Notícias e eventos

FUTURAMEDIA and Scala drive French pharmacy sales with digital signage

Quick facts

10,000 landscape mode PoS screens in 2,500 pharmacies across France
1,000 portrait mode shop window signs across France
77% boost in sales from combined PoS and street- facing signage
64% boost in sales from PoS screens
50% boost in sales from street-facing screens
15,000 product database accessible through Scala Content Manager

FUTURAMEDIA, a French company specialized in the rollout of dynamic signage solutions in the health and beauty retail space, has been working with Scala for over 15 years to drive retail success through digital signage within thousands of pharmacies across France.

The Scala-based digital signage networks push content to czustomers both inside and outside the retail outlet, and are boosting unique product sales by up to 80% for those pharmacies.

Better Health Sales

Part of the Cegedim group, FUTURAMEDIA first … Read More »

With the emergence of new technology the world is constantly changing toward digital-driven experiences, and so is the way today’s businesses are marketing their products and services. Here are some emerging trends that can help your business prosper and grow in today’s tech-driven world.

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Artificial Intelligence and Machine Learning

Artificial Intelligence (AI) and Machine Learning (ML) allow for brands and retailers to provide a more personalized experience for consumers.

AI implementation increases the precision of marketing campaigns for the targeted audience.
Personalization from AI and ML technology improves the customer experience, which contributes to increased conversion rates and improved brand reputation.
AI and ML technology are used for voice commerce and image recognition – two areas of marketing … Read More »

Thank you for meeting with us at the Wendy’s Convention!

At the Wendy’s Convention 2018, Scala focused on helping franchisees enhance the guest experience while building loyalty and brand recognition. Scala has the in-house expertise and technology to successfully drive any food service project from indoor and outdoor digital menu boards to drive thru window displays and community boards.

Your Wendy’s Account Team

Amy Savidge

Senior Director, Enterprise Account Management

… Read More »

Scala drives new KIA brand identity in Russia

Quick facts

180 dealerships across Russia
500 screens and 540 media players
Scala Content Manager
Scala Designer
Videowalls – 42 and 46 inch screens in formations of 3×3 and 2×2
Kiosk with 47 inch screens

A major brand reinvention by KIA Motors Russia (KMR) over the last decade has seen 100% of its dealerships roll out Scala’s digital communication platform as a key support to its new ‘Red Cube’ brand identity, supporting sales and communications to KIA end users.

New Look, New Signage

The new dealerships mix corporate red buildings, big glass windows and a new space identity involving car displays, points of attraction and functional zones. At the core of these dealerships is Scala digital signage; driving communications with customers through multiscreen video walls, standalone displays and interactive kiosks.

The project started with three successful pilot dealerships then grew to encompass all … Read More »

Stylish Digital Marketing

Quick facts

Exhibition Road Quarter at V&A designed by Amanda Levete Architects
Scala Content Manager Scala Designer
Single video wall or eight independent touchscreens
Nine Scala media player licenses
Six additional general signage screens
Eight 55″ screens, 45° angle

As part of an ambitious Exhibition Road entrance redesign, the Victoria and Albert Museum (V&A) turned to Intevi / Scala to make its vision of a large-scale digital ticketing desk and video wall a reality. The result is stylish, unique, and most of all provides visitors with an exquisitely streamlined experience as they enter the space.

Versatile, Eye-Catching Video Wall

Upon entering the V&A via the new Exhibition Road entrance, which also includes a courtyard and temporary exhibition gallery, visitors’ attention is drawn to the large video wall (32ft x 2ft) is made up of eight consecutive 55 inch screens. The screens, supported by a custom made wall-mounted … Read More »

DAYTON, OH, US—17 April 2018—STRATACACHE today announced that Manish Kumar will lead all Asia­Pacific operations in the region, taking on the new role of Senior Vice President and Managing Director of Asia-­Pacific. In this position, Kumar will have direct oversight into sales, services and support activities across the STRATACACHE brands, aligning operations with region-specific needs in the digital media/marketing technology market.  

Earlier this year, Kumar was named Vice President, Investments ­ Asia-Pacific for STRATACACHE Capital, helping lead deal discovery and investment on a global scale. He was a driving force behind the exponential sales growth STRATACACHE and Scala saw throughout the region in the first quarter.

“Manish’s vast business experience as well as contributions leading the STRATACACHE Capital team have proven he’s focused on growing our brand on a global scale, realigning our offerings throughout Asia-Pacific to focus on continual growth … Read More »

Goss is Moving from His Previous Position as Director, Asia-Pacific

DAYTON, OH, US—16 April 2018—STRATACACHE today announced that David Goss will move to a new position, Special Advisor to the Board of STRATACACHE and Scala, from his previous role as Director, Asia-Pacific, a lead role in STRATACACHE’s digital signage operations in the emerging region. The Board of Directors is led by Chris Riegel, CEO of the STRATACACHE family of digital media/marketing technology companies.

“David has cultivated decades of management experience in high growth tech companies and will play a key role in the continued growth of the region in this new position,” said Riegel.

“By contributing great insight and experience into the emerging market space for deal discovery and investment, he’s been instrumental in STRATACACHE’s success in bridging the gap between the Asia-Pacific region’s innovation and western markets,” Riegel noted. “In his new … Read More »

New Hardware Completes Scala’s Full Solution Offering for Network Deployment, Management and Growth

MALVERN, Pa., Nov. 29, 2017 – Scala, Inc., part of the STRATACACHE family of digital media/ad tech solutions companies, today unveiled the addition of Scala Media Player hardware to its digital signage portfolio. The addition of Scala-branded players gives customers a comprehensive, end-to-end solution to create, deploy and manage successful digital networks in a smarter, more streamlined way. Scala designed the players for optimal performance according to market needs, and will draw on the experience and expertise of parent company STRATACACHE to develop and distribute the new media player hardware. The new software and hardware solution eliminates the complexity of managing and deploying content to a diverse digital signage network, and supports ongoing growth.

“Using Scala experts’ extensive knowledge of the digital signage ecosystem – with decades of experience … Read More »

The nights are drawing in, the weather is getting colder, and holiday displays are already twinkling in some store windows. It may be only be October, but the festive spirit has already set in for retailers.

The last quarter of the year is often referred to as the ‘Golden Quarter’ for retail. With Black Friday, Cyber Monday and Christmas all within two months, for retailers, it really can be the most wonderful time of the year. In fact, the Bank of England reports that the average household spends an additional 25% over the December period. Smart retailers will make the most of these festive spending habits by upping their in-store game. A powerful digital solution can be the answer to this challenge, helping to deliver a more personalized and eye-catching customer experience to capture the attention and festive spending of shoppers.

… Read More »

SITTARD, THE NETHERLANDS, 06 October 2017 – Scala, Inc., a leading global provider of digital retail experiences, is showcasing a booth full of solutions at ShopTalk Europe that reinvent the retail space and appeal to today’s tech-savvy shoppers. Scala, representing the STRATACACHE family of digital solutions companies, is showing how our collective complementary digital solutions drive the customer experience, empowering retailers to personalize shopper interactions and deliver consumer activation. Scala’s solutions in booth #824 show how – using smarter signage in-store – retailers can learn about, market to and optimize engagement with their shoppers. ShopTalk is being held 8-11 October in Copenhagen.

“Digital plays a pivotal role in driving an effective in-store marketing strategy, creating new opportunities for targeted shopper engagement,” said Harry Horn, General Manager of Scala EMEA and Vice President of Marketing, Global. “We’re helping marketers and retailers refocus … Read More »

Pantai Hospital Kuala Lumpur (PHKL), Malaysia, underwent a major renovation which included giving a modern, futuristic look to a new 12-story building, and accommodating the growth in patients and hospital personnel.

With such a large expansion, enhancing communication efforts between staff and patients was essential, as was creating an engaging, informative environment for visitors. Switching to digital signage from traditional paper – printed announcements were manually posted in aluminum frames  – reflected the hospital’s … Read More »

The experience in the latest flagship stores is unique. Hunkemöller tickles all your senses thanks to a surprising combination of picture, sound, light and even scent!

Hunkemöller sets trends

Hunkemöller is a household name in multiple countries. With 180 stores in the Netherlands and 100 in Belgium and Luxembourg, Hunkemöller is market leader in the Benelux. So the internationally renowned lingerie chain was keen to go the extra mile.

Hunkemöller has opened high-profile flagship stores around Europe, recently in Maastricht and Amsterdam, the Netherlands. What made these stores a success? A well thought out concept that’s perfectly supported by some great technical features!

Unique Experience

More than ever before, customers are looking for an experience, for feelings and emotions.

The online aspect is practical and certainly important, but will never match up to what the physical store can offer: a stimulation of all the … Read More »

Digital Advertising Expansion

PT Metra Digital Media – one of Indonesia’s biggest advertising agencies, is continuously leveraging the latest in digital technology to meet market trends and needs. In 2014, PT MD Media expanded its advertising portfolio by offering Digital-Out-of-Home (DOOH) services. The company has successfully deployed more than 40 LEDs across Indonesia, providing great opportunity for advertisers to reach and capture the attention of more consumers. Pursuing its vision to deliver a robust … Read More »

New offering taps into growing need for digital signage infrastructure support

Dayton, OH, July 18, 2017 – STRATACACHE, a leading provider of scalable, high-performance digital signage and retail marketing technologies, today announced the launch of the Smart Service Team. This end-to-end support unit stands ready to service any digital network or customer engagement solution – whether owned and operated by STRATACACHE or a third-party company. The new offering leverages broad expertise across the STRATACACHE ecosystem to deliver a higher level of customer support in the nation’s largest markets.

The Smart Service Team is multi-functional. Services include ensuring network performance with routine compliance checks, supporting digital deployments from initial site surveys to post-install audits, configuring and replacing key network components – and troubleshooting and performing repairs as necessary. Customers can expect up to a 50% reduction in field service costs, a measureable increase … Read More »

New partnership expands monetized consumer activation solutions inside the store with 3D holographic technology

San Francisco, July 12, 2017– PRN, a STRATACACHE company and the leading provider of in-store shopper marketing solutions, today announced a partnership with Provision Interactive Technologies, Inc. (“Provision”), a subsidiary of Provision Holding, Inc. (OTCQB: PVHO), the market leader in 3D holographic consumer advertising technology. This new partnership allows PRN to expand its monetized consumer activation offerings at brick-and-mortar retail by utilizing Provision’s 3D Savings Center kiosk, which delivers interactive 3D advertising and content that delights, educates and rewards customers with redeemable coupons at the point of sale. A national rollout to retail pharmacies is underway – with the network currently installed in approximately 700 stores in the top ten DMAs.

In addition, Provision plans to further penetrate the retail market through grocery and convenience store channels. Each … Read More »

We just finished up an exciting #InfoComm17 week in Orlando, Florida. We demoed the value of using digital engagement to drive business objectives, focusing on solutions and experiences for healthcare, corporate communications, education and retail. As part of the STRATACACHE family, Scala has an extended portfolio of capabilities, tools and services, we highlighted our collaboration and partnership with integrated solutions from Optika and Real Digital Media.

Check out our show videos & photos below and keep the education going by grabbing some of our digital signage learning resources.

Attendees are Invited to Participate in Scala’s Real-Time Step Challenge on the Show Floor

MALVERN, PA., June 13, 2017 – Scala, Inc., will demonstrate the value of using digital engagement to drive business objectives, focusing on solutions and experiences for healthcare, corporate communications, education and retail at InfoComm 2017. Digital experiences in booth #211 will highlight how Scala, as part of the STRATACACHE family of digital solutions companies, has an extended portfolio of capabilities, tools, services and industry expertise, which complement Scala’s 30 years of digital signage leadership. Discussions in the booth will include benefits of collaboration and partnership across the STRATACACHE brands, which at InfoComm are featured in solutions from Optika and Real Digital Media. InfoComm is being held June 14-16 in Orlando, FL.

