VIDEO: Statoil Enhances Customer Experience With Digital Signage

Posted on August 9th, by Andrea Poley in Case Study, Quick Service Restaurants, Retail. Comments Off

Quote from the Customer:

“We choose Scala because we were looking for a software provider that had experience in larger networks. It was important for us to choose a thoroughly tested and established software platform that provided a variety of content possibilities,” says Erik Sandsbråten, project manager in Statoil.

The Challenge:

StatoilHydro is an integrated technology-based international energy company primarily focused on upstream oil and gas operations. Ranked #70 on the Fortune 500 list StatoilHydro is the 13th largest petroleum company in the world. Headquartered in Norway, StatoilHydro has more than 30 years of experience from the Norwegian continental shelf, pioneering complex offshore projects under the toughest conditions. The agreement between Scala and StatoilHydro finalizes an effort to develop a digital Petrol Station Network through the Scandinavian and Baltic countries. The Petrol Station Network is the cornerstone of a digital media concept conceived by the company to support current and future requirements for distribution and sharing of digital information across the Petrol Station Network in each country.

The Solution:

StatoilHydro has already started deploying their digital Petrol Station Network. Their network has a potential of 1500 Statoil-branded service stations. The deployment is starting in Norway, Denmark and Sweden with content that will be delivered over the internet to each Statoil station.

The Benefit:

The digital signage network will be used to engage customers in the convenience store area of the stations by providing them with relevant information including news and weather, and will also be used as digital menu boards to display food and beverage options provided at each location. interactive communication with strategically placed keyboards and is used to communicate with customers 24/7.


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