shopping Center with the revolutionary Digital Signage system

[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]In Posnania shopping center opened in October 2016, Scala partner SQM Digital Signage company installed over one hundred most modern multimedia devices. The supplied solution is primarily  spectacular LED screens, including Europe’s largest elliptical transparent screen. The installation consists of interactive video walls and tablets. The management system of Digital Signage is carried out with the use of Scala software.

Posnania Center is one of the largest and most modern commercial buildings in East-central Europe. There were dozens of facilities and services prepared for customers who use new technologies, e.g. a system of screens implemented by SQM Digital Signage.

The most unique solution is an elliptical LED screen suspended in the Atrium with surface of almost 100 square meters and a transparency of 90%. It is the largest construction in Europe and … Read More »


NRF 2017 Retail’s Big Show – January 15-17, 2017
Booth #903

Posted on December 14th, by Andrea Poley in Upcoming Events. Comments Off on NRF 2017 Retail’s Big Show – January 15-17, 2017
Booth #903

[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/2″][image_with_animation image_url=”18529″ alignment=”” animation=”Fade In”][divider line_type=”No Line” custom_height=”30″][vc_column_text]We have over 30 years of experience helping organizations worldwide increase sales with digital communications solutions. Don’t miss the opportunity to speak with a Scala expert to learn how to:

Visually communicate a compelling story about your brand
Provide dynamic and engaging content to influence purchasing behavior
Create an interactive journey to the point of sale

[/vc_column_text][divider line_type=”No Line” custom_height=”30″][heading]Book A Meeting or Booth Tour at NRF[/heading][gravityform id=”5″ title=”false” description=”false” ajax=”false”][divider line_type=”No Line” custom_height=”10″][text-with-icon icon_type=”font_icon” icon=”steadysets-icon-heart” color=”Accent-Color”]

Special Thanks To

[/text-with-icon][vc_row_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”1/3″][image_with_animation image_url=”18596″ alignment=”center” animation=”Fade In”][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”1/3″][image_with_animation image_url=”18595″ alignment=”center” animation=”Fade In”][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”1/3″][image_with_animation image_url=”18593″ alignment=”center” animation=”Fade In”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”1/2″][image_with_animation image_url=”18630″ alignment=”center” animation=”Fade In”][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”1/2″][image_with_animation image_url=”18629″ alignment=”center” animation=”Fade In”][/vc_column_inner][/vc_row_inner][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/2″][heading]Reinvent Your Retail Space with … Read More »



2016 DailyDOOH Gala Awards

Posted on December 2nd, by Andrea Poley in Blog, Food and Drink, News. Comments Off on 2016 DailyDOOH Gala Awards

[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]

2016 DailyDOOH Gala Awards Winner

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Best QSR / Bar or Restaurant Deployment

[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/2″][image_with_animation image_url=”18459″ alignment=”” animation=”Fade In”][image_with_animation image_url=”18462″ alignment=”” animation=”Fade In”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/2″][vc_column_text]Project: Harry Ramsden @ Blackpool Tower
Scala Partner: Pixel Inspiration[/vc_column_text][divider line_type=”No Line” custom_height=”10″][vc_column_text]Harry Ramsden is a brand synonymous in the UK with fish and chips, and is a business very much focussed on the future.

As part of this vision, Harry Ramsden took ownership of a large unit at the base of Blackpool Tower and wanted the whole restaurant to reflect this new approach with high quality furnishings, interactive music playlists and attention-grabbing digital signage solutions.

Pixel Inspiration installed in total over 35 screens (primarily NEC and iiyama) and more than 50 metres worth of 4P LED panels.

The showstopper solution … Read More »



Scala @ Omnichannel Retailing Forum 2016

Posted on November 23rd, by Andrea Poley in Events, News. Comments Off on Scala @ Omnichannel Retailing Forum 2016

[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]Scala Partner SQM Digital Signage attends the Omnichannel Retailing Forum 2016 in Warsaw, Poland

Omnichannel Retailing Forum 2016 is a trade fair and networking space coupled with a conference highlighting major challenges currently faced by the retail industry in Poland. The Forum provides meeting place for e-commerce specialists and state-of-the-art digital technology providers, also offering a wealth of know-how for the retail industry.

Scala Solutions on display: Lift & Learn and our Interactive Fitting Room[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_gallery type=”image_grid” images=”18392,18393,18394,18395,18396,18397,18398″ layout=”4″ gallery_style=”1″][/vc_column][/vc_row]


Australia’s first Dynamic Stand Management System powered by Scala

Posted on July 4th, by Andrea Poley in News, Press Releases. Comments Off on Australia’s first Dynamic Stand Management System powered by Scala

[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]Australia, July 4 2016 – Perth, City Link’s second stage, building a new underground bus station, enables the full realisation of a 100-year vision to reconnect the Perth CBD and Northbridge. The underground facility will replace the now demolished Wellington Street Bus Station and will incorporate Australia’s first Dynamic Stand Management System (DSMS) on over 100 digital screens powered by Scala.

RutledgeAV & Nilsen engaged with TechMedia to deliver the Scala Digital Signage software platform for the Perth City Link Project. The Scala Content Manager and players deliver live and up-to-date content and bus stand information from the DSMS to passengers waiting in the lounge on over 100 digital screens and industrial media players installed and commissioned by RutledgeAV.

The new facility is highly passenger-focused with the Perth Busport having a strong … Read More »


Scala Independently Certifies Two Chrome Devices for Digital Signage Solutions

Posted on June 28th, by Andrea Poley in News, Press Releases. Comments Off on Scala Independently Certifies Two Chrome Devices for Digital Signage Solutions

[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][heading subtitle=”The AOPEN Chromebase and ASUS Chromebit are reliable, secure and cost effective “]Scala Independently Certifies Two Chrome Devices for Digital Signage Solutions[/heading][vc_column_text]MALVERN, PA, USA, June 28, 2016 – Scala, Inc., today announces it has independently certified two devices, the AOPEN Chromebase and ASUS Chromebit, for use in displaying dynamic digital solutions built on the Scala platform. This certification extends Scala’s support for the Google family of affordable, reliable and secure digital signage options following Scala’s certification of the Chromebox in January. The Scala Enterprise Player for certified devices, used in conjunction with Chrome Device Management and available in the Chrome App store, is capable of delivering rich, dynamic content with smooth playback. Scala drives more than 500,000 screens worldwide and their leading content management system platform allows for complete network control … Read More »


Scala Announces Release of Scala Enterprise 11.01

Posted on May 20th, by Andrea Poley in News, Press Releases. Comments Off on Scala Announces Release of Scala Enterprise 11.01

[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]MALVERN, PA, US – May 19, 2016 – Scala Inc., global provider of digital signage solutions, announces the release of Scala Enterprise 11.01. This update has 16 new features and 149 enhancements, focusing on the speed and performance of cyclic processes in Scala Enterprise Content Manager, enhanced template design and control in Scala Enterprise Designer and new Scala Player certifications and optimized playback. Scala’s digital signage solutions drive more than 500,000 screens worldwide, connecting networks of digital devices to deliver engaging audience experiences.

“With the release of Scala Enterprise 11.01, we’re excited our platform is now providing even greater performance across the board, responding to content designers’ needs for solid network and creative control,” said Tom Nix, CEO.

Scala Enterprise Designer updates give greater creative design and content control for the template … Read More »


Flight Centre Travel Group Sees Measurable Results Switching to Digital Signage in Retail Stores

Posted on April 21st, by Andrea Poley in Case Study, Retail. Comments Off on Flight Centre Travel Group Sees Measurable Results Switching to Digital Signage in Retail Stores

[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/4″][image_with_animation image_url=”17822″ alignment=”” animation=”Fade In”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”3/4″][heading subtitle=”Award-winning solution includes impression measurement, live data integration and localized targeting”]Flight Centre Travel Group Sees Measurable Results Switching to Digital Signage in Retail Stores
[/heading][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/2″][vc_column_text]Flight Centre Australia, one of the world’s largest international travel companies, wanted to cater to its savvy and well-connected world traveler clientele by modernizing stores to create an impactful retail travel experience. As part of a broader strategy to enhance the in-store experience, Flight Centre partnered with TechMedia to implement and support a digital signage solution with Scala. The solution needed to be robust, easy to use, scalable and implemented in 2500 stores worldwide with a variety of screens from video walls to 84-inch 4K-display. It also … Read More »



Scala Announces Harry Horn as General Manager of EMEA

Posted on April 1st, by Andrea Poley in Press Releases. Comments Off on Scala Announces Harry Horn as General Manager of EMEA

[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]MALVERN, PA, USA – Scala, Inc., today announced Harry Horn is leading operations in the EMEA region as vice president and general manager. In this role, Horn will oversee efforts in sales, marketing, finance, services and support and daily activity in the Sittard, Netherlands-based EMEA office. Horn will continue overseeing Scala’s marketing strategy as global marketing vice president. Scala has digital signage solutions driving more than 500,000 screens worldwide, connecting networks of digital devices to deliver engaging audience experiences and has operations throughout the EMEA region including Norway, Germany, Spain, United Kingdom and United Arab Emirates.

“Harry’s marketing efforts have consistently supported and reinforced Scala’s sales and services goals, and his broad knowledge of the EMEA digital landscape and partner network makes stepping into this role a natural fit,” said Rune … Read More »


DSE 2016: A Visual Wrap Up To A Great Show

Posted on March 18th, by Andrea Poley in Events. Comments Off on DSE 2016: A Visual Wrap Up To A Great Show

We’re heading back east after a busy week in Vegas! A big thanks to our partners for including us in their booths experiences and Steve Parris for the insight he shared into Swarovski’s retail innovation. Check out our innovation video gallery for demos of some of our retail solutions at the show!

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Beacon Technology: Order-ahead Coffee Solution

Posted on March 18th, by Andrea Poley in Innovation Video Gallery. Comments Off on Beacon Technology: Order-ahead Coffee Solution

Ordering coffee is fun and easy with our ordering solution featuring a touchscreen kiosk. Take a selfie when sending in your order for coffee on the self-service tablet. When your drink is ready to pick up, your own picture appears on a video wall signaling that it’s ready to pick up and enjoy!

Retailers can expand on the experience using their own mobile app, proximity beacons and interactive display screens, shown in the video above at NRF 2016. Customers send in an order for their favorite cup of coffee from anywhere, any time using the app on their own mobile device, and also include a picture of themselves. Beacons detect when they’ve entered the area, the coffee starts brewing and their own picture pops up on the screen to alert them when their order is ready.



Instassociate Retail Experience

Posted on March 18th, by Andrea Poley in Innovation Video Gallery. Comments Off on Instassociate Retail Experience

This interactive assistive sales tool allows customers to use a touchscreen kiosk powered by Google Chromebox to request assistance for anywhere in the store. The tool connects the customer with sales associates who instantly receive a request-for-help notification on their devices and the customer sees the picture and name of who will meet to help, creating a personal connection. The tool also helps retailers optimize the whole in-store experience by reporting actionable data such as identifying the most active sales associate, wait/response time and what areas are getting the most assistance requests.



Interactive Fitting Room Retail Experience

Posted on March 18th, by Andrea Poley in Innovation Video Gallery. Comments Off on Interactive Fitting Room Retail Experience

By extending the digital retail experience into the dressing room, you can boost sales as well as ensure customers aren’t met with common fitting room frustrations. When a customer enters the fitting room, RFID tags detect product details including color and size and display compelling images on an interactive touchscreen. If something doesn’t fit or the color isn’t right, customers can use the screen to send requests for new items directly to sales associates’ devices, getting new items to try without ever leaving the dressing room! Screens can also be used to suggest complementary items to encourage add-on purchases.



Scala Digital Experiences Featured in Six Partner Booths at Digital Signage Expo 2016

Posted on March 14th, by Andrea Poley in News, Press Releases. Comments Off on Scala Digital Experiences Featured in Six Partner Booths at Digital Signage Expo 2016

Malvern, Pa., March 14, 2016 – Scala, Inc., a leading provider of digital retail experiences, will be featured in six partner booths, including a presentation on messaging optimization in Google’s booth, at Digital Signage Expo 2016 (DSE). Scala’s platform connects digital signage, beacons, kiosks, mobile applications and devices to help marketers deliver engaging, interactive experiences tailored specifically to their audience or even to a specific person. Scala’s partners are highlighting their digital innovations with solutions built on the Scala platform at the DSE conference and follow-on expo, “the world’s largest tradeshow of digital display and interactive technologies,” being held in Las Vegas, Nev., March 15-18.

Scala CEO Tom Nix is moderating a session with speaker Steve Parris, Swarovski global senior retail innovation manager, about how technology is redefining the retail store during the Platt Retail Institute’s pre-show Digital Retail Forum. The … Read More »



Lift & Learn Interactive Retail Experience

Posted on March 11th, by Andrea Poley in Innovation Video Gallery. Comments Off on Lift & Learn Interactive Retail Experience

Our Lift & Learn interactive digital solution draws shoppers into the retail experience, showing compelling images of the items on display and encouraging shoppers to lift an item from the shelf. Lift one item from a high-end fixture, integrated with anti-theft technology, and embedded RFID tags trigger LED screens and the smartphone screen to update, showing extensive details on that product. The display screen then automatically updates to show detailed information on the product, in this case the latest mobile phones from LG Electronics. When a second item is lifted, the display updates again to help the customer comparison shop – and all this is happening right at the point of decision. Both the fixture and screen content are fully customizable to fit any product where the customer is comparing features.



Instore Re-Targeter Retail Experience

Posted on March 11th, by Andrea Poley in Innovation Video Gallery. Comments Off on Instore Re-Targeter Retail Experience

Putting our live dashboard with customer profile and purchase history into the hands of sales associates lets them update in-store screens to be as relevant as possible to one specific customer who is in the shop at that time. By using beacon technology and connecting to a retailer’s app, it is possible to detect fact-based consumer profiles, derived from information in the customer database of the shop and dynamically update screens to highlight recently viewed items, suggest items that complement recent purchases or offer promotions right at the point of decision.



Scala to Highlight 6 Unique Interactive Digital Retail Experiences at ISE 2016 

Posted on February 2nd, by Frank Jongen in News, Press Releases. Comments Off on Scala to Highlight 6 Unique Interactive Digital Retail Experiences at ISE 2016 

Solutions in Hall 8 Stand K275 connect online and in-store shopping using cutting edge digital communication

Sittard, NL, February 1st – Scala B.V., leading provider of digital retail experiences, will showcase six shopping solutions that focus on connecting the online and in-store worlds in Hall 8 – Stand K275 at the Integrated Systems Europe (ISE), February 9-12 in Amsterdam. Scala retail experts will show how to personalize the shopping experience down to a single-customer focus using digital, creating deeper brand awareness. Additional booth highlights include engagement and interaction and using fact-based, real-time actionable data to optimize messaging. The new solutions start by drawing the customer into the retail experience, reaching across all digital touchpoints, to create a more meaningful experience and deeper brand awareness. Here’s a glance at the solutions on display in Hall 8 – Stand K275: 

Read More »



Scala Introduces New Player for use with Chromebox and Joins Google for Work Partner Program

Posted on January 15th, by Andrea Poley in News, Press Releases. Comments Off on Scala Introduces New Player for use with Chromebox and Joins Google for Work Partner Program

The player is stable, reliable and backed by Google’s secure environment

MALVERN, PA, USA (January 15, 2016) – Scala, Inc. today announces it is introducing a powerful high definition playback solution capable of supporting reliable and stable 24/7 display, Scala Enterprise Player for Chromebox. Scala’s digital signage solutions drive more than 500,000 screens worldwide, connecting networks of digital devices to deliver engaging audience experiences. To power these solutions, the new player runs on Google Chrome devices, such as Chromebox, and is ideal for driving one-to-one digital engagements across wide-ranging industries such as retail, quick-service restaurants, finance and more. This device is backed by two companies well known for innovative technology as well as world-class customer support including extensive testing, documentation and security standards. As part of this endeavor, Scala has joined the Google for Work Partner Program.

“We are excited to introduce … Read More »



Scala to Highlight Unique Interactive Digital Retail Experiences at NRF

Posted on January 14th, by Andrea Poley in News, Press Releases. Comments Off on Scala to Highlight Unique Interactive Digital Retail Experiences at NRF

Solutions in booth #909 connect online and in-store shopping and run on cutting-edge displays from LG Electronics

Malvern, PA, USA, January 14th – Scala, Inc., leading provider of digital retail experiences, will showcase six shopping solutions that focus on connecting the online and in-store worlds in booth #909 at the National Retail Federation’s (NRF) BIG Show, January 17-20 in New York. Scala retail experts will show how to personalize the shopping experience down to a single-customer focus using digital, creating deeper brand awareness. Additional booth highlights include engagement and interaction and using fact-based, real-time actionable data to optimize messaging. The new solutions start by drawing the customer into the retail experience, reaching across all digital touchpoints, to create a more meaningful experience and deeper brand awareness.

Also found in booth #909 is the latest in screen technology from LG Electronics. 55” and … Read More »



Los Angeles Entertainment Complex Kicks Women’s World Cup Excitement into High Gear

Posted on January 5th, by Frank Jongen in Case Study, Entertainment. Comments Off on Los Angeles Entertainment Complex Kicks Women’s World Cup Excitement into High Gear

Dynamic promotions count down to game day with videos based on current weather conditions.

Quick facts

Showed full-motion, HD-videos of the players practicing in any weather, any time of the day
Integrated live data with a custom script from Scala Services to cue up the correct video according to current weather conditions. A rainy forecast meant a video of a rainy practice displayed
Repurposed an existing Scala-provided countdown clock script
Utilized Scala Designer to easily adjust content to fit the screens of varying size and pixel ratio
Ultimately grabbed the attention of millions of visitors in busy downtown Los Angeles and spread awareness of the upcoming Women’s World Cup

The Challenge

The United States Women’s National Team was gearing up for the 2015 FIFA Women’s World Cup, and Fox Sports Marketing Group wanted a creative, impactful way to reach a large audience, hyping them up for the … Read More »



Seasons Greetings and a Happy New Year from the Scala team!

Posted on December 21st, by Frank Jongen in Other. Comments Off on Seasons Greetings and a Happy New Year from the Scala team!

We hope to greet you in person in the new year, you can find us at:

National Retail Federation Expo: 17-19 January in New York

Integrated Systems Europe: 9-12 February in Amsterdam

 



Digital signage supports mobilcom-debitel transformation

Posted on December 17th, by Andrea Poley in Case Study, Retail. Comments Off on Digital signage supports mobilcom-debitel transformation

With over 14 million customers and over 600 shops in Germany, telephone services provider mobilcom-debitel has deployed a centralised digital signage network, driven by Scala technology, to support its change in strategic direction from service provider to digital lifestyle provider.

Quick facts

Roll out across 375 stores in Germany
Nearly 500 screens and players running on Scala
All stores run a single display at the cashier area and in 180 of the stores, an additional window touchscreen display is added
Components such as heating thermostat or motion detector can be operated by remote control using a Scala script

The Challenge

mobilcom-debitel previously ran a small-scale, in-house digital signage network in a small number of shops and wanted to expand the reach and capabilities of this particular channel to make it more professional and resilient.

The goal of the retailer was to create an eye-catching communications channel in-store. Any … Read More »



Scala enables business transformation for major German digital lifestyle provider

Posted on December 17th, by Andrea Poley in Press Releases. Comments Off on Scala enables business transformation for major German digital lifestyle provider

mobilcom-debitel uses intelligent digital signage for smarter retail space management across Germany

Sittard, December 17th 2015: Scala digital signage is helping one of Germany’s biggest network-independent telecommunications provider transition its brand towards a full service digital lifestyle company, by using innovative content and management systems across 375 retail stores.

As a subsidiary of freenet Group, mobilcom-debitel provides services to over 14 million customers. Across Germany 600 mobilcom-debitel stores have evolved from telecommunication services to a wider range of digital lifestyle services including cloud, energy, SmartHome and entertainment.

After approaching 15 different potential providers, mobilcom-debitel selected a Scala solution delivered by partner TopRed Media which was not only visually stunning but offered the level of flexibility to meet the needs of the rapidly evolving business while adding additional operational benefits.

Scala software technology, including design templates and a content management system, is used to drive … Read More »



Scala Partners winners at the 2015 DailyDOOH Gala Awards

Posted on December 9th, by Frank Jongen in Blog, Digital Signage Industry, News. Comments Off on Scala Partners winners at the 2015 DailyDOOH Gala Awards

Last Thursday, Scala Partners were recognized by The DailyDOOH for their achievements in digital signage at this year’s DailyDOOH Gala Awards.

Best QSR Deployment
Best Hospitality install
Best Original Digital Billboard
Best DOOH campaign

 

Best QSR / Bar or Restaurant Deployment

ITSU | Pixel Inspiration

ITSU is a vibrant and innovative brand and wanted their instore environment to better showcase those qualities, whilst also improving the experience of diners. To help ITSU, Pixel created a 3×1 menuboard system powered by Scala software, with each screen in the run centred around promoting a certain range. The content is centrally controlled and dayparted to ensure the key times of day have content strategically targeted to customer needs.

 

Best Stadium / Office Building / Corporate / Hotel, Hospitality or Leisure Install

hub by Premier Inn | Beaver Group 

HUB is a new hotel chain by Premier Inn, with the first located in London’s theatre district – … Read More »



Scala Partners Take Top Honors at the 2015 DailyDOOH Gala Awards

Posted on December 9th, by Frank Jongen in Blog, Press Releases. Comments Off on Scala Partners Take Top Honors at the 2015 DailyDOOH Gala Awards

Scala Partners Take Top Honors at the 2015 DailyDOOH Gala Awards
Winning projects were in the quick-service restaurant and hotel categories and best original digital billboard.

MALVERN, PA, USA (9 Dec 2015) – Three Scala partners took home top honors at last week’s DailyDOOH Gala Awards for their digital signage experiences built on and powered by the Scala platform. The awards, given by leading digital signage publication DailyDOOH, honor excellence in digital out-of-home (DOOH) displays and Scala partners and end-to-end solutions providers Pixel Inspiration, Beaver Group and Clear Channel UK won in the “Best QSR/Bar or Restaurant”, “Best Stadium/Office Building/Corporate/Hotel, Hospitality or Leisure Install,” and “Best Original Digital Billboard” respectively.

“We’re honored to have been involved in so many of the finalists’ solutions for such prestigious awards, seeing our partners recognized for innovating with and extending our flexible platform,” said Harry Horn, vice … Read More »



Video: UpLift Media by Sky & Molson Coors

Posted on November 25th, by Frank Jongen in Case Study, Entertainment. Comments Off on Video: UpLift Media by Sky & Molson Coors

Sky and Molson Coors are launching UpLift Media, the new way to promote live sport, drinks and events in pubs. Sky wanted to develop a new way for pub owners to promote sport, giving them the ability to tailor their sport to suit their customers. In addition to promoting live sport, Sky wanted to provide pub owners a way to market their products and events e.g. Steak Night, Poker Nights, Band Music. The delivery needed to be hassle free for the pub owner and the overall objective was to help them drive footfall, dwell time and spend in a really simple, light touch way.

This Samsung Smart Signage display technology featuring an embedded system-on-chip media player makes it possible to work with dynamic content, alongside the advertisers with no compromises in performance.

The rollout plan for UpLift Media started in May, with the … Read More »



Randstad uses digital communication to attract the right candidate

Posted on November 10th, by Andrea Poley in Case Study, Corp Comm. Comments Off on Randstad uses digital communication to attract the right candidate

Randstad has more than 54 years experience as a human resources (HR) service provider, with more than 28,700 employees and is active in 39 countries. Randstad turned to Scala partner QYN to create a series of modern digital displays with dynamic visual content across 140 locations to help attract potential candidates.

Quick facts

Randstad modernizes 140 offices with screens and dynamic content
The screens with Scala software are now a key element in the company’s brand strategy
Increases footfall of candidates
350 screens running on 200 Scala players
Offers clients a new communications and marketing platform

The Challenge

Over the last decade the internet has changed the way people look for a job. International recruitment agency Randstad realised this, but knew that finding the perfect match between a job and a candidate also requires a personal, modern touch. However, Randstad’s offices weren’t reflecting this modern approach to technology. … Read More »



Scala helps world’s second-largest HR service provider reach the right candidate

Posted on November 10th, by Andrea Poley in News, Press Releases. Comments Off on Scala helps world’s second-largest HR service provider reach the right candidate

Modernization of strategic offices with digital signage and dynamic content increases footfall and strengthens recognition strategy for Randstad

Netherlands, November 10 2015: Scala digital signage is helping international recruitment agency Randstad attract the attention of people looking for a new job opportunity while strengthening the company’s strategy to become the most well-known brand in the Netherlands.

With a turnover of €16.6 billion in 2013, Randstad is the world’s second-largest HR service provider with 28,000 staff operating across 39 countries helping employers to fill millions of vacancies each year.

Over the last decade the internet has changed the way people look for a job. However, Randstad realise that finding the perfect match between a job and a candidate also requires a personal, modern touch. However Randstad’s offices weren’t reflecting this modern approach to technology which prompted it to contact QYN, a Scala Certified Partner, to … Read More »



Effective Digital Corporate Communication at Heineken

Posted on November 6th, by Andrea Poley in Case Study, Corp Comm. Comments Off on Effective Digital Corporate Communication at Heineken

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Liseberg catches visitors’ attention with digital signage

Posted on October 29th, by Andrea Poley in Case Study, DOOH, Entertainment. Comments Off on Liseberg catches visitors’ attention with digital signage

Liseberg amusement park, which celebrated its 90th anniversary in 2013, is located in Gothenberg, Sweden. The park has rolled out an extensive digital signage network, driven by Scala technology, to support a variety of marketing and communication efforts around the park.

These include digital campaigns at the entrance of the park, digital menu boards in the quick service restaurants (QSRs) and queue management support around the park. “We have installed information screens, menu boards and game screens of different kinds,” explained Katarina Kolb, digital specialist at Liseberg. “They all contribute to improving the overall experience for our visitors.”

Quick facts

Extensive Scala digital signage rollout at Swedish amusement park Liseberg
Centralised network replaces inefficient dispersed internal signage solution
130 Scala players driving information to over 200 screens across the park
Signage delivers marketing, digital menu board and queueing information
High visitor engagement through integration of mobile devices … Read More »



Scala escalates the fun at Liseberg amusement park

Posted on October 29th, by Andrea Poley in News, Press Releases. Comments Off on Scala escalates the fun at Liseberg amusement park

Award-winning digital signage network upgrade by Scala improves communications and ramps up mobile visitor engagement across Swedish fun park

Sweden, October 29 2015 – Scala digital signage is at the heart of a park-wide communications network centralisation and upgrade project by Swedish amusement park Liseberg. The extensive digital signage roll-out by Scala drives marketing, menu board and mobile integrated queuing information over 130 players and 200 screens across the park.

The centralised solution runs over a Scala IT backend using a user interface from Scala partner, Vertiseit. It replaced an inefficient and unreliable legacy system at the park, which suffered from reliability and scalability issues.

“We have installed information screens, menu boards and game screens of different kinds,” explained Katarina Kolb, digital specialist at Liseberg. “They all contribute to improving the overall experience for our visitors.”

The signage network includes large LED screens at … Read More »



Taipei Arena Uses Social Media in Giant DOOH Install

Posted on October 26th, by Andrea Poley in Case Study, DOOH, Entertainment. Comments Off on Taipei Arena Uses Social Media in Giant DOOH Install

 

Facebook users see their photos larger than life in unique digital display

Taipei Arena is an impressive structure, built in 2005 to host major international indoor sporting events in Taiwan, holding 15,000 people. Additionally, 2,000 feet² is dedicated to an array of shopping, eating and entertainment facilities. With a huge audience – nearly 13 million visitors to the complex as well as nearby commuters – Nova Media wanted an impactful way to capture attention while at the same time creating a memorable, entertaining experience. Additionally, the opportunity to generate advertising revenue as well as provide a public service with government and non-profit messaging presented itself.

A Scala digital out of home (DOOH) experience integrated with social media was the solution they decided on, conceptualized and executed in August and September 2013. The solution uses the largest digital display screen in all of … Read More »



Scala boosts corporate communications at Norway’s biggest bank

Posted on September 15th, by Andrea Poley in News, Press Releases. Comments Off on Scala boosts corporate communications at Norway’s biggest bank

Large-scale country-wide Scala digital signage network supports complete internal and external corporate identity and communications overhaul at DNB.

Oslo, September 15 2015: Scala digital signage is at the core of a large-scale country-wide corporate communications deployment at DNB, Norway’s biggest bank. Blending a number of existing DNB brand identities into one, the rollout has boosted internal DNB communications across multiple sites while also enhancing external customer communications.

A digital signage pioneer, DNB is the first company in Norway to use this technology on such a large scale. The DNB-owned offices are connected by a giant Scala digital signage network, which includes over 400 screens and 380 players. This technology is installed in branches, flagship stores, corporate headquarters and smaller branch offices across the country.

The internal corporate communications digital signage network at DNB, which enables the bank to display targeted content to specific … Read More »



Scala drives corporate communications at Norway’s DNB

Posted on September 15th, by Andrea Poley in Corp Comm, Finance. Comments Off on Scala drives corporate communications at Norway’s DNB

The digital signage network at the DNB corporate headquarters fulfills a crucial internal communication role

Quick facts

Stunning DNB corporate communications project supported by Scala digital signage
Internal signage network part of wider DNB rebranding strategy
Over 265 screens and 228 players driving information to over 6,000 employees
Large-scale Scala signage network rolled out in Bergen and Oslo headquarters and smaller branch offices
Signage network provides environmental savings and increased internal collaboration to DNB

A giant corporate identity project at DNB, Norway’s biggest bank, has taken place over the last two years. The project aimed to blend a number of existing DNB brand identities into one and to connect DNB both internally and with its customers.

DNB worked in partnership with Norwegian design house Snøhetta, with technical help from Anti, Scala and its local partner ATEA. The revamp included the design of a new logo, new corporate messaging … Read More »



Krystal QSR Evolves Digital Experience to Menu Boards

Posted on September 9th, by Andrea Poley in Case Study, Quick Service Restaurants. Comments Off on Krystal QSR Evolves Digital Experience to Menu Boards

The ongoing ten-year project includes POS system integration

Krystal, known throughout the southern United States for their unique quick-service restaurant (QSR) experiences, had an initial digital signage solution that included an interactive system at their flagship location. The solution, designed and managed by Scala partner Hammond Communications Group, included more than 16 drive-up stalls with interactive digital screens for customers to enjoy their meal and be entertained while staying in their cars.

As a car approached, magnetic beacons triggered the high-quality digital displays to automatically transition from looping promotions to the current day-part menu. In addition, the interactive experience included a physical push-button interface outside customers’ car window to control the screen, switching between different menu options and accessing a select TV channel listing.

Krystal wanted to build on the success of the digital drive-up experience and expand the strategy into the interior … Read More »



Scala Helps Solve the Puzzle of Fan Interaction for Fox Mystery Series

Posted on September 2nd, by Andrea Poley in Case Study, Entertainment. Comments Off on Scala Helps Solve the Puzzle of Fan Interaction for Fox Mystery Series

AEG Multimedia Creates Fan Voting Experience at L.A. LIVE Entertainment Complex

Fox Broadcasting wanted to create an impactful, creative way for fans to voice who they suspected was the killer on Gracepoint, a ten-episode mystery event series. After setting up the website suspecteveryone.com, where fans were encouraged to vote on who they thought was the killer in the mystery, Fox came to AEG Multimedia Productions to create an interactive display solution in a Los Angeles, CA, entertainment complex.

Twenty screens at the L.A. LIVE and JW Marriott Hotel and entertainment complex grabbed the attention of visitors with eye-catching images showing weekly results of fans’ online voting, focusing on one character per week. Viewers would cast their votes, which the Senior Director of Digital Signage at AEG Multimedia, Jeff Curtis, integrated with Scala Enterprise Designer to trigger the screen content to show … Read More »



Major Software Update Available for Scala Enterprise

Posted on August 12th, by Andrea Poley in News, Press Releases. Comments Off on Major Software Update Available for Scala Enterprise

Enhancements include 3-4 times gains in speed, powerful performance and noise reduction

MALVERN, PA, USA – Scala announces the availability of Scala Enterprise Release 11, featuring powerful enhancements in speed and performance, focusing on the digital signage core product Scala Enterprise Content Manager. Functional as well as creative features contribute to the significant upgrade of control, power and ease-of-use for both network managers and designers. Scala users can tailor and refine messaging faster, optimizing interactive and engaging audience experiences with dynamically displayed content.

Highlights of this major release, which introduces 25 new features and 265 enhancements, include:

Speed and performance: With a major refactoring of the core software engines of Content Manager, significant gains both in UI responsiveness and through the APIs can be expected. Content Manager now responds exclusively to the REST-based 2.0 API calls, and developers can request Web Application Description … Read More »



Omnichannel Retail Marketing

Posted on July 30th, by Frank Jongen in Blog, Digital Signage Tips, Retail Digital Signage. Comments Off on Omnichannel Retail Marketing

The number of ways you can communicate with your customers have grown. We combine and optimise all of these customer facing resources and create an optimal shopping experience using fact based consumer insights. This helps you communicate a personalized and targeted message to your customers.

contact usGet more omnichannel information today!



Instore Re-Targeter for Retailers

Posted on July 29th, by Frank Jongen in Digital Signage Industry, News, Retail Digital Signage. Comments Off on Instore Re-Targeter for Retailers

Imagine walking into a store and the screens that are near to you automatically show products that match your personal profile and purchase history! By using beacon technology, it is possible to detect fact-based consumer profiles, derived from information in the customer database of the shop.

Scala has created a solution using this customer information to display three different fashion looks, based on the consumer’s gender and age. The customer can then choose a follow up action on their phone… send the outfit to a fitting room, make a buy or ask for the assistance of a sales associate.

Main benefits of Instore Re-Targeter for Retailers:

Automated Messaging: Shoppers that visited your site are reminded of their search history once they enter your store, either through messages on their phone or displays in the shop… or both. Your second chance to market again … Read More »



Shell Oil Expanding Successful Signage Installation to 600 Stores throughout Brazil

Posted on July 16th, by Andrea Poley in Automotive, Case Study, Other, Quick Service Restaurants. Comments Off on Shell Oil Expanding Successful Signage Installation to 600 Stores throughout Brazil

Following an uptick in sales, Shell Select will add ten new stores per month as well as apply the solution to new “Bem Aqui” stores

Raízen Combustíveis SA (Shell Oil – Brasil) needed a way to quickly, creatively engage and inform customers in their convenience stores throughout Brazil and realized switching from static menu boards to digital was the way to go. With customers stopping into the convenience store for quick service, Shell only has a few moments to capture their attention at the point-of-purchase. Graphically rich messages on impressive digital displays was the smartest solution.

The quick-service restaurant (QSR) solution, created and managed by Scala business partner Ya Mogu, had to be budget-conscious and, although Shell wanted to manage core content from a central location, it was important for store owners to have location-based message control. After taking the plunge on … Read More »



Matrox C680 Multi-display Graphics Card Certified by Scala

Posted on June 23rd, by Andrea Poley in Blog, Current Affairs, Digital Signage Industry. Comments Off on Matrox C680 Multi-display Graphics Card Certified by Scala

We’re happy to announce the certification of Matrox’s C680 multi-display graphics card and Maevex H.264 encoder. Scala validation, which was recently featured in AV Magazine, certifies that the encoders deliver full HD 1080p60 video and audio content of our digital signage platforms. With Matrox C-series graphics cards, integrators can create high-impact displays and bring in live video feeds, a growing trend in the digital solutions industry. The live Maevex streams are easy to use and flexible enough to run side-by-side with additional streams or pre-made content, placed in different locations around the video wall or scheduled.