“We have this unique ability within the digital signage industry to exceed the customer expectations of any … Read More »

Five years ago, the then CEO of Wendy’s International issued a directive that “when the QSR (Quick-Service Restaurant) industry went all digital, we needed to be ready with a fully scalable, operational, supportable solution for the entire brand,” remembers Nick DeCarlo, Director, Restaurant Solutions at Wendy’s. Today, Wendy’s has approximately 2,500 media players running digital menu boards powered by Scala software in many of its nearly 6,500 North American corporate and franchise restaurants.

Quick facts

International fast food chain Wendy’s wanted to stay ahead of the QSR competition in the digital signage revolution.
After numerous false starts with other software providers, Wendy’s selected Scala, which enables digital menu boards that display content tailored to local tastes and which can be altered either in-house or remotely.

“It wasn’t an easy journey for us,” DeCarlo says. “We went through several companies before we found what we … Read More »

SITTARD, THE NETHERLANDS, 05 May 2017 – Scala, Inc., will participate in London Digital Signage Week events next week – displaying innovations at the Retail Digital Signage Expo (RDSE), presenting at the “The Global Digital Signage Conference,” and sponsoring the Retail Digital Signage Champagne Bar party on 8 May.

Scala will represent the STRATACACHE family of complementary digital signage companies at the events, displaying and discussing how retailers can market smarter and more efficiently by connecting with shoppers via technology. During “The Global Digital Signage Conference,” Scala CPO Peter Cherna will discuss the history and future of digital innovation, addressing topics such as why “technology for technology’s sake” doesn’t work and best practices in starting from the project’s desired end result.

Retail Digital Signage Expo – 8-9 May in Booth B55
Scala will display digital retail innovations at RDSE, which has an expected … Read More »

We just finished up an exciting week in Las Vegas, packing in what seemed like an endless amount learning, teaching, knowledge and networking.

Check out our show photos below and keep the education going by grabbing some of our digital signage learning resources.

 
Learn more about digital signage

Download our latest resources

Learn more

contact

… Read More »

New Scala-branded hardware empowers retailers to enhance in-store experience through cost-effective, scalable digital projects
Scala now a full solution provider for retailers offering concepting, software, hardware and support

MALVERN, PA, USA, – March 23, 2017 – Scala, Inc., the leading global provider of digital retail experiences and a member of the STRATACACHE family of complementary digital solutions companies, announced today it will showcase a full line-up of its leading-edge digital experiences at the 2017 Digital Signage Expo (DSE) in booth #1218.

On the heels of joining the STRATACACHE family, Scala has combined its heritage in selecting and configuring robust hardware with STRATACACHE’s logistics ability to launch its own integrated hardware solutions. This is the first time Scala’s new line of Windows- and Linux-based media players and commercial tablet products will be shown in North America. An extension of the company’s leading … Read More »

MALVERN, PA, March 17, 2017 – Scala, Inc., will be first-time exhibitors at two tradeshows in Las Vegas next week, Shoptalk “next gen commerce event” and Adobe Summit Digital Marketing Conference, in booths #1522 and #148 respectively. Scala, a member of the STRATACACHE family of complementary digital solutions companies, will debut a new platform, EXP, at Adobe Summit, being held March 21-23. EXP is a web standards-focused platform with built-in tools and infrastructure for developing high-impact digital experiences, leveraging existing assets, workflows and skill sets of the experience designers. Further, EXP’s flexible content creation uses modern web technologies, allowing for seamless integration with existing apps and systems as well as popular social, technical and retail cloud services.

“We built this new platform with developers and designers in mind,” said Joe Sullivan, Scala COO. “EXP allows them to remain focused on solving … Read More »

SITTARD, The Netherlands, March 2, 2017 – Scala, BV., will demonstrate how to reinvent retail with digital solutions for today’s tech-savvy shoppers at EuroShop, being held 5-9 March in Dusseldorf. Scala, part of the STRATACACHE family of complementary digital solution companies, will show marketers, retailers and innovators how digital can help ease in-store engagement with shoppers and create loyal, repeat customers. Digital solutions offer retailers ways to bring the best of online shopping into the physical store, where shoppers overwhelmingly say they prefer to complete their purchase.

“We have seen promising, continual growth globally in retailers introducing digital to help retail brands stay relevant and exciting to today’s increasingly demanding clientele,” said Scala CEO Chris Riegel. “The German region in particular has demonstrated formidable progress, and we look to expand our retail presence there, appealing to innovators who are looking for … Read More »

Scala solution powers 460 screens for leading cinema chain

Leading Russian cinema chain Formula Kino, which boasts 264 movie theatres over 35 locations across three Russian time zones, is rolling out extensive Scala-supported digital signage across new locations as part of the modernization of its on-location customer communications, which started in 2013.

The brand is focusing on entertainment as well as comfort: it not only offers its customers premium theatres but also runs advanced technologies such as as 3D PRO and RealD 3D to deliver best-in-class 3D experiences.

With support from local systems integrator Dismart, the cinema chain is using a single, centralized and automated digital signage solution from Scala to replace three separate, siloed software solutions.

“The only system that can handle this volume of information in a centralised manner is Scala. This means that Formula Kino is no longer managing three different … Read More »

We have over 30 years of experience helping organizations worldwide increase sales with digital communications solutions. Don’t miss the opportunity to speak with a Scala expert to learn how to:

Visually communicate a compelling story about your brand
Provide dynamic and engaging content to influence purchasing behavior
Create an interactive journey to the point of sale

Also don’t miss out on Scala’s session during the Flashtrack sessions! Harry Horn, will give a sneak preview of how to make use … Read More »

We have over 30 years of experience helping organizations worldwide increase sales with digital communications solutions. Don’t miss the opportunity to speak with a Scala expert to learn how to:

Visually communicate a compelling story about your brand
Provide dynamic and engaging content to influence purchasing behavior
Create an interactive journey to the point of sale

Reinvent Your Retail Space with Scala – Visit Us at EuroShop

Scala has some HUGE things to showcase at Hall 3 Stand G92!

Also don’t … Read More »

Scala has some HUGE things to showcase in booth #1522!

We have over 30 years of experience helping organizations worldwide increase sales with digital communications solutions. Don’t miss the opportunity to speak with a Scala expert to learn how to:

Visually communicate a compelling story about your brand
Provide dynamic and engaging content to influence purchasing behavior
Create an interactive journey to the point of sale

Reinvent Your Retail Space with Scala – Book A Meeting or Booth Tour at ShopTalk[gravityform … Read More »

We have over 30 years of experience helping organizations worldwide increase sales with digital communications solutions. Don’t miss the opportunity to speak with a Scala expert to learn how to:

Visually communicate a compelling story about your brand
Provide dynamic and engaging content to influence purchasing behavior
Create an interactive journey to the point of sale

Reinvent Your Retail Space with Scala – Visit Us at the Retail Digital Signage Expo

Scala has some HUGE things to showcase at … Read More »

Join the Scala Step Challenge and get in the running for daily prizes!

Please provide the email address associated with your Fitbit brand* activity tracker so we can enter you into our contest.

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Step contest is currently limited to Fitbit users only.

To participate, fill out the form above (or let a booth rep know you want to join), accept the Fitbit invitation coming from “Scala Team” by clicking “Add Friend” and start walking!
Make sure your tracker is set to “All-Day Sync” or open the app to update your data in real time. You must sync at 10:30 a.m. and again an hour before the show closes each day to ensure all your steps are counted. (Don’t worry, we’ll send you an email reminder!)
Only steps you have taken during contest hours will be counted in the contest … Read More »

Schedule a 1-on-1 meeting with our Wendy’s Account team

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Meet the Scala team at Family Reunion to discuss how digital plays a pivotal role in delivering a memorable visit to your restaurant. Our Account Team will be in booth #600 introducing franchisees to advances in Scala technology, including:

A drive thru experience completely reinvented by the latest outdoor menu boards, including optimized dwell time, speed of service and higher profit margins
Lowered total cost … Read More »

We have over 30 years of experience helping organizations worldwide increase sales with digital communications solutions. Don’t miss the opportunity to speak with a Scala expert to learn how to:

Visually communicate a compelling story about your brand
Provide dynamic and engaging content to influence purchasing behavior
Create an interactive journey to the point of sale

Book A Meeting or Booth Tour at NRF[gravityform id=”5″ title=”false” description=”false” ajax=”false”]

Special Thanks To

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Scala to Highlight How to Reinvent Retail with Digital at NRF’s BIG Show

Companies Across the STRATACACHE Family Will Show the Best in Immersive Retail Experiences

Malvern, Penn. – January 13, 2017 – Scala, Inc., the leading global provider of digital retail experiences, is showcasing a booth full of solutions that reinvent the retail space and appeal to today’s tech-savvy shoppers at the National Retail Federation’s BIG Show 2017. Scala, part of the STRATACACHE family of digital signage solution companies, will play a big part in STRATACACHE’s strong presence at the show. Two large booths – Scala in #903 and STRATACACHE in #407 – will display complementary retail solutions across STRATACACHE companies that help retailers, marketers and innovators influence consumer decisions. With more than 20 immersive retail experiences on display, the combined power of the two leaders in digital signage ensures … Read More »

2016 DailyDOOH Gala Awards Winner

Best QSR / Bar or Restaurant Deployment

… Read More »

Flight Centre Travel Group Sees Measurable Results Switching to Digital Signage in Retail Stores

Award-winning solution includes impression measurement, live data integration and localized targeting

Flight Centre Australia, one of the world’s largest international travel companies, wanted to cater to its savvy and well-connected world traveler clientele by modernizing stores to create an impactful retail travel experience. As part of a broader strategy to enhance the in-store experience, Flight Centre partnered with TechMedia … Read More »

We’re heading back east after a busy week in Vegas! A big thanks to our partners for including us in their booths experiences and Steve Parris for the insight he shared into Swarovski’s retail innovation. Check out our innovation video gallery for demos of some of our retail solutions at the show!

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Ordering coffee is fun and easy with our ordering solution featuring a touchscreen kiosk. Take a selfie when sending in your order for coffee on the self-service tablet. When your drink is ready to pick up, your own picture appears on a video wall signaling that it’s ready to pick up and enjoy!

Retailers can expand on the experience using their own mobile app, proximity beacons and interactive display screens, shown in the video above at NRF 2016. Customers send in an order for their favorite cup of coffee from anywhere, any time using the app on their own mobile device, and also include a picture of themselves. Beacons detect when they’ve entered the area, the coffee starts brewing and their own picture pops up on the screen to alert them when their order is ready.

By extending the digital retail experience into the dressing room, you can boost sales as well as ensure customers aren’t met with common fitting room frustrations. When a customer enters the fitting room, RFID tags detect product details including color and size and display compelling images on an interactive touchscreen. If something doesn’t fit or the color isn’t right, customers can use the screen to send requests for new items directly to sales associates’ devices, getting new items to try without ever leaving the dressing room! Screens can also be used to suggest complementary items to encourage add-on purchases.

Malvern, Pa., March 14, 2016 – Scala, Inc., a leading provider of digital retail experiences, will be featured in six partner booths, including a presentation on messaging optimization in Google’s booth, at Digital Signage Expo 2016 (DSE). Scala’s platform connects digital signage, beacons, kiosks, mobile applications and devices to help marketers deliver engaging, interactive experiences tailored specifically to their audience or even to a specific person. Scala’s partners are highlighting their digital innovations with solutions built on the Scala platform at the DSE conference and follow-on expo, “the world’s largest tradeshow of digital display and interactive technologies,” being held in Las Vegas, Nev., March 15-18.

Scala CEO Tom Nix is moderating a session with speaker Steve Parris, Swarovski global senior retail innovation manager, about how technology is redefining the retail store during the Platt Retail Institute’s pre-show Digital Retail Forum. The … Read More »

Our Lift & Learn interactive digital solution draws shoppers into the retail experience, showing compelling images of the items on display and encouraging shoppers to lift an item from the shelf. Lift one item from a high-end fixture, integrated with anti-theft technology, and embedded RFID tags trigger LED screens and the smartphone screen to update, showing extensive details on that product.

The display screen then automatically updates to show detailed information on the product, in this case the latest mobile phones from LG Electronics. When a second item is lifted, the display updates again to help the customer comparison shop – and all this is happening right at the point of decision. Both the fixture and screen content are fully customizable to fit any product where the customer is comparing features.

