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Digital Health Information Channel at SESCAM
Spain — The Health Care Services of Castilla la Mancha (SESCAM) in Spain has deployed a Digital Signage network to inform its patients and employees about the Health Services and Health Capabilities and News from the Regional Government.
The perception of the waiting time will be reduced for SESCAMs clients
Scala Certified Partner ASVideo in Spain has installed the Digital Signage System for SESCAM and created their content. The “SESCAM Informa” Channel is composed of a Digital Signage Network in three new Medical Speciality Centres in Illescas, Tarancon and Ocaña. To date, 9 Plasma screens have been installed in Illescas, 9 in Tarancon and 10 in Ocaña.
The content displays a main Script that is composed of multiple zones where the corporate image of SESCAM is mixed with corporate videos, health suggestions and campaigns.
To attract the attention of their audience, the screens display news from the SESCAM website, and weather information from an external feed. Video clips are used to animate the content in the background. Overall, the content is composed of text, graphics, graphical images and video clips.
The entire Network is controlled from the central main offices of SESCAM and is linked to the ASVideo office where new upto- date content and support is continually provided.
The “SESCAM Informa” Channel is currently installed at the three Speciality Centres mentioned above. The plan is to expand the installations in the three existing centres and add two new Specialty centres (Azuqueca and Daimiel) and three main new Hospitals (Almansa, Villarrobledo, Tomelloso).
Content independently controlled by an external server in a remote location
“This project represents an opportunity for ASVideo and Scala to service the growing health services industry in Spain”, says Oscar Elizaga, Scala Vice President, EMEA.
ASVideo was founded in 1989 as a Video production company involved in video production, edition and content creation for corporations and companies.
The principal activity in this area was the creation and production of all kind of content for Pharmacological companies and Hospitals.
In 2003, ASVideo create a new division specific and dedicated to the content creation on the Digital Signage Market, and more specific in interactive applications.
“Our point of view is that in a really near future, when screens will not be a novelty you will need a reason to keep attention on the Screen, interactivity is that reason”