Read Matrox’s full press release here for more information and highlights.



Scala and Zero-In Help Melt Shop Roll Out Digital Menu Boards with Cloud-based Digital Content Solution

Posted on June 5th, by apoley in Case Study, Quick Service Restaurants. Comments Off on Scala and Zero-In Help Melt Shop Roll Out Digital Menu Boards with Cloud-based Digital Content Solution

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ENGAGING AND INFORMING CUSTOMERS WITH INNOVATIVE, STAND OUT SIGNAGE

Melt Shop, a growing fast casual food service establishment specializing in home-cooked food and hand-spun milkshakes, needed digital menus boards in its newest locations to inform customers of product offerings and pricing, as well as to connect with their audience on an emotional level. Scala and partner Zero-In are deploying digital content solutions throughout Melt Shop’s growing network of locations in North America, allowing dynamic menu boards to be easily and instantaneously updated.  The Melt Shop solution also required interaction and engagement with the shop’s patrons in a way that would set them apart from other restaurants in the highly competitive industry.

“Thank you for putting together what we consider to be the coolest menu board displays in the business. We are very … Read More »



iBASE, TechMedia, and Scala come together to show off award winning solutions at Computex Taiwan

Posted on June 5th, by Mike Healy in Blog, Current Affairs, Digital Signage Industry. Comments Off on iBASE, TechMedia, and Scala come together to show off award winning solutions at Computex Taiwan

Computex Taiwan 2-6 June 2015
K0606, Nangang Hall, 1F

Where in the world can you find Scala this week? In our Platform Partner iBASE’s booth at the Computex show in Taiwan! Scala Solution Sales partner TechMedia created the content driving the impressive 12 screen video wall. Check out the picture to the right!

Big news from the show! iBASE’s SI-60E Extreme Performance 8K Digital Signage Player with Twelve HDMI won the Best Choice Award in the IPC & Embedded Products category. Here’s what the award description had to say: “The SI-60E is an innovative digital signage player built for multi-screen video wall display applications. It supports up to 12 display outputs featuring IBASE Multiple-Display Matrix Technology and offers awesome 3D graphics performance with resolutions up to 7680 x 3600.”

Australia-based TechMedia, a Scala Certified Partner for almost 20 years, used Scala Designer to create the display’s real-time … Read More »



Darren Cremins talks about our latest solution: Instore Re-Targeter

Posted on May 21st, by Frank Jongen in Other. Comments Off on Darren Cremins talks about our latest solution: Instore Re-Targeter

Scala latest Retail display solution: Instore Re-Targeter

Imagine walking into a store and the screens that are near to you automatically show products that match your personal profile and purchase history! By using beacon technology, it is possible to detect fact-based consumer profiles, derived from information in the customer database of the shop.

Scala has created a solution using this customer information to display three different fashion looks, based on the consumer’s gender and age, on 84 inch portrait screens. The customer can then choose a follow up action on their phone… send the outfit to a fitting room, make a buy or ask for the assistance of a sales associate.



Connected Café

Posted on April 30th, by Frank Jongen in Food and Drink. Comments Off on Connected Café

Ordering coffee is now a breeze with our self-serve application. There’s no need for ticket numbers anymore — once customers are in the vicinity of the stand, beacon technology will detect their presence and customers can place and transmit their orders to the Barista. When their coffee is ready, customers’ pictures will show up on the main display at the coffee corner. No time lost waiting for your coffee.



Tom Nix Talks Mobile, Beacon Technologies in Retail with OnWindows Magazine

Posted on April 29th, by Andrea Poley in Blog, Current Affairs, Digital Signage Industry, Retail Digital Signage, Web/Tech. Comments Off on Tom Nix Talks Mobile, Beacon Technologies in Retail with OnWindows Magazine

I never leave the house without my cell phone, and I’ll guess that most reading this can say the same. It’s my main source of communication, data and entertainment, and retailers are figuring out how to help customers like us use our phones to create a fun, interactive buying experience. Scala CEO Tom Nix gave an interview for the spring 2015 issue 2 of OnWindows magazine on how “employing innovative mobile and beacon technologies to connect the in-store and online shopping experiences will ultimately help retailers better engage with their customers.”

Cell phones aren’t the only devices changing the way we shop. Technologies such as screens that update based on what products you are looking for and proximity beacons are part of the buying experience future. And, sure,  it kind of sounds like sci-fi – but it’s creating a … Read More »



BT And Scala To Bring Digital Solutions To Retailers For Richer In-Store Customer Engagement

Posted on March 12th, by Mike Healy in News, Retail Digital Signage. Comments Off on BT And Scala To Bring Digital Solutions To Retailers For Richer In-Store Customer Engagement

IRVING, Texas, Feb. 19, 2015 /PRNewswire/ — BT, one of the world’s leading providers of communications services and solutions, and Scala, a leading provider of intelligent digital signage technology, today announced they will work together on a global scale to supply digital solutions.  These solutions can be tailored to the needs of industry sectors that rely on in-store interactions with their customers, such as retailers, retail banking, automotive showrooms, restaurants, hotels, etc. The combined solutions are designed to provide a deeper, richer, more engaging and personalized experience for customers in-store.

BT and Scala will provide digital solutions that enable the deployment of consistent content and messaging to “digital touchpoints” in stores ranging from a tablet in the hands of sales associates/bank tellers to multiple screen video walls. By integrating into existing customer relationship management systems, the content delivered through … Read More »



Scala demo’s sales associate/retail fashion wall at ISE 2015

Posted on February 27th, by Mike Healy in Other. Comments Off on Scala demo’s sales associate/retail fashion wall at ISE 2015

Scala Retail display solutions: Fashion Wall product display solutions powered by Scala digital signage software.

Bring a seamless customer experience to your sales floor with the ‘Style Advisor’ interactive display. It works as an assistive selling tool that allows sales associates to trigger outfit styles on two stacked portrait screens from a tablet when customers approach the area. Outfit choices are relevant to customer gender and specific topics such as latest trends, casual basics or a black tie party. The sales associate app also provides additional product information, browses through other style options and help shoppers pick out clothes for the fitting room.



Near Field Communication (NFC)

Posted on February 26th, by Mike Healy in Digital Signage Industry, Innovation Video Gallery. Comments Off on Near Field Communication (NFC)

Scala Corporate Comm Solution: Digital signage solutions powered by Scala digital signage software. Pick and choose what corporate information you want to see, through QR codes and NFC (Near Field Communication).



Scala demo’s Lift and Learn Retail Adidas Wall at ISE 2015

Posted on February 25th, by Mike Healy in Other. Comments Off on Scala demo’s Lift and Learn Retail Adidas Wall at ISE 2015

Transform your in-store experience right at the Point-of-Sale with Scala’s ‘Lift & Learn’ solution, featuring Adidas Golf footwear. Stretched LCD screens are used to not only entice customers, but also help them compare and learn more information about products. The ‘Lift & Learn’ display is connected to Scala Content Manager system, allowing retailers to make pricing adjustments instantly using POS data across their network from one central location.



Scala Coffee App Demoed at ISE 2015

Posted on February 23rd, by Mike Healy in Other. Comments Off on Scala Coffee App Demoed at ISE 2015

Connected Digital Signage Café

Ordering coffee is now a breeze with the Scala self-serve application in our digital signage café. There’s no need for ticket numbers anymore, once customers are in the vicinity of the stand, beacon technology will detect their presence and customers can place and transmit their orders to the Barista. When their coffee is ready, customers will be notified via phone notifications and their pictures will show up on the main display. No time lost waiting for your coffee.



LAPC2015

Posted on February 16th, by Mike Healy in Events. Comments Off on LAPC2015



Retail’s premier thought-leadership event kicks off tomorrow—here’s your rundown.

Posted on February 16th, by Mike Healy in Blog, Events, News, Press Releases, Retail Digital Signage. Comments Off on Retail’s premier thought-leadership event kicks off tomorrow—here’s your rundown.

San Francisco, CA February 16th, 2015—Tomorrow evening, the Retail Evolution Summit opens its doors to retail’s marketers, designers, technologists and innovators. The retailers joining us represent a range of brand categories, from fashion to beauty to lifestyle brands, including Nordstrom, Levi Strauss, Safeway, Target, and Wells Fargo among others. Take a look at what’s ahead as we put the final touches on the event.

Lend your ears, and your minds
We have a number of industry experts speaking at the Summit, all with different backgrounds in retail, ready to share insights on their respective disciplines. Our speaking sessions include addresses from design industry leaders David Kepron and Lee Peterson, consumer insights from Todd Hale, and retailer and agency spotlights from the likes of Nordstrom, AT&T, Square, Microsoft Retail, TPN, MaxMedia, and Two West. Professor and Executive Director, Retail Management Institute at Santa … Read More »



Scala chooses Mdina Media as its Main Media Player Sponsor at ISE 2015

Posted on February 5th, by Frank Jongen in Blog, Digital Signage Industry. Comments Off on Scala chooses Mdina Media as its Main Media Player Sponsor at ISE 2015

Sittard, February 5, 2015
Mdina Media, a Scala platform partner, has been chosen as Scala’s Main Media Sponsor at the Integrated Systems Europe exhibition, to be held at the Amsterdam RAI from 10-12 February 2015. Mdina Media is a market leader in supplying preconfigured media players able to run Scala applications 24/7. The two companies have been working together for 8 years to offer digital signage solutions of the highest quality.

The perfect digital signage partnership

Scala Inc. produces the software that powers digital advertising and messaging screens all over the world. Mdina Media produces digital players, the hardware that’s often literally behind each screen. The co-operation between Mdina Media and Scala has resulted in successful projects in Europe, Asia, North America and Africa.

Media players for 1 to 12 screens

As well as being a long-term business partner of Scala, Mdina Media has … Read More »



Scala connects the physical and virtual worlds at ISE 2015

Posted on February 3rd, by Mike Healy in News, Other, Press Releases. Comments Off on Scala connects the physical and virtual worlds at ISE 2015

Join Scala at ISE (Integrated Systems Europe) 2015
Hall 8 – Booth F195

Sittard, February 3, 2015—“The future is here. The future is now.” We’ve all heard it before (and will hear it again), but now is the time to see things in action—and Scala is ready to oblige.

One of the most beneficial things retailers can do is create a unified experience between their in-store and online worlds. This year’s focus is to further enhance the full package of retail, coordinating tools and technologies with customer data findings, to build an engaging and memorable customer experience.

ISE 2015 may be just around the corner, but we want to give you a sneak peek at our line-up anyway:

Scala Solutions

Connected Café
Ordering coffee is now a breeze with our self-serve application. There’s no need for ticket numbers anymore — once customers are in the … Read More »



First look at Scala at the Retail Evolution Summit

Posted on January 26th, by Mike Healy in Blog, Current Affairs, Digital Signage Industry, Retail Digital Signage. Comments Off on First look at Scala at the Retail Evolution Summit

Recently at NRF 2015, we gave our first demonstrations of our brand new retail solutions—the Lift and Learn and the Style Advisor—specifically designed to increase customer engagement. If you missed us at NRF you can watch the videos below to get your first look at each solution. For an in-depth understanding, join us at the Retail Evolution Summit where we’ll show you how each solution can transform your in-store experience right at the Point-of-sale.

The Retail Evolution Summit is an educational gathering of marketers, designers, technologists and digital innovators from key fashion, beauty and lifestyle brands to share insights on the future of retail. Register for the Summit by using code REVSF to take advantage of our reduced rate. This offer ends soon, sign up today!



Scala Booth Was a Hit at The BIG Show

Posted on January 15th, by Mike Healy in Blog, Current Affairs, Digital Signage Industry, Retail Digital Signage. Comments Off on Scala Booth Was a Hit at The BIG Show

Exton, PA January 15th, 2015—A lot of buzz has been swirling around NRF’s Annual Convention & EXPO following another successful year. The Scala booth generated some noise of its own, bringing in visitors from some of the world’s largest brands. It was great to show retailers who may not be familiar with what we do how the digital experience can be aligned with physical stores and enhance the customer experience. From those who joined the crowd at the Connected Café and got a caffeine boost after ordering through our mobile app, to others who learned about engaging customers through sales associate tools and mobile devices, thanks for stopping by. Check out some pictures from the scene below:
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Join our upcoming webinars

We have two post-show webinars coming up highlighting the solutions we brought to NRF along with valuable … Read More »



Scala connects the physical and virtual worlds at this year’s BIG Show

Posted on January 8th, by Mike Healy in Events, News, Press Releases. Comments Off on Scala connects the physical and virtual worlds at this year’s BIG Show

Exton, PA January 8th, 2015—“The future is here. The future is now.” We’ve all heard it before (and will hear it again), but now is the time to see things in action—and Scala is ready to oblige. 

One of the most beneficial things retailers can do is create a unified experience between their in-store and online worlds. This year’s focus is to further enhance the full package of retail, coordinating tools and technologies with customer data findings, to build an engaging and memorable customer experience. 

NRF’s annual BIG Show may be just around the corner, but we want to give you a sneak peek at our line-up anyway:

Scala Solutions

Connected Café
Ordering coffee is now a breeze with our self-serve application. There’s no need for ticket numbers anymore — … Read More »



New sponsors announced for the Retail Evolution Summit

Posted on December 23rd, by Mike Healy in Events, News, Press Releases. Comments Off on New sponsors announced for the Retail Evolution Summit

Exton, PA December 23rd, 2014—Word is certainly spreading about the first-ever Retail Evolution Summit and it hasn’t taken long for fellow retailers to pledge their interest. This premier thought-leadership event will bring together marketers, designers and technologists from across the retail industry to gain and share valuable ideas and experiences through fun and informative discussions.

Industry leaders are joining forces to make this the must-attend retail event of 2015. Sponsors include: Scala, Hughes, Seneca, AMD Embedded, TPN, Creative Realities, and Premier Mounts. A special thank you goes out to the Summit’s exclusive Media Partner, VMSD Magazine for their support.

Learn more about our sponsors:

Presenting

Scala has a passion for creating intelligent digital signage solutions that move employees, consumers, and products. Driving more than 500,000 screens worldwide, our solutions increase sales, improve brand loyalty, optimize the customer experience, and reinforce business objectives.

Scala is known for … Read More »



‘Fresh’ in-store communication at Carrefour Belgium

Posted on December 22nd, by Mike Healy in Case Study, Retail. Comments Off on ‘Fresh’ in-store communication at Carrefour Belgium

The French-founded Carrefour Group is a leading retailer in Europe and the second-largest retailer in the world, employing nearly 365,000 people. In the European market, Carrefour market Belgium recently modernised its in-store customer communications. Leaving behind its dated print poster strategy, the retailer started reviewing its shop floor communications strategy a couple of years ago and decided to go digital.

Quick facts

Carrefour market Belgium upgrades in-store communications
Retail giant deploys 150 screens over 25 stores across Belgium
Network includes tailored content management system
Integrated Queuing and audio system

To promote the latest promotions and product information to customers and to manage queuing at the tills, the French multinational retailer deployed a comprehensive in-store digital signage solution across 25 of its branches in Belgium, with more to follow. Local Scala systems integrator DOBIT rolled out and tailored the entire network based on Scala technology, which acts … Read More »



Season’s Greetings and a Happy New Year from the Scala team!

Posted on December 18th, by Mike Healy in News. Comments Off on Season’s Greetings and a Happy New Year from the Scala team!

Having Trouble Viewing Video? Watch it on YouTube.

Let’s get 2015 off to an exciting start!

We hope to greet you in person in the new year, you can find us at:

NRF 2015: 11-13 January in New York

Retail Evolution Summit: 17-19 February in New York

Integrated Systems Europe: 10-12 February in Amsterdam

EuroCSS 24-26 February Dusseldorf



Winner, winner—Scala takes home two 2014 DailyDOOH Gala Awards

Posted on December 8th, by Mike Healy in Blog, Current Affairs, Digital Signage Industry. Comments Off on Winner, winner—Scala takes home two 2014 DailyDOOH Gala Awards

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Exton, PA December 8th, 2014—This past Thursday, Scala and its partners were recognized by The DailyDOOH for their achievements in digital signage at this year’s DailyDOOH Gala Awards.

EAT | Beaver Group (Best QSR / Bar or Restaurant Deployment)
Argos | Pixel Inspiration (Best High Street/Supermarket/Convenience Store or Forecourt Deployment)

A Fine accomplishment
A special congratulation goes to longtime Scala Partner James Fine of Telecine for receiving the DailyDOOH Lifetime Achievement Award. It has been a pleasure working with James over the years and we’re thankful for everything he’s contributed throughout his career.

You can view and learn more about at the award-winning installations below:

 

 

 

EAT | Beaver Group (Best QSR / Bar or Restaurant Deployment)

Argos | Pixel Inspiration (Best High Street/Supermarket/Convenience Store or Forecourt Deployment)



Fact sheet – Swiss Casino

Posted on November 20th, by Mike Healy in Entertainment. Comments Off on Fact sheet – Swiss Casino

Swiss Casino uses 22 screens at 3 locations to inform visitors and show Jackpot amounts.
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Around London In Seven Days with Scala

Posted on November 13th, by Mike Healy in Blog, Current Affairs, Digital Signage Industry, Web/Tech. Comments Off on Around London In Seven Days with Scala

Scala powers 7 out of 8 top outdoor digital billboards in the UK.

SCHEDULE DEMO NOWLondon—one of the most inspiring and influential cities in the world. Home to John Keats, Christopher Nolan and the somewhat popular band, The Rolling Stones. London has always found a way to create and capture magic as far back as the history books take us. So it’s no wonder why we’ve taken heart to the city as well. In fact, we love the U.K. so much that Scala powers 7 out of 8 top outdoor digital billboards in the UK. [City AM]

Take a look at the interactive map below to explore, locate and learn about each site:



Fact sheet – Wendy’s (United Arab Emirates)

Posted on November 13th, by Mike Healy in Quick Service Restaurants. 1 Comment

Wendy’s in the United Arab Emirates easily and instantly changes menu items and prices on their digital menuboards.

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Fact sheet – Abu Dhabi World Trade Center

Posted on November 13th, by Mike Healy in Other. Comments Off on Fact sheet – Abu Dhabi World Trade Center

Abu Dhabi World Trade Center helps visitors to easily find the way with a responsive, intuitive solution.

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Driving Digital Signage With Distinct Content at Wendy’s Global Locations

Posted on November 12th, by Mike Healy in Quick Service Restaurants. Comments Off on Driving Digital Signage With Distinct Content at Wendy’s Global Locations

[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]Five years ago, the then CEO of Wendy’s International issued a directive that “when the QSR (Quick-Service Restaurant) industry went all digital, we needed to be ready with a fully scalable, operational, supportable solution for the entire brand,” remembers Nick DeCarlo, Director, Restaurant Solutions at Wendy’s. Today, Wendy’s has approximately 2,500 media players running digital menu boards powered by Scala software in many of its nearly 6,500 North American corporate and franchise restaurants.

Quick facts

International fast food chain Wendy’s wanted to stay ahead of the QSR competition in the digital signage revolution.
After numerous false starts with other software providers, Wendy’s selected Scala, which enables digital menu boards that display content tailored to local tastes and which can be altered either in-house or remotely.

“It wasn’t an easy journey for us,” DeCarlo says. … Read More »



Fact sheet – Heydar Aliyev Airport (Azerbaijan)

Posted on November 4th, by Mike Healy in Transportation. Comments Off on Fact sheet – Heydar Aliyev Airport (Azerbaijan)

Heydar Aliyev Airport in Azerbaijan uses 50 screens to show messages to its visitors. About 2.5 million passengers per year see the advertisements.
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Fact sheet – Abu Dhabi Islamic Bank

Posted on November 4th, by Mike Healy in Finance. Comments Off on Fact sheet – Abu Dhabi Islamic Bank

Abu Dhabi Islamic Bank (United Arab Emirates) uses 50 displays in 47 locations to grab attention for new products and to shorten the perceived waiting time.
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Last Call Studio bolsters ROI with optimized digital messaging

Posted on October 28th, by Andrea Poley in Case Study, Retail. Comments Off on Last Call Studio bolsters ROI with optimized digital messaging

Last Call Studio (LCS) was looking to enhance its in-store experience by integrating digital signage into its strategy. But before making the jump, LCS wanted to be sure that they were getting a bang for their buck, and looked to Scala for a solution. Download Case Study PDF Here 

Campaign parameters:

Within the test store in Rockville, MD, Scala installed three sets of three, portrait- mode 46-inch screens near three sales areas: dresses, shoes and handbags
15 clips per area were set at a repetition rate of six minutes
In some instances, clips were generic examples of the targeted product groups
Largest video wall measures 60m (195 ft.) wide
To calculate conversion rate (the Key Performance Indicator), Scala tracked sales and customer traffic data over four weeks

Analytics and results

In a review of analytics, it was found that the conversion rate for dresses and shoes had gone up substantially. … Read More »



Scala drives retail wayfinding in Moscow for Crocus Group

Posted on October 15th, by Mike Healy in Case Study, Retail. 1 Comment

Crocus Group, a leading Russian developer and a partner of the country’s Ministry of Economic Development, has deployed a digital signage solution supported by Scala to
support wayfinding in shopping centres and a concert hall. The group, which has already completed infrastructure projects covering a gross area exceeding 1.9 million square meters, is using Scala digital signage software to make
interactive navigation available in shopping centres and a concert hall located in Moscow. The wayfinding solution allows visitors to interact with the screen as if they were using a personal tablet. The screens offer content that includes a map, a store list (in the malls), advertising and site news.

The solution

The network in the shopping centres and concert hall is made up of 25 full HD interactive screens, mounted in portrait mode and connected to its own individual digital signage player. Crocus Group centrally manages the interactive digital signage … Read More »



Scala drives healthcare Info-TV for Danish capital region

Posted on October 7th, by Andrea Poley in News, Press Releases. Comments Off on Scala drives healthcare Info-TV for Danish capital region

Copenhagen, October 7th 2014: Scala, Inc has announced it is driving a very large-scale digital signage network, running over 500 screens across 20 medical facilities, on behalf of Region Hovedstaden, the regional authority of Copenhagen, Denmark.

The Scala network, named Info-TV, centralises relevant national, regional, facility and department-level healthcare information on-screen to provide information to people located in the waiting rooms of the facilities run by the authority.

Deployed by local Scala system integrator ATEA following a public tender for centralised digital signage and support, Info-TV is part of a project by Region Hovedstaden to improve overall patient satisfaction during their interactions with the public healthcare system.

The deployment at Region Hovedstaden includes 520 Scala players, driving a similar number of 42” and 55” screens split into a dynamic frame and a scroll feed.

Scala was chosen because it was a proven digital signage technology … Read More »


Scala drives healthcare Info-TV for Danish capital region

Posted on October 7th, by Andrea Poley in Case Study, Government, Healthcare. Comments Off on Scala drives healthcare Info-TV for Danish capital region

Region Hovedstaden, the Danish regional government authority responsible for healthcare in the capital region of Copenhagen, has deployed a very large-scale digital signage solution supported by Scala® across medical facilities in the region.

QUICK FACTS:

The regional authority of Copenhagen (Region Hovedstaden) has deployed Info-TV, a large-scale signage network
Info-TV, driven by Scala, centralises healthcare information on-screen for waiting room viewing
Scala was chosen for its unique content management abilities over 500 screens and across 20 facilities
The Scala network is part of a drive by Region Hovedstaden to improve patient satisfaction during their interactions with the public healthcare system

The network, which is called Info-TV, is a new communication channel targeted at the waiting areas of each of 20 medical facilities. The mission of Info-TV is to ensure that relevant national, regional, facility and department-level medical information destined to the public reaches patients in each … Read More »



GITEX as springboard for Scala to Middle East

Posted on October 6th, by Mike Healy in Events. Comments Off on GITEX as springboard for Scala to Middle East

Recently Scala announced that it is already up 25% over last year at this time. One of the regions where the world market leader wants to grow is the Middle East. Therefore Damon Crowhurst, Scala’s Vice President EMEA, will be visiting GITEX in Dubai from 12-16th October. His goal is to meet with parties seeking to develop strategic partnerships across the region, as well as to explore opportunities for a direct local presence.
At GITEX Technology Week in Dubai 142.000 visitors from 150 countries can see the newest Technology innovations. Scala partner AIMS will show Scala’s Connected Coffee Corner in the booth of Telecommunications Company Etisalat. Ordering and waiting for a coffee to go is a breeze at this innovative and interactive solution. Visitors can order their coffee through a self-service kiosk, without the need to remember a ticket number: A … Read More »



Meet Scala at Moscow Events

Posted on October 2nd, by Mike Healy in Events. Comments Off on Meet Scala at Moscow Events

In October you can meet Scala’s Area Sales Manager Natalja Boehm at three events in Moscow:

6 & 7 Oct: Cash Circulation & Self Service. Banking & Retail 2014
Visit Scala and its partner Retail ASP at their booth.
Info: http://plus-forum.com/forum_2014/oct/en/

9 & 10 Oct: Retail Tech & Development Summit
With a presentation of Natalja Boehm on Thursday 9th at 4pm:
Intelligent Signage – The future of digital instore communication
Info: http://www.retaildevelopmentsummit.com/

29 – 31 Oct: Integrated Systems Russia / Disco
With a presentation of Natalja Boehm about Digital Signage trends and best practices.
Info: http://www.isrussia.ru/

If you want to have a meeting with Natalja Boehm to talk about the opportunities of Digital Signage for your company, please contact her at natalja.boehm@scala.com.


Scala Enterprise, Enhanced. Release 10.4 is now available

Posted on September 26th, by Josh Larkins in Blog, Press Releases. Comments Off on Scala Enterprise, Enhanced. Release 10.4 is now available

Exton, PA September 26th, 2014—Scala is pleased to announce Scala Enterprise version 10.4, bringing you support for the next generation of the Samsung Smart Signage Platform for digital signage. Take a look at what’s new:

Fewer hardware requirements, lower cost of ownership

Samsung’s D Series displays feature an improved system-on-a-chip that supports advanced applications—without the need for an external media player or PC—resulting in streamlined deployment and a significantly reduced total cost of ownership.

Samsung D Series Quick Facts

Powered by a quad core Cortex-A9 1GHz processor including a full codec video processor.
1.5GB DDR3 and 4GB of memory enabling increased performance to support more advanced applications such as touch and video wall configurations.
Standalone display system eliminates the need for an external media player or PC.

Get every second out of the day

Screens are only effective when they’re up and running. The Samsung DM-D lineup is … Read More »


Scala wins Invidis Digital Signage Award again

Posted on September 25th, by Mike Healy in News. Comments Off on Scala wins Invidis Digital Signage Award again

At Restaurant KUTCHiiN in München (Germany), Scala was awarded the Invidis Digital Signage Award in the category Software. For the fourth time in a row Scala was the winner of this prestigious Award, that is given to the most successful Digital Signage companies in 5 categories.
Scala’s Marketing Manager EMEA Peter Bardoul attended the meeting and was proud to receive the Award: “We are very glad to get this Award again. Getting to the top is one thing, but staying there is a daily challenge. Nowadays there are a lot of Digital Signage software competitors and we are proud that we are still the market leader, not only in the German speaking countries, but worldwide. Every day our specialized team is working hard to deliver the best possible solutions for our customers. An Award like this is a recognition for all … Read More »



Scala welcomes Android-based players from Instorescreen and Avnet Embedded

Posted on September 16th, by Andrea Poley in Press Releases. Comments Off on Scala welcomes Android-based players from Instorescreen and Avnet Embedded

Exton, PA September 16, 2014—Scala is excited to announce a new line of Android-based devices designed by Instorescreen and distributed by Avnet Embedded, a division of Avnet Electronics Marketing Americas, a business region of Avnet, Inc. (NYSE: AVT), with screen sizes ranging from a cost-effective 7” up to a captivating 65”. Each unit is built with a focus on dependability, robustly modelled for commercial and retail environments.

Holding a higher standard

Don’t let their sizes fool you—these devices work just as hard and hold as much value as any leading screen out there. Besides avoiding the horrors of blank screens and the frustrations of costly service visits, here are a few more reasons why you’ll be as satisfied with these players as we are:

Reliable manufactured Grade “A” components.
Flexible VESA mounting and open frame mounting options.
Durable hardened protective glass and signature industrial metal … Read More »



Scala names Olaf Bujard as Area Sales Manager Germany

Posted on September 16th, by Mike Healy in News. Comments Off on Scala names Olaf Bujard as Area Sales Manager Germany

Scala announces Olaf Bujard as new Area Sales Manager for Germany. Reporting to Damon Crowhurst, Sales Director EMEA, Bujard started in September, 2014. He will be responsible for building on and further expanding Scala´s leading Digital Signage position in Germany.

Communications and marketing expert, Bujard joins Scala from Medialis Marketing GmbH, where he served as CEO for the past 20 years. As a founding member of the company, he was directly responsible for its tremendous success.
“I couldn´t be more excited to welcome Olaf to the team,” said Damon Crowhurst. “His extensive knowledge about the Digital Agency Landscape is a true asset. He certainly understands the industry, the key role that Digital Signage has to play within a client’s Omni channel strategy, and is tasked to ensure that traditional agencies know and understand the Scala solution offering, and the value it can … Read More »


2014 Looking Good for Scala Inc. – DailyDOOH

Posted on September 4th, by Andrea Poley in News. Comments Off on 2014 Looking Good for Scala Inc. – DailyDOOH

It looks like Scala may be heading for another record year in total sales volume, with the announcement that it is already up 25% over last year at this time.

“We’re stronger than we’ve ever been” Tom Nix, CEO, said in an exclusive interview. “We’ve added 500 customers globally. We have five of the top 10 QSRs, including Burger King in the U.K. and Wendy’s both in the U.S. and globally.

“In the financial sector, we have three of the top 10 financial services firms for both indoors and outside.

“And in multinationals, we have five of the top 10 fashion brands. One of our clients, Last Call Studios, used Scala advanced analytics for various different categories and increased sales in the double digits.

“We also secured two large lotteries: Norsk Tipping in Norway and another whose name we cannot yet announce.”

According the … Read More »


Scala and Samsung join forces at IFA 2014

Posted on September 3rd, by Andrea Poley in Events. Comments Off on Scala and Samsung join forces at IFA 2014

From 5 till 10 September 2014, digital signage specialist Scala joins Samsung at the IFA show in Berlin, to demonstrate its solutions for the Samsung Smart Signage Platform (SSSP). Samsung invited Scala to join its stand because of Scala’s expertise with digital signage and the possibilities Scala offers for SSSP in particular.

SSSP is an integrated solution designed to achieve effective audience engagement. With a media player and open source platform integrated into its smart signage displays, Samsung’s SSSP enables effortless display installation. By combining SSSP and Scala’s software, companies get a seamless digital signage solution.

IFA in Berlin is the global trade show for consumer electronics and home appliances. About 1.500 exhibitors present the latest products and innovations in the heart of Europe‘s most important regional market. IFA offers a comprehensive overview of the international market and … Read More »


Scala Nordic Events Fall 2014

Posted on August 20th, by Andrea Poley in Events. Comments Off on Scala Nordic Events Fall 2014

Meet Scala’s Nordic team at the following events this fall!

17-18 September 2014
Atea IT Expo – Aarhus, Denmark.
Read more and register for free here

23 September 2014
Scala Digital Signage Forum – Oslo, Norway.
Scala’s very own Digital Signage event focused on retail and corporate communications.
Read more and register for free here

01 October 2014
Atea IT Expo – Copenhagen, Denmark.
Read more and register for free here

05-06 November 2014
Monitor Expo – Copenhagen, Denmark.
Read more and register for free here


Bloomberg Corporate Communications

Posted on August 1st, by Andrea Poley in IRDC Video Gallery. Comments Off on Bloomberg Corporate Communications



Odeon Leicester Square London

Posted on August 1st, by Andrea Poley in IRDC Video Gallery. Comments Off on Odeon Leicester Square London



Argos Digital Store

Posted on August 1st, by Andrea Poley in IRDC Video Gallery. Comments Off on Argos Digital Store



Near Field Communication

Posted on August 1st, by Andrea Poley in IRDC Video Gallery. Comments Off on Near Field Communication



Interactive Social Media Wall

Posted on August 1st, by Andrea Poley in IRDC Video Gallery. Comments Off on Interactive Social Media Wall



Connected Coffee Corner

Posted on August 1st, by Andrea Poley in IRDC Video Gallery. Comments Off on Connected Coffee Corner



Connected Store Video

Posted on August 1st, by Andrea Poley in IRDC Video Gallery, Other. Comments Off on Connected Store Video



Advanced Analytics Video

Posted on August 1st, by Andrea Poley in IRDC Video Gallery. Comments Off on Advanced Analytics Video



Scala powers British Airways Ad

Posted on July 17th, by Andrea Poley in Blog, Other. Comments Off on Scala powers British Airways Ad

Keep your head to the sky

Check out this incredible Scala installation delivering British Airways’ digital billboard ad campaign featuring live data implementation. This award-winning idea takes innovation and interactivity to the highest level — 30,000 feet in the air. This amazing solution for BA was developed and produced in Scala by Pementa.

jyskebank.tv* produced the video of this Scala installation.

*jyskebank.tv is also a Scala Customer, read the case study about their award-winning Scala project.



Digital signage to drive sales and generate demonstrable results at Panos

Posted on July 9th, by Andrea Poley in Case Study, Quick Service Restaurants. Comments Off on Digital signage to drive sales and generate demonstrable results at Panos

Quick service franchise Panos, which is part of the La Lorraine Bakery Group, needed to upgrade its digital signage system. With the help of Scala integrator Prime Products, the QSR turned an existing signage system into a centralised signage network with possibilities to up and cross sell their offerings.  The aim of this digital signage project was to support the ongoing expansion of the Panos business in multiple market segments. The company needed signage that could deliver targeted communications to a variety of outlets of different natures including Panos City, Panos Petrol, Panos Rail, Panos Leisure.

 

Quick facts:

European quick service restaurant (QSR) Panos rolled out digital signage at 150 of its franchised restaurants across Belgium and the Netherlands
Scala Advanced Analytics helped Panos justify its investment in digital signage
Advanced Analytics proved that optimised digital signage provides positive ROI
Sales of beverage went up … Read More »



Tesco Off License Lift & Learn

Posted on July 5th, by Andrea Poley in Blog, Retail Digital Signage. Comments Off on Tesco Off License Lift & Learn

[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”2/3″][vc_video link=”https://youtu.be/6PfVoILY27E”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/3″][vc_column_text]IPC supplied and installed Ireland’s first state of the art digital signage solution for Tesco Off License in The Merrion Centre in Dublin.

Tesco is the largest supermarket retailer in the British Isles and Ireland.[/vc_column_text][/vc_column][/vc_row]



VIDEO – Odeon Leicester Square – One of the largest digital displays

Posted on July 2nd, by Andrea Poley in Case Study, Entertainment. Comments Off on VIDEO – Odeon Leicester Square – One of the largest digital displays

NEC Display Solutions Europe have installed one of the largest displays of its kind in a public square – a LED digital display measuring 107 square metres, driven by Beaver Group technology powered by Scala software – on the facade of the ODEON Leicester Square in London’s West End.