Putting our live dashboard with customer profile and purchase history into the hands of sales associates lets them update in-store screens to be as relevant as possible to one specific customer who is in the shop at that time. By using beacon technology and connecting to a retailer’s app, it is possible to detect fact-based consumer profiles, derived from information in the customer database of the shop and dynamically update screens to highlight recently viewed items, suggest items that complement recent purchases or offer promotions right at the point of decision.

Solutions in Hall 8 Stand K275 connect online and in-store shopping using cutting edge digital communication

Sittard, NL, February 1st – Scala B.V., leading provider of digital retail experiences, will showcase six shopping solutions that focus on connecting the online and in-store worlds in Hall 8 – Stand K275 at the Integrated Systems Europe (ISE), February 9-12 in Amsterdam. Scala retail experts will show how to personalize the shopping experience down to a single-customer focus using digital, creating deeper brand awareness. Additional booth highlights include engagement and interaction and using fact-based, real-time actionable data to optimize messaging. The new solutions start by drawing the customer into the retail experience, reaching across all digital touchpoints, to create a more meaningful experience and deeper brand awareness. Here’s a glance at the solutions on display in Hall 8 – Stand K275: 

Read More »

The player is stable, reliable and backed by Google’s secure environment

MALVERN, PA, USA (January 15, 2016) – Scala, Inc. today announces it is introducing a powerful high definition playback solution capable of supporting reliable and stable 24/7 display, Scala Enterprise Player for Chromebox. Scala’s digital signage solutions drive more than 500,000 screens worldwide, connecting networks of digital devices to deliver engaging audience experiences. To power these solutions, the new player runs on Google Chrome devices, such as Chromebox, and is ideal for driving one-to-one digital engagements across wide-ranging industries such as retail, quick-service restaurants, finance and more. This device is backed by two companies well known for innovative technology as well as world-class customer support including extensive testing, documentation and security standards. As part of this endeavor, Scala has joined the Google for Work Partner Program.

“We are excited to introduce … Read More »

Solutions in booth #909 connect online and in-store shopping and run on cutting-edge displays from LG Electronics

Malvern, PA, USA, January 14th – Scala, Inc., leading provider of digital retail experiences, will showcase six shopping solutions that focus on connecting the online and in-store worlds in booth #909 at the National Retail Federation’s (NRF) BIG Show, January 17-20 in New York. Scala retail experts will show how to personalize the shopping experience down to a single-customer focus using digital, creating deeper brand awareness. Additional booth highlights include engagement and interaction and using fact-based, real-time actionable data to optimize messaging. The new solutions start by drawing the customer into the retail experience, reaching across all digital touchpoints, to create a more meaningful experience and deeper brand awareness.

Also found in booth #909 is the latest in screen technology from LG Electronics. 55” and … Read More »

Dynamic promotions count down to game day with videos based on current weather conditions.

Quick facts

Showed full-motion, HD-videos of the players practicing in any weather, any time of the day
Integrated live data with a custom script from Scala Services to cue up the correct video according to current weather conditions. A rainy forecast meant a video of a rainy practice displayed
Repurposed an existing Scala-provided countdown clock script
Utilized Scala Designer to easily adjust content to fit the screens of varying size and pixel ratio
Ultimately grabbed the attention of millions of visitors in busy downtown Los Angeles and spread awareness of the upcoming Women’s World Cup

The Challenge

The United States Women’s National Team was gearing up for the 2015 FIFA Women’s World Cup, and Fox Sports Marketing Group wanted a creative, impactful way to reach a large audience, hyping them up for the … Read More »

We hope to greet you in person in the new year, you can find us at:

National Retail Federation Expo: 17-19 January in New York

Integrated Systems Europe: 9-12 February in Amsterdam

With over 14 million customers and over 600 shops in Germany, telephone services provider mobilcom-debitel has deployed a centralised digital signage network, driven by Scala technology, to support its change in strategic direction from service provider to digital lifestyle provider.

Quick facts

Roll out across 375 stores in Germany
Nearly 500 screens and players running on Scala
All stores run a single display at the cashier area and in 180 of the stores, an additional window touchscreen display is added
Components such as heating thermostat or motion detector can be operated by remote control using a Scala script

The Challenge

mobilcom-debitel previously ran a small-scale, in-house digital signage network in a small number of shops and wanted to expand the reach and capabilities of this particular channel to make it more professional and resilient.

The goal of the retailer was to create an eye-catching communications channel in-store. Any … Read More »

mobilcom-debitel uses intelligent digital signage for smarter retail space management across Germany

Sittard, December 17th 2015: Scala digital signage is helping one of Germany’s biggest network-independent telecommunications provider transition its brand towards a full service digital lifestyle company, by using innovative content and management systems across 375 retail stores.

As a subsidiary of freenet Group, mobilcom-debitel provides services to over 14 million customers. Across Germany 600 mobilcom-debitel stores have evolved from telecommunication services to a wider range of digital lifestyle services including cloud, energy, SmartHome and entertainment.

After approaching 15 different potential providers, mobilcom-debitel selected a Scala solution delivered by partner TopRed Media which was not only visually stunning but offered the level of flexibility to meet the needs of the rapidly evolving business while adding additional operational benefits.

Scala software technology, including design templates and a content management system, is used to drive … Read More »

Last Thursday, Scala Partners were recognized by The DailyDOOH for their achievements in digital signage at this year’s DailyDOOH Gala Awards.

Best QSR Deployment
Best Hospitality install
Best Original Digital Billboard
Best DOOH campaign

Best QSR / Bar or Restaurant Deployment

ITSU | Pixel Inspiration

ITSU is a vibrant and innovative brand and wanted their instore environment to better showcase those qualities, whilst also improving the experience of diners. To help ITSU, Pixel created a 3×1 menuboard system powered by Scala software, with each screen in the run centred around promoting a certain range. The content is centrally controlled and dayparted to ensure the key times of day have content strategically targeted to customer needs.

Best Stadium / Office Building / Corporate / Hotel, Hospitality or Leisure Install

hub by Premier Inn | Beaver Group 

HUB is a new hotel chain by Premier Inn, with the first located in London’s theatre district – … Read More »

Scala Partners Take Top Honors at the 2015 DailyDOOH Gala Awards
Winning projects were in the quick-service restaurant and hotel categories and best original digital billboard.

MALVERN, PA, USA (9 Dec 2015) – Three Scala partners took home top honors at last week’s DailyDOOH Gala Awards for their digital signage experiences built on and powered by the Scala platform. The awards, given by leading digital signage publication DailyDOOH, honor excellence in digital out-of-home (DOOH) displays and Scala partners and end-to-end solutions providers Pixel Inspiration, Beaver Group and Clear Channel UK won in the “Best QSR/Bar or Restaurant”, “Best Stadium/Office Building/Corporate/Hotel, Hospitality or Leisure Install,” and “Best Original Digital Billboard” respectively.

“We’re honored to have been involved in so many of the finalists’ solutions for such prestigious awards, seeing our partners recognized for innovating with and extending our flexible platform,” said Harry Horn, vice … Read More »

Sky and Molson Coors are launching UpLift Media, the new way to promote live sport, drinks and events in pubs. Sky wanted to develop a new way for pub owners to promote sport, giving them the ability to tailor their sport to suit their customers. In addition to promoting live sport, Sky wanted to provide pub owners a way to market their products and events e.g. Steak Night, Poker Nights, Band Music. The delivery needed to be hassle free for the pub owner and the overall objective was to help them drive footfall, dwell time and spend in a really simple, light touch way.

The rollout plan for UpLift Media started in May, with the end goal of 2000 screens into 1000 selected pubs to create the largest network of digital advertising screens in the UK pub industry.

Randstad has more than 54 years experience as a human resources (HR) service provider, with more than 28,700 employees and is active in 39 countries. Randstad turned to Scala partner QYN to create a series of modern digital displays with dynamic visual content across 140 locations to help attract potential candidates.

Quick facts

Randstad modernizes 140 offices with screens and dynamic content
The screens with Scala software are now a key element in the company’s brand strategy
Increases footfall of candidates
350 screens running on 200 Scala players
Offers clients a new communications and marketing platform

The Challenge

Over the last decade the internet has changed the way people look for a job. International recruitment agency Randstad realised this, but knew that finding the perfect match between a job and a candidate also requires a personal, modern touch. However, Randstad’s offices weren’t reflecting this modern approach to technology. … Read More »

Modernization of strategic offices with digital signage and dynamic content increases footfall and strengthens recognition strategy for Randstad

Netherlands, November 10 2015: Scala digital signage is helping international recruitment agency Randstad attract the attention of people looking for a new job opportunity while strengthening the company’s strategy to become the most well-known brand in the Netherlands.

With a turnover of €16.6 billion in 2013, Randstad is the world’s second-largest HR service provider with 28,000 staff operating across 39 countries helping employers to fill millions of vacancies each year.

Over the last decade the internet has changed the way people look for a job. However, Randstad realise that finding the perfect match between a job and a candidate also requires a personal, modern touch. However Randstad’s offices weren’t reflecting this modern approach to technology which prompted it to contact QYN, a Scala Certified Partner, to … Read More »

download the complete case study

Liseberg amusement park, which celebrated its 90th anniversary in 2013, is located in Gothenberg, Sweden. The park has rolled out an extensive digital signage network, driven by Scala technology, to support a variety of marketing and communication efforts around the park.

These include digital campaigns at the entrance of the park, digital menu boards in the quick service restaurants (QSRs) and queue management support around the park. “We have installed information screens, menu boards and game screens of different kinds,” explained Katarina Kolb, digital specialist at Liseberg. “They all contribute to improving the overall experience for our visitors.”

Quick facts

Extensive Scala digital signage rollout at Swedish amusement park Liseberg
Centralised network replaces inefficient dispersed internal signage solution
130 Scala players driving information to over 200 screens across the park
Signage delivers marketing, digital menu board and queueing information
High visitor engagement through integration of mobile devices … Read More »

Award-winning digital signage network upgrade by Scala improves communications and ramps up mobile visitor engagement across Swedish fun park

Sweden, October 29 2015 – Scala digital signage is at the heart of a park-wide communications network centralisation and upgrade project by Swedish amusement park Liseberg. The extensive digital signage roll-out by Scala drives marketing, menu board and mobile integrated queuing information over 130 players and 200 screens across the park.

The centralised solution runs over a Scala IT backend using a user interface from Scala partner, Vertiseit. It replaced an inefficient and unreliable legacy system at the park, which suffered from reliability and scalability issues.

“We have installed information screens, menu boards and game screens of different kinds,” explained Katarina Kolb, digital specialist at Liseberg. “They all contribute to improving the overall experience for our visitors.”

The signage network includes large LED screens at … Read More »

Facebook users see their photos larger than life in unique digital display

Taipei Arena is an impressive structure, built in 2005 to host major international indoor sporting events in Taiwan, holding 15,000 people. Additionally, 2,000 feet² is dedicated to an array of shopping, eating and entertainment facilities. With a huge audience – nearly 13 million visitors to the complex as well as nearby commuters – Nova Media wanted an impactful way to capture attention while at the same time creating a memorable, entertaining experience. Additionally, the opportunity to generate advertising revenue as well as provide a public service with government and non-profit messaging presented itself.

A Scala digital out of home (DOOH) experience integrated with social media was the solution they decided on, conceptualized and executed in August and September 2013. The solution uses the largest digital display screen in all of … Read More »

7-Eleven convenience stores throughout Mexico wanted to boost food sales. But the solution had to be cost effective and immediately impactful on customers, whose time spent inside the store was (conveniently!) minimal, as well as deployable on a large scale to multiple locations. Enter Scala business partner Tecnomanía who devised a digital signage plan to promote food items, focusing on “Food Calientes” – their hot food items. The digital solution project, begun in late 2012, has seen a significant growth in sales and will be expanded to 500 locations throughout Mexico by the end of 2016.

Two large screens were strategically placed in the hot food area of the stores, including still images and videos depicting food being freshly prepared, driving home to customers that they are getting an elevated c-store experience. Depending on the time of day, the eye-catching imagery … Read More »

Large-scale country-wide Scala digital signage network supports complete internal and external corporate identity and communications overhaul at DNB.

