Scala Inc. today announced the installation of more than 350 digital signage screens at Britain’s third-largest shopping center, Westfield Stratford City. The installation was carried out by Scala-partner Esprit Digital.
Included are twelve double-sided wafers, four inside and six out, four wall-mounted 55-inch digital LCD video wallposters, 10 12-screen bulkhead video walls above each of the main concourses, a five-by-five screen array in the Vue Cinema foyer and two 27-screen walls, one above the other outside Marks & Spencer. The deployment’s crowning glory is the centerpiece, a 5-ton, 102-screen doublesided video wall outside the John Lewis store. Scala claims it’s the largest LCD video wall in Europe and possibly the world.