The huge display – the size of half a basketball court – replaces the old poster board and is flanked by two 18 square metre displays in one of the UK’s most prominent locations, which welcomes more than 90 million tourists every year.
The screen trio will display images for the latest movies and, during events such as premieres, live footage including celebrity interviews and clips will be screened for the passing public to view. Officially launched at the world premiere of The Hunger Games: Catching Fire, the displays bring a highly engaging … Read More »



VIDEO – EAT – Centrally managed digital menu boards

Posted on July 2nd, by Andrea Poley in Case Study, Quick Service Restaurants. Comments Off on VIDEO – EAT – Centrally managed digital menu boards

Project and imagery courtesy of Beaver Group

EAT are an innovative brand and were keen to try new digital ideas to improve the food and customer experience. With an average selling time of 18 seconds per customer, the digital menus needed to fit the EAT brand experience and provide a quick, correct and easy-to-understand menu. EAT required comprehensive central control and simple store-level management, able to keep up with the fast pace of multiple daily menu changes.

A typical EAT store uses three Philips 47” IPS LED screens which are driven by a custom menu solution, developed by Beaver Group, harnessing the power of the Scala digital signage platform and its API.

Sarah Doyle – Brand Director EAT:
“The benefits are there and are very clear to see. Anyone you talk to in any of our shops and all the way through to director level, … Read More »



Argos goes digital by creating an interactive in-store experience

Posted on June 30th, by Andrea Poley in Case Study, Retail. Comments Off on Argos goes digital by creating an interactive in-store experience

UK retail giant Argos, traditionally known for its catalogue-based ordering and in-store warehouse-connected purchasing experience, is now using digital technology to make its customer experience more interactive.  Argos has completed the first phase of a new digital strategy deployment across seven stores in the UK. In each store, a Scala digital signage solution enables Argos to drive digital point of sale systems, to manage customer communications and to deliver a comprehensive in-store brand experience to customers.

Implemented by systems integrator Pixel Inspiration, the deployment also sees tablet based in-store product browsers replacing print catalogues and the addition of a 60-second fast-track collection service alongside free in-store wifi.

From a design perspective, the aim of the digital stores project is to transform the Argos in-store environment for customers, making it digitally-led and consistent with its online channels. The project also allows the retailer … Read More »



Scala Enterprise Release 10.3 Has Arrived—and with a bundle of improvements

Posted on June 30th, by Andrea Poley in Press Releases. Comments Off on Scala Enterprise Release 10.3 Has Arrived—and with a bundle of improvements

Exton, PA June 30th, 2014—Scala today announced Release 10.3 of Scala Enterprise, which includes new improvements and features for Scala Content Manager, Scala Designer and Scala Player. These speed and performance updates provide a simplified and efficient experience for all users. Take a look below to see what’s new:

Scala Designer

 

Video 4K Enhanced Performance

Scala is always monitoring trends in the digital signage industry. One of those is Scala’s belief in the progression of 4K video, and this update certifies that investment. Scala Enterprise now supports Intel GPU DXVA2 hardware decoding of 4K video and has improved throughput of software decoding of 4K video by 250%-300%. This is a key feature for users whose content heavily relies on strong visual communications, such as retailers.

Show and work with ‘off-page’ elements

 

 

 

 

 

 

In order to bring an idea to fruition, you have to be able to … Read More »



Scala at MWL2014 with partner Beaver Group

Posted on June 24th, by Andrea Poley in News. Comments Off on Scala at MWL2014 with partner Beaver Group

Scala will be participating with Beaver Group at the Marketing Week Live show – June 25th -26th in London. Check out the Beaver stand #C320.

Beaver will feature an EAT counter, complete with a full demonstration of the advanced menu system, all running on Scala.

There will be a Christie MicroTile wall, featuring some of the creative work from Beaver’s design studio, making the most of the flexibility with shapes, which the tiles provide. There will also be several totems and large format case study screens with videos, images and details of a range of work Beaver has completed for their clients.

Peter Critchley – Managing Director Beaver Group – will also be presenting a session on the EAT digital menu rollout with Holly Oades, EAT Marketing Manager at 10.30 am on Wednesday 25th June in the MWL Talks – click here for … Read More »



Dr. Sulaiman Al-Habib Medical Group goes digital with Scala

Posted on June 19th, by Mike Healy in Healthcare. Comments Off on Dr. Sulaiman Al-Habib Medical Group goes digital with Scala

Large-scale medical roll-out

Dr. Sulaiman Al-Habib Medical Group (HMG), the largest private provider of comprehensive healthcare services in the Middle East, is currently rolling-out a sizeable digital signage network across six of its medical facilities in the region. Scala partner Comm IT was responsible for the installation. The group, which currently operates 14 medical facilities across Saudi Arabia, the United Arab Emirates (UAE) and Bahrain, has chosen Scala technology as the backbone to its very first digital communications project.

The HMG group is deploying a large number of screens in the patient waiting area and at the nurse stations as part of a large-scale digital signage network at its facilities. The network will be used to showcase the group’s overall medical capabilities, which include seven hospitals and six medical centers as well as one of the largest private medical cities in Saudi Arabia. It will also be used internally for the efficient … Read More »



Successful Scala Conference EMEA and NEC Showcase in London

Posted on May 28th, by Mike Healy in News. 1 Comment

Scala offered various insights into digital communication and the latest industry developments at the International Scala Conference 2014, which took place on May 14 & 15 at the Timber Lodge in the Olympic Park in London. With its emphasis on successful Digital Communication Solutions, the conference brought business together in this rapidlyevolving market.

Presentations
On Wednesday 14th , Scala hosted an interesting conference program, where prominent industry guest speakers shared valuable industry and project insights with the audience. This year’s program featured the following presentations and digital communication success stories from various industries:

• Nikk Smith (Pixel Inspiration): Intelligent digital media at Argos
• Steen Mertz (Jyske Bank): jyskebank.tv – from web TV to flow channel
• Adrian Exton (BlueSight Systems): Using audience data to increase revenues
• Alex Hughes (Amigo): Branding Your Building, The Scala Way
• Peter Critchley (Beaver Group): EAT – Fresh Food and … Read More »



Scala supports live TV at Denmark’s Jyske Bank

Posted on May 26th, by Andrea Poley in Press Releases. Comments Off on Scala supports live TV at Denmark’s Jyske Bank

Denmark, May 20th 2014: An innovative roll-out of Scala’s digital signage content management software has been completed as part of a live TV project at Denmark’s Jyske Bank. The solution has already received international attention and has won the bank 2 prestigious digital signage awards.
Scala supports live TV at Denmark’s Jyske Bank.

To support the launch of the new jyskebank.tv LIVE platform in October 2013, the bank turned to Scala to provide content management capabilities to the bank’s new channel. The jyskebank.tv LIVE channel is broadcast to around 700 displays, ranging from 22” to 42” in size and is visible in prime locations in its 120 branches all over Denmark.

Jyske Bank approached traditional broadcast technology manufacturers, but found their playout servers struggled to handle the variety of image sources and deliver the required effect within a price-point that was acceptable to … Read More »


Supporting live TV at Jyske Bank

Posted on May 26th, by Andrea Poley in Finance. Comments Off on Supporting live TV at Jyske Bank

Jyske Bank wanted to boldly go where no other bank had gone before by delivering a live news channel online, across its branches and beyond, broadcasting live information on financial markets, breaking economic news and everyday life

QUICK FACTS:

Scala software at the heart of the roll-out of jyskebank.tv LIVE in October 2013
Innovative use of a digital signage content management solution for live TV
Flexibility of Scala solution saved Jyske Bank money and time by simplifying the broadcast workflow
Scala delivered increased effi ciency, reduced manual supervision, more content delivered to more platforms
The bank can now handle various inputs, including social media feeds
Overall solution has already won 2 awards and has raised even more visibility of Jyske Bank as a thought leader

To support the launch of the new jyskebank.tv LIVE TV platform in October 2013, the bank turned to Scala to provide the playout solution that would … Read More »



In-Store Messages Optimized by Analytics – Case Studies and Results – PRI Journal of Retail Analytics

Posted on May 16th, by Andrea Poley in News. Comments Off on In-Store Messages Optimized by Analytics – Case Studies and Results – PRI Journal of Retail Analytics

In a previous issue of the Journal of Retail Analytics (Volume VIII, Issue 4),
we introduced the concept of employing analytics to optimize digital signage
messages. Using analytics to correlate and score digital messaging with in-
store purchasing patterns, playlist recommendations can be created to ensure
that the most effective message is displayed at a given place for a given point
in time.

In this article, we report on cases highlighting how even small changes in the
digital marketing strategy – when backed by measurements and analytics –
can make big difference.

The first case describes our work in a quick service restaurant (QSR) chain in
Europe. Panos, a part of La Lorraine Bakery Group, is a franchiser with more
than 250 restaurants predominantly in Belgium and the Netherlands. Panos
has been using digital menu boards with Scala’s Content Management solution
for about four years. Because QSR is generally a low profit-margin business,
any … Read More »



Oman’s largest digital signage network for Omantel

Posted on April 23rd, by Andrea Poley in Retail. Comments Off on Oman’s largest digital signage network for Omantel

Anzyma, the leading digital solutions expert in the Sultanate of Oman, has deployed the country’s largest digital signage network across all 70 Omantel retail outlets. This nationwide rollout across 80 screens employs state-of-the art digital solutions and has provided a holistic digital experience to customers arriving at these stores.
Companies today are benefiting immensely from out of the box and digital technologies. With the new era demanding real-time updates and multimedia-rich marketing content, Scala was chosen as the software platform for this digital signage solution. With its new “connected signage” concept in place, Omantel will be able to update all marketing and promotional content in just a couple of minutes. The flexibility of the solution also allows Omantel to centrally monitor the health status of the screens from a central IT data center. Anzyma has installed the digital signage network across all the Omantel outlets in all governorates across the Sultanate. The screens are … Read More »



Scala powers MEDI TV: the first Medical Info Channel in Croatia

Posted on April 10th, by Andrea Poley in Healthcare. Comments Off on Scala powers MEDI TV: the first Medical Info Channel in Croatia

MEDI TV is a creative and innovative digital advertising channel broadcasting to hospitals in the Republic of Croatia. Created by POS Marketing, a full service marketing agency based in the city of Zagreb, MEDI TV provides patients and visitors with informative and education content about hospital services and expected waiting times. Patients and hospitals alike are enthusiastic about MEDI TV for its ability to efficiently and cost-effectively create an ambience that is fresh and interesting. Already installed in numerous sports clinics, university hospitals and general hospitals, MEDI TV is recognised as a highly successful new media and its goal is to install the service at all 35 hospitals throughout the nation.

Enhancing the patient experience
POS Marketing is providing 40” screens with a built in PC and also takes care of content creation, management and implementation, while installation is completed by a partner company. There is no charge for the service as POS Marketing believes in giving nonprofit, … Read More »



IKEA Switzerland deploys Scala Software to Enhance Customer Experience

Posted on April 10th, by Andrea Poley in Retail. Comments Off on IKEA Switzerland deploys Scala Software to Enhance Customer Experience

Anyone who has shopped at IKEA knows that it is a retail experience unlike any other. IKEA is known for its focus on customer service, which it has evolved and optimised over many years through its renowned innovation, employee relations, cost control and operational excellence. Similarly the design and high quality of its products, together with its very competitive pricing, have made it a market leader.

IKEA Switzerland embarked on a program to bring digital signage to its nine stores (the company’s St. Gallen store had been a digital signage user for some six years) to further enhance the customer experience, and to bring the latest technology to its internal communications, complementing the signage that the UK operations had similarly adopted. IKEA in the UK had already undertaken such an investment. Scala partner Kilchenmann was selected to deploy the project in Switzerland.

Positive feedback
IKEA Switzerland set about installing 128 screens throughout its nine properties. Of these, … Read More »



Scala at MPV Retail Show in Paris

Posted on April 7th, by Andrea Poley in Blog. 2 comments

From April 1-3, Scala attended the MPV Retail Show in Paris with Partner TMM.
MPV is the event for retail marketing professionals. Organized every 2 years in Paris on behalf of POPAI France, this business event brings together all the professions involved in analyzing, activating and facilitating the act of buying of the shopper. For 31 years, MPV has identified market trends and moved with the evolution of large companies.

In a context where the brand needs to renew itself continuously to attract and secure the loyalty of its clients, MPV offers new thought leadership perspectives. It presents a complete view of all the marketing at retail solutions that help make the shopping experience a unique moment!


Scala Partner Conference Mines Digital Signage Best Practices – AVNetwork

Posted on April 4th, by Andrea Poley in News. Comments Off on Scala Partner Conference Mines Digital Signage Best Practices – AVNetwork

By David Keene On April 02, 2014

The Scala Partner Conference kicked off Day One in Austin on Wednesday, bringing together invited industry experts, top Scala executives and data analysts, and Scala integration partners to explore best practices in the digital signage space. With a look at both the big picture of digital signage particularly in the crucial retail segment, and key technical and marketing issues driving in industry, Wednesday’s sessions offered a good look at the state of the industry.

Keynote presenter Bryan Eisenberg opened the proceedings with The Future Shopper: How Offline is the New Online. Eisenberg outlined how the shopper’s buying process is moving toward a more frictionless experience– the key word being “experience” as the new goal in retail is to provide an experience, not a shopping outlet.

To provide a top Agency perspective on how brands, retailers, and … Read More »


Scala gives Norway’s DNB a designer make-over

Posted on March 18th, by Andrea Poley in Press Releases. Comments Off on Scala gives Norway’s DNB a designer make-over

Norway, March 18th 2014: Scala is powering large-scale video wall installations located in the windows of four new flagship branches of DNB, Norway’s biggest bank.

Rolled-out by DNB as part of a giant corporate identity revamp project, the 473 256×32 pixel one meter wide LED displays powered by Scala technology play a crucial role at each of the banks’ four new flagship branches.

“With the entire corporate redesign project, DNB has become one equal brand,” said Christian Lie, Senior Advisor Digital Signage, Design Xpress at DNB. “We’ve gone from being 7 or 8 brands to being one. We now have a single culture, design direction and profile which makes it easier to maintain and manage the brand.”

The video walls, the largest of which measures 60m wide, deliver critical business benefits by attracting the attention of passers-by from the outside whilst delivering useful … Read More »



Scala gives Norway’s DNB branches a designer make-over

Posted on March 18th, by Andrea Poley in Case Study, Finance. Comments Off on Scala gives Norway’s DNB branches a designer make-over

QUICK FACTS:

DNB is the biggest financial institution in Norway delivering services to nearly 2.5 million customers
Large-scale mosaic LED video wall installation at DNB’s four new flagship branches
Impressive video walls improve the visibility of the bank from the street
Largest video wall measures 60m (195 ft.) wide
Advanced monitor function distributes content through a single computer per video wall

The final piece to the puzzle
As part of a large-scale rebranding, Norway’s biggest bank DNB has created stunning Scala-powered video walls, made-up of 473 one-meter LED displays, in the windows of its four new flagship branches designed by renowned Norwegian architects Snøhetta.

The corporate identity project not only included these impressive video walls, but also included the design of a new logo, new messaging, the construction of new corporate headquarters and the opening of four flagship branches throughout Norway.

“With the entire corporate redesign project, DNB has become one equal brand,” said Christian Lie, … Read More »



Jyskebank.tv wins DSA award

Posted on March 14th, by Andrea Poley in Blog, Current Affairs. Comments Off on Jyskebank.tv wins DSA award

The Digital Screenmedia Association has announced that the jyskebank.tv LIVE project is the winner of a DSA Industry Excellence Award in the Best Financial Services Digital Signage category.

Jyske Bank is the first non-media company in the world to launch a news channel that will keep their employees and customers updated on the financial markets and bring you breaking economic news – even as it happens. The bank has a complete film studio located in the Danish city of Silkeborg and a correspondent permanently based at the NASDAQ stock market.

“Scala plays an important role, as it is used for playout of the content”, Steen Mertz, Director, Communications Technology at Jyske Bank, explains. “This means that Scala automatically collects and puts together the content shown live to viewers. This is the ideal solution for Jyske Bank as it increases efficiency of the station and … Read More »



Engaging Shopping Experience at Tesco Off License

Posted on March 6th, by Andrea Poley in Case Study, Retail. Comments Off on Engaging Shopping Experience at Tesco Off License

At the Tesco Off License in The Merrion Centre in Dublin, a state of the art digital signage solution was installed by Scala Partner IPC Digital Media using Scala as the customer experience engine.

IPC Media received a brief to create a Tesco Off license, “Store of the Future”, that was both scalable and sustainable, to enhance the shopping experience by creating a theatre environment with engaging and interactive content at the point of purchase. The desire for an interactive “Lift and learn” whisky experience, enabling customers to learn the differences of the various whisky products, was a key ingredient of the solutions. All of this custom built and bespoke to Tesco’s demanding needs, and managed by a single platform from a central location.

The Solution
Using Scala Enterprise to design and deploy the solution, IPC supplied and fitted unique “Stretched” LCD screens, … Read More »



The Connected Store

Posted on March 5th, by Andrea Poley in Other. Comments Off on The Connected Store

A demo of Scala’s Connected Store solution presents visitors with an engaging, interactive shopping experience. Mobile devices and apps have introduced retailers to an unprecedented level of personalised engagement. By means of Bluetooth Low Energy (BLE) it is now possible to pinpoint a customer’s location within a store. Scala demonstrates a solution using Apple’s iBeacon which can send customers personalised notifications about items near them, items on sale in the store or products of particular interest. We show how customers can even “connect” their phone to one of the playback screens in the store for 1-on-1 engagement!

“Lift technology” is used with a range of whisky bottles, displaying relevant information on a screen whenever one of the products is lifted from its spot on the store shelf. You can also lift multiple items to compare them.

To complete the Scala retail experience, … Read More »



Connected Cafe

Posted on March 5th, by Andrea Poley in Other. Comments Off on Connected Cafe

[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_video link=”https://youtu.be/-ziOSwJybQU”][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]Ordering and waiting for a coffee to go is a breeze at Scala’s coffee bar. Order your coffee through a self-service kiosk without the need to remember your ticket number: A picture is taken when you order. Once the coffee is ready your picture will show up on a screen.[/vc_column_text][/vc_column][/vc_row]



Near Field Communication (NFC)

Posted on March 1st, by Andrea Poley in Other. Comments Off on Near Field Communication (NFC)


Scala Interactive Social Media Wall

Posted on March 1st, by Andrea Poley in Innovation Video Gallery. Comments Off on Scala Interactive Social Media Wall



Data Tells Me You Eat Pickles On Your Hamburger – MediaPost

Posted on February 24th, by Andrea Poley in News. Comments Off on Data Tells Me You Eat Pickles On Your Hamburger – MediaPost

Digital signs in fast-food restaurants and retail stores got a whole lot more predictive this week, with the news that digital signage software provider Scala teamed up with broadband and satellite provider Hughes Network Systems. The partnership will support Scala’s Retail Signage and Digital Menu Board Services, which target ads to consumers based on a variety of data, from weather to past purchases.

When consumers opt in to the service and download an app on their smartphone, Scala’s platform can deliver targeted messages on their mobile device or a nearby screen at a participating merchant by tying in data triggered by a loyalty or credit card run through point-of-sale (PoS) systems, as well as social networks, local weather, and more, explain Stefan Menger, VP of advanced analytics at Scala.

Read more from MediaPost


Feb. 25, 2pm EST – Message Design and Data Integration

Posted on February 19th, by Andrea Poley in Webinars. Comments Off on Feb. 25, 2pm EST – Message Design and Data Integration

See how to use Scala’s dynamic media and data integration capabilities to create targeted and relevant content.

When: Tuesday, February 25, 2014 2:00 PM – 3:00 PM EST
Presenter: Marc Rifkin, Director of Services, Scala

Marc Rifkin has been delivering Scala services and innovative solutions for more than 20 years. Learn from his industry experience as he explains some of the best and bleeding edge digital communication strategies leveraging dynamic media and data integration.



Feb 26, 2pm EST – The Connected Store

Posted on February 19th, by Andrea Poley in Webinars. Comments Off on Feb 26, 2pm EST – The Connected Store

Leverage mobile, geo-location, customer data and other interactive technologies to create immersive and personalized experiences for in-store consumers.

When: Wednesday, Feb 26, 2014 2:00 PM – 3:00 PM EST
Presenter: Amy Wilson, Product Manager

Amy Wilson is the newest member of Scala’s Product Management team, working closely with Connected Store and Advanced Analytics capabilities. A veteran of ad serving and website optimization channels, Amy brings a unique perspective to solving the challenges marketers face in creating true omni-channel experiences. She is excited to work with Scala’s top-notch team to bring innovative solutions to solve those challenges.

Save your Spot for this Webinar



ON DEMAND – Analyze This: Leveraging Big Data for an Enhanced Customer Experience

Posted on February 19th, by Andrea Poley in Webinars. Comments Off on ON DEMAND – Analyze This: Leveraging Big Data for an Enhanced Customer Experience

Implement the missing piece of your omni-channel strategy with the power of mobile technologies to create personal, relevant and dynamic experiences. Learn how to leverage data and smart communication to inspire and engage your customers.

Presenter: Dina Townsend, Sr. Director of Retail

A 20-year veteran delivering and designing technology solutions, Dina Townsend guides brands through the process of creating and enhancing the customer experience in retail environments. Using digital concepts, she helps clients innovate, strategize, and sell beyond their competition. Previously based in the Silicon Valley, Dina worked with Optio Software and Nobix, Inc., sorting through clients’ complex processes and disparate applications to assemble efficient, mission-critical management and workflow solutions for enterprises such as Northrop Grumman, 3M, 3Comm, and Hewlett Packard.



HughesON Expands Using Scala Software – Commercial Integrator

Posted on February 13th, by Andrea Poley in News. Comments Off on HughesON Expands Using Scala Software – Commercial Integrator

Hughes expands HughesON Media Services with new multi-channel retail signage and digital menu board services using Scala software.

Hughes Network Systems, LLC (Hughes) today announced that it has teamed with digital signage software leader, Scala, to offer retailers and quick-service restaurants (QSR) turnkey multi-channel retail signage and multi-screen digital menu board services.

The new HughesON™ Digital Media Services allow retailers to quickly and easily enhance their stores by leveraging high-impact video and rich-media across all their locations. In support of the new offerings, Hughes, the global leader in broadband satellite solutions and services, and a leading provider of managed network services and applications, is now a Certified Scala Partner providing solutions on a global basis.

The new Retail Signage and Digital Menu Board Services combine Scala’s industry-proven software with Hughes’ video-enabled hardware platforms. The new services are part of a suite of HughesON … Read More »


rAVe RADIO Talks to Scala CEO Tom Nix on Opening Day at DSE

Posted on February 12th, by Andrea Poley in News. Comments Off on rAVe RADIO Talks to Scala CEO Tom Nix on Opening Day at DSE

We are live at the annual Digital Signage Expo (DSE) and right before the official opening of the show, we grabbed Scala CEO, Tom Nix, and he filled us in on what’s new at Scala, how their 2013 was and what to expect from Scala and the digital signage market in 2014. Listen to the podcast.


Scala shows retail solutions at Euroshop

Posted on February 12th, by Andrea Poley in Events. Comments Off on Scala shows retail solutions at Euroshop

From 16 till 20 February 2014 Scala will show innovative retail solutions at Euroshop in Düsseldorf, Germany. Together with Microsoft, HP, Bosch and other partners Scala creates an Intelligent Retail Experience in its stand (hall 6 stand C27). Euroshop is the world’s leading retail trade fair. It expects to have 110.000 visitors from 90 countries.

The world of retail is changing fast. Especially because customers expect an experience, as well online as offline. So retailers are faced with new challenges. Scala and its partners show solutions that help retailers to engage and satisfy customers. At the stand you can experience the process of an omni-channel solution step by step. Scala shows you an internal TV-channel, CxO Board, Fling, Digital Concierge, and In-store TV.

We hope to see you at Euroshop, in hall 6 stand C27. If you need a free entrance voucher … Read More »


Why you should bet on Scala at DSE 2014 – signageinfo.com

Posted on February 11th, by Andrea Poley in News. Comments Off on Why you should bet on Scala at DSE 2014 – signageinfo.com

There’s only one group of guaranteed winners in Las Vegas: the attendees of DSE 2014. Hailed as the largest international tradeshow for digital signage, anyone pacing the show floor is sure to be swooned by the endless rows of exhibitions. Standing out is about as tough as a pair of aces in a game of Texas hold ‘em. But not to worry, Scala is coming to Vegas with a full house.

A connected in-store experience
Scala is once again opening up their digital store on the DSE show floor to illustrate how a retail store can provide a targeted, immersive experience that engages customers across all channels. Scala’s connected store leverages mobile, geo-location, customer data and other interactive technologies (described below) to enable relevant and personalized communications for in-store visitors:

Read more from SignageInfo.com

See the original release


Why you should bet on Scala at DSE 2014

Posted on February 11th, by Andrea Poley in Blog, Press Releases. 2 comments

Join Scala at DSE 2014
Stand #736

There’s only one group of guaranteed winners in Las Vegas: the attendees of DSE 2014. Hailed as the largest international tradeshow for digital signage, anyone pacing the show floor is sure to be swooned by the endless rows of exhibitions. Standing out is about as tough as a pair of aces in a game of Texas hold ‘em. But not to worry, Scala is coming to Vegas with a full house.

A connected in-store experience

Scala is once again opening up their digital store on the DSE show floor to illustrate how a retail store can provide a targeted, immersive experience that engages customers across all channels. Scala’s connected store leverages mobile, geo-location, customer data and other interactive technologies (described below) to enable relevant and personalized communications for in-store visitors:

Gesture Control: By enabling hand gestures to control … Read More »



Michael Schaffer Named Scala Chief Financial Officer and Chief Operating Officer

Posted on February 7th, by Andrea Poley in Press Releases. Comments Off on Michael Schaffer Named Scala Chief Financial Officer and Chief Operating Officer

Scala, Inc. announces Michael Schaffer as their new Chief Financial Officer and Chief Operating Officer. Reporting to Scala Chief Executive Officer Tom Nix, Schaffer started on January 20, 2014. Schaffer will be responsible for Scala’s worldwide finance, technology, facilities and human resources functions.

“Michael has extensive finance and corporate development experience and he is the perfect person to lead our finance and operation teams at this dynamic time for our company,” said Nix.

Schaffer brings a broad range of finance, human resource and technology experience to Scala. Most recently, he was Vice President of the Marine Chassis business at TRAC International in Princeton, NJ, where he lead the growth of the $300 million North American marine chassis division across 300+ points of service, with over 100 direct and indirect reports. Prior, he was the founder and CFO of Annexus Mobile Solutions, Inc., … Read More »



Dual-Display Signboards Help IAdea and Scala Win Record-setting Project

Posted on February 3rd, by Andrea Poley in Press Releases. Comments Off on Dual-Display Signboards Help IAdea and Scala Win Record-setting Project

An innovative new feature added to IAdea’s latest line of Android-based digital signboards helped IAdea and Scala win a record-setting 7,500-unit project. The solution will be demonstrated at Scala’s booth K182 in Hall 8 at the Integrated Systems Europe show, Feb 4-6 at Amsterdam, and at booth #736 at the Digital Signage Expo, Feb 12-13, Sands Expo, Las Vegas.

IAdea is adding to its Android-based digital signboards the ability to drive two displays simultaneously. While the built-in 10-inch LCD panel plays back content, a duplicate copy of the content is played via the device’s built-in HDMI connector to a second display. This feature is particularly useful for point-of-sale and shelf-edge merchandise promotion, event showcase, and waiting queue applications where two screens help serve viewers both up-close and standing afar. The solution is also a cost-saver by effectively halving the hardware and … Read More »


Scala digital signage brings store into omni-channel environment – Speak

Posted on January 31st, by Andrea Poley in News. Comments Off on Scala digital signage brings store into omni-channel environment – Speak

Scala, who had its own booth at NRF for the first time, had a number of different digital signage solutions on display. These solutions aim to create a more engaging customer experience and make the store part of retailers’ omni-channel offering. Using Microsoft Kinect, Scala’s digital signage leveraged gesture control to allow shoppers to find out more about products by moving their hands. It was also showing how Bluetooth Low Energy technologies and other NFC systems allow retailers to find out when a customer is in store and deliver personalised, contextual and timely experiences to those customers. All the information that the retailer collects from these digital signage interactions can then be analysed through the Scala Advanced Analytics solution.

See the original article from Speak



Tesco Store of the Future – Speak

Posted on January 31st, by Andrea Poley in Blog. Comments Off on Tesco Store of the Future – Speak

IPC Media supplied and installed Ireland’s first state-of-the-art digital signage solution from Scala for a Tesco off licence in The Merrion Centre in Dublin

Tesco is the largest supermarket retailer in the British Isles and Ireland. Its operations in the UK are the largest within the group, with more than 3,000 stores and 310,000 employees. In Ireland, the business has grown to become the leading grocery retailer with 139 stores across the country. IPC Media had a brief to create a Tesco off licence store of the future that was both scalable and sustainable and to enhance the shopping experience by creating a theatre environment with engaging and interactive content at the point of purchase. Using Scala to deploy the solution, IPC Media supplied and fitted unique stretched LCD screens that were custom installed into the shelving fixture at customer eye … Read More »


Scala’s Connected Store runs easily with Shuttle Players at NRF

Posted on January 29th, by Josh Larkins in Press Releases. Comments Off on Scala’s Connected Store runs easily with Shuttle Players at NRF

Scala’s Connected Store runs easily with Shuttle Players at NRF

Shuttle Computer Group’s DS61 digital signage players proved to be a welcome addition to Scala’s exhibit at NRF 2014. Shuttle’s players performed extremely well and made the Scala’s digital in-store experience presentation content, The Connected Store, easy to deliver and operated flawlessly throughout the show.

Shuttle’s players were chosen to run Scala digital solutions in our booth, including the social media wall, gesture control and Scala fling because of their high-performance and reliability.

Shuttle’s DS61 digital signage players have recently been certified by Scala, after undergoing rigorous tests to ensure seamless compatibility and efficient performance.

“Obtaining Scala certification for our DS61 i3 and i5 players was a great accomplishment for Shuttle,” said Marty Lash, director of sales and marketing, Shuttle Computer Group, Inc. “Now at NRF, Shuttle had the chance to prove our performance … Read More »



Sprint presents in the Retail Forum at DSE 2014

Posted on January 29th, by Andrea Poley in News. Comments Off on Sprint presents in the Retail Forum at DSE 2014

Platt Retail Institute will present its annual Retail Forum, with the theme “Omni-Channel and the Future of Retail,” on February 11, 2014, in conjunction with Digital Signage Expo. Designed for retailers and other end users of customer-facing digital technologies, the Forum is scheduled from 8 a.m. – 5 p.m. at the Sands Convention Center in Las Vegas on the day before DSE 2014 opens.

Steven Keith Platt, PRI Director and Research Fellow, said, “During this full-day Forum, participants will learn from leading retailers and other experts about how omni-channel is forever changing the face of retail and the winning strategies that retailers are adopting.”

Scala customers, Bart Westberg and Seth Wilson from Sprint, will present the first session entitled “Transforming Omni-Channel Retailing into a Seamless Customer Experience” at 9:15 am.

More information about the PRI Retail Forum session topics and speakers is available … Read More »


Scala shows how to “connect & engage” with customers at ISE 2014

Posted on January 29th, by Andrea Poley in Press Releases. Comments Off on Scala shows how to “connect & engage” with customers at ISE 2014

Interaction and omni-channel solutions are at the heart of Scala’s booth at Integrated Systems Europe 2014. Scala will showcase several solutions which encourage visitors to interact by means of tablets, mobile phones and even hand gestures. Visit booth K182 in hall 8 at the RAI exhibition & congress centre in Amsterdam.

Come fly with us
One of the main attractions at the Scala stand is the “Interactive City” which allows visitors to fly through a virtual city exploring several digital signage solutions per industry. Visitors can take a virtual flight into retail, corporate communications, banking and quick service restaurant settings. Experience how digital signage is the connection point in a successful omni-channel experience.

The Connected Store
A dedicated retail area on the stand presents visitors with an engaging, interactive shopping experience. Mobile devices and apps have introduced retailers to an unprecedented level of personalised … Read More »



Scala shows how to “connect & engage” with customers through mobile devices and apps to bridge the gap between the online and offline world at ISE 2014.

Posted on January 28th, by Andrea Poley in Press Releases. 1 Comment

Amsterdam January 28, 2014 – Interaction and omni-channel solutions are at the heart of Scala’s booth at Integrated Systems Europe 2014. Scala will showcase several solutions which encourage visitors to interact by means of tablets, mobile phones and even hand gestures. Visit booth K182 in hall 8 at the RAI exhibition & congress centre in Amsterdam.

Come fly with us
One of the main attractions at the Scala stand is the “Interactive City” which allows visitors to fly through a virtual city exploring several digital signage solutions per industry. Visitors can take a virtual flight into retail, corporate communications, banking and quick service restaurant settings. Experience how digital signage is the connection point in a successful omni-channel experience.

The Connected Store
A dedicated retail area on the stand presents visitors with an engaging, interactive shopping experience. Mobile devices and apps have introduced retailers to … Read More »


Healthy Living with Digital Communication – Basic Fit

Posted on January 13th, by Andrea Poley in Case Study, Entertainment, Healthcare. Comments Off on Healthy Living with Digital Communication – Basic Fit

Basic-Fit is the largest budget fitness chain in the Netherlands. Their impressive “virtual fitness” concept is implemented at all locations across The Netherlands and Belgium. In addition to live lessons, Basic-Fit offers their clients virtual group lessons to provide a comprehensive experience.

Basic-Fit approached System Integrator First Impression to help make virtual group lessons a reality for their clients. First Impression designed the concept and engineered the system, using Scala Software as the content management system. After concept creation, First Impression installed the “Virtual Fitness Experience” in more than 170 locations in The Netherlands and Belgium.

Quick facts

Chain of fitness centers
300+ players at 170+ locations
Full HD video wall, powerful sound system and colorful lighting
Interactive fitness experience
Positive feedback from end-users

 

The Challenge
The available space to install the Virtual Fitness Experience varied between locations. The complete setup had to be flexible to fit in any … Read More »



Scala Opening Digital Store for NRF – Sixteen:Nine

Posted on January 10th, by Andrea Poley in News. Comments Off on Scala Opening Digital Store for NRF – Sixteen:Nine

Putting your product pots and pans in context tends to be a good thing at most trade shows, but that’s particularly so when it comes to things like retail. So Scala is, I think, making a sharp move with the Digitally Connected Store it’s “opening” on the floor of next week’s National Retail Federation show in New York.

The software company’s booth will stitch together a number of different technologies, and are wisely including some buzz-worthy stuff like Bluetooth Low Energy messaging transmitters.

The pots and pans, says a release, will include:

Geo-location technology: Bluetooth Low Energy (BLE) technologies such as Apple’s iBeacon and other Near-Field Communication (NFC) systems enable marketers to detect a customer’s presence within the store and deliver personalized, contextual and timely experiences to those customers.

Mobile integration: Mobile devices and mobile apps have introduced the world to an unprecedented level of personalized … Read More »


NRF 2014 Big Bang Ideas From Scala Inc – DailyDOOH

Posted on January 10th, by Andrea Poley in News. Comments Off on NRF 2014 Big Bang Ideas From Scala Inc – DailyDOOH

NRF’s Annual Convention and EXPO 2014 is more than just a chance to build a business card collection — it’s a peek into the future of retail – or at least. so says Scala in a release earlier today entitled ‘What to expect from Scala at The Big Show‘.