Oslo, September 15 2015: Scala digital signage is at the core of a large-scale country-wide corporate communications deployment at DNB, Norway’s biggest bank. Blending a number of existing DNB brand identities into one, the rollout has boosted internal DNB communications across multiple sites while also enhancing external customer communications.

A digital signage pioneer, DNB is the first company in Norway to use this technology on such a large scale. The DNB-owned offices are connected by a giant Scala digital signage network, which includes over 400 screens and 380 players. This technology is installed in branches, flagship stores, corporate headquarters and smaller branch offices across the country.

The internal corporate communications digital signage network at DNB, which enables the bank to display targeted content to specific … Read More »

The digital signage network at the DNB corporate headquarters fulfills a crucial internal communication role

Quick facts

Stunning DNB corporate communications project supported by Scala digital signage
Internal signage network part of wider DNB rebranding strategy
Over 265 screens and 228 players driving information to over 6,000 employees
Large-scale Scala signage network rolled out in Bergen and Oslo headquarters and smaller branch offices
Signage network provides environmental savings and increased internal collaboration to DNB

A giant corporate identity project at DNB, Norway’s biggest bank, has taken place over the last two years. The project aimed to blend a number of existing DNB brand identities into one and to connect DNB both internally and with its customers.

DNB worked in partnership with Norwegian design house Snøhetta, with technical help from Anti, Scala and its local partner ATEA. The revamp included the design of a new logo, new corporate messaging … Read More »

AEG Multimedia Creates Fan Voting Experience at L.A. LIVE Entertainment Complex

Fox Broadcasting wanted to create an impactful, creative way for fans to voice who they suspected was the killer on Gracepoint, a ten-episode mystery event series. After setting up the website suspecteveryone.com, where fans were encouraged to vote on who they thought was the killer in the mystery, Fox came to AEG Multimedia Productions to create an interactive display solution in a Los Angeles, CA, entertainment complex.

Twenty screens at the L.A. LIVE and JW Marriott Hotel and entertainment complex grabbed the attention of visitors with eye-catching images showing weekly results of fans’ online voting, focusing on one character per week. Viewers would cast their votes, which the Senior Director of Digital Signage at AEG Multimedia, Jeff Curtis, integrated with Scala Enterprise Designer to trigger the screen content to show … Read More »

Enhancements include 3-4 times gains in speed, powerful performance and noise reduction

MALVERN, PA, USA – Scala announces the availability of Scala Enterprise Release 11, featuring powerful enhancements in speed and performance, focusing on the digital signage core product Scala Enterprise Content Manager. Functional as well as creative features contribute to the significant upgrade of control, power and ease-of-use for both network managers and designers. Scala users can tailor and refine messaging faster, optimizing interactive and engaging audience experiences with dynamically displayed content.

Highlights of this major release, which introduces 25 new features and 265 enhancements, include:

Speed and performance: With a major refactoring of the core software engines of Content Manager, significant gains both in UI responsiveness and through the APIs can be expected. Content Manager now responds exclusively to the REST-based 2.0 API calls, and developers can request Web Application Description … Read More »

The number of ways you can communicate with your customers have grown. We combine and optimise all of these customer facing resources and create an optimal shopping experience using fact based consumer insights. This helps you communicate a personalized and targeted message to your customers.

contact usGet more omnichannel information today!

Imagine walking into a store and the screens that are near to you automatically show products that match your personal profile and purchase history! By using beacon technology, it is possible to detect fact-based consumer profiles, derived from information in the customer database of the shop.

Scala has created a solution using this customer information to display three different fashion looks, based on the consumer’s gender and age. The customer can then choose a follow up action on their phone… send the outfit to a fitting room, make a buy or ask for the assistance of a sales associate.

Main benefits of Instore Re-Targeter for Retailers:

Automated Messaging: Shoppers that visited your site are reminded of their search history once they enter your store, either through messages on their phone or displays in the shop… or both. Your second chance to market again … Read More »

Following an uptick in sales, Shell Select will add ten new stores per month as well as apply the solution to new “Bem Aqui” stores

Raízen Combustíveis SA (Shell Oil – Brasil) needed a way to quickly, creatively engage and inform customers in their convenience stores throughout Brazil and realized switching from static menu boards to digital was the way to go. With customers stopping into the convenience store for quick service, Shell only has a few moments to capture their attention at the point-of-purchase. Graphically rich messages on impressive digital displays was the smartest solution.

The quick-service restaurant (QSR) solution, created and managed by Scala business partner Ya Mogu, had to be budget-conscious and, although Shell wanted to manage core content from a central location, it was important for store owners to have location-based message control. After taking the plunge on … Read More »

We’re happy to announce the certification of Matrox’s C680 multi-display graphics card and Maevex H.264 encoder. Scala validation, which was recently featured in AV Magazine, certifies that the encoders deliver full HD 1080p60 video and audio content of our digital signage platforms. With Matrox C-series graphics cards, integrators can create high-impact displays and bring in live video feeds, a growing trend in the digital solutions industry. The live Maevex streams are easy to use and flexible enough to run side-by-side with additional streams or pre-made content, placed in different locations around the video wall or scheduled.

Read Matrox’s full press release here for more information and highlights.

ENGAGING AND INFORMING CUSTOMERS WITH INNOVATIVE, STAND OUT SIGNAGE

Melt Shop, a growing fast casual food service establishment specializing in home-cooked food and hand-spun milkshakes, needed digital menus boards in its newest locations to inform customers of product offerings and pricing, as well as to connect with their audience on an emotional level. Scala and partner Zero-In are deploying digital content solutions throughout Melt Shop’s growing network of locations in North America, allowing dynamic menu boards to be easily and instantaneously updated.  The Melt Shop solution also required interaction and engagement with the shop’s patrons in a way that would set them apart from other restaurants in the highly competitive industry.

“Thank you for putting together what we consider to be the coolest menu board displays in the business. We are very happy with the end product and appreciate you guys working … Read More »

Computex Taiwan 2-6 June 2015
K0606, Nangang Hall, 1F

Where in the world can you find Scala this week? In our Platform Partner iBASE’s booth at the Computex show in Taiwan! Scala Solution Sales partner TechMedia created the content driving the impressive 12 screen video wall. Check out the picture to the right!

Big news from the show! iBASE’s SI-60E Extreme Performance 8K Digital Signage Player with Twelve HDMI won the Best Choice Award in the IPC & Embedded Products category. Here’s what the award description had to say: “The SI-60E is an innovative digital signage player built for multi-screen video wall display applications. It supports up to 12 display outputs featuring IBASE Multiple-Display Matrix Technology and offers awesome 3D graphics performance with resolutions up to 7680 x 3600.”

Australia-based TechMedia, a Scala Certified Partner for almost 20 years, used Scala Designer to create the display’s real-time … Read More »

Scala latest Retail display solution: Instore Re-Targeter

Imagine walking into a store and the screens that are near to you automatically show products that match your personal profile and purchase history! By using beacon technology, it is possible to detect fact-based consumer profiles, derived from information in the customer database of the shop.

Scala has created a solution using this customer information to display three different fashion looks, based on the consumer’s gender and age, on 84 inch portrait screens. The customer can then choose a follow up action on their phone… send the outfit to a fitting room, make a buy or ask for the assistance of a sales associate.

Ordering coffee is now a breeze with our self-serve application. There’s no need for ticket numbers anymore — once customers are in the vicinity of the stand, beacon technology will detect their presence and customers can place and transmit their orders to the Barista. When their coffee is ready, customers’ pictures will show up on the main display at the coffee corner. No time lost waiting for your coffee.

I never leave the house without my cell phone, and I’ll guess that most reading this can say the same. It’s my main source of communication, data and entertainment, and retailers are figuring out how to help customers like us use our phones to create a fun, interactive buying experience. Scala CEO Tom Nix gave an interview for the spring 2015 issue 2 of OnWindows magazine on how “employing innovative mobile and beacon technologies to connect the in-store and online shopping experiences will ultimately help retailers better engage with their customers.”

Cell phones aren’t the only devices changing the way we shop. Technologies such as screens that update based on what products you are looking for and proximity beacons are part of the buying experience future. And, sure,  it kind of sounds like sci-fi – but it’s creating a … Read More »

IRVING, Texas, Feb. 19, 2015 /PRNewswire/ — BT, one of the world’s leading providers of communications services and solutions, and Scala, a leading provider of intelligent digital signage technology, today announced they will work together on a global scale to supply digital solutions.  These solutions can be tailored to the needs of industry sectors that rely on in-store interactions with their customers, such as retailers, retail banking, automotive showrooms, restaurants, hotels, etc. The combined solutions are designed to provide a deeper, richer, more engaging and personalized experience for customers in-store.

BT and Scala will provide digital solutions that enable the deployment of consistent content and messaging to “digital touchpoints” in stores ranging from a tablet in the hands of sales associates/bank tellers to multiple screen video walls. By integrating into existing customer relationship management systems, the content delivered through … Read More »

Scala Retail display solutions: Fashion Wall product display solutions powered by Scala digital signage software.

Bring a seamless customer experience to your sales floor with the ‘Style Advisor’ interactive display. It works as an assistive selling tool that allows sales associates to trigger outfit styles on two stacked portrait screens from a tablet when customers approach the area. Outfit choices are relevant to customer gender and specific topics such as latest trends, casual basics or a black tie party. The sales associate app also provides additional product information, browses through other style options and help shoppers pick out clothes for the fitting room.

Scala Corporate Comm Solution: Digital signage solutions powered by Scala digital signage software. Pick and choose what corporate information you want to see, through QR codes and NFC (Near Field Communication).

Transform your in-store experience right at the Point-of-Sale with Scala’s ‘Lift & Learn’ solution, featuring Adidas Golf footwear. Stretched LCD screens are used to not only entice customers, but also help them compare and learn more information about products. The ‘Lift & Learn’ display is connected to Scala Content Manager system, allowing retailers to make pricing adjustments instantly using POS data across their network from one central location.

Connected Digital Signage Café

Ordering coffee is now a breeze with the Scala self-serve application in our digital signage café. There’s no need for ticket numbers anymore, once customers are in the vicinity of the stand, beacon technology will detect their presence and customers can place and transmit their orders to the Barista. When their coffee is ready, customers will be notified via phone notifications and their pictures will show up on the main display. No time lost waiting for your coffee.

San Francisco, CA February 16th, 2015—Tomorrow evening, the Retail Evolution Summit opens its doors to retail’s marketers, designers, technologists and innovators. The retailers joining us represent a range of brand categories, from fashion to beauty to lifestyle brands, including Nordstrom, Levi Strauss, Safeway, Target, and Wells Fargo among others. Take a look at what’s ahead as we put the final touches on the event.

Lend your ears, and your minds
We have a number of industry experts speaking at the Summit, all with different backgrounds in retail, ready to share insights on their respective disciplines. Our speaking sessions include addresses from design industry leaders David Kepron and Lee Peterson, consumer insights from Todd Hale, and retailer and agency spotlights from the likes of Nordstrom, AT&T, Square, Microsoft Retail, TPN, MaxMedia, and Two West. Professor and Executive Director, Retail Management Institute at Santa … Read More »

The ongoing ten-year project includes POS system integration

Krystal, known throughout the southern United States for their unique quick-service restaurant (QSR) experiences, had an initial digital signage solution that included an interactive system at their flagship location. The solution, designed and managed by Scala partner Hammond Communications Group, included more than 16 drive-up stalls with interactive digital screens for customers to enjoy their meal and be entertained while staying in their cars.

As a car approached, magnetic beacons triggered the high-quality digital displays to automatically transition from looping promotions to the current day-part menu. In addition, the interactive experience included a physical push-button interface outside customers’ car window to control the screen, switching between different menu options and accessing a select TV channel listing.

Krystal wanted to build on the success of the digital drive-up experience and expand the strategy into the interior … Read More »

Sittard, February 5, 2015
Mdina Media, a Scala platform partner, has been chosen as Scala’s Main Media Sponsor at the Integrated Systems Europe exhibition, to be held at the Amsterdam RAI from 10-12 February 2015. Mdina Media is a market leader in supplying preconfigured media players able to run Scala applications 24/7. The two companies have been working together for 8 years to offer digital signage solutions of the highest quality.

