VIDEO: T-Mobile Interactive Digital Signage


Posted on August 9th, by Robyn Ellan in Case Study, Retail. Comments Off

Quote from the Customer:

“Interactive communication is available 24/7 to all people who want to be informed about new products/services or other information regarding T-Mobile.”

Quote from the SCP:

“Simple, quick and effective communications through digital signage and easy-to-use dynamic communication through interactive keyboards are the two main effects of this Scala project.”

The Challenge:

As a company continually introducing new technologies, T-Mobile recognizes all the advantages of Scala and has installed it in it’s subsidiaries throughout Croatia including: Zagreb, Split, Rijeka and Osijek. By this action, T-Mobile seeks to improve communications with their present and future customers by giving them all the information about new products/services at the right time and at the right place.

The Solution:

T-Mobile in collaboration with their advertising agency and POS Marketing, Scala’s Croatian reseller, creates the T-mobile content, including every brand of mobile phones offered by T-Mobile (Nokia (news – web sites), Siemens, Samsung, etc). Designer is used for creating the content by combining text, graphics, video and sound and is published into the Scala Network distributing content to 12 Players in T-Mobile subsidiaries. Content is distributed through ADSL and viewed on 22 – 42″ Fujitsu Plasma Screens at 6 T-Mobile subsidiaries in Croatia.

The Benefit:

Each Player is placed in one subsidiary and displays special offers of mobile phones or new T-Mobile services. In addition to digital signage, 6 subsidiaries in the network, provide interactive communication with strategically placed keyboards and is used to communicate with customers 24/7.




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