It continued, “in the age of mobile technology, this is how Scala envisions the retail industry moving forward” (and we will liberally quote the press release from hereon).

This is Scala’s first booth of their own at the event…

The Digitally Connected Store

Scala helps retailers create and optimize immersive, relevant, and engaging experiences for the connected consumer.

Expanding on our historic expertise in digital communications, Scala connects retailer systems and data to all of the digital ‘screens’ in the store to create a cohesive experience. Further integrating mobile apps and emergent technologies like iBeacon, allows … Read More »


What to expect from Scala at The Big Show

Posted on January 10th, by Andrea Poley in Press Releases. Comments Off on What to expect from Scala at The Big Show

NRF’s Annual Convention and EXPO 2014 is more than just a chance to build a business card collection—it’s a peek into the future of retail. In the age of mobile technology, this is how Scala envisions the retail industry moving forward:

 

The Digitally Connected Store

Scala helps retailers create and optimize immersive, relevant, and engaging experiences for the connected consumer.

Expanding on our historic expertise in digital communications, Scala connects retailer systems and data to all of the digital “screens” in the store to create a cohesive experience. Further integrating mobile apps and emergent technologies like iBeacon, allows for a level of personalization previously only achievable in virtual environments.

 

What enables the Connected Store?

Geo-location technology

Bluetooth Low Energy (BLE) technologies such as Apple’s iBeacon and other Near-Field Communication (NFC) systems enable marketers to detect a customer’s presence within the store and deliver personalized, contextual and … Read More »


10 Reasons Customers Hate Your Store

Posted on December 23rd, by Andrea Poley in Blog. 1 Comment

“New customers may make up close to 90% of holiday shoppers, but less than 9% will return in the subsequent 45 days.”  – Nomi

Oh, the holidays. They bring out the shopper in all of us. Deals are so good you simply have to make the trip. But if your store isn’t up to speed, the hordes of customers won’t stick around for long. Here’s 10 reasons that give customers plenty reason to make a U-turn:

Endless Lines

Why it’s the worst: You find everything you wanted, ready to make your victory lap past the checkout line, and then, time stands still. It’s maddening, and there’s nothing you can do about it.

What you can do about it: Give Father Time a swift kick in the rear with some wait-warping. Placing digital signage at checkout lines reduces a customer’s perceived wait time while providing … Read More »


Season’s Greetings from Scala

Posted on December 19th, by Andrea Poley in News. Comments Off on Season’s Greetings from Scala

The Scala team thanks you for your support in 2013 and we wish you Happy Holidays and a Great New Year, filled with Prosperity and Success! Please view our Season greetings video:

We look forward to continuing our close co-operation in 2014 and hope to greet you in person already at the beginning of the new year. You can find us at:

National Retail Federation Expo: 13-14 January in New York

Integrated Systems Europe: 4-6 February in Amsterdam

Digital Signage Expo: 11-12 February in Las Vegas

Euroshop: 16-20 February in Düsseldorf


Colruyt serves up digital signage for effective customer communication

Posted on December 17th, by Andrea Poley in Case Study, Retail. Comments Off on Colruyt serves up digital signage for effective customer communication

QUICK FACTS:
• Colruyt supermarkets; market leader in Belgium
• One of the biggest Digital Signage networks in the Benelux > 200 locations
• 42″ screens at checkouts
• Touchscreen at frozen food sector
• QR code to download recipes
• Scala software delivers powerful content management, a proven flexible and stable platform
• > 1300 Scala Player Licenses

Scala digital signage software manages, schedules, and delivers content to the various elements of the installation.

Colruyt is a Belgian multinational supermarket chain with more than 200 stores in Belgium and has a long tradition in customer communication. Through posters, leaflets and video screens, shoppers are informed about the origin of products, the company’s sustainability efforts or job vacancies.  Colruyt wanted a more dynamic, flexible and ecological communication channel. By using a digital signage network of energy-efficient screens, the marketing department can centrally control the system.

Return On Message
As a certified Scala … Read More »



Digital Communication enhancing Audi Factory Tour visits

Posted on December 3rd, by Andrea Poley in Automotive, Case Study, Corp Comm. Comments Off on Digital Communication enhancing Audi Factory Tour visits

Efficient Corporate Communication 
Audi Brussels is a definitive example of state-of-the-art automotive production. The company has invested over € 400 million to upgrade the factory where it builds its successful Audi A1 cars. Starting a few months ago, Audi Brussels has opened its doors for factory visits by schools, businesses, clubs and members of the general public. 46” IDS screens have been installed to provide greater visual impact on site.

10,000 visitors with no advertising 
External communications staff member Christine Germain says, “Our 2012 target for factory visits was 12,000. But within the first six months of the year we had already welcomed more than 10,000. We met and surpassed out targets, with virtually no marketing.”

Recruitment inspiration 
The factory visits are not just good for Audi’s image, but also help the company attract staff. As Christine Germain explains, “The A1 has been highly successful, … Read More »



Scala and its partners recognized for Digital Signage excellence at The DailyDOOH Gala Awards – 2013

Posted on December 2nd, by Andrea Poley in News. Comments Off on Scala and its partners recognized for Digital Signage excellence at The DailyDOOH Gala Awards – 2013

Scala, Inc and its partners were recognized by the DailyDOOH for excellence in Digital Signage at The DailyDOOH Gala Awards hosted in London on Thursday November 27, 2013.

Scala Certified Partner IPC Digital Media received an award for best overall retail experience for their installation at the Tesco Off Lisence Store in Dublin. The Scala installation from Amigo at PwC also received an award in the category Best stadium/office building/corporate/hotel, hospitality or leisure install.

The Tesco Off License in The Merrion Centre in Dublin is Ireland’s first state of the art digital signage solution. Using Scala to deploy the solution, IPC supplied and fitted unique stretched LCD screens that were custom installed into the shelving fixture at customer eye level. The use of eye level motion graphics coupled with low level audio created maximum impact and truly interacts with and engages with … Read More »



Digital Interaction at the Take Away Expo in London

Posted on December 2nd, by Andrea Poley in Blog, Food and Drink. 1 Comment

At the Takeaway Innovation Expo in London – 28-29 November 2013, visitors learned how dynamic and attractive digital menu boards can grab the audience’s attention and will give their business a competitive advantage.

Besides exhibiting at the Takeaway exhibition, Scala hosted several workshops on Digital Signage. Using examples of brands such as Wendy’s, Love Pasta, Eat and Burger King, Scala guided the visitors through the opportunities and challenges that Digital Signage brings for their company.

Integrating digital signage into the business can be a daunting and costly experience if you do not get it right. Get it right and it can drive profits up by as much as 5% on the bottom line. Maintaining it once implemented and optimizing it longer term are key concerns that need to be addressed. Digital menu boards will grab the audience’s attention and will give your … Read More »



New NPR Headquarters Leverages Scala Software to Inform and Engage Visitors

Posted on November 26th, by Andrea Poley in Case Study, Corp Comm. Comments Off on New NPR Headquarters Leverages Scala Software to Inform and Engage Visitors

QUICK FACTS:
• NPR delivers breaking national and world news to 26 million listeners in the US each week
• Large mosaic LED videowall in main lobby provides up-to-date, dynamic content
• Videowall complemented by a range of other content-driven screens
• Large external digital tower and ticker displays viewable to drivers passing by
• Easy to use Scala solutions give NPR complete flexibility and control

In spring 2013, NPR moved into its new headquarters in Washington, D.C. The building incorporates multiple vibrant visual aspects overseen by design consultancy Poulin + Morris Inc., including a large mosaic videowall, elevator lobby digital signage, and a digital tower and ticker screens located outside.

Scala digital signage software manages, schedules, and delivers content to all the various elements of the installation. The project was deployed and managed by Scala Certified Partner, Imperatives, Inc. The underlying digital signage player hardware is … Read More »



Digital Signage brings a complete shopping experience to Tommy Hilfiger

Posted on November 21st, by Andrea Poley in Case Study, Retail. 1 Comment

Tommy Hilfiger is one of the world’s leading premium lifestyle brands delivering superior styling, quality and value to consumers worldwide. The brand celebrates the essence of Classic American Cool and provides a refreshing twist to the preppy fashion genre.

As a company, Tommy Hilfiger believes in the power of digital communication. The large flagship store in Dusseldorf is using innovative technological integrations that create a digitally infused shopping experience. With a significant addition nearly doubling its original size, the store now spans 1,822 square meters. Featuring a bright and open atmosphere, the concept reflects the American heritage and modern influences that epitomize Tommy Hilfiger’s aesthetic.

Quick facts:

Flagship store in Dusseldorf
Various solutions with big and smaller video walls
Fling application used for more interaction
In-store way-finding
Live feed such as weather and social media

The Challenge
The project aimed to perform a proof of concept for in-store digital … Read More »



Scala in the center of retail at congress and trade show in Berlin

Posted on November 21st, by Andrea Poley in Current Affairs. Comments Off on Scala in the center of retail at congress and trade show in Berlin

At 20 and 21 November Scala attended Deutscher Handelskongress (German Retail Congress) and trade fair Retail World together with partner Microsoft. The events took place for the 13th time in Hotel Maritim in Berlin.

About 1.200 decision makers from German retail attended this top congress to network, discuss an get information. More then 80 (inter)national top-speakers and experts talked about actual retail issues. Theme of the congress was Smart retail – Increase customer loyalty at every channel.

Next to the congress attendees could visit retail trade show Retail World. Scala and its partner Microsoft showed their latest innovations. With 55 other companies they presented products, services and strategies for retailers. Topics where among others multi-channel solutions, mobile marketing, online communication, social media, hard- and software, CRM and customer loyalty.

Scala showed how digital messages can succesfully be presented to customers via several devices. … Read More »



Holt Renfrew Video Walls Aim High – Sign Media Canada

Posted on November 20th, by Andrea Poley in News. Comments Off on Holt Renfrew Video Walls Aim High – Sign Media Canada

Gridcast Media, a digital signage consultancy in Richmond Hill, Ont., recently partnered with light-emitting diode (LED) display provider NanoLumens to design giant video walls for a Holt Renfrew store in Toronto’s Yorkdale Shopping Centre.

The high-end department store’s redesigned façade includes six 8.8 x 1.2-m (29 x 4-ft) panels, which function together as two three-display arrays at either side of the entrance. Using Scala digital signage software provided by Toronto-based Dot2Dot Communications, their on-screen imagery showcases the latest fashion trends. Holt Renfrew can run specific content on each individual column or have it span across the entire façade.

The installation is one of the largest indoor retail displays in Canada, using more than 1.5 million LED packages.

See the original article on Sign Media Canada



Digital signage and in-store radio provide a unique shopping experience at AW LAB

Posted on November 19th, by Andrea Poley in Case Study, Retail. 1 Comment

In 2011, Athletes World created a new brand identity to promote a consistent and unified look across all sport shops. The new brand name, “AW LAB” is easy to remember and the logo is a distinct and recognizable icon. AW LAB strengthens the connection to younger generations and the digital world. Along with the abbreviated name, a new slogan was created, “Your Urban Style Refresher”.

“The reason for the change was the need to increase customer communication. By using innovative media we want to increase customer loyalty, improve communication and create additional sales,” says Rocco Carena, AW LAB Marketing Manager.

Part of the restyling was to include digital signage into the sports shops. As a full service company, M-Cube was selected to implement the changes using the Scala digital signage platform.

Quick facts

* Italian sports company with over 150 stores
* Shop window: 2 … Read More »



Oman’s Ministry of Health launches health education TV-channel

Posted on November 14th, by Andrea Poley in Healthcare, Press Releases. Comments Off on Oman’s Ministry of Health launches health education TV-channel

The Ministry of Health in Oman has implemented the first health education TV-channel, Hayah, powered by Scala digital signage software. The channel was developed by Anzyma, the leading digital signage company in Oman. “With more than 10 hours of original, broadcast-quality content, this health education channel has the potential to revolutionize people’s lives and benefit their everyday lifestyle and health. “Hayah’s goal is to create a health education channel which provides viewers with engaging, fun and informative content that impacts their everyday lives,” said Adnan Al Raisi, IT (Scala) Project Manager, Ministry of Health.

The channel engages close to 150,000 people every month. This includes patients, visitors and staff working in health centres across the Muscat region. This region covers 23 health centres that display the Hayah channel. The broadcasting content of the channel is being centrally controlled and managed electronically using a terminal, which allows content to be modified for the … Read More »


Giant 107 square metre videowall launched at Odeon Leicester Square

Posted on November 13th, by Andrea Poley in Blog. 2 comments

NEC Display Solutions Europe have installed one of the largest displays of its kind in a public square – a LED digital display measuring 107 square metres, driven by Beaver Group technology using Scala software – on the facade of the ODEON Leicester Square in London’s West End.

The huge display – the size of half a basketball court – replaces the old poster board and is flanked by two 18 square metre displays in one of the UK’s most prominent locations, which welcomes more than 90 million tourists every year.
The screen trio will display images for the latest movies and, during events such as premieres, live footage including celebrity interviews and clips will be screened for the passing public to view. Officially launched at the world premiere of The Hunger Games: Catching Fire, the displays bring a highly engaging installment … Read More »



The Catalyst to Your Marketing Plan – PRI’s Journal of Retail Analytics

Posted on November 11th, by Andrea Poley in News. Comments Off on The Catalyst to Your Marketing Plan – PRI’s Journal of Retail Analytics

Understanding Digital Signage Solutions:
the Catalyst to Your Marketing Plan

By Amy Savidge, Retail Enterprise Account Manager, Scala, Inc.

Published in PRI’s Journal of Retail Analytics

This may sound familiar, too familiar: A customer walks into a store, her
item list locked and loaded, and her mind is set on what she wants. More
time is spent in the checkout line than in the aisles. Before the cashier can
even utter a “thank you,” she’s already out the door. There’s no chance for
promotion, communication, or adherence. It’s another missed opportunity.
Thanks to the steady advancement of technology, customers are becoming
more knowledgeable, more capable, and more independent. This creates a
less personal experience that is efficiently breaking the bond between the
customer and the brand. So, how are retail stores supposed to reinvigorate
their relationships?

Scala digital signage solutions provide an effective way to target customers
and increase sales by engaging them with a … Read More »



State of the Art Tesco Off License, Dublin – DailyDOOH

Posted on November 11th, by Andrea Poley in Press Releases. Comments Off on State of the Art Tesco Off License, Dublin – DailyDOOH

IPC Digital Media supplied and installed Ireland’s first state of the art digital signage solution for Tesco Off License in The Merrion Centre in Dublin.

The brief was to create a Tesco Off License store of the future that was both scalable and sustainable, to enhance Tesco customers’ shopping experience by creating a theatre environment with engaging and interactive content at the point of purchase and to create an interactive ‘Lift and Learn’ whiskey unit (shown above) to demonstrate to customers the differences between various whiskeys products.

Read more from DailyDOOH



Scala helps local restaurant make the digital transition

Posted on November 11th, by Andrea Poley in Case Study, Quick Service Restaurants. Comments Off on Scala helps local restaurant make the digital transition

Flexible QSR solution engages with customers and provides additional income

A unique Scala-based quick service restaurant (QSR) solution, created by TelemediaVision, has been installed at a high quality Turkish restaurant in Aachen Germany, to improve the overall customer experience and provide extra revenue. A total of five screens are in use at Öz Urfa Restaurant to inform and entice customers with regularly updated meal deals, special offers and advertising from local sponsors. TelemediaVision’s flexible QSR software solution is based on the Scala digital communication suite and is able to create complex, database driven menu boards in minutes.

The owner of Öz Urfa Restaurant, Ahmet Yilmaz Kebap, said, “Nowadays we need to stay ahead of the competition. That means doing the best possible job for our customers. One of the ways we felt we could do this was to make the move from … Read More »



Integrating digital signage solutions with mobile for personalized service in branch – Finance on Windows

Posted on November 11th, by Andrea Poley in News. Comments Off on Integrating digital signage solutions with mobile for personalized service in branch – Finance on Windows

Our own Daniel Rubenstein was interviewed for the latest issue of Finance on Windows: http://digital.onwindows.com/finance/2013/fow-winter/#26

There has been much debate about the future of bank branches and whether they will cease to remain important. According to research and industry experts, bricks-and mortar branches are not going away, but rather evolving and will be used differently in the future. Experts agree that branches offer the best opportunities to strengthen and expand customer relationships. At Scala we believe that technology, innovation and channel integration will play a key role in re-engineering and re-energising the branch.

Banks are moving to an omni-channel strategy. The in-branch experience needs to be consistent across all channels including online and mobile, offering customers information in any channel that they want to interact. Banks are now moving to smaller branch locations and they’re starting to evolve the role of their … Read More »



What Microtiles were invented for [video] – DailyDOOH

Posted on November 10th, by Andrea Poley in News. Comments Off on What Microtiles were invented for [video] – DailyDOOH

by Alex Hughes from Amigo

Over the past few years Amigo has created a variety of MicroTile installations for a variety of unique client projects. Our most recently completed Media Wall using MicroTiles was for PwC which has just gone live as the centrepiece to their new Embankment Place HQ in central London.

PwC grasped very early on the idea that this Media Wall must be a live, dynamic, living and breathing showcase for not only the brand but also to act as a reflection of the PwC business offer to clients and employees alike – and in order to achieve that aim, the Media Wall had to be continuously fed with easily update-able content in creative templates that could be managed remotely by an internal design team.

Given the incredible 4K+ resolution of the screen itself, we were able to match each … Read More »



Scala with Microsoft at EHI Technology Days, Germany

Posted on November 7th, by Andrea Poley in Blog. Comments Off on Scala with Microsoft at EHI Technology Days, Germany

About 530 visitors attended this year’s EHI Technology Days in Cologne, Germany at 5 and 6 November. Top decision makers met each other at the largest Conference for trade technology in the D-A-CH region (Germany, Austria, Switzerland). Many of them visited the stand of Microsoft and Scala, and learned about innovative solutions for digital communication. Scala showcased the most recent cases and one of its solutions called Fling, an application that “flings” video from a tablet to a large screen.    



ON DEMAND Webinar: The Neiman Marcus In-Store Customer Engagement Roadmap

Posted on November 3rd, by Andrea Poley in Blog, Webinars. Comments Off on ON DEMAND Webinar: The Neiman Marcus In-Store Customer Engagement Roadmap

Be sure to watch this on demand webinar from Scala, Neiman Marcus, Microsoft and RIS!
Description:

Retailers face a unique challenge in today’s environment; In-store customer engagement has become a top priority as retailers refocus their efforts on bringing their stores to life. However, technology budgets are such that an engagement platform must have multiple applications to be able to be cost justified. In a fascinating web session, hear how Neiman Marcus is leveraging their Scala digital signage platform to create a high touch and highly customizable sales and marketing tool. In this session, attendees will learn:

The benefits of leveraging analytics as part of the digital engagement platform to ensure increased conversion & customer service
The importance of design in creating a seamless customer experience
How Neiman Marcus has built its platform to utilize different applications for different stores and departments
Unique ways Neiman Marcus … Read More »


Gitex Technology Week in Dubai

Posted on October 31st, by Andrea Poley in Current Affairs. Comments Off on Gitex Technology Week in Dubai

From October 20-24 the 33rd edition of Gitex Technology Week took place at the Dubai World Trade Centre. The theme of 2013 was “Lets Create, Disrupt and Re-imagine Together”. In several stands Scala Software was used to display content. Scala’s partner AIMS was present to tell visitors more about digital signage and digital communications.
Gitex Technology Week 2013 began with the major announcement of the innovative Smart City project that would transform Dubai into one of the world’s leading “smart cities”. More info: www.gitex.com.

 



Liam Venter – sponsored by Scala – powers through to historic Monza podium

Posted on October 14th, by Andrea Poley in Blog. Comments Off on Liam Venter – sponsored by Scala – powers through to historic Monza podium

Johannesburg-born teenager becomes the first South African single-seater driver to stand on the Monza podium since Jody Scheckter in 1979

Liam Venter battled through to take a historic podium result during the seventh and penultimate round in the 2013 European Formula 3 Open championship at Monza in Italy on October 5-6.

Liam, who is competing with Team West-Tec this season and running in the highly competitive Copa class was the first South African single-seater driver standing on the Monza podium since Jody Schecker back in 1979, the year of his F1 title triumph.  “It was a good day all round on Saturday for me. We got a good start and I then kept my nose clean and powered through to P2,” said Liam.  “It was nice to get back up on the podium, especially at Monza, which is such a famous … Read More »



Video Wall at Mall of the Emirates – AV Network

Posted on October 10th, by Andrea Poley in News. Comments Off on Video Wall at Mall of the Emirates – AV Network

Dubai’s Mall of the Emirates, one of the largest shopping centers in the Middle East, is now home to a 54-monitor video wall powered by Matrox Mura MPX Series controller boards. Installed by ALMOE AV Systems and integrated by a local distributor, the wall displays dynamic digital signage content aimed at the 30-million-plus shoppers visiting the mall every year.

Mura MPX Series boards installed in a Matrox-validated 4U system capture and display the digital signage content on the wall. The Mura MPX boards are controlled remotely by OpenScreen’s Mura MPX Wall Controller Management software. The video wall content is also managed remotely by a Scala Digital Signage Platform.

Immediately visible to all who enter the atrium, it is a clear focal point for mall visitors.

“Shoppers can’t help but notice the video wall and enjoy the visuals,” said Gareth Armstrong, contracts manager for … Read More »



Great New Additions with Scala Digital Signage

Posted on October 10th, by Andrea Poley in Blog, Digital Signage Industry. 1 Comment

Stunning model Sophie Anderton brought Westfield London to a show stopping halt this week, almost 20 years after her debut in Gossard’s iconic 90s poster campaign.

The campaign recreates Sophie’s original pose on a bed of hay, which caused a stir when it first appeared 17 years ago.

The campaign is running on Ocean’s Outdoor Tiles and is using Scala Software for content creation and distribution.

Digital Media Technologies chose Scala to enhance Ocean Outdoor’s visual quality and unify content management processes to prestigious retail-sites including Westfield, IMAX, Liverpool City Centre and Birmingham.

Powerful, business critical digital signage with impact!

Read the full story at Daily Dooh



Digital signage in health clubs in Greece

Posted on October 10th, by Andrea Poley in Current Affairs. Comments Off on Digital signage in health clubs in Greece

Holmes Place is a premium wellness brand that has been operating health clubs for over 30 years and serves over 250,000 members. Widely considered today to be the leading premium brand in Continental Europe, its portfolio of over 75 clubs across 10 countries continues to grow. The Holmes Place offering is underpinned by its slogan “one life. live it well” which engenders an holistic approach to health and well-being that combines exercise, nutrition, relaxation and a positive attitude to life.

Holmes Place Greece, with 3 Luxurious Clubs in Athens, chose Scala partner Digital Inspirations for the deployment of Digital Signage in their screens network within their premises. Digital Inspirations provided Scala SaaS and Content Creation Services. With a set of 60 Scala Designer templates Holmes Place Greece Marketing has the freedom and flexibility to create information material for the numerous events that … Read More »


First Impression achieved Platinum Partnership Status

Posted on October 7th, by Andrea Poley in Press Releases. Comments Off on First Impression achieved Platinum Partnership Status

October 7th, 2013 – MAASTRICHT, The Netherlands – We are very proud to announce that First Impression achieved their Scala Platinum Partnership status.

First Impression who is a partner since mid-2011 achieved their Platinum Partnership this month.  First impression is a fast growing company within the digital signage market. As a Scala partner they not only offer hardware and software but a total digital signage concept from content creation to implementation and advice on the overall experience.

The Platinum Partnership status, which is based on revenue,  is achieved while rolling out their latest project at Basic-Fit. Basic-Fit is the largest budget fitness chain in the Netherlands. Their impressive “virtual fitness” concept is currently being rolled out at 150 locations across the Netherlands and Belgium.  With this project, First Impression won the 2nd price at the Solution Contest Award during the International Scala … Read More »



Jyske Bank uses Scala to deliver award winning TV

Posted on October 7th, by Andrea Poley in Blog, Current Affairs, Digital Signage Industry. Comments Off on Jyske Bank uses Scala to deliver award winning TV

On October 1st Danish Bank, Jyske Bank, launched its new News channel which will bring up-to-date financial news to its Danish branches and online via jyskebank.tv.

Jyske Bank is the first non-media company in the world to launch a news channel that will keep their employees and customers updated on the financial markets and bring you breaking economic news – even as it happens. The bank has a complete film studio located in the Danish city of Silkeborg and a correspondent permanently based at the NASDAQ stock market.

“Scala plays an important role, as it is used for playout of the content”, Steen Mertz, Director, Communications Technology at Jyske Bank, explains. “This means that Scala automatically collects and puts together the content shown live to viewers. This is the ideal solution for Jyske Bank as it increases efficiency of the station and … Read More »



Retailers learn signage lessons from e-commerce – ScreenMediaMag.com

Posted on October 2nd, by Andrea Poley in News. Comments Off on Retailers learn signage lessons from e-commerce – ScreenMediaMag.com

Retail is the single biggest opportunity for digital signage – but specialist e-commerce firms could soon muscle in on the market for screens in stores, Scala CEO Tom Nix believes.

Speaking to Screenmediamag.com at the International Scala Conference in Amsterdam today, Nix said that retail now represents “more than 40 percent” of the potential market for his firm, one of the best-known and longest-established vendors of digital signage software.

Retailers’ realisation that consumers’ attention – increasingly occupied by their personal screens – needs to be drawn back into the store, along with lower capex requirements for digital signage, are factors behind the increased demand for sophisticated networks, he said, contrasting them with the flashy but often ill-thought-out retail deployments of earlier years.

Rather than emphasising big, highly visible screens, many retailers are now equally interested in smaller media such as shelf-edge units, said … Read More »



Nearly 600 bank branches cash in on Scala digital signage – Digital Signage Today

Posted on October 2nd, by Andrea Poley in News. Comments Off on Nearly 600 bank branches cash in on Scala digital signage – Digital Signage Today

Digital signage software provider Scala recently announced that its digital content management software has been installed as part of an electronic queue-management system, with digital signage, throughout 560 Capitec Bank branches across South Africa. System integrator Ethniks worked closely with Capitec Bank to create a system that enables effective communications to customers, improves the in-branch experience, reduces customer wait-times and increases business productivity, according to the announcement.

Ethniks combined the Q Matic queue-management system with Scala’s digital content management platform. The system allocates a number to each visitor upon entry to the branch, calling the numbers in sequence as consultants become free by way of 42-inch and 32-inch screens installed on the walls or ceilings in Capitec branches’ “One to One” and “Deposit & Enquire” areas. Displaying the numbers and queue times on-screen, along with also issuing audible voice prompts, allows … Read More »



International Scala Conference 2013 was Full of Revelations!

Posted on September 26th, by Andrea Poley in Blog. 1 Comment

The International Scala Conference, which took place in Amsterdam on September 25 and 26 was a tremendous success!

In total 293 attended the event at the Zuiderkerk, a former church built in 1611.

The conference opened with a Gospel Choir, an upbeat start to the conference that created high energy that continued throughout the day.

A mix of valuable speakers and top-of-the-line exhibitors presented on the main stage as well as on the second floor. Scala and leading industry speakers shared innovative perspectives on trends that are truly delivering positive outcomes through inspiring project showcases and presentations.

Be sure to read about our awards for Best SCP Performances that we previously posted, it was a great close to the day followed by dinner, live music and drinks.

The second day was full of more great presentations and exhibits and the presentation of our Solution Contest … Read More »



International Scala Conference Awards 2013

Posted on September 25th, by Andrea Poley in Blog. 2 comments

Scala is pleased to announce the 2013 International Scala Conference Awards in the following categories:

Most players deployed:

Rikstoto

Rikstoto is the most well-known horsebetting company in Norway, with 1800 locations and more than 4000 players.

 

Best performing new partner:

AVC Group

AVC Media from the UK specializes in brand asset management for clients seeking innovative ways of expanding their customer reach. AVC manages it’s client’s valuable content and intellectual property, through their own innovation and digital technology solutions.

 

Most new customers:

Atea Denmark

Atea is a leading Nordic and Baltic supplier of IT infrastructure with approximately 6,500 employees. Atea has a strong emphasis on professionalism, quality and competence when assisting their customers with value-added solutions that cover the entire IT infrastructure.
Unfortunately nobody from Atea Denmark could be at the conference, so the award was accepted by Jørgen Enevoldsen, Scala Area Sales Manager – Denmark, Iceland, Baltics.

 

Congratulations to our … Read More »



Capitec Bank uses Scala software to boost in-branch experience

Posted on September 24th, by Andrea Poley in Press Releases. Comments Off on Capitec Bank uses Scala software to boost in-branch experience

Scala’s digital signage software provides a flexible, reliable platform to deliver enhanced customer satisfaction and increase productivity

South Africa, September 24th, 2013. Scala today announced that its digital content management software has been installed as part of an electronic queue management system with digital signage, throughout 560 Capitec Bank branches across South Africa. System integrator Ethniks worked closely with Capitec Bank to create a system that enables effective communications to customers, improves the in-branch experience, reduces customers’ wait-times and increases business productivity.

Ethniks combined the Q Matic queue management system with Scala’s digital content management platform. The system allocates a number to each visitor upon entry to the branch, calling the numbers in sequence as consultants become free using 42-inch and 32-inch screens installed on the walls or ceilings in Capitec branches’ One to One and Deposit & Enquire areas. Displaying … Read More »



Capitec Bank Enhances the Client Experience using Scala Digital Content Management

Posted on September 24th, by Andrea Poley in Case Study, Finance. Comments Off on Capitec Bank Enhances the Client Experience using Scala Digital Content Management

Successful project combining electronic queue management with digital signage increases customer satisfaction and improves business productivity

Quick Facts:

Fast-growing Capitec Bank has 4.7 million customers and retail deposits of over 17 billion Rand
Electronic queuing and Scala digital signage now live at 560 branches across South Africa
42-inch and 32-inch screens installed in branches’ One to One and Deposit & Enquire areas
Wait-time information and marketing presentations enhance clients’ in-branch experiences
Scala software provides powerful content management and distribution features

Capitec Bank provides savings, transaction and credit services, and has 4.7 million active banking clients in South Africa. Now the fourth largest bank in South Africa, by market share , Capitec is currently growing quickly, having gained over 971,000 active new clients in 2013, and holds retail deposits of over 17 billion Rand. Capitec’s unique value proposition for its clients is based on offering affordability, accessibility, personal service and simplicity. … Read More »



Scala attends OVAB Digital Signage Conference Munich

Posted on September 20th, by Andrea Poley in Digital Signage Industry. Comments Off on Scala attends OVAB Digital Signage Conference Munich

At 18 and 19 September Scala attended OVAB Digital Signage Conference in Munich (Germany). This event is Europe’s leading Digital Signage and Digital out of Home conference. It was held for the seventh time and took place at the Kempinski Munich Airport Hotel. OVAB (Out-of-Home Video Advertising Bureau) Europe is the neutral and independent representation of interests for the European digital Out-of-home industry. The conference was run by OVAB Europe founding member Invidis consulting. Next to presentations and workshops, the main focus of the conference was networking.

Scala took part in Samsung’s System on Chip (SoC)-area. Scala’s CEO Tom Nix participated in OVAB Europe Digital Signage Panel. With other experts he discussed about the outlook for 2015: “Europe’s digital signage markets between breakthrough and consolidation”.


Scala wins Invidis Digital Signage Award

Posted on September 20th, by Andrea Poley in News. Comments Off on Scala wins Invidis Digital Signage Award

At the Invidis Executive Lounge, 18 September in München (Germany), Scala was awarded the Invidis Digital Signage Award in the category Software. For the third time in a row Scala was the winner of this prestigious Award, that is given to the most successful Digital Signage companies in 5 categories. Scala’s CEO Tom Nix and Senior Vice President Frank Larsen attended the meeting and were proud to receive the Award.

Invidis is a consulting company specialized in Digital Signage. During the meeting owner Florian Rotberg gave his prediction of the future: “Also the next two years I expect a positive and stable development. The phase of extreme growth is behind us, but the market will still grow at a high level.”

Photo: Frank Larsen (middle) with the Award for the number 1.


Visitors dmexco Cologne enthusiastic about Scala

Posted on September 20th, by Andrea Poley in Current Affairs. Comments Off on Visitors dmexco Cologne enthusiastic about Scala

At 18 and 19 September Scala attended dmexco, digital marketing exposition & conference in Cologne (Germany). Scala showed their newest innovations at the stand of the BVDW, a German organization for digital business and interactive marketing. About 24.000 visitors from 75 countries visited dmexco trade fair and their 720 exhibitors, who came from all over the globe. At the conference an award-wining keynote and panel program featured executives from all relevant leading brands and companies. Scala welcomed many partners and end users who were very enthusiastic about Scala’s solutions, especially for retail, banking & finance, quick service restaurants and corporate communications. Also Scala demonstrated their innovation Fling, an application that “flings” video from a tablet to a large screen.

Ideas, products and communication processes are driven digitally today, whereby the digital business is becoming considerably more complex as a result of … Read More »


Scala Presents Latest Digital Signage Industry News and Innovations at the International Scala Conference

Posted on September 19th, by Andrea Poley in Press Releases. Comments Off on Scala Presents Latest Digital Signage Industry News and Innovations at the International Scala Conference

AMSTERDAM, The Netherlands – September 19th, 2013 – Scala will offer various insights into digital communication and the latest industry developments at the International Scala Conference, which will take place September 25-26 in Amsterdam, The Netherlands. Scala will provide a mix of valuable guest speakers, top-of-the-line exhibitors, and Scala company and product updates.

Scala and leading industry speakers will share innovative perspectives on trends that are truly delivering positive outcomes through inspiring project showcases and presentations. This year’s conference program features the following  presentations and digital communication success stories from various industries:

Florian Rotberg (Invidis) will share the state of the European Digital Signage Industry and Outlook for 2014.
Manolo Almagro (TPN) will present a look ahead at the future of retail (Retail 2020).
Nele Bruers (DOBIT) will be talking about how digital marketers can interact with their audience and create a personal interaction.
Maththijs … Read More »



Mdina Media – introducing their latest Scala Certified Players at the Scala International Conference

Posted on September 17th, by Andrea Poley in Press Releases. Comments Off on Mdina Media – introducing their latest Scala Certified Players at the Scala International Conference

AMSTERDAM, The Netherlands – September 17th  2013. Mdina Media will be the main sponsor at the upcoming Scala International Conference and will introduce their latest Scala Certified Players at the show.

Mdina Media’s QS players and their latest projects can be seen at the upcoming Scala Conference that will take place on September 25th and 26th in the “Zuiderkerk” in Amsterdam.  As the main sponsor of the Scala Conference, Mdina Media will be exhibiting the latest Scala Certified QS series. This series consists of 15 embedded, high-quality performance players  with different features. They all share the AMD Embedded R-Series APU (Accelerated Processing Unit) with an AMD Radeon™ HD7000G integrated graphics card. Mdina Media chose MTBF components with a long lifetime, for 24/7 indoor and outdoor operations.

Mdina Media – QS Players
Different models of the QS-series are available. The QS1000 A is … Read More »



Scala’s Latest Release For Samsung’s Smart Signage Platform Displays – Signageinfo.com

Posted on September 3rd, by Andrea Poley in News. Comments Off on Scala’s Latest Release For Samsung’s Smart Signage Platform Displays – Signageinfo.com

Scala a pioneer of the digital signage industry and leading provider of customer and employee engagement solutions, is releasing their latest version of Scala Enterprise, including extensive integration with Samsung’s Smart Signage Platform.