The perfect digital signage partnership

Scala Inc. produces the software that powers digital advertising and messaging screens all over the world. Mdina Media produces digital players, the hardware that’s often literally behind each screen. The co-operation between Mdina Media and Scala has resulted in successful projects in Europe, Asia, North America and Africa.

Media players for 1 to 12 screens

As well as being a long-term business partner of Scala, Mdina Media has … Read More »

Join Scala at ISE (Integrated Systems Europe) 2015
Hall 8 – Booth F195

Sittard, February 3, 2015—“The future is here. The future is now.” We’ve all heard it before (and will hear it again), but now is the time to see things in action—and Scala is ready to oblige.

One of the most beneficial things retailers can do is create a unified experience between their in-store and online worlds. This year’s focus is to further enhance the full package of retail, coordinating tools and technologies with customer data findings, to build an engaging and memorable customer experience.

ISE 2015 may be just around the corner, but we want to give you a sneak peek at our line-up anyway:

Scala Solutions

Connected Café
Ordering coffee is now a breeze with our self-serve application. There’s no need for ticket numbers anymore — once customers are in the … Read More »

Exton, PA January 15th, 2015—A lot of buzz has been swirling around NRF’s Annual Convention & EXPO following another successful year. The Scala booth generated some noise of its own, bringing in visitors from some of the world’s largest brands. It was great to show retailers who may not be familiar with what we do how the digital experience can be aligned with physical stores and enhance the customer experience. From those who joined the crowd at the Connected Café and got a caffeine boost after ordering through our mobile app, to others who learned about engaging customers through sales associate tools and mobile devices, thanks for stopping by. Check out some pictures from the scene below:

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View Larger … Read More »

Exton, PA January 8th, 2015—“The future is here. The future is now.” We’ve all heard it before (and will hear it again), but now is the time to see things in action—and Scala is ready to oblige. 

One of the most beneficial things retailers can do is create a unified experience between their in-store and online worlds. This year’s focus is to further enhance the full package of retail, coordinating tools and technologies with customer data findings, to build an engaging and memorable customer experience. 

NRF’s annual BIG Show may be just around the corner, but we want to give you a sneak peek at our line-up anyway:

Scala Solutions

Connected Café
Ordering coffee is now a breeze with our self-serve application. There’s no need for ticket numbers anymore — … Read More »

Exton, PA December 23rd, 2014—Word is certainly spreading about the first-ever Retail Evolution Summit and it hasn’t taken long for fellow retailers to pledge their interest. This premier thought-leadership event will bring together marketers, designers and technologists from across the retail industry to gain and share valuable ideas and experiences through fun and informative discussions.

Industry leaders are joining forces to make this the must-attend retail event of 2015. Sponsors include: Scala, Hughes, Seneca, AMD Embedded, TPN, Creative Realities, and Premier Mounts. A special thank you goes out to the Summit’s exclusive Media Partner, VMSD Magazine for their support.

Learn more about our sponsors:

Presenting

Scala has a passion for creating intelligent digital signage solutions that move employees, consumers, and products. Driving more than 500,000 screens worldwide, our solutions increase sales, improve brand loyalty, optimize the customer experience, and reinforce business objectives.

Scala is known for … Read More »

The French-founded Carrefour Group is a leading retailer in Europe and the second-largest retailer in the world, employing nearly 365,000 people. In the European market, Carrefour market Belgium recently modernised its in-store customer communications. Leaving behind its dated print poster strategy, the retailer started reviewing its shop floor communications strategy a couple of years ago and decided to go digital.

Quick facts

Carrefour market Belgium upgrades in-store communications
Retail giant deploys 150 screens over 25 stores across Belgium
Network includes tailored content management system
Integrated Queuing and audio system

To promote the latest promotions and product information to customers and to manage queuing at the tills, the French multinational retailer deployed a comprehensive in-store digital signage solution across 25 of its branches in Belgium, with more to follow. Local Scala systems integrator DOBIT rolled out and tailored the entire network based on Scala technology, which acts … Read More »

Having Trouble Viewing Video? Watch it on YouTube.

Let’s get 2015 off to an exciting start!

We hope to greet you in person in the new year, you can find us at:

NRF 2015: 11-13 January in New York

Integrated Systems Europe: 10-12 February in Amsterdam

EuroCIS 24-26 February Dusseldorf

Swiss Casino uses 22 screens at 3 locations to inform visitors and show Jackpot amounts.

download the fact sheet

Scala powers 7 out of 8 top outdoor digital billboards in the UK.

SCHEDULE DEMO NOWLondon—one of the most inspiring and influential cities in the world. Home to John Keats, Christopher Nolan and the somewhat popular band, The Rolling Stones. London has always found a way to create and capture magic as far back as the history books take us. So it’s no wonder why we’ve taken heart to the city as well. In fact, we love the U.K. so much that Scala powers 7 out of 8 top outdoor digital billboards in the UK. [City AM]

Take a look at the interactive map below to explore, locate and learn about each site:

Wendy’s in the United Arab Emirates easily and instantly changes menu items and prices on their digital menuboards.

download the fact sheet

Abu Dhabi World Trade Center helps visitors to easily find the way with a responsive, intuitive solution.

download the fact sheet

Heydar Aliyev Airport in Azerbaijan uses 50 screens to show messages to its visitors. About 2.5 million passengers per year see the advertisements.

download the fact sheet

Abu Dhabi Islamic Bank (United Arab Emirates) uses 50 displays in 47 locations to grab attention for new products and to shorten the perceived waiting time.

download the fact sheet

Last Call Studio (LCS) was looking to enhance its in-store experience by integrating digital signage into its strategy. But before making the jump, LCS wanted to be sure that they were getting a bang for their buck, and looked to Scala for a solution. Download Case Study PDF Here 

Campaign parameters:

Within the test store in Rockville, MD, Scala installed three sets of three, portrait- mode 46-inch screens near three sales areas: dresses, shoes and handbags
15 clips per area were set at a repetition rate of six minutes
In some instances, clips were generic examples of the targeted product groups
Largest video wall measures 60m (195 ft.) wide
To calculate conversion rate (the Key Performance Indicator), Scala tracked sales and customer traffic data over four weeks

Analytics and results

In a review of analytics, it was found that the conversion rate for dresses and shoes had gone up substantially. … Read More »

Crocus Group, a leading Russian developer and a partner of the country’s Ministry of Economic Development, has deployed a digital signage solution supported by Scala to
support wayfinding in shopping centres and a concert hall. The group, which has already completed infrastructure projects covering a gross area exceeding 1.9 million square meters, is using Scala digital signage software to make
interactive navigation available in shopping centres and a concert hall located in Moscow. The wayfinding solution allows visitors to interact with the screen as if they were using a personal tablet. The screens offer content that includes a map, a store list (in the malls), advertising and site news.

The solution

The network in the shopping centres and concert hall is made up of 25 full HD interactive screens, mounted in portrait mode and connected to its own individual digital signage player. Crocus Group centrally manages the interactive digital signage … Read More »

Region Hovedstaden, the Danish regional government authority responsible for healthcare in the capital region of Copenhagen, has deployed a very large-scale digital signage solution supported by Scala® across medical facilities in the region.

QUICK FACTS:

The regional authority of Copenhagen (Region Hovedstaden) has deployed Info-TV, a large-scale signage network
Info-TV, driven by Scala, centralises healthcare information on-screen for waiting room viewing
Scala was chosen for its unique content management abilities over 500 screens and across 20 facilities
The Scala network is part of a drive by Region Hovedstaden to improve patient satisfaction during their interactions with the public healthcare system

The network, which is called Info-TV, is a new communication channel targeted at the waiting areas of each of 20 medical facilities. The mission of Info-TV is to ensure that relevant national, regional, facility and department-level medical information destined to the public reaches patients in each … Read More »

Recently Scala announced that it is already up 25% over last year at this time. One of the regions where the world market leader wants to grow is the Middle East. Therefore Damon Crowhurst, Scala’s Vice President EMEA, will be visiting GITEX in Dubai from 12-16th October. His goal is to meet with parties seeking to develop strategic partnerships across the region, as well as to explore opportunities for a direct local presence.
At GITEX Technology Week in Dubai 142.000 visitors from 150 countries can see the newest Technology innovations. Scala partner AIMS will show Scala’s Connected Coffee Corner in the booth of Telecommunications Company Etisalat. Ordering and waiting for a coffee to go is a breeze at this innovative and interactive solution. Visitors can order their coffee through a self-service kiosk, without the need to remember a ticket number: A … Read More »

At Restaurant KUTCHiiN in München (Germany), Scala was awarded the Invidis Digital Signage Award in the category Software. For the fourth time in a row Scala was the winner of this prestigious Award, that is given to the most successful Digital Signage companies in 5 categories.
Scala’s Marketing Manager EMEA Peter Bardoul attended the meeting and was proud to receive the Award: “We are very glad to get this Award again. Getting to the top is one thing, but staying there is a daily challenge. Nowadays there are a lot of Digital Signage software competitors and we are proud that we are still the market leader, not only in the German speaking countries, but worldwide. Every day our specialized team is working hard to deliver the best possible solutions for our customers. An Award like this is a recognition for all … Read More »

Exton, PA September 16, 2014—Scala is excited to announce a new line of Android-based devices designed by Instorescreen and distributed by Avnet Embedded, a division of Avnet Electronics Marketing Americas, a business region of Avnet, Inc. (NYSE: AVT), with screen sizes ranging from a cost-effective 7” up to a captivating 65”. Each unit is built with a focus on dependability, robustly modelled for commercial and retail environments.

Holding a higher standard

Don’t let their sizes fool you—these devices work just as hard and hold as much value as any leading screen out there. Besides avoiding the horrors of blank screens and the frustrations of costly service visits, here are a few more reasons why you’ll be as satisfied with these players as we are:

Reliable manufactured Grade “A” components.
Flexible VESA mounting and open frame mounting options.
Durable hardened protective glass and signature industrial metal … Read More »

http://youtu.be/5IhdbQtWmmA

Keep your head to the sky

Check out this incredible Scala installation delivering British Airways’ digital billboard ad campaign featuring live data implementation. This award-winning idea takes innovation and interactivity to the highest level — 30,000 feet in the air. This amazing solution for BA was developed and produced in Scala by Pementa.

jyskebank.tv* produced the video of this Scala installation.

*jyskebank.tv is also a Scala Customer, read the case study about their award-winning Scala project.

Quick service franchise Panos, which is part of the La Lorraine Bakery Group, needed to upgrade its digital signage system. With the help of Scala integrator SEPIA Digital, the QSR turned an existing signage system into a centralised signage network with possibilities to up and cross sell their offerings.  The aim of this digital signage project was to support the ongoing expansion of the Panos business in multiple market segments. The company needed signage that could deliver targeted communications to a variety of outlets of different natures including Panos City, Panos Petrol, Panos Rail, Panos Leisure.

Quick facts:

European quick service restaurant (QSR) Panos rolled out digital signage at 150 of its franchised restaurants across Belgium and the Netherlands
Scala Advanced Analytics helped Panos justify its investment in digital signage
Advanced Analytics proved that optimised digital signage provides positive ROI
Sales of beverage went up … Read More »

IPC supplied and installed Ireland’s first state of the art digital signage solution for Tesco Off License in The Merrion Centre in Dublin.

Tesco is the largest supermarket retailer in the British Isles and Ireland.

NEC Display Solutions Europe have installed one of the largest displays of its kind in a public square – a LED digital display measuring 107 square metres, driven by Beaver Group technology powered by Scala software – on the facade of the ODEON Leicester Square in London’s West End.

The huge display – the size of half a basketball court – replaces the old poster board and is flanked by two 18 square metre displays in one of the UK’s most prominent locations, which welcomes more than 90 million tourists every year.
The screen trio will display images for the latest movies and, during events such as premieres, live footage including celebrity interviews and clips will be screened for the passing public to view. Officially launched at the world premiere of The Hunger Games: Catching Fire, the displays bring a highly engaging … Read More »

Project and imagery courtesy of Beaver Group

EAT are an innovative brand and were keen to try new digital ideas to improve the food and customer experience. With an average selling time of 18 seconds per customer, the digital menus needed to fit the EAT brand experience and provide a quick, correct and easy-to-understand menu. EAT required comprehensive central control and simple store-level management, able to keep up with the fast pace of multiple daily menu changes.

A typical EAT store uses three Philips 47” IPS LED screens which are driven by a custom menu solution, developed by Beaver Group, harnessing the power of the Scala digital signage platform and its API.

Sarah Doyle – Brand Director EAT:
“The benefits are there and are very clear to see. Anyone you talk to in any of our shops and all the way through to director level, … Read More »

UK retail giant Argos, traditionally known for its catalogue-based ordering and in-store warehouse-connected purchasing experience, is now using digital technology to make its customer experience more interactive.  Argos has completed the first phase of a new digital strategy deployment across seven stores in the UK. In each store, a Scala digital signage solution enables Argos to drive digital point of sale systems, to manage customer communications and to deliver a comprehensive in-store brand experience to customers.

Implemented by systems integrator Pixel Inspiration, the deployment also sees tablet based in-store product browsers replacing print catalogues and the addition of a 60-second fast-track collection service alongside free in-store wifi.

From a design perspective, the aim of the digital stores project is to transform the Argos in-store environment for customers, making it digitally-led and consistent with its online channels. The project also allows the retailer … Read More »

Exton, PA June 30th, 2014—Scala today announced Release 10.3 of Scala Enterprise, which includes new improvements and features for Scala Content Manager, Scala Designer and Scala Player. These speed and performance updates provide a simplified and efficient experience for all users. Take a look below to see what’s new:

Scala Designer

Video 4K Enhanced Performance

Scala is always monitoring trends in the digital signage industry. One of those is Scala’s belief in the progression of 4K video, and this update certifies that investment. Scala Enterprise now supports Intel GPU DXVA2 hardware decoding of 4K video and has improved throughput of software decoding of 4K video by 250%-300%. This is a key feature for users whose content heavily relies on strong visual communications, such as retailers.

Show and work with ‘off-page’ elements

In order to bring an idea to fruition, you have to be able to … Read More »

Scala will be participating with Beaver Group at the Marketing Week Live show – June 25th -26th in London. Check out the Beaver stand #C320.

Beaver will feature an EAT counter, complete with a full demonstration of the advanced menu system, all running on Scala.

There will be a Christie MicroTile wall, featuring some of the creative work from Beaver’s design studio, making the most of the flexibility with shapes, which the tiles provide. There will also be several totems and large format case study screens with videos, images and details of a range of work Beaver has completed for their clients.

Peter Critchley – Managing Director Beaver Group – will also be presenting a session on the EAT digital menu rollout with Holly Oades, EAT Marketing Manager at 10.30 am on Wednesday 25th June in the MWL Talks – click here for … Read More »

Large-scale medical roll-out

Dr. Sulaiman Al-Habib Medical Group (HMG), the largest private provider of comprehensive healthcare services in the Middle East, is currently rolling-out a sizeable digital signage network across six of its medical facilities in the region. Scala partner Comm IT was responsible for the installation. The group, which currently operates 14 medical facilities across Saudi Arabia, the United Arab Emirates (UAE) and Bahrain, has chosen Scala technology as the backbone to its very first digital communications project.

The HMG group is deploying a large number of screens in the patient waiting area and at the nurse stations as part of a large-scale digital signage network at its facilities. The network will be used to showcase the group’s overall medical capabilities, which include seven hospitals and six medical centers as well as one of the largest private medical cities in Saudi Arabia. It will also be used internally for the efficient … Read More »

Scala offered various insights into digital communication and the latest industry developments at the International Scala Conference 2014, which took place on May 14 & 15 at the Timber Lodge in the Olympic Park in London. With its emphasis on successful Digital Communication Solutions, the conference brought business together in this rapidlyevolving market.

Presentations
On Wednesday 14th , Scala hosted an interesting conference program, where prominent industry guest speakers shared valuable industry and project insights with the audience. This year’s program featured the following presentations and digital communication success stories from various industries:

• Nikk Smith (Pixel Inspiration): Intelligent digital media at Argos
• Steen Mertz (Jyske Bank): jyskebank.tv – from web TV to flow channel
• Adrian Exton (BlueSight Systems): Using audience data to increase revenues
• Alex Hughes (Amigo): Branding Your Building, The Scala Way
• Peter Critchley (Beaver Group): EAT – Fresh Food and … Read More »

Jyske Bank wanted to boldly go where no other bank had gone before by delivering a live news channel online, across its branches and beyond, broadcasting live information on financial markets, breaking economic news and everyday life

QUICK FACTS:

Scala software at the heart of the roll-out of jyskebank.tv LIVE in October 2013
Innovative use of a digital signage content management solution for live TV
Flexibility of Scala solution saved Jyske Bank money and time by simplifying the broadcast workflow
Scala delivered increased effi ciency, reduced manual supervision, more content delivered to more platforms
The bank can now handle various inputs, including social media feeds
Overall solution has already won 2 awards and has raised even more visibility of Jyske Bank as a thought leader

To support the launch of the new jyskebank.tv LIVE TV platform in October 2013, the bank turned to Scala to provide the playout solution that would … Read More »

In a previous issue of the Journal of Retail Analytics (Volume VIII, Issue 4),
we introduced the concept of employing analytics to optimize digital signage
messages. Using analytics to correlate and score digital messaging with in-
store purchasing patterns, playlist recommendations can be created to ensure
that the most effective message is displayed at a given place for a given point
in time.

In this article, we report on cases highlighting how even small changes in the
digital marketing strategy – when backed by measurements and analytics –
can make big difference.

The first case describes our work in a quick service restaurant (QSR) chain in
Europe. Panos, a part of La Lorraine Bakery Group, is a franchiser with more
than 250 restaurants predominantly in Belgium and the Netherlands. Panos
has been using digital menu boards with Scala’s Content Management solution
for about four years. Because QSR is generally a low profit-margin business,
any … Read More »

Anzyma, the leading digital solutions expert in the Sultanate of Oman, has deployed the country’s largest digital signage network across all 70 Omantel retail outlets. This nationwide rollout across 80 screens employs state-of-the art digital solutions and has provided a holistic digital experience to customers arriving at these stores.
Companies today are benefiting immensely from out of the box and digital technologies. With the new era demanding real-time updates and multimedia-rich marketing content, Scala was chosen as the software platform for this digital signage solution. With its new “connected signage” concept in place, Omantel will be able to update all marketing and promotional content in just a couple of minutes. The flexibility of the solution also allows Omantel to centrally monitor the health status of the screens from a central IT data center. Anzyma has installed the digital signage network across all the Omantel outlets in all governorates across the Sultanate. The screens are … Read More »

MEDI TV is a creative and innovative digital advertising channel broadcasting to hospitals in the Republic of Croatia. Created by POS Marketing, a full service marketing agency based in the city of Zagreb, MEDI TV provides patients and visitors with informative and education content about hospital services and expected waiting times. Patients and hospitals alike are enthusiastic about MEDI TV for its ability to efficiently and cost-effectively create an ambience that is fresh and interesting. Already installed in numerous sports clinics, university hospitals and general hospitals, MEDI TV is recognised as a highly successful new media and its goal is to install the service at all 35 hospitals throughout the nation.

Enhancing the patient experience
POS Marketing is providing 40” screens with a built in PC and also takes care of content creation, management and implementation, while installation is completed by a partner company. There is no charge for the service as POS Marketing believes in giving nonprofit, … Read More »

Anyone who has shopped at IKEA knows that it is a retail experience unlike any other. IKEA is known for its focus on customer service, which it has evolved and optimised over many years through its renowned innovation, employee relations, cost control and operational excellence. Similarly the design and high quality of its products, together with its very competitive pricing, have made it a market leader.

IKEA Switzerland embarked on a program to bring digital signage to its nine stores (the company’s St. Gallen store had been a digital signage user for some six years) to further enhance the customer experience, and to bring the latest technology to its internal communications, complementing the signage that the UK operations had similarly adopted. IKEA in the UK had already undertaken such an investment. Scala partner Kilchenmann was selected to deploy the project in Switzerland.

Positive feedback
IKEA Switzerland set about installing 128 screens throughout its nine properties. Of these, … Read More »

Norway, March 18th 2014: Scala is powering large-scale video wall installations located in the windows of four new flagship branches of DNB, Norway’s biggest bank.

Rolled-out by DNB as part of a giant corporate identity revamp project, the 473 256×32 pixel one meter wide LED displays powered by Scala technology play a crucial role at each of the banks’ four new flagship branches.

“With the entire corporate redesign project, DNB has become one equal brand,” said Christian Lie, Senior Advisor Digital Signage, Design Xpress at DNB. “We’ve gone from being 7 or 8 brands to being one. We now have a single culture, design direction and profile which makes it easier to maintain and manage the brand.”

The video walls, the largest of which measures 60m wide, deliver critical business benefits by attracting the attention of passers-by from the outside whilst delivering useful … Read More »

QUICK FACTS:

DNB is the biggest financial institution in Norway delivering services to nearly 2.5 million customers
Large-scale mosaic LED video wall installation at DNB’s four new flagship branches
Impressive video walls improve the visibility of the bank from the street
Largest video wall measures 60m (195 ft.) wide
Advanced monitor function distributes content through a single computer per video wall

The final piece to the puzzle
As part of a large-scale rebranding, Norway’s biggest bank DNB has created stunning Scala-powered video walls, made-up of 473 one-meter LED displays, in the windows of its four new flagship branches designed by renowned Norwegian architects Snøhetta.

The corporate identity project not only included these impressive video walls, but also included the design of a new logo, new messaging, the construction of new corporate headquarters and the opening of four flagship branches throughout Norway.

“With the entire corporate redesign project, DNB has become one equal brand,” said Christian Lie, … Read More »

The Digital Screenmedia Association has announced that the jyskebank.tv LIVE project is the winner of a DSA Industry Excellence Award in the Best Financial Services Digital Signage category.

Jyske Bank is the first non-media company in the world to launch a news channel that will keep their employees and customers updated on the financial markets and bring you breaking economic news – even as it happens. The bank has a complete film studio located in the Danish city of Silkeborg and a correspondent permanently based at the NASDAQ stock market.

“Scala plays an important role, as it is used for playout of the content”, Steen Mertz, Director, Communications Technology at Jyske Bank, explains. “This means that Scala automatically collects and puts together the content shown live to viewers. This is the ideal solution for Jyske Bank as it increases efficiency of the station and … Read More »

At the Tesco Off License in The Merrion Centre in Dublin, a state of the art digital signage solution was installed by Scala Partner IPC Digital Media using Scala as the customer experience engine.

IPC Media received a brief to create a Tesco Off license, “Store of the Future”, that was both scalable and sustainable, to enhance the shopping experience by creating a theatre environment with engaging and interactive content at the point of purchase. The desire for an interactive “Lift and learn” whisky experience, enabling customers to learn the differences of the various whisky products, was a key ingredient of the solutions. All of this custom built and bespoke to Tesco’s demanding needs, and managed by a single platform from a central location.

The Solution
Using Scala Enterprise to design and deploy the solution, IPC supplied and fitted unique “Stretched” LCD screens, … Read More »

A demo of Scala’s Connected Store solution presents visitors with an engaging, interactive shopping experience. Mobile devices and apps have introduced retailers to an unprecedented level of personalised engagement. By means of Bluetooth Low Energy (BLE) it is now possible to pinpoint a customer’s location within a store. Scala demonstrates a solution using Apple’s iBeacon which can send customers personalised notifications about items near them, items on sale in the store or products of particular interest. We show how customers can even “connect” their phone to one of the playback screens in the store for 1-on-1 engagement!

“Lift technology” is used with a range of whisky bottles, displaying relevant information on a screen whenever one of the products is lifted from its spot on the store shelf. You can also lift multiple items to compare them.