Scala Enterprise now enables easy installation, high quality display, dynamic playlists, expansive scheduling and player monitoring and maintenance options for Samsung’s Smart Signage Platform.

“We believe that the combination of our powerful and versatile content management system, coupled with Samsung’s Smart Signage display technology featuring an embedded system-on-chip media player, will help customers create dynamic and impactful digital communication solutions quicker and easier than ever,” said Tom Nix, CEO, Scala.

“Scala has been a strong supporter of the Samsung Smart Signage Platform from launch and we are delighted to see deeper integration with the platform on the latest release of Scala Enterprise,” said Kevin Schroll, senior product marketing manager for … Read More »


Scala’s Latest Release Offers Enhanced Integration With Samsung’s Smart Signage Platform Displays

Posted on September 3rd, by Andrea Poley in Press Releases. Comments Off on Scala’s Latest Release Offers Enhanced Integration With Samsung’s Smart Signage Platform Displays

EXTON, PA August 29, 2013 – Scala a pioneer of the digital signage industry and leading provider of customer and employee engagement solutions, is releasing their latest version of Scala Enterprise, including extensive integration with Samsung’s Smart Signage Platform.

Scala Enterprise now enables easy installation, high quality display, dynamic playlists, expansive scheduling and player monitoring and maintenance options for Samsung’s Smart Signage Platform.

“We believe that the combination of our powerful and versatile content management system, coupled with Samsung’s Smart Signage  display technology featuring an embedded system-on-chip media player, will help customers create dynamic and impactful digital communication solutions quicker and easier than ever,” said Tom Nix, CEO, Scala.

“Scala has been a strong supporter of the Samsung Smart Signage Platform from launch and we are delighted to see deeper integration with the platform on the latest release of Scala Enterprise,” said Kevin … Read More »



Making Mobile Shopping Count – Screenmedia Magazine

Posted on August 20th, by Andrea Poley in News. Comments Off on Making Mobile Shopping Count – Screenmedia Magazine

Telenet’s innovative interactive shopping experience, built on Scala digital signage software, is ramping up average order values at its progressive mobile phone stores.

Delivering the innovative interactive shopping experience at 15 Telenet stores across Belgium are some 182 Scala players, all out to deliver a unique experience. The mobile phone store installations combine touch screens, directional speakers and Scala digital signage solutions to interactively guide customers towards their ideal phone and subscription. And according to Telenet, it also delivers a notably higher order value per customer.

Telenet Mobile’s Antwerp store has introduced the brand new, highly innovative shopping concept where experience is key. Consumers can make use of various types of help and assistance to aid their choice in choosing the right communication device, mobile phone plan and accessories for them. Communication technology and digital signage play a decisive role in helping … Read More »



Telenet Mobile Shortlisted as AV Award Finalist

Posted on August 19th, by Andrea Poley in Blog. 1 Comment

At Telenet’s Mobile concept store in Belgium, communication technology and digital signage plays a decisive role in helping customers find the product or service that serves their needs best. Scala partner DOBIT has created an innovative concept for Telenet to maximize sales and customer satisfaction.

The Telenet Mobile concept store is located in the city centre of Antwerp in Belgium. Within the Telenet shop concept absolutely nothing has been left to chance.

 

How it works

Visitors of the Telenet Mobile concept store receive a range of tools to help them decide what they need from a product and information perspective, said Philip Van den Driessche, account manager of DOBIT.

“The first thing you see when you walk into the Telenet shop is the ‘Who Wall’, which is the first help station,” he said. “Three 46-inch Scala powered Elo touchscreens help customers make a primary … Read More »


Digital Signage Technology is Making Headway in Oman – The Sultanate

Posted on August 13th, by Andrea Poley in News. Comments Off on Digital Signage Technology is Making Headway in Oman – The Sultanate

Smart solution
Digital Signage technology is making headway in Oman which has seen successful completion of important projects in recent times

Anzyma is a leading IT solutions provider and business technology advisor based in Oman. With their experience in the IT sector, they have forged their way ahead and built enduring relationships over the years. Last five years, they have been in active partnership with Scala, Inc, producer of multimedia software. They are here to create a platform for their digital signage software suite to be used by companies in retail, airports, healthcare, education, telecom etc. They will create, manage and distribute electronic messages for advertising or information dissemination, which can also be interactive, using various forms of visual display media. Driving more than 500,000 screens worldwide, Scala is the world leader in location-based media designed for communication. Headquartered in Philadelphia, Scala … Read More »



Bloomberg – Corporate Communication

Posted on July 26th, by Andrea Poley in Other. Comments Off on Bloomberg – Corporate Communication


QR Code

Posted on July 26th, by Andrea Poley in Innovation Video Gallery. Comments Off on QR Code



Exploring Milan with the Touch of a Finger – Digital Signage Interactive Totem – Connessiani

Posted on July 26th, by Andrea Poley in News. Comments Off on Exploring Milan with the Touch of a Finger – Digital Signage Interactive Totem – Connessiani

Milan visitors and residents now have full access to all public transport schedules and travel and event information around the clock by using the interactive digital signage totem installation across the city that was created by M-Cube, using Scala software.

Read more from Connessiani

Case Study



Scala Fling – Assistive Selling

Posted on July 26th, by Andrea Poley in Innovation Video Gallery. Comments Off on Scala Fling – Assistive Selling



Digital Menu Boards – Burger King

Posted on July 25th, by Andrea Poley in Other. Comments Off on Digital Menu Boards – Burger King



Samsung Transparent LCD Display Box

Posted on July 25th, by Andrea Poley in Other. Comments Off on Samsung Transparent LCD Display Box


Interactive Vending Machine

Posted on July 25th, by Andrea Poley in Other. Comments Off on Interactive Vending Machine

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https://s3-eu-west-1.amazonaws.com/scalanl/Digital-Signage-Vending-Machine.webm

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Retail Solution for Mobile Phones

Posted on July 25th, by Andrea Poley in Other. Comments Off on Retail Solution for Mobile Phones


Analytics Change Digital Signage Content

Posted on July 25th, by Andrea Poley in Innovation Video Gallery. Comments Off on Analytics Change Digital Signage Content



Audience Recognition and Measurement Intel AIM

Posted on July 25th, by Andrea Poley in Other. Comments Off on Audience Recognition and Measurement Intel AIM


Interface-less and touch-less interactivity – The Watch Shop

Posted on July 24th, by Andrea Poley in Other. Comments Off on Interface-less and touch-less interactivity – The Watch Shop


Interface-less and touch-less interactivity – 化粧瓶と花びら

Posted on July 23rd, by Andrea Poley in Innovation Video Gallery. Comments Off on Interface-less and touch-less interactivity – 化粧瓶と花びら



First Android player from Outform’s iDISPLAY product range is running Scala Enterprise

Posted on July 16th, by Andrea Poley in Press Releases. 1 Comment

Scala, Inc. and Outform, Inc. are pleased to announce that the first Android player from Outform’s iDISPLAY product range to run Scala Enterprise will be available worldwide from today.  Built for commercial use, the affordable player includes many features to provide a simple and powerful display to engage with consumers.

iDISPLAY’s Model UID0382 Media Player has been specifically designed for commercial use in the digital signage industry.  Using an Android operating system, this compact player includes built-in WiFi and Ethernet connectivity, with full touch-screen capability.  Auto-start, auto-play and password protection are some of the standard features included.

“We are delighted to partner with Scala on their new Enterprise product.  Both companies have truly global partner networks to provide our industry with the best of solutions for consumer engagement. We are excited about the new opportunities available with this new software and hardware … Read More »



Tourism Vancouver welcomes visitors with awe-inspiring digital signage

Posted on July 16th, by Andrea Poley in Press Releases. Comments Off on Tourism Vancouver welcomes visitors with awe-inspiring digital signage

Dot2Dot Communications announces the newly renovated Tourism Vancouver visitor centre replete with a spectacular 3×3 55” video wall, a 22 foot horizontal video presentation, interactive kiosks, and a living wall. Dot2Dot partner, 10net Managed Solutions, won the project and exceeded expectations with deliverables, timelines, and HD content that is sure to wow Metro Vancouver’s 8 million+ visitors every year.

AAs a business association that represents over 1,000 members made up of the city’s restaurants, hotels, and featured attractions like Stanley Park and Granville Island, Grouse Mountain and Capilano Suspension Bridge, Tourism Vancouver’s flagship centre is a destination found in the heart of the city.

The network of screens is powered using Scala Content Manager with several customized Scala scripts written by 10net to bring the vision to life. A custom built 9 output media player running 1080p on each output drives the … Read More »



ATM, Milan Transport Agency, installs interactive totems providing full access to all public transport schedules, travel and event information around the clock

Posted on July 11th, by Andrea Poley in Press Releases. Comments Off on ATM, Milan Transport Agency, installs interactive totems providing full access to all public transport schedules, travel and event information around the clock

Milan, July 11th, 2013 – Today Scala announced the installation of interactive totems at Milan’s travel hubs including metro stations entrances, bus stops, railway stations and the airport. The installation was carried out by Scala partner M-Cube.

At all the interactive totems residents and tourists are able to browse through public transport information, plan their journey, consult interactive maps, check on-going events and fairs in town, view up to date flights arrival and departure times in real time, find emergency numbers and much more.

To ensure effective real-time updating of the information on the entire network, which is crucial for flight arrival and departure times and public transport information, the content is managed by a dynamic integrated database update system developed by ATM’s IT Department in collaboration with M-Cube. The data received from the airports’ Flight Management Systems, ATM, Railway Stations Management … Read More »



Exploring Milan with the Touch of a Finger!

Posted on July 11th, by Andrea Poley in Case Study, DOOH, Other, Transportation. 2 comments

Milan visitors and residents now have full access to all public transport schedules and travel and event information around the clock by using the interactive digital signage totem installation across the city that was created by M-Cube, using Scala software.

“ATM advocated this project to provide the city of Milan with a comprehensive information service system available at all times”,
states Roberto Carreri,
Project Manager IT Dpt. ATM
“For ATM this is the opportunity to offer an added value service to the passengers and to bring them closer to our offerings.”

ATM, Milan Transport Agency, was established in 1931 to manage the Milan public transport system. In 2006, ATM was re-structured into a group formed of 15 companies under the holding ATM S.p.A. Contracted by the Municipality of Milan, the Group manages the entire public transport system of the city and the province in which Milan is situated including the tram, bus, … Read More »



3 Quick Questions with Darren Cremins

Posted on July 4th, by Andrea Poley in Blog, Current Affairs, Digital Signage Industry. Comments Off on 3 Quick Questions with Darren Cremins

We’ve recently had a chance to catch up with our most twitter-famous employee, Darren Cremins, UK & Ireland Sales Manager! (Follow him on twitter – @darrencremins) All shameless plugs aside, we were lucky enough to grab him for a few minutes of his day for this installment of Three (okay, maybe a few more) Quick Questions.

Darren Cremins brings more than 13 years of Digital Signage experience, to Scala. Prior to working within the Digital Signage industry, Darren’s focus was in Technical Support with a role as Technical Support Manager (EMEA) for software house-Brightware Inc. Then moving into Digital Signage with 9 years for Signagelive and 3 years for Netpractise Limited, Darren has brought a wealth of knowledge and technical sales experience to Scala. He has won projects across a wide range of verticals and with many years of working through the … Read More »


It’s here! New Scala Enterprise is now live and ready for download!

Posted on June 18th, by Andrea Poley in Blog, Press Releases. Comments Off on It’s here! New Scala Enterprise is now live and ready for download!

The New Scala Enterprise Communication Solution is Live!
Scala Enterprise is the Next Major Release of the Scala Digital Signage Software Suite

June 18, 2013 – Scala is excited to announce Scala Enterprise is now available for download. This latest release of the Scala Digital Signage Software Suite comes loaded with benefits and new features:

Only 4 easy steps to publish engaging digital content
Creating amazing interactive and dynamic content with HTML5
Improve your ROI with more affordable Android player options
Create business opportunities and customize for your unique needs with enhanced APIs
The world’s most stable, scalable and proven platform

“… well-engineered, as usual from Scala, for software design and for embracing the cutting edge technology, ” said Sylvain Bigand, Technical Director, TMM Communication France

Scala’s intelligent signage solution, Scala iS, will also be offered with Scala Enterprise. Aimed at retailers and quick service restaurants needing optimized digital … Read More »


IAdea Media Appliances Now Available for New Scala Enterprise

Posted on June 18th, by Andrea Poley in Press Releases. 1 Comment

A wide array of devices is now available from IAdea and certified to support the new Scala Enterprise software. The new devices incorporate core enhancement technologies from IAdea to offer superior system stability and display quality compared to commodity playback devices available in the market.

The 10-inch XDS-1062 digital signboard meets the needs of retail product promotion and corporate conference room reservation signage perfectly. It comes with built-in support for PoE (a.k.a. IEEE 802.3af “Power-over-Ethernet”), making installation extremely easy. PoE rolls network signal and power supply into one ordinary CAT5 cable, providing greater stability over traditional WiFi networking, and easier installation than “wall-wart” power supplies. The device further includes a motion sensor, allowing the display to be triggered when a viewer comes into range. A high-res version XDS-1068 with touch screen is also available, as well as an entry-level XDS-1060 without … Read More »



Chatting With @ScalaInc’s Dan McAllister – DailyDOOH.com

Posted on June 17th, by Andrea Poley in News. 2 comments

by Gail Chiasson, North American Editor

It hasn’t taken long for Dan McAllister, new vice-president sales – Americas, at Scala to get a pretty good handle on what his own and Scala’s priorities are, although he has only been in place four weeks.

We caught up with McAllister, who was just back from his first-ever attendance at #InfoComm13 where he had met a number of distributor partners and had a good look at the hardware on the floor – and before he heads to Norway for Scala’s upcoming Board meeting.

“It’s not every day where you get a chance to work for a global company like Scala,” McAllister says. “Scala is truly a pioneer. Of course, at the beginning, it was only a figment of what it is today. Last year, it gained 1,100 new customers. And it handles five of the 10 … Read More »



Scala CEO Tom Nix on Digital Signage and the Customer Experience – CorporateTechDecisions.com

Posted on June 17th, by Andrea Poley in News. Comments Off on Scala CEO Tom Nix on Digital Signage and the Customer Experience – CorporateTechDecisions.com

Tom Nix shares his thoughts on putting together a digital signage communication strategy.
By Cindy Davis

We recently caught up with Tom Nix, CEO of Scala and thought we’d ask him to share his thoughts on digital signage strategy. As Nix describes, “Scala is a digital signage software company that specializes in producing a platform that becomes people’s customer experience engine.”

With the cost of high-resolution displays coming down, digital signage has moved beyond retail and into every commercial application where real-time communication can be an important and effective means to deliver messages to an intended audience.

“Many people think of customer experience and think of a retail environment where folks are walking through a store and they are going to experience what is going on in that store. The customer experience transcends retail. It’s something you see in corporate environments and higher education,” … Read More »



Interactive Scala Solutions Presented at Business Fair in Luxembourg

Posted on June 12th, by Andrea Poley in Blog, Current Affairs. Comments Off on Interactive Scala Solutions Presented at Business Fair in Luxembourg

Scala partner BCE is attending the Greater Region Business days in Luxembourg on 12th and 13th of June. They are showing their capabilities in the multimedia and Digital Signage area. A 3 screen setup driven by one Scala player is showcasing Social media integration and various implementations BCE delivered to their customers.

Besides the three screen wall, there is an interactive touchscreen solution showing the capabilities of Scala software and integrating live stream broadcasts from the event. BCE also uses several screens throughout the show to inform the visitors about the program. During the show several interviews are being live broadcasted out of the “on show Television station” provided by BCE. These interviews are also shown as a stream on the Scala screens.

The Greater Region Business Days are arranged by the local Chamber of Commerce. The goal of the event is … Read More »



AOPEN Sets New Standard in High Performance Digital Signage

Posted on June 12th, by Andrea Poley in Press Releases. Comments Off on AOPEN Sets New Standard in High Performance Digital Signage

AOPEN Next-Generation Media Players Now Certified for Scala Enterprise Software

San Francisco, CA and Amsterdam, The Netherlands: AOPEN, the leader in digital signage and applied media solutions, today announced that its latest DE6100 and DE5100 digital engines are the first in the industry to be certified for the new Scala Enterprise software suite being launched this week.

With digital signage playing an increasingly important role in a wide range of commercial and retail applications, AOPEN’s US Marketing Manager, Angela Tang, said this announcement positions AOPEN at the forefront of this rapidly developing sector.

“Digital signage kiosks and multimedia displays are being used to educate, influence and engage with stakeholders and consumers in different environments from retail outlets and healthcare clinics to hotels, transport terminals and corporate offices,” she said.

High Definition Graphics, Outstanding Performance

“The AOPEN DE6100 and DE5100 media players are designed to deliver … Read More »



Scala Names Dan McAllister as the New VP Sales for the Americas

Posted on June 11th, by Andrea Poley in Press Releases. Comments Off on Scala Names Dan McAllister as the New VP Sales for the Americas

Exton, PA, June 11, 2013 – Scala, the leading provider of end-to-end software solutions for digital signage, visual communications and advertising management, today announced Dan McAllister as their new VP Sales – Americas.

“I couldn’t be more excited to welcome Dan to the team,” said Scala CEO Tom Nix. “Our company is built around exceptionally talented people who have passion for this business and Dan is a perfect match to lead Scala’s sales efforts in the Americas.  His understanding of the market combined with a proven track record of building high touch channel driven sales teams makes him a great addition.”

McAllister brings a broad range of sales experience to Scala.  Most recently he was VP of Business Development at Firestone Financial where he drove new vertical development for the commercial lender.  Prior to Firestone, he launched TouchTunes Interactive … Read More »



SAPPHIRE Technology to Feature EDGE VS8 Player PC Running Latest SCALA Software at Infocomm 2013

Posted on June 7th, by Andrea Poley in Press Releases. Comments Off on SAPPHIRE Technology to Feature EDGE VS8 Player PC Running Latest SCALA Software at Infocomm 2013

Leading design, performance and features offer compelling solution for integration partners

Hong Kong, June 6th, 2013 – SAPPHIRE Technology Ltd., a leading manufacturer and global supplier of innovative IT and professional AV products, today announced that it will showcase its EDGE VS8 player PC running the latest digital signage software from partner SCALA at Infocomm 2013, Orlando, at the Orange County Convention Center, Booth #5943.

“We are pleased to be featuring our flagship EDGE VS8 with the latest SCALA software at Infocomm,” said Adrian Thompson, VP of Marketing, SAPPHIRE Technology Ltd. “Integration partners will be able to witness first-hand the performance benefits and flexibility of this compelling combination for a wide variety of digital signage projects.”

The SAPPHIRE family of EDGE player PCs includes a range of feature-rich, high performing, compact designs built on AMD Accelerated Processing Unit (APU) technology—delivering significant energy savings … Read More »



International Retail Design Conference (IRDC) – September 17-19 – Vancouver, Canada

Posted on June 5th, by Andrea Poley in Events. Comments Off on International Retail Design Conference (IRDC) – September 17-19 – Vancouver, Canada

Scala is proud to be a Diamond Sponsor for the International Retail Design Conference (IRDC).

The International Retail Design Conference is the premier educational and networking event for the store design and visual merchandising community, drawing 300+ attendees from the U.S. and abroad.

Presented annually by VMSD, this one-of-a-kind conference is three days of design dialogue centered on best practices, evolving trends and smart strategies for maximizing resources. Join us and:

• glean insight from industry experts—more than 20 sessions to choose from
• network with decision-makers from every facet of retail design
• participate in roundtable discussions on topics relevant to you
• take home a wealth of new ideas, new contacts and a renewed sense of passion for what you do

Scala clients can purchase registrations at a discounted rate of $899. Follow the link below to receive your discounted rate: https://www.eiseverywhere.com/2013irdc?categoryid=524695



DDI CitySCENE – June 27 – Minneapolis, MN, US

Posted on June 1st, by Andrea Poley in Events. Comments Off on DDI CitySCENE – June 27 – Minneapolis, MN, US

Our Retail Team will be at DDI CitySCENE in Minneapolis this year, let us know if you’d like to schedule time to meet with us. Scala is a proud sponsor of the event.

Event Details:

Thursday, June 27
6:00pm to 8:00pm

Seven Ultralounge & Skybar
700 Hennepin Ave
Minneapolis, MN 55402

Register now!



Digital Sigange wird smart (German)

Posted on May 23rd, by Andrea Poley in News. Comments Off on Digital Sigange wird smart (German)

mehr (pdf)



VIDEO: Blue Grass Airport Digital Advertising Opportunity – Hammond Communication

Posted on May 22nd, by Andrea Poley in Case Study, Other, Transportation. Comments Off on VIDEO: Blue Grass Airport Digital Advertising Opportunity – Hammond Communication

Hammond Communications Group, a Scala Certified Partner and leading provider of digital signage solutions, partnered with Blue Grass Airport to provide innovative advertising opportunities with two video wall displays. The digital displays, located in the airport’s high- traffic baggage claim area, offers advertisers a cutting-edge approach and increased flexibility for delivering targeted marketing messages to more than 525,000 annually arriving passengers.

“Hammond is honored to have been selected by Blue Grass Airport to provide a digital advertising solution that grabs travelers’ attention in a subtle, but more impactful manner. Our digital advertising solution utilizes advanced software and dynamic, ultra-HD graphics and video to deliver powerful messages. It’s an ideal solution for the Blue Grass Airport and provides advertising clients an effective way to connect with consumers.” – Craig Miller, Hammond Communication Group’s vice president of interactive media

Each digital video display consists … Read More »



3 Quick Questions with Amy Savidge

Posted on May 17th, by Andrea Poley in Blog. Comments Off on 3 Quick Questions with Amy Savidge

Recently we got a chance to chat with newly hired Relationship Manager, Amy Savidge. She graciously took time out of her busy schedule to sit down (inside our famous marketing and sales ‘fishbowl’) and talk with us for this revival of “3 Quick Questions”. 

Amy Savidge brings more than 20 years of business development and account management experience, to Scala. Her experience working with Fortune 100 and Fortune 500 clients allows her to understand the business needs of clients and articulate solutions that meet all financial budgets and benefit all parties when working toward a strategic objective.  Amy has worked in the wireless, cosmetic, design and tradeshow industries. Her experience in the retail vertical market will greatly benefit Scala’s Retail Team, lead by, Marcy Patzer. Amy looks forward to working with the many VARs that support Scala and understanding the capitalizing on the strengths … Read More »



ON DEMAND Webinar: BANK Doesn’t Have to Be a Four Letter Word

Posted on May 17th, by Andrea Poley in Blog, Webinars. Comments Off on ON DEMAND Webinar: BANK Doesn’t Have to Be a Four Letter Word

Banking on Digital Messaging To Gain Customer Trust and Enhance the In-Branch Experience

Missed it? Watch the Recording

Daniel Rubenstein joined Scala in April of 2012 as Senior Director of Financial Sales. Daniel is responsible for driving business growth in the financial sector. He has extensive work experience in the financial sector through his 12-year career at Bloomberg Media, where he was responsible for digital out-of-home sales and new media business development. He also has a successful track record in the development, marketing, distribution and monetization of content via advertising-supported and subscriber-based models; including digital out-of-home networks, web, mobile, radio and television outlets.



Slovenian petrol chain drives digital signage with Scala – Digital Signage Today

Posted on May 15th, by Andrea Poley in News. Comments Off on Slovenian petrol chain drives digital signage with Scala – Digital Signage Today

Ljubljana, Slovenia – Digital signage solution provider Scala Inc. recently announced the installation of a 400-screen digital signage network at the largest gas station chain in Slovenia. This nationwide network is successfully managed by Slovenian energy company Petrol.

Scala partner TL 2011 was the vendor choice for Petrol for achieving their communication goals. Petrol wants to constantly maximize their income potential and capitalize their value added services, and they realized that a digital communication network could help them immensely in reaching their business objectives, according to Scala.

Petrol wanted a centrally managed communication system for promoting their in-store products. And it would be a great extra source of income if that same system could serve as an advertising channel for Petrol’s product vendors. In addition, the company wanted to integrate its tailor-made cash register system with the digital signage solution they had … Read More »



400 Screen Scala powered Digital Communication Network raises Sales at Slovenian Petrol Stations

Posted on May 14th, by Andrea Poley in Press Releases. Comments Off on 400 Screen Scala powered Digital Communication Network raises Sales at Slovenian Petrol Stations

Ljubljana, May 9th, 2013 – Scala, Inc. today announced the installation of a 400 screen digital communication network at the largest gas station chain in Slovenia. This nationwide network is successfully managed by the leading Slovenian energy company Petrol.

Scala partner TL 2011 proved to be the best vendor choice for Petrol for achieving their communication goals. Petrol wants to constantly maximize their income potential and capitalize their value added services and they realized that a digital communication network could help them immensely in reaching their business objectives.

Petrol wanted a centrally managed communication system for promoting their in-store products. And it would be a great extra source of income if that same system could serve as an advertising channel for Petrol’s product vendors. In addition, the company wanted to integrate its tailor made cash register system with the digital signage solution they had … Read More »



400 Screen Scala powered Digital Communication Network raises Sales at Slovenian Petrol Stations

Posted on May 14th, by Andrea Poley in Case Study, DOOH, Retail. Comments Off on 400 Screen Scala powered Digital Communication Network raises Sales at Slovenian Petrol Stations

Quick Facts

“Scala fully met the demands of Petrol and was primarily chosen for its flexibility; illustrated by the perfect integration of the cash register system with the digital communication network.”
– Matjaž Loborec, TL 2011

Largest petrol station network in Slovenia
400 digital screens
Customer specific cash register system integrated in digital communication network
Screens located at filling pumps, in-store and at the cash register
Advertising & POS system
Significant sales increase for advertised products

Petrol, the leading Slovenian energy company, manages the largest network of service stations in Slovenia, including over 300 modern service stations located at important motorway connections and more remote places throughout Slovenia. Offering an extensive selection of products and a high level of service are the core elements of Petrol’s business concept. When the company wanted to optimize both their income potential and value added services, Petrol realized that creating a digital communication network could help reach their business objectives.

Scala’s flexibility is key
In the first place Petrol was looking for a … Read More »



Samsung’s Scala-supported SMART Signage Platform to be launched in Germany

Posted on May 13th, by Andrea Poley in Blog, Current Affairs, Digital Signage Industry. Comments Off on Samsung’s Scala-supported SMART Signage Platform to be launched in Germany

This week Samsung is launching its SMART Signage Platform in Germany. Scala will be at the event in Munich and will present the Scala solution for Samsung’s new platform.

The Samsung SMART Signage Platform is an integrated platform that eliminates the need for external media players. Scala supports this solution meaning that a Scala-compatible player is part of the screen as it comes out of the box. Thus, users can set up playlists in the Scala ContentManager and send it to the Samsung screen without requiring separate hardware for a player.

Read more about the Samsung SMART Signage Platform here


Webinar: Technologies to Improve Patient Satisfaction – May 14

Posted on May 7th, by Andrea Poley in Blog. Comments Off on Webinar: Technologies to Improve Patient Satisfaction – May 14

Date: May 14, 2013  |  Time: 2 pm ET / 11 am PT  |  REGISTER NOW

Can’t attend? Register anyway and get full access to the on-demand presentation and slides.

The connection between patient satisfaction and quality care is well-established. And an excellent patient experience doesn’t just build loyalty and a good reputation-it will also have a financial impact on organizations as the industry moves to new and emerging reimbursement models. Patient satisfaction scores, such as the Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS), are becoming increasingly important measures. And technology can help hospitals achieve their patient experience goals.This webcast will feature organizations that are using the technologies to improve the patient experience, including:

Interactive tools to improve wayfinding and to reduce stress for patients and visitors
Barcode scanners and real-time location service technology to improve patient flow and reduce wait times
Communication devices … Read More »


Scala to inspire visitors at the NEC Showcase 2013 with interactive signage solutions made for Retail, Transportation and Digital Out of Home.

Posted on May 7th, by Andrea Poley in Press Releases. Comments Off on Scala to inspire visitors at the NEC Showcase 2013 with interactive signage solutions made for Retail, Transportation and Digital Out of Home.

LONDON, May 7th, 2013 – On May 16th the Tobacco Dock in East London will be the home of the 5th edition of the NEC Showcase. The event is the only one of its kind in the UK that brings together the leading specialists in Display Solutions and the latest Innovations under one roof. Scala will be present in several of the event’s zones showcasing transportation, retail and digital out of home solutions.

In the retail zone Scala will be showcasing intelligent point of sale signage to enhance the shopping experience with targeted applications driven by audience measurement. A Scala-driven way-finding application integrated with 6 point touch from M-tech running on a NEC X551S can also be found here. In addition, Scala will showcase its Fling application allowing a user to “throw” content from a tablet/mobile device onto a screen with … Read More »


Scala to showcase innovative retail and corporate communication solutions along with the Samsung Smart Signage Platform at Channel Trends+Visions 2013 – SignageInfo.com

Posted on May 6th, by Andrea Poley in News. Comments Off on Scala to showcase innovative retail and corporate communication solutions along with the Samsung Smart Signage Platform at Channel Trends+Visions 2013 – SignageInfo.com

The IT industry can gather inspiration and experience the technologies of the future first hand in Copenhagen’s Ballerup Super Arena on May 2nd.  Scala will showcase innovative retail and corporate communication solutions at the NEC stand and the Samsung Smart Signage platform at the Samsung stand.

Specifically aimed at retail, Scala will also be showcasing its Fling solution which allows a user to “throw” content from a tablet onto a screen with the swipe of a finger. The Fling is now available on all operating systems: Android, Windows (8) and iOS. This application is a great tool for sales people on the store floor.

A demonstration of the Samsung Smart Signage Platform with Scala can be seen on the Samsung stand (Booth # 36). Through this integration users can benefit from the power of the Scala software engine to drive content on the Samsung … Read More »



Scala Ticketing System delivers dynamic pricing, promotion and advertising at The Franklin Institute – SignageInfo.com, Sixteen:Nine

Posted on May 6th, by Andrea Poley in News. Comments Off on Scala Ticketing System delivers dynamic pricing, promotion and advertising at The Franklin Institute – SignageInfo.com, Sixteen:Nine

Scala Certified Partner Applied Video Technology (AVT) installed a state of the art digital ticketing system to help The Franklin Institute maximize customer engagement with various exhibitions, tours and services.

The Franklin Institute, the premier Philadelphia Science Museum, has introduced a digital ticketing system.  A versatile and stunning display of five, full HD, 55 inch screens has been installed at the Museum’s ticketing entrance. These screens display various information such as ticket prices, current or upcoming exhibits, show and tour group times, and video trailers. With the use of dynamic pricing, customers are offered ticket packages for museum experiences that are available at the time of their visit, allowing the museum to maximize promotional efforts for these programs.

Read more from SignageInfo.com or Read about this installation from Sixteen:Nine

or, Read the original Franklin Institute Press Release



Scala to showcase innovative retail and corporate communication solutions along with the Samsung Smart Signage Platform at Channel Trends+Visions 2013

Posted on May 2nd, by Andrea Poley in Press Releases. 1 Comment

Copenhagen, May 2nd, 2013 – The IT industry can gather inspiration and experience the technologies of the future first hand in Copenhagen’s Ballerup Super Arena on May 2nd.  Scala will showcase innovative retail and corporate communication solutions at the NEC stand and the Samsung Smart Signage platform at the Samsung stand.

On the NEC stand (Booth # 35) a state-of-the-art corporate communications lobby solution will be presented. The solution communicates mission statements and values, imagery of the corporate offices and pages from the employee magazine. The content shown is a replica of the actual lobby solution found at Japanese Tobacco International.

Specifically aimed at retail, Scala will also be showcasing its Fling solution which allows a user to “throw” content from a tablet onto a screen with the swipe of a finger. The Fling is now available on all operating systems: Android, Windows (8) … Read More »


Scala Ticketing System delivers a versatile medium for dynamic pricing, promotion and advertising at The Franklin Institute.

Posted on May 2nd, by Andrea Poley in Press Releases. 2 comments

Scala Certified Partner Applied Video Technology (AVT) installed a state of the art digital ticketing system to help The Franklin Institute maximize customer engagement with various exhibitions, tours and services.

 

EXTON, PA, May 2, 2013 – The Franklin Institute, the premier Philadelphia Science Museum, has introduced a digital ticketing system.  A versatile and stunning display of five, full HD, 55 inch screens has been installed at the Museum’s ticketing entrance. These screens display various information such as ticket prices, current or upcoming exhibits, show and tour group times, and video trailers. With the use of dynamic pricing, customers are offered ticket packages for museum experiences that are available at the time of their visit, allowing the museum to maximize promotional efforts for these programs.

 

The Franklin Institute’s previous static signage for ticketing and promotions was becoming cumbersome and expensive. With their new … Read More »


Dynamic Digital Ticketing System Implemented at The Franklin Institute

Posted on May 2nd, by Andrea Poley in Case Study, Entertainment, Other. Comments Off on Dynamic Digital Ticketing System Implemented at The Franklin Institute

New Ticketing System Allows Flexibility in Promotions

In Philadelphia, PA, The Franklin Institute, the premier Philadelphia Science Museum, has introduced a digital ticketing system. A versatile and stunning display of 5 – 55in full HD screens has been installed at the Museum’s ticketing entrance. These screens display various information such as ticket prices, current or upcoming exhibits, show and tour group times, and video trailers.

The Franklin Institute’s previous static signage for ticketing and promotions was becoming cumbersome and expensive. With their new digital signage, The Franklin Institute has increased flexibility in changing ticketing prices as well as decreased the time it takes to make these updates. The new displays enable more eye-catching advertising content that reduces perceived wait time for those in line to buy tickets. Working with Scala Certified Partner, Applied Video Technology (AVT), The Franklin Institute chose Scala software … Read More »



Ingram Micro Europe Expands Distribution Relationship With Scala

Posted on April 23rd, by Andrea Poley in Other, Press Releases. 1 Comment

Brussels, April 23rd, 2013 – Ingram Micro Europe, a division of Ingram Micro Inc. (NYSE: IM), the largest global wholesale provider of technology products and supply chain management services, today announced the extension of its partnership with Scala across Europe.

Ingram Micro has been a long term partner of Scala Nordics. It is now expanding this partnership to the rest of the European countries and will support its customers with the latest Scala SaaS offering.

“In line with our European investment in Digital Signage, Ingram Micro Europe makes it a priority to offer the industry’s most relevant portfolio of products, solutions and services. In this context, we are very pleased to strengthen our partnership with Scala, says Nathalie Andersen, Director proAV Digital Signage, Ingram Micro Europe. Our European proAV division is very keen in supporting its IT and AV customers’ projects , … Read More »


Innovative Projects Presented at Digital Communication Conference Moscow

Posted on April 19th, by Andrea Poley in Blog, Current Affairs, Digital Signage Industry. Comments Off on Innovative Projects Presented at Digital Communication Conference Moscow

Scala, LG and Dismart organized a conference for Digital Communication users at the Holliday Inn Hotel in Moscow this week.

About 60 guests from different market sectors, ranging from the financial and hospitality to the retail industry visited the event. Through presentations of Scala, LG, Dismart and KIA, the audience was informed about the latest developments in digital communication. Next to that innovative projects were presented, providing inspiring ideas for future digital signage installation.