To complete the Scala retail experience, … Read More »

Ordering and waiting for a coffee to go is a breeze at Scala’s coffee bar. Order your coffee through a self-service kiosk without the need to remember your ticket number: A picture is taken when you order. Once the coffee is ready your picture will show up on a screen.

Presented by: Marc Rifkin, Director of Services, Scala

See how to use Scala’s dynamic media and data integration capabilities to create targeted and relevant content.

When: Tuesday, February 25, 2014 2:00 PM – 3:00 PM EST
Presenter: Marc Rifkin, Director of Services, Scala

Marc Rifkin has been delivering Scala services and innovative solutions for more than 20 years. Learn from his industry experience as he explains some of the best and bleeding edge digital communication strategies leveraging dynamic media and data integration.

Presented by: Amy Wilson, Product Manager, Scala

Leverage mobile, geo-location, customer data and other interactive technologies to create immersive and personalized experiences for in-store consumers.

When: Wednesday, Feb 26, 2014 2:00 PM – 3:00 PM EST
Presenter: Amy Wilson, Product Manager

Amy Wilson is the newest member of Scala’s Product Management team, working closely with Connected Store and Advanced Analytics capabilities. A veteran of ad serving and website optimization channels, Amy brings a unique perspective to solving the challenges marketers face in creating true omni-channel experiences. She is excited to work with Scala’s top-notch team to bring innovative solutions to solve those challenges.

Presented by: Dina Townsend, Sr. Director of Retail, Scala

Implement the missing piece of your omni-channel strategy with the power of mobile technologies to create personal, relevant and dynamic experiences. Learn how to leverage data and smart communication to inspire and engage your customers.

Presenter: Dina Townsend, Sr. Director of Retail

A 20-year veteran delivering and designing technology solutions, Dina Townsend guides brands through the process of creating and enhancing the customer experience in retail environments. Using digital concepts, she helps clients innovate, strategize, and sell beyond their competition. Previously based in the Silicon Valley, Dina worked with Optio Software and Nobix, Inc., sorting through clients’ complex processes and disparate applications to assemble efficient, mission-critical management and workflow solutions for enterprises such as Northrop Grumman, 3M, 3Comm, and Hewlett Packard.

Join Scala at DSE 2014
Stand #736

There’s only one group of guaranteed winners in Las Vegas: the attendees of DSE 2014. Hailed as the largest international tradeshow for digital signage, anyone pacing the show floor is sure to be swooned by the endless rows of exhibitions. Standing out is about as tough as a pair of aces in a game of Texas hold ‘em. But not to worry, Scala is coming to Vegas with a full house.

A connected in-store experience

Scala is once again opening up their digital store on the DSE show floor to illustrate how a retail store can provide a targeted, immersive experience that engages customers across all channels. Scala’s connected store leverages mobile, geo-location, customer data and other interactive technologies (described below) to enable relevant and personalized communications for in-store visitors:

Gesture Control: By enabling hand gestures to control … Read More »

Mike SchafferChief Financial Officer & Chief Operating OfficerScala, Inc.

Scala, Inc. announces Michael Schaffer as their new Chief Financial Officer and Chief Operating Officer. Reporting to Scala Chief Executive Officer Tom Nix, Schaffer started on January 20, 2014. Schaffer will be responsible for Scala’s worldwide finance, technology, facilities and human resources functions.

“Michael has extensive finance and corporate development experience and he is the perfect person to lead our finance and operation teams at this dynamic time for our company,” said Nix.

Schaffer brings a broad range of finance, human resource and technology experience to Scala. Most recently, he was Vice President of the Marine Chassis business at TRAC International in Princeton, NJ, where he lead the growth of the $300 million North American marine chassis division across 300+ points of service, with over 100 direct and indirect reports. Prior, he … Read More »

Scala, who had its own booth at NRF for the first time, had a number of different digital signage solutions on display. These solutions aim to create a more engaging customer experience and make the store part of retailers’ omni-channel offering. Using Microsoft Kinect, Scala’s digital signage leveraged gesture control to allow shoppers to find out more about products by moving their hands. It was also showing how Bluetooth Low Energy technologies and other NFC systems allow retailers to find out when a customer is in store and deliver personalised, contextual and timely experiences to those customers. All the information that the retailer collects from these digital signage interactions can then be analysed through the Scala Advanced Analytics solution.

See the original article from Speak

Scala’s Connected Store runs easily with Shuttle Players at NRF

Shuttle Computer Group’s DS61 digital signage players proved to be a welcome addition to Scala’s exhibit at NRF 2014. Shuttle’s players performed extremely well and made the Scala’s digital in-store experience presentation content, The Connected Store, easy to deliver and operated flawlessly throughout the show.

Shuttle’s players were chosen to run Scala digital solutions in our booth, including the social media wall, gesture control and Scala fling because of their high-performance and reliability.

Shuttle’s DS61 digital signage players have recently been certified by Scala, after undergoing rigorous tests to ensure seamless compatibility and efficient performance.

“Obtaining Scala certification for our DS61 i3 and i5 players was a great accomplishment for Shuttle,” said Marty Lash, director of sales and marketing, Shuttle Computer Group, Inc. “Now at NRF, Shuttle had the chance to prove our performance … Read More »

Interaction and omni-channel solutions are at the heart of Scala’s booth at Integrated Systems Europe 2014. Scala will showcase several solutions which encourage visitors to interact by means of tablets, mobile phones and even hand gestures. Visit booth K182 in hall 8 at the RAI exhibition & congress centre in Amsterdam.

Come fly with us
One of the main attractions at the Scala stand is the “Interactive City” which allows visitors to fly through a virtual city exploring several digital signage solutions per industry. Visitors can take a virtual flight into retail, corporate communications, banking and quick service restaurant settings. Experience how digital signage is the connection point in a successful omni-channel experience.

The Connected Store
A dedicated retail area on the stand presents visitors with an engaging, interactive shopping experience. Mobile devices and apps have introduced retailers to an unprecedented level of personalised … Read More »

Basic-Fit is the largest budget fitness chain in the Netherlands. Their impressive “virtual fitness” concept is implemented at all locations across The Netherlands and Belgium. In addition to live lessons, Basic-Fit offers their clients virtual group lessons to provide a comprehensive experience.

Basic-Fit approached System Integrator First Impression to help make virtual group lessons a reality for their clients. First Impression designed the concept and engineered the system, using Scala Software as the content management system. After concept creation, First Impression installed the “Virtual Fitness Experience” in more than 170 locations in The Netherlands and Belgium.

Quick facts

Chain of fitness centers
300+ players at 170+ locations
Full HD video wall, powerful sound system and colorful lighting
Interactive fitness experience
Positive feedback from end-users

The Challenge
The available space to install the Virtual Fitness Experience varied between locations. The complete setup had to be flexible to fit in any … Read More »

QUICK FACTS:
• Colruyt supermarkets; market leader in Belgium
• One of the biggest Digital Signage networks in the Benelux > 200 locations
• 42″ screens at checkouts
• Touchscreen at frozen food sector
• QR code to download recipes
• Scala software delivers powerful content management, a proven flexible and stable platform
• > 1300 Scala Player Licenses

Scala digital signage software manages, schedules, and delivers content to the various elements of the installation.

Colruyt is a Belgian multinational supermarket chain with more than 200 stores in Belgium and has a long tradition in customer communication. Through posters, leaflets and video screens, shoppers are informed about the origin of products, the company’s sustainability efforts or job vacancies.  Colruyt wanted a more dynamic, flexible and ecological communication channel. By using a digital signage network of energy-efficient screens, the marketing department can centrally control the system.

Return On Message
As a certified Scala … Read More »

Efficient Corporate Communication 
Audi Brussels is a definitive example of state-of-the-art automotive production. The company has invested over € 400 million to upgrade the factory where it builds its successful Audi A1 cars. Starting a few months ago, Audi Brussels has opened its doors for factory visits by schools, businesses, clubs and members of the general public. 46” IDS screens have been installed to provide greater visual impact on site.

10,000 visitors with no advertising 
External communications staff member Christine Germain says, “Our 2012 target for factory visits was 12,000. But within the first six months of the year we had already welcomed more than 10,000. We met and surpassed out targets, with virtually no marketing.”

Recruitment inspiration 
The factory visits are not just good for Audi’s image, but also help the company attract staff. As Christine Germain explains, “The A1 has been highly successful, … Read More »

Scala, Inc and its partners were recognized by the DailyDOOH for excellence in Digital Signage at The DailyDOOH Gala Awards hosted in London on Thursday November 27, 2013.

Scala Certified Partner IPC Digital Media received an award for best overall retail experience for their installation at the Tesco Off Lisence Store in Dublin. The Scala installation from Amigo at PwC also received an award in the category Best stadium/office building/corporate/hotel, hospitality or leisure install.

The Tesco Off License in The Merrion Centre in Dublin is Ireland’s first state of the art digital signage solution. Using Scala to deploy the solution, IPC supplied and fitted unique stretched LCD screens that were custom installed into the shelving fixture at customer eye level. The use of eye level motion graphics coupled with low level audio created maximum impact and truly interacts with and engages with … Read More »

At the Takeaway Innovation Expo in London – 28-29 November 2013, visitors learned how dynamic and attractive digital menu boards can grab the audience’s attention and will give their business a competitive advantage.

Besides exhibiting at the Takeaway exhibition, Scala hosted several workshops on Digital Signage. Using examples of brands such as Wendy’s, Love Pasta, Eat and Burger King, Scala guided the visitors through the opportunities and challenges that Digital Signage brings for their company.

Integrating digital signage into the business can be a daunting and costly experience if you do not get it right. Get it right and it can drive profits up by as much as 5% on the bottom line. Maintaining it once implemented and optimizing it longer term are key concerns that need to be addressed. Digital menu boards will grab the audience’s attention and will give your … Read More »

QUICK FACTS:
• NPR delivers breaking national and world news to 26 million listeners in the US each week
• Large mosaic LED videowall in main lobby provides up-to-date, dynamic content
• Videowall complemented by a range of other content-driven screens
• Large external digital tower and ticker displays viewable to drivers passing by
• Easy to use Scala solutions give NPR complete flexibility and control

In spring 2013, NPR moved into its new headquarters in Washington, D.C. The building incorporates multiple vibrant visual aspects overseen by design consultancy Poulin + Morris Inc., including a large mosaic videowall, elevator lobby digital signage, and a digital tower and ticker screens located outside.

Scala digital signage software manages, schedules, and delivers content to all the various elements of the installation. The project was deployed and managed by Scala Certified Partner, Imperatives, Inc. The underlying digital signage player hardware is … Read More »

Tommy Hilfiger is one of the world’s leading premium lifestyle brands delivering superior styling, quality and value to consumers worldwide. The brand celebrates the essence of Classic American Cool and provides a refreshing twist to the preppy fashion genre.

As a company, Tommy Hilfiger believes in the power of digital communication. The large flagship store in Dusseldorf is using innovative technological integrations that create a digitally infused shopping experience. With a significant addition nearly doubling its original size, the store now spans 1,822 square meters. Featuring a bright and open atmosphere, the concept reflects the American heritage and modern influences that epitomize Tommy Hilfiger’s aesthetic.

Quick facts:

Flagship store in Dusseldorf
Various solutions with big and smaller video walls
Fling application used for more interaction
In-store way-finding
Live feed such as weather and social media

The Challenge
The project aimed to perform a proof of concept for in-store digital … Read More »

At 20 and 21 November Scala attended Deutscher Handelskongress (German Retail Congress) and trade fair Retail World together with partner Microsoft. The events took place for the 13th time in Hotel Maritim in Berlin.

About 1.200 decision makers from German retail attended this top congress to network, discuss an get information. More then 80 (inter)national top-speakers and experts talked about actual retail issues. Theme of the congress was Smart retail – Increase customer loyalty at every channel.

Next to the congress attendees could visit retail trade show Retail World. Scala and its partner Microsoft showed their latest innovations. With 55 other companies they presented products, services and strategies for retailers. Topics where among others multi-channel solutions, mobile marketing, online communication, social media, hard- and software, CRM and customer loyalty.