Another KFC using Scala powered menu board

Posted on April 19th, by Andrea Poley in Blog, Current Affairs, Food and Drink. Comments Off on Another KFC using Scala powered menu board

KFC Kazakhstan installing Scala all over the country, handled by Camrad.



MTS Connects with New Digital Posters – Sign Media Canada

Posted on April 12th, by Andrea Poley in News. Comments Off on MTS Connects with New Digital Posters – Sign Media Canada

Toronto-based Dot2Dot Communications has helped expand in-store messaging at nearly 30 Manitoba Telecom Services (MTS) Connect shops by deploying new liquid crystal display (LCD) ‘posters.’

Managed by Gorrie Marketing Services, the digital signage network uses Scala software for dynamic media distribution to some 27 stores. While MTS Connect has already used digital signage successfully for more than seven years, the new digital posters—Samsung 1-m (40-in.) LCDs in portrait mode—are replacing traditional static posters, allowing promotional content to be updated quickly.

“This gives us the opportunity to rapidly deploy content to our customers, as well as a cost-effective, ‘greener’ in-store communications strategy,” says Rick McMillin, vice-president (VP) of retail sales for MTS.

Read more from Sign Media Canada



Static Signage Getting Dynamic with FASTSIGNS/Glantz/Samsung/Scala Deal – Digital Signage Today

Posted on April 5th, by Andrea Poley in News. Comments Off on Static Signage Getting Dynamic with FASTSIGNS/Glantz/Samsung/Scala Deal – Digital Signage Today

“Scala is proud to be working with Samsung, Saddle Ranch, Fast Signs and N. Glantz. The combination of the Samsung Smart Signage Platform, Scala Enterprise Content Manager and the high quality content from Saddle Ranch makes for a very successful plug and play, user-friendly solution that is unmatched in the industry.” – Robyn Ellan, Sr. Director of Marketing, Americas

There have been not-so-quiet rumblings in the digital signage sector that the static signage companies are coming — and in fact some of them, perhaps most notably the FASTSIGNS sign franchise, already are offering digital signage solutions to their customers.

There’s even an increasingly strong digital signage presence at this week’s International Sign Association Expo in Las Vegas, with an entire day devoted to a dynamic digital signage workshop.

Digital signage industry insiders, from consultants to distributors, have discussed the potential upheaval it might … Read More »



Mydin Deploys Scala Digital Signage – Systems Integration Asia

Posted on April 3rd, by Andrea Poley in Case Study, News, Retail. Comments Off on Mydin Deploys Scala Digital Signage – Systems Integration Asia

 

 

Read more from Systems Integration Asia



FTP Concepts’ work at Westfield Stratford Wins Apex Award

Posted on March 25th, by Andrea Poley in News. 1 Comment

Westfield Shopping Centre collected the Gold Apex Award in the Public Spaces category at the Digital Signage Expo (DSE) last week.

With customers visiting from across the UK and the globe, Westfield Shopping Centre in Stratford, London wanted to enhance their customer experience with a world-class digital signage network.

Westfield engaged Esprit Digital who used experienced Scala reseller and systems integrator FTP Concepts to help them deliver 350 digital screens throughout the shopping centre, including the giant 102-screen, double sided video wall: the largest LCD video wall in Europe and possibly the world.

Westfield now uses its phenomenal digital network to convey marketing messages, digital advertising and dynamic content to their 800,000 shoppers per week. This powerful and versatile capability includes displaying marketing information, real-time customer information – such as live travel updates – as well as standard and dynamic advertising campaigns. A … Read More »


Mobile concept store rolls out interactive self-service digital signage

Posted on March 25th, by Andrea Poley in News. Comments Off on Mobile concept store rolls out interactive self-service digital signage

At Telenet’s Mobile concept store in Belgium, communication technology and digital signage play a decisive role in helping customers find the product or service that serves their needs best. To ensure that happens, Scala partner DOBIT created an innovative concept for Telenet to maximize sales and customer satisfaction, according to a company press release. That installation won a silver award in the category “Interactive self-service” at the DSE Apex Awards held in Las Vegas this week.

How it works
Visitors of the Telenet Mobile concept store receive a range of tools to help them decide what they need from a product and information perspective, said Philip Van den Driessche, account manager of DOBIT.

“The first thing you see when you walk into the Telenet shop is the ‘Who Wall’, which is the first help station,” he said. “Three 46-inch Scala powered Elo touchscreens … Read More »


AIMS helps Jumeirah at Etihad Towers provide exceptional meeting and event experiences by installing state-of-the-art technology

Posted on March 25th, by Andrea Poley in News. Comments Off on AIMS helps Jumeirah at Etihad Towers provide exceptional meeting and event experiences by installing state-of-the-art technology

 

Advanced Interactive Media Solutions (AIMS), the GCC market leader in digital signage solutions, recently announced its completion of the Meeting Rooms Management solution for Jumeirah at Etihad Towers, the first Jumeirah hotel in Abu Dhabi.

The installation featured SCALA software which is renowned for its flexibility allowing personalised, real-time messaging. Another feature which makes it attractive to the hospitality industry is that it easily connects to Delphi, the most widely-used hotel event booking system. As a result, hotel guests are able to quickly and easily understand the details and location of their event.

AIMS’ technical team undertook this project which included installing digital signage software on 13 units of 32-inch wall-mounted screens outside the meeting rooms and in the nine elevators of the hotel, as well as fabricating 15 customised kiosks equipped with 42-inch screens for the corridors that connect the meeting … Read More »


ON DEMAND: Scala Enterprise Highlights

Posted on March 14th, by Andrea Poley in Webinars. Comments Off on ON DEMAND: Scala Enterprise Highlights

Presented by Clive Fort

Drag and Drop, Intuitive User Experience, Streamlined Workflows and More!

View this webinar now

About the Presenter:

Clive Fort, Director of Product Management, has extensive experience in the industry and many years working with Scala. He will be presenting the new Scala Enterprise. Highlighted in this session will be the completely redesigned user interface, drag and drop capabilities, streamlined workflows and html5 support.

More information on Scala Enterprise



ON DEMAND: Social Media and Interactive

Posted on March 14th, by Andrea Poley in Webinars. Comments Off on ON DEMAND: Social Media and Interactive

Presented by Marc Rifkin

Tactics and Technologies Including Facebook, Twitter, Instagram and Other Social Media to Engage and Interact with Consumers. Influence Customers at the Point of Decision.

Watch it now

About the Presenter:

Marc Rifkin has been delivering Scala Services and Innovative Solutions for more than 20 years. Learn from his industry experience as he explains some of the best and bleeding edge digital communication strategies using social media and interactive tools.

 



Ethniks Systems showcases retail solutions powered by Scala at Retail Africa

Posted on March 12th, by Andrea Poley in Blog, Current Affairs. Comments Off on Ethniks Systems showcases retail solutions powered by Scala at Retail Africa

This week Scala Certified Partner Ethniks Systems is exhibiting at Retail Africa in Johannesburg, South Africa. At the show they are demonstrating solutions delivered for clients such as McDonalds, Nedbank, Eskom and others.

Visitors will be particularly impressed by the McDonalds menu boards which take advantage of Scala’s ability to run 6 full HD channels from a single license, in this case using a SureVue D6. This functionality makes the technology highly viable in retail, delivering ROI swifter and more effectively.

Also on display is tablet integration with HP Elite Pad Pro, which supports full Scala Playback with interactivity.

Retail Africa takes place on 11-12 March in the Sandton Convention Centre in Johannesburg, South Africa. Read more about the show



Scala Showcases New Interactive Shopping Experience Solutions at Retail Business Technology Expo

Posted on March 11th, by Andrea Poley in Blog, News, Press Releases. Comments Off on Scala Showcases New Interactive Shopping Experience Solutions at Retail Business Technology Expo

London, March 11, 2013 – Digital Marketers can experience new interactive communication solutions that engages retail audiences in London’s Earls Court Exhibition Centre on March 12 & 13. Scala will showcase innovative communication solutions at the HP and Samsung stands at RBTE.

On the Hewlett-Packard Booth (Stand 450) visitors can test a special interactive shopping center way-finder and new Facebook and Twitter integrations, which “connect” in store communications and social media tactics to form an integral omni-channel strategy. And in cooperation with HP, Scala will exhibit a new solution called “Digital Retail Concierge”. This solution combines the concept of a customer loyalty card with shopping behavior profiling and way-finding. When a shopper enters a store, they can scan a customer loyalty card with a barcode. On an interactive screen the concierge app will appear with 5 items on a “wish … Read More »



Scala to showcase a totally redesigned user experience and new functionalities including HTML5 content playback and Android device support at DSE 2013

Posted on March 5th, by Andrea Poley in Press Releases. Comments Off on Scala to showcase a totally redesigned user experience and new functionalities including HTML5 content playback and Android device support at DSE 2013

Visit Booth 922 and experience interactive features for mobile (Windows, Android and iPad tablets and mobile phones) that engage audiences in retail and corporate settings, new Facebook and Twitter implementations and the launch of Scala’s integration with the new Samsung Smart Signage Platform.

Exton, PA, February 20, 2013 – Catch a sneak peek of new Scala Enterprise. Visitors of Digital Signage Expo 2013 can experience a brand new version of Scala’s software which includes a totally redesigned user experience, many new features and improvements. Scala will showcase HTML5 and Android player support, the usage of interactive features on mobile devices to engage with retail and corporate communications audiences, new Facebook and Twitter integrations and Scala’s collaboration with the new Samsung Smart Signage Platform.

Built from the solid foundations of the Scala product line, Scala Enterprise is the next major release of the … Read More »


DSE13: Scala and Samsung partner for Smart digital signage – Digital Signage Today

Posted on March 4th, by Andrea Poley in News. Comments Off on DSE13: Scala and Samsung partner for Smart digital signage – Digital Signage Today

The just-announced Scala Enterprise Content Manager is fully integrated with the new Samsung Smart Signage Platform to deliver a turnkey next-generation digital signage solution.

Scala and Samsung formally launched the initiative with an interactive demo of their solution at Integrated Systems Europe in January. They also are showcasing the collaboration at this week’s Digital Signage Expo in Las Vegas.

Some of the collaboration’s benefits include:

Simple installation and configuration;
No external playback device required;
Reduced total cost of ownership;
Direct connection to Scala Enterprise Content Manager over HTTP;
Full-screen playback of images, videos, templates and other content; and
Heartbeat and error reporting, increased network stability.

Read more from Digital Signage Today



Scala wins Gold and Silver at the Apex Awards for innovative retail solutions.

Posted on February 28th, by Andrea Poley in Press Releases. Comments Off on Scala wins Gold and Silver at the Apex Awards for innovative retail solutions.

Las Vegas, February 28, 2013 – Scala, the leading provider of end-to-end software solutions for digital signage, has won one gold and one silver award for innovative digital signage installations at this year’s Apex Awards, held this week during the Digital Signage Expo in Las Vegas.

In the category “Public Spaces”, Scala won gold for the installation at the Westfield Stratford City shopping mall. The installation of more than 350 screens was carried out by Scala partner Esprit Digital. All Westfield Stratford City screens are used to display in-house interactive marketing messages and centre and store information, as well as promotions of events, exhibitions, dining, and store and centre offers. For the Olympics, Scala partner FTP Concepts implemented a live Twitter solution which was expected to have processed and posted 50,000 tweets on the centre’s screens during the Summer Olympics. The … Read More »



Telenet increases level of customer satisfaction at their mobile phone store using Scala powered innovative digital communication tools

Posted on February 28th, by Andrea Poley in Press Releases. Comments Off on Telenet increases level of customer satisfaction at their mobile phone store using Scala powered innovative digital communication tools

Antwerp, February 28, 2013 – At Telenet’s Mobile concept store in Belgium, communication technology and digital signage plays a decisive role in helping customers find the product or service that serves their needs best. Scala partner DOBIT has created an innovative concept for Telenet to maximize sales and customer satisfaction. The installation won a silver award in the category “Interactive self-service” at the DSE Apex Awards held in Las Vegas this week.

The Telenet Mobile concept store is located in the city centre of Antwerp in Belgium. Within the Telenet shop concept absolutely nothing has been left to chance. Visitors are provided with a range of tools to help them decide what they need from a product and information perspective.

Philip Van den Driessche, Account Manager of DOBIT, explains how the store works: “The first thing you see when you walk … Read More »



Dow Chemicals increases employee engagement with digital signage from Scala

Posted on February 26th, by Andrea Poley in Current Affairs, News. Comments Off on Dow Chemicals increases employee engagement with digital signage from Scala

There have been many developments in digital signage over the past couple of years. Usage of our software platform has increased dramatically as more and more companies now understand, and embrace, the opportunities it has to offer. Brawn Consulting Inc. reports a growth in deployments of more than 20 percent a year in the US during the past 5 years.

One of the pioneers for corporate communications is Dow Chemical co. located in Midland, Michigan. The company ran its own networked TV channel to communicate with its 52,000 employees starting 30 years ago. In 2004 they upgraded from a coax cable network to an IP network that allowed for HD broadcasts on large flat screens in over 30 locations worldwide.

Dow Chemical’s Scala based network broadcasts weather forecasts, local sports scores, newsfeeds, volunteer opportunities and teasers for HR news available on the … Read More »


Dubai’s Rotana chain of hotels installs its 3rd digital signage network running on Scala

Posted on February 25th, by Andrea Poley in News. 1 Comment

Scala-Parnter, Advanced Interactive Media Solutions (AIMS), has announced the deployment of a cutting edge digital signage network at Amwaj Rotana, part of the Rotana chain of hotels in Dubai.

The digital signage network consists of 32-inch Mirror Displays that are installed near the hotel’s elevators. The screen displays are scheduled and controlled using the Scala 5 content management platform, allowing the hotel to feature news and entertainment for guests waiting for the lift.

“The Scala 5 content management platform allows Amwaj Rotana to have full control of the content, making it easier to develop and deploy strategic branding campaigns using the digital signage network. AIMS has provided an end-to-end solution for this project, which demonstrates the huge benefits of digital signage technology in the hospitality industry. Moreover, the continuing partnership between AIMS and the prestigious Rotana chain of hotels strongly validates the … Read More »



Signio wins tender for Q8’s display communication

Posted on February 15th, by Andrea Poley in News. Comments Off on Signio wins tender for Q8’s display communication

Signio has been selected as the new provider of display solutions for Q8 Denmark, which merged with OKQ8 in Sweden in August.

The contract was won in a tender between five companies, and includes software and hardware servicing, upgrading the current display solution for Q8’s 102 stations, content production, and providing advice on new initiatives.

“We have selected Signio as a supplier because they understand our business, and how the market has changed as a consequence of the new legislation on shop opening hours. They have shown great insight into how display solutions can best fulfil our customers’ needs, they always manage to have a positive attitude towards things, and they are always ready with competent and creative suggestions for solutions. In addition, they understand exactly how to optimise the possibilities with the SCALA software and, equally importantly, how to pass on … Read More »



Scala hits the road in Russia with MegaBus – Output Magazine

Posted on February 15th, by Andrea Poley in News. Comments Off on Scala hits the road in Russia with MegaBus – Output Magazine

More than 300 Scala-powered digital signage displays have been installed on MegaBuses travelling to Mega shopping centres in Russia’s two largest cities, Moscow and St Petersburg, helping advertisers to reach some of the 1.2 million passengers on the service. The installation was carried out by Scala partner Captivate Media powered by IMTV.

Read more from Output Magazine



Effective Customer Engagement: The Next Evolution for Reaching Ever-Connected Consumers

Posted on February 13th, by Andrea Poley in News. Comments Off on Effective Customer Engagement: The Next Evolution for Reaching Ever-Connected Consumers

By Marcy Patzer, senior director of retail strategy, Scala, Inc.

 

Data-driven, customized, dynamic experiences mark the next evolution for communicating with today’s empowered, ever-connected consumers.

As technology advances, customer engagement is becoming more and more critical for brick-and-mortar stores. With the increase of social media-savvy customers, combined with emerging technologies such as NFC, QR codes and anonymous video analytics, there has become an expectation for highly customized, one-on-one messaging between retailer and consumer.

Retailers already have a wealth of data stored from loyalty programs, point of purchase, traditional and digital marketing, which can be leveraged to exponentially increase the effectiveness of their omni-channel marketing efforts. This data, combined with dynamic digital displays, kiosks/touchscreens, mobile and social integration can transform the in-store experience. It can produce dynamic and targeted messaging that can adapt and change instantaneously to reflect the optimum products, or offer a … Read More »



MegaBus installs over 300 screens in 101 buses in order to broadcast infotainment and commercials

Posted on February 12th, by Andrea Poley in Press Releases. Comments Off on MegaBus installs over 300 screens in 101 buses in order to broadcast infotainment and commercials

MOSCOW, February 12, 2013 – Scala, Inc. today announced the installation of more than 300 digital signage screens in Russian MegaBuses that serve routes between Russia’s two biggest cities and large shopping centres. The installation was carried out by Scala-partner Captivate Media, powered by IMTV.

A journey on the Russian MegaBus leaves passengers with about 40 minutes of spare time. The company understood that this offered a huge opportunity to communicate with and influence its customers. It found that digital signage offered the perfect tools to reach their audience and turned to Captivate Media and IMTV to implement an interactive online digital network on its bus fleet.

104 Scala players were installed in MegaBuses in Moscow and St. Petersburg. The busses were equipped with 22 inch HD LCD screens, 3 in each bus. Via a satellite connection the screens are in … Read More »



Scala’s flexibility allows MegaBus to reach consumers in buying mode

Posted on February 12th, by Andrea Poley in Case Study, Transportation. Comments Off on Scala’s flexibility allows MegaBus to reach consumers in buying mode

The MegaBus channel currently serves 303 HD LCD screens in 101 Russian MegaBuses

“We chose Scala because the software allows for centralized management of an unlimited number of video players, regardless of their location.”
Tony Yammine, IMTV

Quick Facts

Bus company servicing routes between city centres and large shopping malls
303 HD LCD screens, 104 Scala players
3 screens in each bus: 1 in the front and 2 in the middle facing opposite ways
Content updated and managed via satelite link
Displays news and product offers

The concept of the MegaBus is to offer a reliable and comfortable non-stop bus service between the two biggest cities in Russia and large shopping centres in their vicinity. The company’s 101 comfortable buses serve more than 1.2 million passengers in the two cities of Moscow and St. Petersburg every month.

Time to spare
Anyone who has traveled by public transportation knows that this mode of transportation leaves the passenger with some time to spare while … Read More »



IAdea intros 7 new digital signage devices

Posted on January 23rd, by Andrea Poley in News. Comments Off on IAdea intros 7 new digital signage devices

Digital signage media appliances provider IAdea has made available seven new “feature-packed” devices designed for digital signage, the company said.

Three new 10-inch digital signboards incorporate advanced functions for digital signage projects, especially targeting the retail and corporate vertical markets. Three new media players and what the company says is “the world’s first” Open Pluggable Specification-compliant player supporting the Android API are available for use with larger screens.

According to IAdea, the new devices are supported by leading digital signage software options via SMIL, HTML5, and the Google Android API, meeting the needs of professional integrators. The devices will be shown by select IAdea partners at the upcoming Integrated Systems Europe and Digital Signage Expo shows in Amsterdam and Las Vegas, respectively.

“These new devices incorporate our years of experience in the digital signage market. Our goal is to provide a wide range … Read More »


HRPA Chooses Dot2Dot, Clearview for Digital Solutions – Digital Signage Connection

Posted on January 21st, by Andrea Poley in News. Comments Off on HRPA Chooses Dot2Dot, Clearview for Digital Solutions – Digital Signage Connection

As thought leaders for the HR profession and regulatory body for close to 20,000 human resources practitioners in Ontario, the Human Resources Professionals Association (HRPA) needed its new headquarters to be both a meeting place and center of learning for many different constituencies: HR professionals, the association’s business partners, government and academia.

The HRPA needed an elegant, dynamic solution to help inform and guide visitors throughout its 5000-square-foot Learning Centre. Replete with meeting rooms, videoconferencing suite, webcast studio, classrooms and networking areas, the Learning Centre was functionally enhanced with engaging digital signage that combines touchscreen wayfinding and display screens throughout.

Dot2Dot partner Clearview Digital Marketing raised the bar by streamlining and standardizing business practices to enhance the HRPA brand. At the heart of the efficiency gain is Scala Content Manager — custom-scripted — that allows users to input content months in advance … Read More »



Mdina Media brings its new QS-Series to the Scala stand at ISE

Posted on January 21st, by Andrea Poley in Blog, Current Affairs, Digital Signage Industry. Comments Off on Mdina Media brings its new QS-Series to the Scala stand at ISE

Mdina Media, leader in Digital Signage embedded solutions, has a new series of products to show during the ISE 2013 at the Scala stand. In Hall 10 at Stand N1219, Mdina Media will showcase its new QS-Series with AMD Embedded R-Series Platform on board.

The new series is based on AMD’s ultimate Accelerated Processing Unit (APU) technology that combines high-performance processing capabilities with discrete-class AMD Radeon™ HD 7000G-Series graphics. In a nutshell, the models range from a type base from QS1000 to QS7000. The QS1000, Mdina’s first base model, is provided with the AMD A70M controller hub. The QS2000 and QS3000 both feature the AMD A75 controller hub, the QS2000 can additionally be equipped with a discrete AMD Radeon E6760 GPU to boost graphic capabilities. The QS4000 is a fanless player with 4 independent display outputs that uses the low power … Read More »



Mercedes-Benz Digital Signage Network: Making a Great Brand Even Better – PRI Journal of Retail Analytics

Posted on January 17th, by Andrea Poley in News. 1 Comment

Pro-Motion Technology Group partnered with All Things Media to develop the engagement between the brand and the customer. All Thing Media developed the content experience, while Pro-Motion tackled technology, logistics, and network management. Scala’s software platform supports the experience, enabling the customer to interact with Mercedes-Benz, to learn about different vehicle features, options, and accessories, and to enable the customer to customize a vehicle.

Brands of all shapes and sizes realize that digitally empowered consumers have more knowledge at their fingertips then ever before. They must complement that knowledge with brick-and-mortar experiences that give customers even greater insight into how products fit into the customers’ lifestyle. This, in turn, helps Mercedes-Benz continue to differentiate itself from all other automobile brands. The more customized the experience can be for the individual customer, and the more knowledge the brand can gain from the … Read More »



Employing Analytics to Optimize your Digital Signage Message – PRI Journal of Retail Analytics

Posted on January 17th, by Andrea Poley in News. Comments Off on Employing Analytics to Optimize your Digital Signage Message – PRI Journal of Retail Analytics

By Dr. Stefan Menger, VP, Advanced Analytics, Scala

As a flexible, customizable store-based medium, data-driven digital signage can bridge the gap between traditional media and online marketing. As a critical component of an Omni-Channel marketing strategy, digital signage is most effective when messaging is optimized. Using analytics to enhance digital content and selecting the best possible message will unleash the full potential of this versatile and cost-effective medium. Scala uses best-in-class adaptive learning algorithms that have been tested and commercially deployed successfully in many similar direct-marketing optimizations. The combination of these powerful algorithms and the versatile digital signage content management system creates an efficient, cost-effective solution previously not available in the digital signage domain.

Read more from PRI’s Journal of Retail Analytics

Find out more about Scala’s Analytics offering



Top 10 New Trends You Will See at DSE 2013 – Digital Signage Connection

Posted on January 15th, by Andrea Poley in News. 2 comments

You can count on DSE to show you the most innovative digital signage technologies from suppliers around the world. In a recent poll of current exhibitors about what attendees can expect to see this year, here’s what they had to say:

Read more from Digital Signage Connection



DSE Announces 2013 Apex Awards Finalists

Posted on January 11th, by Andrea Poley in News. Comments Off on DSE Announces 2013 Apex Awards Finalists

Digital Signage Expo, the world’s largest and longest-running international conference and trade show dedicated exclusively to digital signage, interactive technology and digital out-of-home networks, announced 30 finalists for its Apex Awards for 2013.The annual DSE Apex Awards honor innovation in the development and deployment of technology in the global DOOH industry.

Read more from Signage Solutions Magazine

About Digital Signage Expo



Scala to showcase a new user interface for Content Manager and new functionalities including HTML5 content playback and Android device support at ISE 2013.

Posted on January 10th, by Andrea Poley in Blog, Press Releases. Comments Off on Scala to showcase a new user interface for Content Manager and new functionalities including HTML5 content playback and Android device support at ISE 2013.

Visit Booth 10-N129 and experience interactive features for mobile (Windows, Android and iPad tablets and mobile phones) that engage audiences in retail and corporate settings, new Facebook and Twitter implementations and the launch of Scala’s integration with the new Samsung Smart Signage Platform.

AMSTERDAM, January 10, 2013 – Visitors of Integrated Systems Europe 2013 can experience a brand new version of Scala’s software which includes many new features and improvements. Notably, Scala will showcase HTML5 and Android player support, the usage of interactive features on mobile devices to engage with retail and corporate communications audiences, new Facebook and Twitter integrations and the launch of Scala’s integration with the new Samsung Smart Signage Platform at booth N129 in hall 10 of the RAI congress center in Amsterdam.

Built from the solid foundations of the Scala product line, Scala Enterprise is the next major release of … Read More »



UK mall hangs ‘largest LCD video wall in Europe’ – Digital Signage Today

Posted on December 21st, by Andrea Poley in News. Comments Off on UK mall hangs ‘largest LCD video wall in Europe’ – Digital Signage Today

Scala Inc. today announced the installation of more than 350 digital signage screens at Britain’s third-largest shopping center, Westfield Stratford City. The installation was carried out by Scala-partner Esprit Digital.

Included are twelve double-sided wafers, four inside and six out, four wall-mounted 55-inch digital LCD video wallposters, 10 12-screen bulkhead video walls above each of the main concourses, a five-by-five screen array in the Vue Cinema foyer and two 27-screen walls, one above the other outside Marks & Spencer. The deployment’s crowning glory is the centerpiece, a 5-ton, 102-screen doublesided video wall outside the John Lewis store. Scala claims it’s the largest LCD video wall in Europe and possibly the world.

Read more from Digital Signage Today



Digital signage puts the power into “power shopping”

Posted on December 18th, by Andrea Poley in Case Study, Retail. 1 Comment

Westfield Stratford City installs largest LCD video wall in Europe

“The on-going inclusion of digital signage is now seen as a fundamental component of shopping centre operations”

Myf Ryan, Westfield

Quick Facts

3rd biggest shopping centre in the UK
350 digital screens
Single screen modules, video walls and portable screens
Screens located at accesible through points such as escalators and the mall entrances
Screens display brand advertising, special value offers and event information
Enhancement of customer experience

Looking to maximise its assets at the London shopping centre, Westfield’s Brand Partnership Division looked for a world class digital signage network to complement the scale of the site and the consistently high number of domestic and international visitors. “In working inside of one of the largest shopping malls in Europe,” explains Esprit Digital MD Peter Livesey,  Westfield wanted, and we recommended, digital displays of equal scale to provide maximum viewing opportunities and relevant Westfield media content for its audiences.

In addition, there was … Read More »



Westfield Stratford City installs largest LCD video wall in Europe

Posted on December 18th, by Andrea Poley in Press Releases. 1 Comment

London, December 18, 2012 – Scala, Inc. today announced the installation of more than 350 digital signage screens at Britain’s 3rd largest shopping centre, Westfield Stratford City. The installation was carried out by Scala-partner Esprit Digital.

Included are twelve double-sided wafers, four inside and six out, four wall mounted 55in digital posters, ten 12 screen bulkhead video walls above each of the main concourses, a 5×5 screen array in the Vue Cinema foyer and two, 27 screen walls, one above the other outside Marks & Spencer. Crowning glory is the centrepiece, 5 tonne, 102 screen double sided video wall outside the John Lewis store. And it’s the largest LCD video wall in Europe and probably the world.

All the Westfield Stratford City screens, predominantly Samsung, are used to display in-house interactive marketing messages and centre and store information, as well as information about events, … Read More »



Scala and partners recognized for digital signage excellence – Digital Signage Connection

Posted on December 11th, by Andrea Poley in News. Comments Off on Scala and partners recognized for digital signage excellence – Digital Signage Connection

Scala, Inc., and its partners were recognized by the Daily DOOH for excellence in digital signage at the Daily DOOH Gala Awards hosted in London last week. Scala Certified Partner Telecine received an award for Best Office Building/Corporate Install for the Bloomberg Link Display. The Scala-powered “Two Towers West” installation in London also brought home a ‘Reggie’ for best original billboard.

Read more from Digital Signage Connection



Atea and Scala to enhance the patient experience at Danish hospitals

Posted on December 10th, by Andrea Poley in Blog, Current Affairs. Comments Off on Atea and Scala to enhance the patient experience at Danish hospitals

On 11 September 2012 the Capital Region of Denmark sent out a public procurement notice within the European Union for a new digital signage solution. Danish Scala-partner, Atea, worked hard to deliver a bid for the project aimed at hospitals in the Copenhagen area.

On November 6th it was announced that Atea and Scala were chosen to deliver the necessary 520 players that will provide relevant information to patients and relatives in the hospitals’ waiting areas. When completed this will be one of the largest digital signage installations in Denmark – and the largest running on Scala.



Scala, Telecine & Bloomberg Bring Home a “Reggie”

Posted on December 6th, by Andrea Poley in Press Releases. 2 comments

Scala and its partners were recognized for Digital Signage excellence at the Daily DOOH Gala Awards

Scala, Inc. and its partners were recognized by the Daily DOOH for excellence in Digital Signage at the Daily DOOH Gala Awards hosted in London last week. Scala Certified Partner Telecine received an award for Best Office Building/Corporate Install for the Bloomberg Link Display. The Scala powered “Two Towers West” installation in London also brought home a “Reggie” for best original billboard.

The Link Display is an architectural focal point in Bloomberg’s global headquarters in New York. It seamlessly integrates with the architecture and is located in the central artery of the building where visitors and employees meet and congregate. Using Scala, the Link showcases Bloomberg’s real-time financial data in bold and innovative ways, featuring dynamic “shows” including Currency, Market Indices, Weather and News. The Link … Read More »



VIDEO: Bloomberg Link Display LED Digital Signage

Posted on December 4th, by Andrea Poley in Blog, Case Study, Corp Comm, Finance, Other. 2 comments

The Link Display is an architectural focal point in Bloomberg’s global headquarters in New York. The Link seamlessly integrates with the architecture and is located in the central artery of the building where visitors and employees meet and congregate. Strips of LED encircle the space and enliven the environment.

Using Scala, the Link showcases Bloomberg’s real-time financial data in bold and innovative ways, featuring dynamic “shows” including Currency, Market Indices, Weather and News. Scala Certified Partner Téléciné Multimedia created this award winning content.  See the full press release.

The Link has become an icon for the Bloomberg brand and is seen daily on Bloomberg Television.

“Working in tandem with a world class content provider like Bloomberg has been a wonderful
experience. They fully understand what it takes to create, schedule and distribute compelling content. Incorporating their building design into their corporate communications content strategy … Read More »



Transparent and Multi-touch Enabled Panels – Windows Embedded Team Blog

Posted on December 3rd, by Andrea Poley in Blog, News. 2 comments

Embedded Technology Japan 2012

New panel technologies that are transparent and multi-touch enabled. Perfect for a vending machine for example, where you want to provide information about the products inside but also enable the customer to observe what they are behind on the shelf. Makes for an engaging experience for the consumer–provides some novelty even–but simple to use, as it’s the same familiar method to control as their PC, smartphone or tablet. This is a combined solution from three partners: Scala, iBase and Ittocan, based on Windows Embedded 8 Standard CTP.

Read more on the Windows Embedded Team Blog



Free Webinar Nov. 28 – Create & Manage Dynamic Digital Content

Posted on November 24th, by Andrea Poley in Blog, Digital Signage Tips. 1 Comment

Learn how to create engaging and dynamic digital signage content and easily deliver it to your audience in this FREE webinar. Discover how to use Flypaper content creation software and the Scala content manager together for a simple digital signage solution.

 

Wednesday, November 28 at 10am PT / 1pm ET

Webinar Sponsored by Flypaper and Scala

Download a Free 30 Day Trial of Flypaper               Schedule a Free Live Demo of Scala


Scala Tops the Table at invidis Digital Signage Awards 2012

Posted on November 20th, by Andrea Poley in Blog. 1 Comment

In conjunction with OVAB Digital Signage Conference in Munich, Germany Scala was presented with First place in the Digital Signage software category.

 

Pictured CEO Tom Nix, accepting the award for best Digital Signage Software at invidis Digital Signage awards 2012.

 

For more information on invidis Digital Signage awards, and the OVBA Digital Signage Conference click here.


When Absolute Quality Matters, Scala is Your Solution.

Posted on November 16th, by Andrea Poley in Blog. Comments Off on When Absolute Quality Matters, Scala is Your Solution.

November 7, 2012 marked the opening of the revolutionary Beauty Bazaar, by Harvey Nichols located in Liverpool, England. This elegant 22,000 sq ft store features another high-class solution by Platinum Partner Pixel Inspiration.

Pictured is a stunning floor to ceiling video wall, which displays high quality content and is seamlessly integrated with carefully and elegantly planned in store ascetics adding to the luxury class experience of Beauty Bazaar.

“Our globally innovative store provides the ultimate luxury experience and the UK’s first, one-stop destination for all things beauty. International and premium brands are housed together within a lavish environment of the ultimate products, treatments and pampering.” states the HNTV.
 
Check out a video of the store opening.


DSA Crown Award winners – Scala takes Gold – Digital Signage Today

Posted on November 9th, by Andrea Poley in News. 1 Comment

The Digital Screenmedia Association has announced the winners for the DSA Crown Awards, which recognize excellence in digital out-of-home content.

The DSA Crown Awards ceremony was held aboard the Duchess Yacht, which cruised around Manhattan, New York, on Nov. 7 following the first day of Customer Engagement Technology World.

Category – Point of Sale (content budget less than $10,000)

Gold: Mercedes-Benz – “Visualizer,” submitted by Scala and Pro-Motion Technology Group

Read more from Digital Signage Today



Scala Innovation Forum to take place in Grimstad on November 28th

Posted on November 7th, by Andrea Poley in Blog, Current Affairs, Digital Signage Industry. Comments Off on Scala Innovation Forum to take place in Grimstad on November 28th

On November 28th Scala hosts a Forum for Innovation in Communication in the Norwegian city of Grimstad. Speakers from leading Norwegian companies and academia from the local University of Agder present their views on the possibilities of digital communication in today’s world.

The agenda of the event is as follows:

10:00 Welcome
Andreas Ugland, Major Shareholder of Scala Sverre Kjenne, Chairman of Scala
13:30 Centre for Integrated Emergency Management
Jose J. Gonzalez, Professor dr. techn., dr. rer. nat. Faculty of engineering and science, Department for ICT, University of Agder

10:15 Scala : Customer Experience
Peter Cherna, Senior VP of Technology at Scala
14:00 Enhanced corporate communications 
Lars Hagen, Consultant DNB

10:45 Market future
Tom Nix, CEO of Scala
14:45 Best practices for planning a Signage deployment
Atea

11:15 ROI of digital signage
Arnfinn Lindstad, Business Developer at Rikstoto
15:30 Scala in the Nordics
Frank Larsen, Vice President EMEA at Scala

12:00 Lunch and Showcase of Scala solution
16:00 Closing remarks … Read More »


Release 6.1 of Scala 5 digital signage software hits – Digital Signage Today

Posted on November 5th, by Andrea Poley in News. Comments Off on Release 6.1 of Scala 5 digital signage software hits – Digital Signage Today

Scala Inc. today launched Scala 5 Release 6.1. This update of Scala 5 encompasses an array of new features for Scala Designer, Content Manager and Player, according to the company’s announcement today.

The headline features for Release 6.1 include extending Active Directory/LDAP support to include authorization of user roles and workgroups; support for interactive Adobe Flash clips with multitouch capabilities which can co-exist with Scala buttons; Scala Script pages can now be logged for playback audit purposes; simplified log retrieval of the Content Manager logs; new visual effects for text and other elements for “Complex Writing Systems”; and streamlining the user-interface in Scala Designer.

Read more at Digital Signage Today.


Signature Outdoor Launch – Daily DOOH

Posted on November 5th, by Andrea Poley in News. Comments Off on Signature Outdoor Launch – Daily DOOH

Adrian J Cotterill, Editor-in-Chief

Birmingham-based outdoor media owner Signature Outdoor, has launched the first of its CityVision digital screens network, at the city’s busy Bullring area.

The CityVision Bullring is a 4m x 6m 10mm SMD D3 LED portrait display, on the approach to the Bullring Shopping Centre and is located 100m from the iconic Selfridges store in the Centre.

Dynamic Digital Displays Europe (D3’s European Headquarters) provided the LED display, the Scala content management system, network integration and completed the installation. The media player is directly connected to Key Systems’ Fusion software and its Digital Director manages all the bookings and content dissemination.

Read more at the Daily DOOH.



Scala Announces Scala 5 Release 6.1

Posted on November 5th, by Andrea Poley in Press Releases. Comments Off on Scala Announces Scala 5 Release 6.1

Scala 5 Release 6.1 provides key new features that enhance the Scala 5 series.

Exton, PA (PRWEB) November 05, 2012

Scala, Inc. announces today the launch of Scala 5 Release 6.1. This update of Scala 5 encompasses an array of new features for Scala Designer, Content Manager and Player.
Among the headline features for Release 6.1 are: Extending Active Directory / LDAP support to include authorization of user roles and workgroups, support for interactive Adobe Flash clips with multi-touch capabilities which can co-exist with Scala buttons, Scala Script pages can now be logged for playback audit purposes, simplified log retrieval of the Content Manager logs, rich new visual effects for text and other element for “Complex Writing Systems” and streamlining of user-interface in Scala Designer.

“Scala 5 Release 6.1 is a continuation of our efforts to make the Scala Platform the most stable, secure … Read More »


Scala digital signage motoring down the Autobahn – Digital Signage Today

Posted on November 2nd, by Andrea Poley in News. 1 Comment

German autobahn services company Autobahn Tank & Rast recently deployed more than 3,000 digital signage screens at its service facilities along the german highways.

Digital signage and advertising management solutions provider Scala announced the installation by what it called “the leading provider of restaurant, hotel, retail and fuel services on the German Autobahn,” and that the installation was carried out by Scala partner ISS Intelligent Service Solutions GmbH. Also, Scala Partner SEEN MEDIA now manages the network, consisting of 980 Scala Players, the company said.

Read more from Digital Signage Today.



Rock You Like a Hurricane? How Scala Advanced Analytics can help you prep for the storm!

Posted on October 30th, by Andrea Poley in Blog, Retail Digital Signage. Comments Off on Rock You Like a Hurricane? How Scala Advanced Analytics can help you prep for the storm!

As many of us on the East Coast of the United States have been experiencing in the past few days, in preparation for Hurricane Sandy, stores have been cleaned out of essential /survival items. If you happened to wander out to the store last night in hope of finding water, batteries, flashlights, candles or shelf stable food you were probably met with retail displays that looked like this:

Wouldn’t it be beneficial if your in store signage was able to help your customers maximize each trip, and increase your bottom line?

For Retailers, predicting and knowing what types of items would be the most in demand could help maximize profit to compensate for the days during and after the storm which they clearly wouldn’t have very much, if any, foot traffic. Using real time data based on both outside sources, such as news and weather, and in store point … Read More »


The Digital Screenmedia Association (DSA) has announced the judges’ nominees for the 2012 DSA Crown Awards – Digital Signage Connection

Posted on October 29th, by Andrea Poley in News. Comments Off on The Digital Screenmedia Association (DSA) has announced the judges’ nominees for the 2012 DSA Crown Awards – Digital Signage Connection

The Digital Screenmedia Association (DSA) has announced the judges’ nominees for the 2012 DSA Crown Awards, which recognizes excellence in digital out-of-home content featured on digital signage or interactive kiosks in the past 12 months. The nominees include Scala customer Mercedes-Benz for their showroom “Visualizer”.

The DSA Crown Awards winners for gold, silver and bronze in the categories of Point of Sale, Point of Wait and Point of Transit will be announced during the DSA Party held on Nov. 7 in conjunction with the first day of the Customer Engagement Technology World show.

Read more…


Top Questions and Answers for QuickStart

Posted on October 26th, by Andrea Poley in Quickstart. Comments Off on Top Questions and Answers for QuickStart

How do I connect my QuickStart Player?
My Registration Code doesn’t work.  HELP!

I’ve forgotten the website address (URL) to login to QuickStart!  HELP!
I need to configure the player for Wi-Fi.  How do I do that?
I have a proxy server.  How do I configure that?
I bought a QuickStart player, but I want to connect it to my own Content Manager?
Can I connect an IAdea player to Scala QuickStart?
How do I change the resolution of my QuickStart Player?
Can I use the second video port on my player to drive a second channel with QuickStart?
How do I reset a QuickStart Player to the “factory defaults”?  I want to start over.
How can I remove a player from my QuickStart account?
How can I add a player to my QuickStart account?
Can I access the Content Manager on my QuickStart account?
How can I upload a template to my … Read More »


Scala provides digital signage power play for Swedish hockey team – Digital Signage Today

Posted on October 26th, by Andrea Poley in News. 1 Comment

Ahead of the 2012-2013 ice hockey season, Swedish team Skellefteå AIK has invested in digital signage for their ice hockey arena as a way to offer sponsors an attractive way to market themselves to the team’s fans.

Scala partner Zone Systems has been working on the system’s implementation, and Zone Systems CEO Anders Karlsson said that his company has been “delivering digital solutions to the Nordics for nearly seven years so digital signage isn’t new to us. However the choice of hardware is interesting here because these LED panels have allowed us to build really nice rounded edges. Traditional screens would not have made this possible in the same way. The result is a smooth installation we can be really proud of.”

Read more…


Digital Signage adds to the atmosphere

Posted on October 25th, by Andrea Poley in Blog, Digital Signage Industry. Comments Off on Digital Signage adds to the atmosphere

Ahead of the 2012/2013 ice hockey season, Swedish team Skellefteå AIK has invested in digital signage for their ice hockey arena. The plan is to offer sponsors an attractive way to market themselves towards the fans.

Scala partner Zone Systems has been in charge of the installation and their CEO, Anders Karlsson said “We’ve been delivering digital solutions to the Nordics for nearly seven years so digital signage isn’t new to us. However the choice of hardware is interesting here because these LED panels have allowed us to build really nice rounded edges. Traditional screens would not have made this possible in the same way. The result is a smooth installation we can be really proud of”.

There are many technical aspects to consider when installing signage in a stadium. To avoid disturbing TV transmission the brightness and frequency of the displayed … Read More »



Tank & Rast installs the largest Autobahn digital signage network in Europe

Posted on October 25th, by Harry Horn in Press Releases. Comments Off on Tank & Rast installs the largest Autobahn digital signage network in Europe

DÜSSELDORF, October 25, 2012 – Today Scala announced the installation of more than 3,000 screens at the leading provider of restaurant, hotel, retail and fuel services on the German Autobahn, Tank & Rast. The installation was carried out by Scala partner ISS Intelligent Service Solutions GmbH.

In order to cater for the changing needs of different customers, Tank & Rast recently decided to install more than 3,000 screens at several hundred of its rest stations. As a part of this modernization program, service areas have been remodeled and the range of services offered has been extended significantly.  Scala Partner SEEN MEDIA now manages the network, consisting of 980 Scala Players. This digital communication solution empowers Tank & Rast to manage their communication and promotion strategy at their 300 restaurants Tank & Rast much more successful and effective.

“The management team of Tank … Read More »


Digital Communication at Your Service on Your Road Trip

Posted on October 25th, by Harry Horn in Case Study, Other, Quick Service Restaurants, Retail, Transportation. 2 comments

Tank & Rast installs the largest “Autobahn” digital signage network in Europe

 “An optimal Scala powered digital communication network that creates extra sales and advertising revenue and therefore has a great return on investment.”
Helge Haarig, Scala

Quick Facts:

More than 300 locations
Gas & Rest Stations at motorway
Almost 1,000 players
Screens located at cash register areas, above beverage shelves and on center displays
Brand advertising, special value and special menu offers
Modernization of look and feel
Enhancement of customer experience

The German Autobahn welcomes many drivers and is the world`s third longest network of high quality highways. If you are one of the 500 million travelers who annually visit these roads, you have surely seen many Tank & Rast locations.

Tank & Rast is the leading provider of restaurant, hotel, retail and fuel services on the German Autobahn. They operate approx. 340 gas stations and 370 rest stations alongside … Read More »



Scala Turns 25: Looking Back at Floppy Disks and Acid Wash Jeans on the Chicken Farm

Posted on October 9th, by Andrea Poley in Blog. 1 Comment

This week, Scala celebrates its 25th Anniversary! Over the weekend, our CEO Tom Nix caught up with Scala founder Jon Bøhmer for a timely online chat about Scala’s beginnings.

Jon Bøhmer: I think it is quite remarkable that Scala is the world’s oldest independent multimedia company.

Tom Nix: I agree, look at what you started, an incredible achievement.  Would love to hear your story, since I tell the story of the company from what I’ve heard second hand.

Jon Bøhmer: The back story is that I was turning 20 on Oct 10, 1987 and I was freaked out since I had not started my own company yet. So I ran down to the government office and registered it. The InfoChannel idea came a few months later.

I had graduated from high school that spring and was working in a hamburger factory to make money … Read More »



What are the odds its Scala?

Posted on October 8th, by Andrea Poley in Blog, Digital Signage Industry. Comments Off on What are the odds its Scala?

Our UK Platinum Partner, Simnet, will be exhibiting at the BOS Bookmakers show this week.

What is interesting here is that they are not only using Scala to drive general promotional screens in the windows and in -store, but also the video wall gantry that is synonymous with bookmakers shops.

This Scala powered solution involves a single media Player capable of up to 12 HD outputs, showing multiple live real time TV feeds, and most importantly of all, live real time racing data and betting odds information; all seamlessly integrated and switching as events start and finish.

As always it is amazing to see what our partners are able to do with the Scala platform when it comes to graphics rendering and real time data integration.



Olympian Dreams, Scala Content Delivery and Management Solutions – ScreenMedia Magazine

Posted on October 1st, by Andrea Poley in News. Comments Off on Olympian Dreams, Scala Content Delivery and Management Solutions – ScreenMedia Magazine

Scala Content Delivery and Management Solutions delivered extra buzz to Westfield Stratford City during the Summer Olympics. Wherever you turn your head in Westfield Stratford City, stunning screens, powered by Scala, simply draw you in.

Read this ScreenMedia Magazine article



Analysing the Future, Predict What Customers Want – ScreenMedia Magazine

Posted on October 1st, by Andrea Poley in News. Comments Off on Analysing the Future, Predict What Customers Want – ScreenMedia Magazine

Scala is delving deep into the advantages and benefits that digital signage and screenmedia networks can be linked to. We talked to Marcy Patzer to get a better insight of Scala’s new Advanced Analytics concept. Advanced Analytics provides a means to predicting what store customers want before they have decided themselves.

Read more from this ScreenMedia Magazine article…

Learn more about Advanced Analytics…



Three Quick Questions with Polycom’s Cara Daly

Posted on September 26th, by Andrea Poley in Blog. Comments Off on Three Quick Questions with Polycom’s Cara Daly

Broadcast-quality video can greatly improve the user experience in digital signage. What are some of the challenges in managing video in a digital signage system?

With the rise of social business and the democratization of video, content creation is growing exponentially – from professional broad-cast quality videos to user-generated content created by employees using desktop tools. Organizations are facing real challenges to measure, monitor, and control a growing content library, while avoiding content silos.

The organizations that are the most successful in deriving value from their video assets have adopted proactive approaches to video content management. It’s becoming necessary to standardize video processes across your organization, including rule-based workflows for content import, format transcoding, approval, retention and storage. And these processes have to be automated, with simple tools and workflows, to reduce human errors.

For organizations that use digital signage, the challenge is … Read More »


Retailers opt for mobile POS solutions

Posted on September 24th, by Andrea Poley in Blog, Digital Signage Industry, Retail Digital Signage. 1 Comment

Today retailers are updating their in-store technology to keep up with the new, technology-savvy customer. Merchants in particular have found that they need to have real-time POS capabilities to meet the demand for immediate consumer gratification. Scala is helping retailers meet these challenges with our Digital Signage solutions.

As the influence of mobile grows to represent nearly a fifth of total store sales by 2016, a new emphasis is being placed upon customer engagement in-store. The main goal for those implementing mobile POS is to create a better, faster and more enjoyable customer experience. In Japan, Ben and Jerry’s has used Scala digital menu boards to provide a new, attractive way to connect with customers and create memorable experiences. At 4food, known as the “social media burger joint,” Scala has provided customers with an interactive social board featuring twitter and foursquare … Read More »


Three Quick Questions on Advanced Analytics: Influencing Customers at Point of Decision

Posted on September 10th, by Andrea Poley in Blog, Digital Signage Industry, Retail Digital Signage. Comments Off on Three Quick Questions on Advanced Analytics: Influencing Customers at Point of Decision

Retailers and quick service restaurants (QSR) are looking to use Big Data to create new business
opportunities and increase sales. Advanced analytics allows companies to tap complex data resources
to create more effective digital communications programs.


Interactive Screens Engage Audience

Posted on September 7th, by Andrea Poley in Blog. 1 Comment

REACT! is a versatile interface-less and touch-less interactivity system designed for Scala by long-time Japanese Scala partner ITTOCAN.

A person passing by a REACT! enabled Scala digital signage screen will likely interact with the display, first without intending to, but quickly will be drawn to the fun and highly addictive movements as detected by the camera system. REACT! is available to all Scala customers worldwide under a variety of licensing options. Some of the available effects are: moving balloon, turning tiles, hand wipes, rotating flow, dancing petals, particle effects and shading mist.

Contact Scala for further information.


Scala Software Bundled in New Digital Signage Evaluation Kit 2012 from Intel, Kontron and Microsoft

Posted on September 6th, by Andrea Poley in News. Comments Off on Scala Software Bundled in New Digital Signage Evaluation Kit 2012 from Intel, Kontron and Microsoft

The DSEK-12 is intended to address a growing need as retailers and advertisers increasingly turn to digital signage to explore new ways to attract and engage consumers.

“We believe the global market for digital signage will reach 10 million media players and a corresponding 22 million digital signs by 2015. The new Intel solution helps streamline the development and deployment process of digital signage, allowing companies to spend more time crafting engaging content and less time dealing with software integration.” – Jose Avalos, director of visual retail at Intel

Read the rest of the article from Digital Signage Today…

More information on DSEK-12…


Scala Software Bundled in New Digital Signage Evaluation Kit 2012 from Intel, Kontron and Microsoft

Posted on September 5th, by Andrea Poley in Blog, Digital Signage Industry, Retail Digital Signage. Comments Off on Scala Software Bundled in New Digital Signage Evaluation Kit 2012 from Intel, Kontron and Microsoft

We are pleased to announce Scala Software is bundled in new DSEK -12!

Scala Software takes full advantage of superior computing performance
enhanced media and graphics capabilities of new Digital Signage
Evaluation Kit 2012 (DSEK-12) from Intel, Kontron and Microsoft.

Scala software drives content creation, management and distribution in
digital signage networks. Scala has certified the DSEK-12 as a Scala
player, ensuring optimal performance for display manufacturers, systems
integrators, software developers and digital signage users. Scala
software fully leverages the latest, 3rd generation Intel® Core™
processors in the DSEK-12 to produce and display visually stunning,
broadcast-quality content in implementations ranging from a small number
of screens to thousands of displays in a global network.

Click here to find out more and how to get your Digital Signage Evaluation Kit 2012: http://bit.ly/TXseFU


EpiCentre, Orange Barrel Media Deploy Scala-Powered Digital Signage at Charlotte’s Premier Dining, Entertainment and Shopping Complex

Posted on September 5th, by Andrea Poley in Press Releases. Comments Off on EpiCentre, Orange Barrel Media Deploy Scala-Powered Digital Signage at Charlotte’s Premier Dining, Entertainment and Shopping Complex

Digital communication system delivers bold content that commands attention in high-traffic Charlotte location.

Scala, Inc. today announced the EpiCentre dining, entertainment and shopping complex in Charlotte, N.C. has deployed Scala digital communications software to operate its landmark, outdoor digital displays. The system, operated by EpiCentre and Orange Barrel Media and provided by Scala Partner Imperatives, Inc, powers a vibrant media property that delivers unmatched visibility and message clarity to Charlotte area advertisers.

The EpiCentre digital displays are in high pedestrian and automobile traffic locations in the heart of uptown Charlotte and just blocks away from prominent businesses and venues including Time Warner Cable Arena, which will host the upcoming Democratic National Convention. They provide marketers a bold way to create a dominant advertising presence in Charlotte’s central business district.

The EpiCentre system employs Scala digital communication software to support content creation, management and … Read More »


VIDEO: 20th Century Fox Ridley Scott Film Debut at MCM Expo

Posted on August 23rd, by Andrea Poley in Case Study, DOOH, Entertainment. 2 comments

Prometheus is a film by legendary director Ridley Scott.  20th Century Fox hired Maritime Media to wrap the Scala powered LED screen used to promote the movie’s arrival to the UK cinema for the MCM Expo weekend event.  A Maritime’s 32 square meter LED screen, which are regularly used for outdoor cinema’s, county shows, advertising events and exhibitions, was used to advertise the movie at London’s ExCel for the MCM Expo.



Scala Software Brings Summer Olympics Excitement to Westfield London Shopping Centre

Posted on August 16th, by Andrea Poley in Press Releases. Comments Off on Scala Software Brings Summer Olympics Excitement to Westfield London Shopping Centre

Scala Digital Communications System Added Live Twitter Feed to Video Walls that Enabled Visitors to See Tweets and Photos Instantly Throughout Centre

Exton, Pa. (PRWEB) August 16, 2012

Scala, Inc. today announced its digital communications software played an important role in ensuring visitors to the Olympic zone in London were able to share their joy and experiences while visiting the Official Shopping Centre of London 2012, Westfield Stratford City. The shopping centre used Scala software to add a live Twitter feed to its digital signage that allowed visitors to see their tweets and photos instantly on the massive video walls throughout the centre.

The Westfield shopping centre in Stratford has over 300 screens running Scala digital communications software. For the Olympics, Scala partner FTP Concepts implemented the live Twitter solution, which was expected to have processed and posted 50,000 tweets on the centre’s … Read More »


Digital Signage Brings Summer Olympics Excitement to Westfield London Shopping Centre

Posted on August 16th, by Andrea Poley in Blog. 1 Comment

We are excited to announce that our digital communications software played an important role in the Olympic zone in London. Guests were able to share their joy and experiences while visited the Official Shopping Centre of London 2012 – Westfield Stratford City. This shopping centre added a live Twitter feed to its digital signage that allowed visitors to see their tweets and photos instantly on the massive video walls throughout the centre.

The Westfield shopping centre in Stratford has over 300 screens running Scala digital communications software. For the Olympics, our partner FTP Concepts implemented the live Twitter solution, which was expected to have processed and posted 50,000 tweets on the centre’s screens during the just completed Summer Olympics. The system included the Scala Live Campaign Twitter Moderator Tool, which enabled Westfield to ensure in real time that all content was … Read More »


Scala customer Jaguar Land Rover has been named a finalist for the “Digital Signage Project of the Year” in the prestigious 2012 AV Awards

Posted on August 14th, by Andrea Poley in Press Releases. Comments Off on Scala customer Jaguar Land Rover has been named a finalist for the “Digital Signage Project of the Year” in the prestigious 2012 AV Awards

Digital Communication System Reinforces Jaguar Land Rover Branding and Engages with Customers

Exton, Pa., 14 August 2012 – Scala, Inc. today announced the company’s customer Jaguar Land Rover has been named a finalist for the “Digital Signage Project of the Year” in the prestigious 2012 AV Awards. The project has helped Jaguar Land Rover standardise its brand and marketing messages across all dealers, and present a cutting-edge user experience at the customer point-of-sale.

The Jaguar Land Rover digital communication system is deployed across 209 locations throug

hout the United Kingdom. The system is a mix of interactive and one-way communication screens. On the interactive screens, customers can configure a car to their individual specifications. Digital photo frames are placed in strategic locations in every showroom with dynamic digital content to reinforce branding and engage Jaguar Land Rover’s customers at critical decision points.

The Jaguar Land … Read More »


Information and Advertising united in one Digital Communication system reach 5,7 million passengers at Naples Airport

Posted on August 14th, by Andrea Poley in Press Releases. Comments Off on Information and Advertising united in one Digital Communication system reach 5,7 million passengers at Naples Airport

In order to enhance the customer experience at the airport, the airport management company Gesac decided recently to install two LED walls, of 3 by 4 meters each, for marketing purposes. These impressive screens run on Scala software and now serve as the core element for the communication and advertising strategy at the airport.

NAPLES, June 1, 2012 – Scala today announced the installation of two large LED walls at Naples International Airport, executed by Scala Certified Partner Konvergence. Capodichino Airport in Naples welcomes 5,7 million travelers annually.

In order to enhance the customer experience at the airport, the airport management company Gesac decided recently to install two LED walls, of 3 by 4 meters each, for marketing purposes. These impressive screens run on Scala software and now serve as the core element for the communication and advertising strategy at the airport.

“Konvergence has … Read More »


Scala Showcases Bold Digital Signage Solutions that Command Attention of Connected Consumers at Screenmedia Expo 2012

Posted on August 14th, by Andrea Poley in Press Releases. Comments Off on Scala Showcases Bold Digital Signage Solutions that Command Attention of Connected Consumers at Screenmedia Expo 2012

“Scala will demonstrate how our solutions help organizations, from retail and quick service restaurants to corporate communications, banks, hospitals and education, effectively interact with their target groups,” said Tom Nix, Scala CEO. “By combining digital signage with complementary technologies and media, like mobile devices and social media, our customers can deliver personalized experiences that communicate the right message at the right time.”

Scala – Stand Number: E45 – Showcases Innovative Digital Signage Solutions

London, UK, May 9, 2012 – At Screenmedia expo 2012, Scala, Inc. (Stand Number: E45) will provide visitors the opportunity to experience and test exciting, new digital signage solutions. Scala will showcase a number of innovations that help organizations be bold in how they command attention of connected consumers with their digital signage.

The Scala exhibit will include a new interactive screen communication solution that can be managed through a variety of mobile devices, including … Read More »


April 4, 2012 – Scala combines Digital Way Finding with Entertainment to create the perfect Visitor Experience at Frits Philips Music Building

Posted on August 14th, by Andrea Poley in Press Releases. Comments Off on April 4, 2012 – Scala combines Digital Way Finding with Entertainment to create the perfect Visitor Experience at Frits Philips Music Building

Scala today announced the completion of an eye-catching visual communication installation at the Frits Philips Music Building in Eindhoven, The Netherlands. The install combines an intuitive way finding system with a high tech and ambiance setting entertainment system. The project was lead by Scala partner Troades and was executed by Scala and AV-company Mansveld.

EINDHOVEN, The Netherlands – Scala today announced the completion of an eye-catching visual communication installation at the Frits Philips Music Building in Eindhoven, The Netherlands. The install combines an intuitive way finding system with a high tech and ambiance setting entertainment system. The project was lead by Scala partner Troades and was executed by Scala and AV-company Mansveld.

“Working together in a multi disciplinary team, including creative people, has again been a very rewarding experience. Being the catalyst both from a human and technology point of view created another … Read More »


Mdina Media Provides Players to Equip Scala Training Room

Posted on August 14th, by Andrea Poley in Press Releases. Comments Off on Mdina Media Provides Players to Equip Scala Training Room

Scala announced today that, within the framework of their co-operation, Mdina Media has made fifteen Q1000 Players available to Scala for the periodical training purposes of Scala. The players are placed in the training room of Scala’s European Head Office in Maastricht, The Netherlands.

MAASTRICHT, The Netherlands – Scala announced today that, within the framework of their co-operation, Mdina Media has made fifteen Q1000 Players available to Scala for the periodical training purposes of Scala. The players are placed in the training room of Scala’s European Head Office in Maastricht, The Netherlands.

Mdina Media’s Q1000 is the base model in the Scala certified Embedded Q series. The Q series consists of the Q1000-Q9000 models. The Q1000 has an industrial steel casing and uses an industrial Embedded Motherboard. It has an AMD RS780E/SB710 chipset with an integrated ATI Radeon HD 3200 graphic performance, with … Read More »


March 8, 2012 – Scala Customer Canadian Broadcasting Corporation/Radio-Canada Wins Gold Apex Award at Digital Signage Expo

Posted on August 14th, by Andrea Poley in Press Releases. Comments Off on March 8, 2012 – Scala Customer Canadian Broadcasting Corporation/Radio-Canada Wins Gold Apex Award at Digital Signage Expo

Immersive, Multi-Screen Digital Signage Solution Recognized for Showcasing Radio-Canada’s Rich History

Exton, Pa., March 8, 2012 – Scala, Inc. today announced the company’s certified partner Telecine Multimedia and customer Canadian Broadcasting Corporation/Radio-Canada won a Gold Apex Award in the business, industry & government category at Digital Signage Expo 2012. Receiving the industry’s highest prize, Radio-Canada was recognized for showcasing a wealth of content – powered by Scala digital communication software – that reflects the broadcaster’s values, creativity and cultural heritage.

The digital signage solution – displayed at Maison de Radio-Canada, the crown corporation’s regional headquarters in Montreal, Quebec – uses a past-present-future concept media approach. Key moments in Radio-Canada’s history and ongoing development were made readily accessible to the building’s 3,000 employees and 80,000 annual visitors. The content takes visitors through a Canadian media journey, from radio and TV to the Internet and … Read More »


March 8, 2012 – Scala Customer holyfields Wins Gold Apex Award at Digital Signage Expo

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Quick Service Restaurant Based in Germany Recognized for Innovative Use of Digital Signage Software and Kiosks to Free More Time for Customers to Eat and Enjoy Their Meals

Exton, Pa., March 8, 2012 – Scala, Inc. today announced the company’s customer holyfields restaurant won a Gold Apex Award in the food & beverage category at Digital Signage Expo 2012. Receiving the industry’s highest honor, holyfieldswas recognized for creating a unique self-service ordering system – powered by Scala digital communication software – to improve the customer dining experience.

With the goal of providing a digital ordering system to speed up the ordering process, holyfields offers user-friendly self-service kiosks. To order a meal, customers simply select their preferred food and drink at a kiosk and then proceed to a cashier. They receive pagers that alert them from their tables when food is ready for pick-up. The system has proven to … Read More »


March 7, 2012 – Scala Demonstrates Bold, New Digital Signage Solutions that Help Customers Command Attention at DSE 2012

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Scala – DSE Booth #601 – Showcases Future of Digital Signage

Exton, Pa., March 7, 2012 – At Digital Signage Expo (DSE) 2012, Scala, Inc. (DSE booth #601) will provide visitors the opportunity to experience and test exciting, new digital signage solutions. Scala will be showcasing a number of innovations that help organizations be bold in their digital signage to command attention.

The Scala solutions will include digital signage integration with predictive analytics, CxO boards that consolidate and display a custom broadcast channel of key performance metrics, social media connectivity, and ways to boost kiosk success by integrating compelling content. Retail, Quick Service Restaurants (QSR) and Corporate Communications will be among the application segments demonstrated at the Scala booth.

“Scala will demonstrate the future of digital signage by showcasing new solutions that we are introducing to the market at DSE,” said Tom Nix, Scala CEO. “By combining complementary technologies, like predictive analytics, … Read More »


March 6, 2012 – Scala Introduces Leading Indicators CxO Board

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New Digital Signage Category which Commands Attention of Busy Executives to Metrics that Matter Most to Business

Leading Indicators CxO Board Provides Barometer to Visualize Business Success

Exton, Pa., March 6, 2012 – At the Digital Signage Expo 2012, Scala, Inc. today introduced the Leading Indicators CxO Board, a new, exclusive product using Scala software and digital displays that acts as a business barometer highlighting key performance indicators (KPIs), goals, achievements and other metrics. It enables c-level executives, directors and managers to create easily a motivational measurement display of metrics critical to business success.

With the CxO Board, companies can visually track leads and sales, measure regional goals and even show sales costs by individual, group or district. By visualizing critical business intelligence in a prominent and compelling presentation, executives can underscore the immediacy of the current situation, drive priorities through an organization … Read More »


March 5, 2012 – Scala Introduces Advanced Analytics That Helps Retailers Be Bold with Big Data to Boost Sales

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Cloud-Based Scala Advanced Analytics Dramatically Improves How Retailers Engage with In-Store Customers through Digital Signage

Cloud-Based Scala Advanced Analytics Dramatically Improves How Retailers Engage with In-Store Customers through Digital Signage

Exton, Pa., March 5, 2012 – Scala, Inc. today unveiled Scala Advanced Analytics, a cloud computing-based predictive analytics application for retailers which transforms market data and live third-party data streams into marketing messages that positively impact buying behavior. Advanced Analytics helps retailers know what their customers want to buy before the customers do and encourages them to make purchases through point-of-sale digital signage.

Scala Advanced Analytics’ capabilities enable retailers to leverage data they already own to predict and deliver optimum sales messages to in-store customers with digital signage.

“Scala Advanced Analytics is a game-changing application for retailers,” said Tom Nix, Scala CEO. “Powerful Scala digital display content driven by Advanced Analytics can grab customers’ attention, … Read More »


January 18, 2012 – Scala Introduces New Consumer Device Controlled Screen Communication Solution at ISE 2012

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Visit Booth 10K122 and find out how Scala can help organizations, ranging from retail and quick service restaurants to corporate communications, banks, hospitals and education to effectively interact with their target groups

Exton, Pa. (PRWEB) – Visitors of Integrated Systems Europe 2012 can experience and test Scala’s latest development: a new interactive screen communication solution that can be managed through a variety of consumer devices, such as a smart phone, iPad or tablet PC. By scanning a QR code with their smart phone at Scala’s booth K122 in Hall 10 at the RAI Congress Center in Amsterdam, visitors can access a digital display management tool that allows them to choose from various information bundles and determine what is displayed on the playback screens at the stand.

With this new solution, digital signage viewers can determine which specific information they want to receive at … Read More »


January 10, 2012 – Isabella Products’ Mobile Devices to Enhance Scala Digital Signage Services

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Isabella Products announces strategic partnership with Scala

Concord, MA (PRWEB) – Isabella Products Inc. (“Isabella”), a leading mobile device and services company, announces a strategic partnership with Scala Inc. (“Scala”), the world’s leading software platform for digital signage networks. Both companies have agreed to develop sales, marketing, and technology initiatives for 2012 and beyond for the digital signage market.

Scala, in its efforts to better serve Small and Medium Business (SMB) with its SignChannel service, will support Isabella Products’ Vizit and Mini devices to provide a low cost, hassle-free, cellular networking solution for SignChannel users. Isabella will in turn develop a Digital Signage version (DS) of its award-winning Vizit® interactive display and Mini™ 3G USB stick optimized for use with SignChannel.

The Vizit-DS and Mini-DS products will provide Scala with integrated 2G/3G cellular solutions for reliably delivering digital signage content across multiple display environments … Read More »


December 21, 2011 – Mohawk College Uses Scala-Powered Digital Signage to Improve Campus Communications with Students

Posted on August 14th, by Andrea Poley in Press Releases. Comments Off on December 21, 2011 – Mohawk College Uses Scala-Powered Digital Signage to Improve Campus Communications with Students

TORONTO, Canada – A recent multi-million dollar project to renew campus facilities at Mohawk College Student Centre in Hamilton, Ontario had the Student Association looking at innovative ways to improve student communications. As part of this initiative, the association has deployed a student centre-wide digital signage network using Scala software to update students on news and services, and also provide instant emergency alerts should the need arise.

The key reasons why Mohawk Students’ Association chose Scala’s content management software was it enabled them to create a digital signage network that delivered:

Relevant up-to-date content,
Interactive and dynamic messages which leverage social media such as Twitter feeds,
Ability to make display changes at a moment’s notice,
Content which can be scheduled in advance, and
Multiple channels to deliver unique messages to specific audiences.

Scala Certified Partner, Gorrie Marketing Services (GMS), delivered the turn-key solution that included Scala 5 and … Read More »


December 13, 2011 – First Digital Mannequin Turns Heads

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EDINBURGH, Scotland – Scala Certified Partner Cognition has installed the very first full-scale “Digital Mannequin”. The Mannequin is turning heads on Hanover Street in Edinburgh, Scotland.

Unlike live models, the Digital Mannequin is able to work 24 hours a day, 7 days a week, 365 days a year in a shop window of the new salon of the award winning beauty spa and skin clinic Zen Lifestyle. The slowly moving model, shot on a cinema standard camera, shows every detail of the model across three large 42” Phillips LCD screens. With the wind blowing through her hair and her light summery dress, the display is proving to be a real hit with those passing by.

Graham Pow from Cognition said: “the client wanted to have a window display that would grab the attention of potential customers who may be unfamiliar with the Zen … Read More »


November 21, 2011 – Quality Living chooses Scala to drive Crucial Interactive In-Store Sales Tools

Posted on August 14th, by Andrea Poley in Press Releases. Comments Off on November 21, 2011 – Quality Living chooses Scala to drive Crucial Interactive In-Store Sales Tools

Italian luxury real estate and interior design company Quality Living chooses Scala to power their digital communication network, because of the software’s versatile functionality and ability to integrate with the latest technology

VERONA, Italy – The Italian luxury, real estate and interior design company Quality Living has chosen Scala to power the digital communication network in the company’s concept store, located in the historical city centre of Verona.

The concept store is a crucial part of Quality Living’s new communication strategy, because it serves as a central point of reference for all of the company’s offerings, ranging from the interior and exterior design of high-end real estate to the actual construction and trade of the buildings and houses.

The concept store consists of four large shop floors with a dedicated design theme per floor. The communication messaging on all floors is conveyed to the … Read More »


November 18, 2011 – Scala and StreamAlot collaborate to offer a unified background-music and screen communication solution

Posted on August 14th, by Andrea Poley in Press Releases. Comments Off on November 18, 2011 – Scala and StreamAlot collaborate to offer a unified background-music and screen communication solution

MAASTRICHT, The Netherlands – Scala today announced the cooperation with StreamAlot, an international provider of background-music solutions.

StreamAlot’s background-music solution integrates seamlessly with the Scala platform. With this solution Scala users can quickly and easily add background-music to their marketing mix, offering their audience both a great visual and auditory communication experience.

StreamAlot offers professional pre-programmed channels, but can also create tailor-made, branded “radio stations” for its customers, including advertisements and brand-tunes, to emphasize the customer’s company identity. The low-cost, low-maintenance background-music solution of StreamAlot enables Scala users to unify sound and vision in one system, which is especially interesting in a retail setting.

About StreamAlot

StreamAlot is the streaming audio platform of in-store entertainment specialist The Music Marketeers. Their enthusiastic team develops innovative and affordable solutions that allow organizations to optimize the in-store experience through the clever use of audio, video and scent. Their … Read More »


November 9, 2011 – New Book Guides Marketing and Communications Professionals on How to Get Started With Digital Signage and Display

Posted on August 14th, by Andrea Poley in Press Releases. Comments Off on November 9, 2011 – New Book Guides Marketing and Communications Professionals on How to Get Started With Digital Signage and Display

Digital Signs & Displays For Dummies, a Scala custom publication – Latest in Most Widely Recognized Reference Series

EXTON, PA — A new book – Digital Signs & Displays For Dummies – is now available and explains how digital signs and displays can cut through market clutter and information overload. For marketing and communications professionals, the book – written in plain English – shares with readers digital signage and display fundamentals, and innovative ways to use the technology.

Digital Signs & Displays For Dummies outlines to marketing and communications professionals ways to target messages exactly how, where and when they want to deliver them. The book also explains to readers how to generate dynamic content, manage key performance indicators and greatly improve corporate communications effectiveness.

Digital signs and displays are much more than just billboards or posters. They combine content from virtually any source to connect to … Read More »


October 17, 2011 – Scala Announces Retail Expert Marcy Patzer Has Joined The Company

Posted on August 14th, by Andrea Poley in Press Releases. Comments Off on October 17, 2011 – Scala Announces Retail Expert Marcy Patzer Has Joined The Company

Recognized retail industry expert, Marcy Patzer, has joined Scala as Senior Director of Retail Strategy. “Marcy brings deep integration, hardware and installation experience working with many of the nation’s leading retailers,” says Tom Nix, Scala’s newly appointed CEO.

EXTON, Pa. – Scala Inc., today announced that Marcy Patzer has joined the company as Senior Director of Retail Strategy.  A recognized retail industry expert, Ms. Patzer was previously Vice President of Marketing and Sales for Pro-Motion Technology Group, based in Wixom, Mich.

“We are extremely pleased to have Marcy joining Scala at a time when there are many new and exciting developments with digital displays, signs and mobile devices beginning to transform the retail environment,” said Tom Nix, Scala’s newly appointed CEO.  “Marcy brings deep integration, hardware and installation experience working with many of the nation’s leading retailers.”

With so many state-of-the-art installations demonstrating that … Read More »


October 07, 2011 – FSi Creative and Formetco Inc. unveil first Scala driven Digital Billboard in Eastern Caribbean

Posted on August 14th, by Andrea Poley in Press Releases. Comments Off on October 07, 2011 – FSi Creative and Formetco Inc. unveil first Scala driven Digital Billboard in Eastern Caribbean

Scala Certified Partner, FSi Creative, in tandem with their technology partner, Formetco Inc, have unveiled the first widescreen digital billboard screen in the Eastern Caribbean, driven solely by Scala’s digital signage software.

Scala Certified Partner, FSi Creative, in tandem with their technology partner, Formetco Inc, have unveiled the first widescreen digital billboard screen in the Eastern Caribbean, driven solely by Scala’s digital signage software.

The screen, which went live commercially as an advertising platform on August 22nd in the Caribbean island of Dominica, is currently running on Scala 5 software. The 10 / 20 MM Outdoor LED is expected to change the landscape positively for screen communication in Dominica in the Eastern Caribbean.

“We expect both Caribbean operators of digital signage platforms, as well as advertisers, to show considerable more interest in digital outdoor through 2011 and 2012,” according to Kenny Green, of … Read More »


September 29, 2011 – Scala and Vix collaborate to offer a break through passenger communication solution for the transport sector

Posted on August 14th, by Andrea Poley in Press Releases. Comments Off on September 29, 2011 – Scala and Vix collaborate to offer a break through passenger communication solution for the transport sector

MAASTRICHT, The Netherlands – Scala today announced the collaboration with Vix, an international provider of market-leading products and services for both the public and private sectors and a market leader of Intelligent Transport Systems (ITS) technology.  This combination of Scala’s digital signage platform with Vix’s technologies strengthens their ability to deliver Real Time Passenger Information on a wide range of digital displays.

Vix will initially be working with Scala to deliver their upgraded Inform content management solution, which provides the management of a wide range of display devices from an intuitive web based interface.

Inform contains all the features that transport providers require to manage rich content delivery to the public, including Real Time Passenger Information feeds, news, community information, alerts and even advertisements; all scalable from 3 to thousands of displays. Inform provides content management across a number of platforms including TfT … Read More »


September 16, 2011 – Scala Powered Digital Signage Transforms Cinemex Customer Experience

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AMSTERDAM, The Netherlands – Cinemex, a large Cineplex company in Mexico, has partnered with Scala and Multimedia Corporativa to transform the customer experience at its chain of movie entertainment complexes.

Cinemex, Scala and Multimedia Corporativa created a unique, market leading communications channel, ensuring that its customers ‘feel completely at home’ during a visit to any of its cinemas. At the same time, promotional content helps Cinemex increase the general level of income from all of its facilities. The new entertainment experience adopts state-of-the-art technology and service innovation, to show that Cinemex is a growing organisation that is committed to evolvement to exceed the audience’s expectations.

To support this goal, Cinemex found the ideal solution for digital signage in the Scala software-based technology. Cinemex has completely renewed the ticket booth and candy store areas using the specialised Scala software program for the screen communication … Read More »


September 15, 2011 – Luxaflex® Uses Scala-Powered Digital Signage to Improve Customer Experience at Retail Locations

Posted on August 14th, by Andrea Poley in Press Releases. Comments Off on September 15, 2011 – Luxaflex® Uses Scala-Powered Digital Signage to Improve Customer Experience at Retail Locations

Hardinxveld Giessendam, The Netherlands – Luxaflex®, a company known for its innovative window coverings, has integrated state-of-the-art digital signage into more than 300 of its Luxaflex® Gallery and Inspiration Shops across the Benelux. Luxaflex® turned to Certified Scala Partner QYN to design an interactive digital network to attract, inspire and motivate customers and sales personnel.

The ever-changing product offerings and promotions at various retail shops were becoming a challenge for the Luxaflex® sales staff to accurately and efficiently present to customers. Luxaflex® wanted a solution that would inform shoppers while allowing them to imagine specific window coverings in their own homes. QYN designed a network comprised of 333 screens and a central interactive kiosk for each store to enhance the consumer experience and encourage more definitive purchase decisions.

The network features a centrally managed content manager and one Scala player license per outlet. … Read More »


September 14, 2011 – Scala Names Tom Nix as New CEO

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Scala, the leading provider of end-to-end software solutions for digital signage, visual communications and advertising management, today announced Tom Nix as new Chief Executive Officer (CEO)

Exton, PA – Scala, the leading provider of end-to-end software solutions for digital signage, visual communications and advertising management, today announced Tom Nix as new Chief Executive Officer (CEO). Mr. Nix will succeed Gerard Bucas, who is retiring after nine years leading the company, effective November 1, 2011. Mr. Bucas will remain on the Scala Board of Directors.

In his new role, Mr. Nix will continue to focus on building customer satisfaction and expanding Scala’s role in the evolving global market for digital signage and digital communications solutions. “For 25 years, companies have seen the flexibility and benefits of communicating using digital signage in market segments from retail and quick service restaurants to hospitals, retail banking and … Read More »


September 14, 2011 – Scala drives 400 Screen Indira Gandhi International Airport Network at New Delhi

Posted on August 14th, by Andrea Poley in Press Releases. Comments Off on September 14, 2011 – Scala drives 400 Screen Indira Gandhi International Airport Network at New Delhi

New Delhi, India – Scala India announced today that Scala software was chosen to drive the first ever Digital Signage Airport Advertising network in Terminal 3 at the Indira Gandhi International Airport – New Delhi, the largest and newest airport facility in India.

One of India’s Leading OOH Media Agency has obtained the advertising rights for Indira Gandhi International Airport, where they now can offer both static and digital advertising to their customers. For the digital advertising possibilities they have chosen Scala to deliver the software solution for their network. The OOH network at Indira Gandhi International Airport – Delhi consists of:

180 individual 65 inch screens in portrait mode, spread over various locations around the airport including travelators, departure gates and security hold areas of both international and domestic piers.
A 48 screen giant video wall about 10m x 2m in total dimension … Read More »


September 13, 2011 – Scala digital signage personalizes health information provision at Sanitas medical centres

Posted on August 14th, by Andrea Poley in Press Releases. Comments Off on September 13, 2011 – Scala digital signage personalizes health information provision at Sanitas medical centres

AMSTERDAM, The Netherlands – Sanitas, a leading healthcare services provider in Spain, is using Scala, ASVideo and Logopost Dinamic to bring local health product and service information to its customers in real-time.

The versatility and robustness of Scala’s digital signage content management tools has enabled Sanitas to enhance the experience for visitors and patients at its hospitals or medical centres. The innovative information screens were initially installed at Sanitas´ Attention Offices, “Sanitas Millennium”, in Madrid, Zaragoza, Seville, and Valencia, and will be rolled out to another 22 offices in the main cities across Spain throughout 2011.

Sanitas’ aim was to provide superior content to show product and services information both inside and outside the Sanitas Millennium offices, 24 hours a day, 7 days a week. When not in use the screens display product and promotional information. When a customer interacts with the screen, … Read More »


September 12, 2011 – Scala Powers AMD Embedded Mdina Media Players

Posted on August 14th, by Andrea Poley in Press Releases. Comments Off on September 12, 2011 – Scala Powers AMD Embedded Mdina Media Players

AMSTERDAM, The Netherlands – The AMD Embedded solutions partner Mdina Media has now joined Scala as a Scala Certified Partner. Mdina Media transforms leading edge technology into innovative embedded solutions. Scala customers benefit from the combination of extraordinary graphics performance and fluent HD video for an immersive user experience with excellent stability, reliability and long term availability of the Mdina Media player series that minimizes also the total cost of ownership.

The Scala certified Mdina Q1000 up to the Q9000 HD player series for example is based on AMD’s long-term available embedded 780E chipset, to provide future-proof, cost-efficient solutions with high sustainability and reliability by design. The identical configuration of all components with an extended lifecycle and high MTBF effectively help customers to minimize roll-out and maintenance efforts and help to minimize the total cost of ownership. Furthermore, Mdina’s unique embedded approach … Read More »


September 9, 2011 – Stellar keynotes and 17 major project reviews distinguish the International Scala Conference 2011

Posted on August 14th, by Andrea Poley in Press Releases. Comments Off on September 9, 2011 – Stellar keynotes and 17 major project reviews distinguish the International Scala Conference 2011

Conference presents reviews of digital signage installations at Burger King and Boux Avenue

AMSTERDAM, The Netherlands – The International Scala Conference (ISC), a leading European digital signage conference, takes place in Noordwijkerhout (near Amsterdam) on 14-15 September 2011. The conference offers a wealth of top industry speakers, presentations on 17 top digital signage installations, and a 1000 sq ft Digital Signage Arena.

The ISC 2011 follows the launch of Scala 5 Release 6, Scala’s most comprehensive-ever digital signage Designer, Content Manager and Player Software, offering enhanced video and streaming options, improved HD delivery and increased operating system support. Scala’s VP of Research & Development Peter Cherna will present highlights of the latest developments incorporated in Release 6 and offer visitors a preview of “What is yet to come…”. During the event, visitors are offered a full opportunity to evaluate for themselves the many … Read More »


August 25, 2011 – Broome Community College Updates Image and Communications Capabilities with Digital Signage

Posted on August 14th, by Andrea Poley in Press Releases. Comments Off on August 25, 2011 – Broome Community College Updates Image and Communications Capabilities with Digital Signage

This digital signage network delivers important information to students and faculty in a timely fashion while also functioning as an emergency notification system. Scala Certified Partner Imperatives Inc. implemented the solution.

BINGHAMTON, N.Y. – When Broome Community College went on a mission to create an informative network for its students that would also modernize its image, it knew digital signage was the answer. The school needed a network that could quickly deliver important information to students and faculty, and also function as an emergency notification system. Broome Community College turned to Scala Certified Partner Imperatives Inc. to design an integrated digital network to meet these requirements.

“Broome Community College’s Department of Information Technology Services was searching for a digital network that could be up and running immediately, and that would provide options for expansion and scalability,” said Jan Metzger, President of Imperatives. “Scala … Read More »


Jaguar Land Rover Named Finalist for 2012 AV Awards

Posted on August 14th, by Andrea Poley in Blog. Comments Off on Jaguar Land Rover Named Finalist for 2012 AV Awards

We are pleased to announce that our customer Jaguar Land Rover has been named a finalist for the “Digital Signage Project of the Year” in the prestigious 2012 AV Awards. The project has helped Jaguar Land Rover standardise its brand and marketing messages across all dealers, and present a cutting-edge user experience at the customer point-of-sale.

This digital communication system is deployed across 209 Jaguar Land Rover locations throughout the United Kingdom. This system is a mix of interactive and one-way communication screens and engages with customers by enabling them to configure a car to their individual specifications. Digital photo frames are placed in strategic locations in every showroom with dynamic digital content to reinforce branding and engage Jaguar Land Rover’s customers at critical decision points.

The Jaguar Land Rover system uses Scala digital communication software to support content creation, management and … Read More »


July 13, 2011 – Taco Bell Employs Scala-Powered Digital Signage to Boost Customer Satisfaction and Efficiency

Posted on August 14th, by Andrea Poley in Press Releases. Comments Off on July 13, 2011 – Taco Bell Employs Scala-Powered Digital Signage to Boost Customer Satisfaction and Efficiency

Taco Bell set out to create a network that would inform and entertain customers on four attention-grabbing 42-inch LCD screens installed on top of the ordering area of the outlet. Kout Food’s IT personnel quickly and easily manage and update content, schedule rotating menus for specific time slots, and display special events and seasonal promotions using Scala Content Manager.

SHAAB, Kuwait – Taco Bell has launched a state-of-the-art digital menu board system at its restaurant in Shaab, Kuwait. There has been increasing adoption of digital signage in the region, and Taco Bell jumped at the chance to pioneer an installation of the new technology. Taco Bell turned to Scala Certified Partner Advanced Interactive Media Solutions (AIMS) to design an interactive digital network for the world-famous fast-food chain.

Taco Bell set out to create a network that would inform and entertain customers on … Read More »


July 05, 2011 – Leading Telecommunications Provider KPN Rebuilds Stores and Image with Scala Digital Signage

Posted on August 14th, by Andrea Poley in Press Releases. Comments Off on July 05, 2011 – Leading Telecommunications Provider KPN Rebuilds Stores and Image with Scala Digital Signage

KPN re-vamps 105 retail stores using Scala software – 500 screens

THE HAGUE, The Netherlands – KPN, formerly KPN Primafoon, has re-vamped its image and interior design at 105 retail stores across the Netherlands. Transitioning to a more modern look and feel, it required a digital signage solution flexible enough to handle this large-scale project. KPN turned to Scala Certified Partner QYN in 2008 to design an integrated digital network to meet all of its communications and advertising needs.

In the telecommunications business, there are ever-changing offers, phone plans, available upgrades and promotions. This abundance of information can be difficult to present to customers at retail locations. KPN chose QYN and a few specialized partners to design a network that spans more than 500 screens, displaying information on available products and plans, various phone features and current sales promotions.

The most noticeable digital … Read More »


June 27, 2011 – Christie Selects Scala to Power Futuristic Digital Signage Network, Demonstrating Impact of New MicroTile™ Displays

Posted on August 14th, by Andrea Poley in Press Releases. Comments Off on June 27, 2011 – Christie Selects Scala to Power Futuristic Digital Signage Network, Demonstrating Impact of New MicroTile™ Displays

Wokingham, UK – Christie, a global leader in digital projection and display solutions, selected Scala to power a new digital signage network installation when it upgraded its EMEA Head Office in the United Kingdom. In addition to a visually impressive way of communicating with visitors, the company wanted to demonstrate the wide-ranging technical potential of its latest display technology — MicroTiles™. Without hesitation, Christie executives called Scala, a longtime industry partner.

“In addition to being the ‘industry standard,’ we have a long association with Scala for on-screen advertising solutions in cinemas, so they were the logical choice to provide our advanced digital signage solution when upgrading our facility,” said Dale Miller, Vice President, EMEA, at Christie.

Scala worked closely with Christie to create a multi-location, vertically and horizontally cascading series of digital screens. The network is centrally managed using Scala Content Manager, and … Read More »


June 07, 2011 – Scala Showcases “Eco Signage Solutions” at Digital Signage Japan 2011

Posted on August 14th, by Andrea Poley in Press Releases. Comments Off on June 07, 2011 – Scala Showcases “Eco Signage Solutions” at Digital Signage Japan 2011

A special preview of Scala Release 6 along with the first version of SignChannel for the Japanese market is the main focus of the showcase among the dozens of solutions built on the Scala digital signage platform. There is a special focus this year on eco-conscious signage solutions.

Tokyo – Scala, the leading provider of end-to-end software solutions for digital signage and advertising management will exhibit its newest Scala Release 6 software at Digital Signage Japan 2011 in Tokyo. Release 6, shipping this summer, is a significant update that builds on the current Scala platform of Designer, Content Manager and Player.

Release 6 highlights include:

More Video and Streaming Options: Release 6 adds support for standard H.264 and MPEG2 streaming videos in addition to the support Scala has had for Windows Media Streaming protocols.
Razor-Sharp HD Quality: Capture cards such as the Datapath RGB E-1 video capture … Read More »


May 18, 2011 – Frost & Sullivan Recognizes Scala with Competitive Strategy of the Year Award

Posted on August 14th, by Andrea Poley in Press Releases. Comments Off on May 18, 2011 – Frost & Sullivan Recognizes Scala with Competitive Strategy of the Year Award

EXTON, PA — Scala, leading provider of end-to-end software solutions for digital signage, is distinguished by Frost & Sullivan’s Competitive Strategy of the Year Award in the digital signage software market. Scala accepted the honor at Frost & Sullivan’s 2011 Excellence in Best Practices Awards Banquet in Marco Island, Fla., on April 12, 2011.

“Scala, active for over two decades in this space, has been able to differentiate itself through a proven end-to-end software solution that is robust, scalable and cost-effective for all categories of clients. Additionally, its international footprint and impressive community of channel partners are crucial components of Scala’s longstanding ability to map technology innovation to constantly evolving customer needs.” said Aravindh Vanchesan, Industry Analyst with the Digital Media team at Frost & Sullivan.

The prestigious Competitive Strategy Leadership of the Year Award recognized Scala for delivering excellence and best practices … Read More »


May 11, 2011 – HP SignagePlayer with Scala QuickStart, Scala 5 Release 6 and Intel® AIM Suite Technology at Screenmedia Expo 2011

Posted on August 14th, by Andrea Poley in Press Releases. Comments Off on May 11, 2011 – HP SignagePlayer with Scala QuickStart, Scala 5 Release 6 and Intel® AIM Suite Technology at Screenmedia Expo 2011

LONDON – Scala, the world’s leading software provider for digital signage networks, will exhibit its latest release of Scala QuickStart that supports HP’s new SignagePlayer at Screenmedia Expo, May 18-19 at Earls Court Exhibition and Conference Center in London (Booth E23).

The new and affordable HP SignagePlayer/Scala QuickStart solution features a locked-down Microsoft® Windows® Embedded operating system and a preconfigured Scala Player for outstanding performance and reliability.1 Displaying videos, pictures, crawls, interactive Adobe® Flash and Scala scripts with dynamic text or graphics in any combination up to 1080p allows the system to be used in a wide range of applications. HP SignagePlayers can also be easily connected to any Scala Content Manager anywhere in the world.

“Never before has setting up a full-featured digital signage player been this easy,” said Gerard Bucas, Scala’s Chief Executive Officer. “We’re incredibly pleased to introduce this new … Read More »


May 3, 2011 – Stand Out Above the Digital Signage Crowd with Scala 5 Release 6

Posted on August 14th, by Andrea Poley in Press Releases. Comments Off on May 3, 2011 – Stand Out Above the Digital Signage Crowd with Scala 5 Release 6

New software offers better visuals, improved IT infrastructure and is compatible with more devices

EXTON, Pa. – Today at Scala’s Connected Signage Conference – Americas & Oceania, Scala demonstrated their next generation software called Release 6, which will be shipping this summer. Release 6 is a significant update that builds on the current Scala platform of Designer, Content Manager and Player.

More Video and Streaming Options

Release 6 adds support for standard H.264 and MPEG2 streaming videos in addition to the support Scala has had for Windows® Media Streaming protocols. With this, it is possible to add, size and position most of the popular industry standard streaming video formats in Scala. This is especially useful for applications that require integration with IPTV streaming servers or live digital video cameras.

Razor-Sharp HD Quality

Capture cards such as the Datapath RGB E-1 video capture card and the BlackMagic … Read More »


April 28, 2011 – Aldeasa Leverages Scala-Powered Digital Signage Network to Engage More than 100 Million Busy Travelers and Boost Luxury Brand Sales

Posted on August 14th, by Andrea Poley in Press Releases. Comments Off on April 28, 2011 – Aldeasa Leverages Scala-Powered Digital Signage Network to Engage More than 100 Million Busy Travelers and Boost Luxury Brand Sales

MADRID, Spain, April 28, 2011 – Millions of travelers passed through Spain’s airports in 2010. This year, airport retailer Aldeasa plans to reach every single one of them thanks to its new-and-improved digital signage network. The company had been looking for an engaging way to capture the attention of the millions of time-pressed fliers racing between terminals in airports across Spain. Digital signage proved just the ticket, providing Aldeasa with an opportunity to not only stimulate sales from purchases of luxury brands sold in its retail stores but also a platform to generate additional revenues from airtime ad sales.

Working with Match Ingenieria de Sistemas in cooperation with ASVideo Aldeasa created a multi-location, 80-screen, 14-channel digital signage network — all centrally managed using Scala Content Manager and Player software.

The new digital signage network, first launched in Palma de Mallorca Airport, has recently … Read More »


April 21, 2011 – Scala Further Strengthens Its Global Footprint by Establishing Scala India

Posted on August 14th, by Andrea Poley in Press Releases. Comments Off on April 21, 2011 – Scala Further Strengthens Its Global Footprint by Establishing Scala India

BANGALORE, India, – Scala, the leading provider of end-to-end solutions in the connected signage market, today announced that the company has officially started its Scala India operation. Dedicated business development, content innovation and technical support and development teams will operate out of the Scala India office in Bangalore under the leadership of an experienced and professional management team. This step will further strengthen Scala’s successful market position in the high-growth Indian digital signage and advertising marketplace.

Scala India emerges from a joint venture between Scala Inc. and Digifour Technologies Pvt Ltd, a leading technology and digital signage service provider established in 2001. Since 2005, Digifour has pioneered Digital Dynamic Signage (DDS) technology in India and has become the leading comprehensive provider of DDS in multiple vertical markets in this country.

Scala India will concentrate its efforts on aggressively expanding the digital signage market … Read More »


April 12, 2011 – Scala Powers One of Europe’s Largest Outdoor LED Displays at Cuckoo Wharf

Posted on August 14th, by Andrea Poley in Press Releases. Comments Off on April 12, 2011 – Scala Powers One of Europe’s Largest Outdoor LED Displays at Cuckoo Wharf

BIRMINGHAM, United Kingdom, April 12, 2011 — Scala Certified Partner Concept Sign and Display has successfully installed a fully integrated LED billboard at Cuckoo Wharf in Birmingham, United Kingdom. The pioneering 96-sheet LED display has been well received within the billboard sector and is one of Europe’s largest, measuring 12 meters wide and 3 meters high. The billboard features color advertisements from a wide range of companies such as Mercedes, Stella Artois, Estee Lauder, Orange Mobile and other well-known brands.

The Concept team provided a comprehensive turnkey integration service, which included initial design, the installation of the display and its steel support structure, content management and ongoing training and remote monitoring. Installation teams worked over several days, despite snow and ice, to ensure that the digital 96-sheet screen and surround sound component was successfully installed to the distinctive steel structure. This landmark … Read More »


April 12, 2011 – Scala’s Connected Signage Conference – Americas & Oceania to Highlight Innovations in the Digital Signage Industry

Posted on August 14th, by Andrea Poley in Press Releases. Comments Off on April 12, 2011 – Scala’s Connected Signage Conference – Americas & Oceania to Highlight Innovations in the Digital Signage Industry

PHILADELPHIA – Scala will offer various insights into the future of digital signage and the latest industry developments at the Scala Connected Signage Conference (CSC) – Americas & Oceania this spring. Scala’s CSC will be held May 3-5 at the Philadelphia Renaissance Airport Hotel. HP and Intel Corporation are featured sponsors of this event.

The CSC will offer dynamic presentations from reputable industry speakers and the latest innovations from digital signage exhibitors, as well as company and product updates from Scala.

Highlights from the 2011 CSC – Americas & Oceania will include:
Keynote Presentations:

“Anonymous Video Analytics: What you can measure, you can manage,” presented by Haroon Mirza, Director of Business Development, Anonymous Video Analytics (AVA), Intel Corporation
“The Digital Customer Experience: Using Connected Technologies to Enable Deeper Engagements,” presented by Ray Carlin, Vice President and General Manager, Retail Solutions, HP
“Revenue Road Map for DOOH Signage,” presented by Alan … Read More »


March 31, 2011 – Sky View Mall Uses Scala-Powered Digital Signage Network to Attract Attention for Grand Openings

Posted on August 14th, by Andrea Poley in Press Releases. Comments Off on March 31, 2011 – Sky View Mall Uses Scala-Powered Digital Signage Network to Attract Attention for Grand Openings

NEW YORK – The Sky View Center, a new 800,000 square-foot mall in downtown Flushing, N.Y., has become one of the most talked about retail developments in Queens. The center installed a state-of-the-art digital signage system conceptualized by Imperatives Inc., a Scala Certified Partner based in Schenectady, N.Y. Imperatives worked with Sansi North America to launch the network, which is powered by Scala.

Imperatives created a network of displays strategically positioned in prominent public areas, both inside and outside of the mall. Sky View’s new network is currently deployed on three Sansi LED screens, with potential expansion to other hotspots in and around the mall. It comprises a central server running Scala Content Manager and three Scala Players. The Scala software synchronizes the content on each of the screens to display a unified message.

The initial goal behind the new digital signage system … Read More »


March 23, 2011 – Milan Transport Agency Employs Scala Powered Digital Signage to Jump-Start Its Renewal Project

Posted on August 14th, by Andrea Poley in Press Releases. Comments Off on March 23, 2011 – Milan Transport Agency Employs Scala Powered Digital Signage to Jump-Start Its Renewal Project

MILAN, Italy, March 23, 2011 – The Milan Transport Agency (ATM) and the City of Milan are on a mission to modernize both the underground and above-ground public transportation network. The entire revitalization process includes plans to replace all vehicles with more environmentally friendly versions, improve transportation efficiency, and increase safety and comfort for travelers. ATM turned to Scala Certified Partner M-Cube, to design an integrated digital network for this high-profile project.

The new network spans 42-inch LCD displays sealed in unbreakable glass located in underground train station mezzanines. The network communicates ATM corporate messages, network service updates, alternate routes and emergency messages. There is also a panic button connected to the mezzanine monitors to provide default messages in case of an emergency. A push of the button will alert the ATM control room, which will then manage the messaging to stations … Read More »


March 22, 2011 – Scala to Manage Newad’s Indoor Advertising Network

Posted on August 14th, by Andrea Poley in Press Releases. Comments Off on March 22, 2011 – Scala to Manage Newad’s Indoor Advertising Network

TORONTO, Ontario – Scala, the leading provider of end-to-end software solutions for digital signage and advertising management, announces a new installation for Ad Manager and Scala 5 with Newad, Canada’s leading indoor advertising network.

Scala Ad Manager will manage more than 20,000 digital and classic Newad boards in more than 2,500 establishments across Canada. The network delivers an impressive 36.5 million impressions per week to its “Young and Affluent” target audience.

Newad’s continuous growth plans include an additional 3,500 digital boards to be installed in six major cities across Canada over the next three years — an investment worth more than $8 million. The Scala Ad Manager and Scala 5 software solution has been integrated with both traditional and digital media to manage and schedule ads, provide billing and leasing capabilities, and deliver a proof-of-performance report at the end of the day.

The new generation … Read More »


February 28, 2011 – Scala and SEEN MEDIA Showcase Innovative Digital Signage Solutions for Point-of-Sale Marketing Concepts at Euroshop

Posted on August 14th, by Andrea Poley in Press Releases. Comments Off on February 28, 2011 – Scala and SEEN MEDIA Showcase Innovative Digital Signage Solutions for Point-of-Sale Marketing Concepts at Euroshop

MAASTRICHT, The Netherlands – Scala, the world’s leading software provider for digital signage networks, and Scala partner SEEN MEDIA, a leading full-service provider of digital signage solutions, will showcase innovative digital signage solutions for point-of-sale (POS) marketing concepts in Hall 5, Booth D04 at Euroshop 2011 in Düsseldorf, Germany. The Global Retail Trade Fair will be held from Feb. 26 until March 2 at the international exhibition center Messe Düsseldorf.

On multiple 46-inch displays in various screen configurations retail-focused visitors can experience how digital signage can help them improve their marketing messaging, diversify their promotions and interact with their customers at the point of sale.

At the SEEN MEDIA-Scala stand, high-end digital signage solutions will be on display. Visitors can see how A-brands like Audi, Aral, Burger King and Kaufhof use digital signage in their sales, marketing and information strategy.

Also very interesting will … Read More »


February 28, 2011 – Scala Wins Seven Apex Awards, Including Four Gold Awards, for Ground-Breaking Digital Signage Deployments at DSE 2011

Posted on August 14th, by Andrea Poley in Press Releases. Comments Off on February 28, 2011 – Scala Wins Seven Apex Awards, Including Four Gold Awards, for Ground-Breaking Digital Signage Deployments at DSE 2011

EXTON, Pa. – Scala, the leading provider of end-to-end software solutions for digital signage and advertising management, took home seven awards for innovative digital signage installations at this year’s Apex Awards, held this week at the Digital Signage Expo in Las Vegas. Included in this industry recognition are four Gold Awards for installations with Camelback Toyota (Retail), TENQ (Education and Healthcare), Bell Canada (Public Spaces) and 4Food (Food and Beverage).

“We congratulate our customers and partners and salute their creative vision and vibrant imagination that resulted in seven Apex Awards at DSE 2011,” said Tom Nix, Vice President of Scala, Americas and Oceania.

After undergoing a massive renovation to their showroom and service facility, Camelback Toyota knew it required a 5-star digital signage network that would integrate seamlessly with its new look and feel. The installation, which was deployed by Scala Certified Partner … Read More »


February 23, 2011 – Hitachi, Ltd. to License Scala SignChannel in Japan

Posted on August 14th, by Andrea Poley in Press Releases. Comments Off on February 23, 2011 – Hitachi, Ltd. to License Scala SignChannel in Japan

TOKYO – Scala Inc. has announced that the company and Hitachi, Ltd. have reached an agreement that will provide Hitachi with an exclusive license to operate and resell Scala’s SignChannel low-cost digital signage software services throughout Japan.

Hitachi is already one of Scala’s larger customers, having deployed more than 5,000 Scala driven displays throughout Japan. Scala’s software powers Hitachi’s Mediaspace digital signage ASP services, which are used by customers such as barber shops, general retail and convenience stores, shopping malls, train and subway stations, real estate chains, etc.

According to Hitachi’s Takeshi Enokibori, Manager of the Mediaspace division of Hitachi, Ltd., “When we first saw Scala’s new SignChannel software and service, we quickly realized that it would easily satisfy the needs of a new class of customers who do not require all the powerful features of the traditional Scala systems that we continue … Read More »


February 18, 2011 – Scala Launches AVA Capability Powered by Intel® AIM Suite

Posted on August 14th, by Andrea Poley in Press Releases. Comments Off on February 18, 2011 – Scala Launches AVA Capability Powered by Intel® AIM Suite

EXTON, Pa. – Scala, the leading provider of end-to-end software solutions for digital signage, now offers the measurement capabilities of Intel® Audience Impression Metric (Intel® AIM Suite), an anonymous video analytics technology, with its Scala Ad Manager advertising management software.

The underlying technology for Intel AIM Suite is Anonymous Video Analytics (AVA), which uses the Intel® CoreTM processor family and small optical devices connected to a digital sign. Intel AIM Suite software uses anonymous face-detection algorithms to aggregate data on number of people viewing the sign, length of attention and gender and age bracket. It does this while maintaining complete anonymity and consumer privacy.

When integrated with Intel AIM Suite, Scala Ad Manager can help users gauge the effectiveness of their digital ad content by measuring the time spent looking at displays and determining how well an ad captures the attention of an audience. … Read More »


February 15, 2011 – Scala and Dean Evans & Associates Partner to Enhance Automation of Digital Signage and Facility Scheduling Software Applications

Posted on August 14th, by Andrea Poley in Press Releases. Comments Off on February 15, 2011 – Scala and Dean Evans & Associates Partner to Enhance Automation of Digital Signage and Facility Scheduling Software Applications

EXTON, Pa., February 15, 2011 — Scala, the leading provider of end-to-end software solutions for digital signage and advertising management, is now integrating Scala  Content Manager and Scala QuickStart with EMS® facility scheduling software from Dean Evans & Associates Inc. (DEA).

The integration of Scala Content Manager and Scala QuickStart with EMS provides additional automation and improved overall workflow for organizations using digital signage and facility scheduling applications. The result is a more streamlined communications solution for customers in the healthcare, higher education and corporate communications industries.

“Organizations that leverage both digital signage and facility scheduling applications will gain additional automation and improve their overall flow of information,” said Tim Campbell, DEA’s Global Channel & Partner Relations Manager. “This partnership was initiated in response to a mutual customer’s direct request, and we expect that many other clients in the corporate, healthcare and higher education … Read More »


February 10, 2011 – Scala Showcases New QuickStart™ Service with HP SignagePlayers at Digital Signage Expo 2011

Posted on August 14th, by Andrea Poley in Press Releases. Comments Off on February 10, 2011 – Scala Showcases New QuickStart™ Service with HP SignagePlayers at Digital Signage Expo 2011

Visit Booth 500 for live QuickStart demos and to view innovative digital signage content from around the world

EXTON, PA – Scala, the world’s leading software provider for end-to-end digital signage solutions, will showcase its new Scala QuickStart™ software with HP SignagePlayers, as well as display Scala 5 installations from networks around the world at Digital Signage Expo 2011, February 23 and 24 at the Las Vegas Convention Center (Booth 500).

The new and affordable HP SignagePlayer/Scala QuickStart solution features a locked-down Microsoft® Windows® Embedded operating system and a preconfigured Scala Player for outstanding performance and reliability. The simplified QuickStart web interface allows display of videos, pictures, crawls, interactive Adobe® Flash and Scala Scripts with dynamic information in any combination up to 1080p, allowing the system to be used in a wide range of applications. The HP SignagePlayers can also be easily connected … Read More »


February 8, 2011 – Scala Digital Signage Greets Customers at the first HP Store in Canada

Posted on August 14th, by Andrea Poley in Press Releases. Comments Off on February 8, 2011 – Scala Digital Signage Greets Customers at the first HP Store in Canada