Scala showed how digital messages can succesfully be presented to customers via several devices. … Read More »

Gridcast Media, a digital signage consultancy in Richmond Hill, Ont., recently partnered with light-emitting diode (LED) display provider NanoLumens to design giant video walls for a Holt Renfrew store in Toronto’s Yorkdale Shopping Centre.

The high-end department store’s redesigned façade includes six 8.8 x 1.2-m (29 x 4-ft) panels, which function together as two three-display arrays at either side of the entrance. Using Scala digital signage software provided by Toronto-based Dot2Dot Communications, their on-screen imagery showcases the latest fashion trends. Holt Renfrew can run specific content on each individual column or have it span across the entire façade.

The installation is one of the largest indoor retail displays in Canada, using more than 1.5 million LED packages.

See the original article on Sign Media Canada

In 2011, Athletes World created a new brand identity to promote a consistent and unified look across all sport shops. The new brand name, “AW LAB” is easy to remember and the logo is a distinct and recognizable icon. AW LAB strengthens the connection to younger generations and the digital world. Along with the abbreviated name, a new slogan was created, “Your Urban Style Refresher”.

“The reason for the change was the need to increase customer communication. By using innovative media we want to increase customer loyalty, improve communication and create additional sales,” says Rocco Carena, AW LAB Marketing Manager.

Part of the restyling was to include digital signage into the sports shops. As a full service company, M-Cube was selected to implement the changes using the Scala digital signage platform.

Quick facts

* Italian sports company with over 150 stores
* Shop window: 2 … Read More »

NEC Display Solutions Europe have installed one of the largest displays of its kind in a public square – a LED digital display measuring 107 square metres, driven by Beaver Group technology using Scala software – on the facade of the ODEON Leicester Square in London’s West End.

The huge display – the size of half a basketball court – replaces the old poster board and is flanked by two 18 square metre displays in one of the UK’s most prominent locations, which welcomes more than 90 million tourists every year.
The screen trio will display images for the latest movies and, during events such as premieres, live footage including celebrity interviews and clips will be screened for the passing public to view. Officially launched at the world premiere of The Hunger Games: Catching Fire, the displays bring a highly engaging installment … Read More »

Understanding Digital Signage Solutions:
the Catalyst to Your Marketing Plan

By Amy Savidge, Retail Enterprise Account Manager, Scala, Inc.

Published in PRI’s Journal of Retail Analytics

This may sound familiar, too familiar: A customer walks into a store, her
item list locked and loaded, and her mind is set on what she wants. More
time is spent in the checkout line than in the aisles. Before the cashier can
even utter a “thank you,” she’s already out the door. There’s no chance for
promotion, communication, or adherence. It’s another missed opportunity.
Thanks to the steady advancement of technology, customers are becoming
more knowledgeable, more capable, and more independent. This creates a
less personal experience that is efficiently breaking the bond between the
customer and the brand. So, how are retail stores supposed to reinvigorate
their relationships?

Scala digital signage solutions provide an effective way to target customers
and increase sales by engaging them with a … Read More »

IPC Digital Media supplied and installed Ireland’s first state of the art digital signage solution for Tesco Off License in The Merrion Centre in Dublin.

The brief was to create a Tesco Off License store of the future that was both scalable and sustainable, to enhance Tesco customers’ shopping experience by creating a theatre environment with engaging and interactive content at the point of purchase and to create an interactive ‘Lift and Learn’ whiskey unit (shown above) to demonstrate to customers the differences between various whiskeys products.

Read more from DailyDOOH

Flexible QSR solution engages with customers and provides additional income

A unique Scala-based quick service restaurant (QSR) solution, created by TelemediaVision, has been installed at a high quality Turkish restaurant in Aachen Germany, to improve the overall customer experience and provide extra revenue. A total of five screens are in use at Öz Urfa Restaurant to inform and entice customers with regularly updated meal deals, special offers and advertising from local sponsors. TelemediaVision’s flexible QSR software solution is based on the Scala digital communication suite and is able to create complex, database driven menu boards in minutes.

The owner of Öz Urfa Restaurant, Ahmet Yilmaz Kebap, said, “Nowadays we need to stay ahead of the competition. That means doing the best possible job for our customers. One of the ways we felt we could do this was to make the move from … Read More »

Our own Daniel Rubenstein was interviewed for the latest issue of Finance on Windows: http://digital.onwindows.com/finance/2013/fow-winter/#26

There has been much debate about the future of bank branches and whether they will cease to remain important. According to research and industry experts, bricks-and mortar branches are not going away, but rather evolving and will be used differently in the future. Experts agree that branches offer the best opportunities to strengthen and expand customer relationships. At Scala we believe that technology, innovation and channel integration will play a key role in re-engineering and re-energising the branch.

Banks are moving to an omni-channel strategy. The in-branch experience needs to be consistent across all channels including online and mobile, offering customers information in any channel that they want to interact. Banks are now moving to smaller branch locations and they’re starting to evolve the role of their … Read More »

by Alex Hughes from Amigo

Over the past few years Amigo has created a variety of MicroTile installations for a variety of unique client projects. Our most recently completed Media Wall using MicroTiles was for PwC which has just gone live as the centrepiece to their new Embankment Place HQ in central London.

PwC grasped very early on the idea that this Media Wall must be a live, dynamic, living and breathing showcase for not only the brand but also to act as a reflection of the PwC business offer to clients and employees alike – and in order to achieve that aim, the Media Wall had to be continuously fed with easily update-able content in creative templates that could be managed remotely by an internal design team.

Given the incredible 4K+ resolution of the screen itself, we were able to match each … Read More »

About 530 visitors attended this year’s EHI Technology Days in Cologne, Germany at 5 and 6 November. Top decision makers met each other at the largest Conference for trade technology in the D-A-CH region (Germany, Austria, Switzerland). Many of them visited the stand of Microsoft and Scala, and learned about innovative solutions for digital communication. Scala showcased the most recent cases and one of its solutions called Fling, an application that “flings” video from a tablet to a large screen.    

From October 20-24 the 33rd edition of Gitex Technology Week took place at the Dubai World Trade Centre. The theme of 2013 was “Lets Create, Disrupt and Re-imagine Together”. In several stands Scala Software was used to display content. Scala’s partner AIMS was present to tell visitors more about digital signage and digital communications.
Gitex Technology Week 2013 began with the major announcement of the innovative Smart City project that would transform Dubai into one of the world’s leading “smart cities”. More info: www.gitex.com.

Johannesburg-born teenager becomes the first South African single-seater driver to stand on the Monza podium since Jody Scheckter in 1979

Liam Venter battled through to take a historic podium result during the seventh and penultimate round in the 2013 European Formula 3 Open championship at Monza in Italy on October 5-6.

Liam, who is competing with Team West-Tec this season and running in the highly competitive Copa class was the first South African single-seater driver standing on the Monza podium since Jody Schecker back in 1979, the year of his F1 title triumph.  “It was a good day all round on Saturday for me. We got a good start and I then kept my nose clean and powered through to P2,” said Liam.  “It was nice to get back up on the podium, especially at Monza, which is such a famous … Read More »

Dubai’s Mall of the Emirates, one of the largest shopping centers in the Middle East, is now home to a 54-monitor video wall powered by Matrox Mura MPX Series controller boards. Installed by ALMOE AV Systems and integrated by a local distributor, the wall displays dynamic digital signage content aimed at the 30-million-plus shoppers visiting the mall every year.

Mura MPX Series boards installed in a Matrox-validated 4U system capture and display the digital signage content on the wall. The Mura MPX boards are controlled remotely by OpenScreen’s Mura MPX Wall Controller Management software. The video wall content is also managed remotely by a Scala Digital Signage Platform.

Immediately visible to all who enter the atrium, it is a clear focal point for mall visitors.

“Shoppers can’t help but notice the video wall and enjoy the visuals,” said Gareth Armstrong, contracts manager for … Read More »

Stunning model Sophie Anderton brought Westfield London to a show stopping halt this week, almost 20 years after her debut in Gossard’s iconic 90s poster campaign.

The campaign recreates Sophie’s original pose on a bed of hay, which caused a stir when it first appeared 17 years ago.

The campaign is running on Ocean’s Outdoor Tiles and is using Scala Software for content creation and distribution.

Digital Media Technologies chose Scala to enhance Ocean Outdoor’s visual quality and unify content management processes to prestigious retail-sites including Westfield, IMAX, Liverpool City Centre and Birmingham.

Powerful, business critical digital signage with impact!

Read the full story at Daily Dooh

October 7th, 2013 – MAASTRICHT, The Netherlands – We are very proud to announce that First Impression achieved their Scala Platinum Partnership status.

First Impression who is a partner since mid-2011 achieved their Platinum Partnership this month.  First impression is a fast growing company within the digital signage market. As a Scala partner they not only offer hardware and software but a total digital signage concept from content creation to implementation and advice on the overall experience.

The Platinum Partnership status, which is based on revenue,  is achieved while rolling out their latest project at Basic-Fit. Basic-Fit is the largest budget fitness chain in the Netherlands. Their impressive “virtual fitness” concept is currently being rolled out at 150 locations across the Netherlands and Belgium.  With this project, First Impression won the 2nd price at the Solution Contest Award during the International Scala … Read More »

On October 1st Danish Bank, Jyske Bank, launched its new News channel which will bring up-to-date financial news to its Danish branches and online via jyskebank.tv.

Jyske Bank is the first non-media company in the world to launch a news channel that will keep their employees and customers updated on the financial markets and bring you breaking economic news – even as it happens. The bank has a complete film studio located in the Danish city of Silkeborg and a correspondent permanently based at the NASDAQ stock market.

“Scala plays an important role, as it is used for playout of the content”, Steen Mertz, Director, Communications Technology at Jyske Bank, explains. “This means that Scala automatically collects and puts together the content shown live to viewers. This is the ideal solution for Jyske Bank as it increases efficiency of the station and … Read More »

Retail is the single biggest opportunity for digital signage – but specialist e-commerce firms could soon muscle in on the market for screens in stores, Scala CEO Tom Nix believes.

Speaking to Screenmediamag.com at the International Scala Conference in Amsterdam today, Nix said that retail now represents “more than 40 percent” of the potential market for his firm, one of the best-known and longest-established vendors of digital signage software.

Retailers’ realisation that consumers’ attention – increasingly occupied by their personal screens – needs to be drawn back into the store, along with lower capex requirements for digital signage, are factors behind the increased demand for sophisticated networks, he said, contrasting them with the flashy but often ill-thought-out retail deployments of earlier years.

Rather than emphasising big, highly visible screens, many retailers are now equally interested in smaller media such as shelf-edge units, said … Read More »

Digital signage software provider Scala recently announced that its digital content management software has been installed as part of an electronic queue-management system, with digital signage, throughout 560 Capitec Bank branches across South Africa. System integrator Ethniks worked closely with Capitec Bank to create a system that enables effective communications to customers, improves the in-branch experience, reduces customer wait-times and increases business productivity, according to the announcement.

Ethniks combined the Q Matic queue-management system with Scala’s digital content management platform. The system allocates a number to each visitor upon entry to the branch, calling the numbers in sequence as consultants become free by way of 42-inch and 32-inch screens installed on the walls or ceilings in Capitec branches’ “One to One” and “Deposit & Enquire” areas. Displaying the numbers and queue times on-screen, along with also issuing audible voice prompts, allows … Read More »

The International Scala Conference, which took place in Amsterdam on September 25 and 26 was a tremendous success!

In total 293 attended the event at the Zuiderkerk, a former church built in 1611.

The conference opened with a Gospel Choir, an upbeat start to the conference that created high energy that continued throughout the day.

A mix of valuable speakers and top-of-the-line exhibitors presented on the main stage as well as on the second floor. Scala and leading industry speakers shared innovative perspectives on trends that are truly delivering positive outcomes through inspiring project showcases and presentations.

Be sure to read about our awards for Best SCP Performances that we previously posted, it was a great close to the day followed by dinner, live music and drinks.

The second day was full of more great presentations and exhibits and the presentation of our Solution Contest … Read More »

Scala is pleased to announce the 2013 International Scala Conference Awards in the following categories:

Most players deployed:

Rikstoto

Rikstoto is the most well-known horsebetting company in Norway, with 1800 locations and more than 4000 players.

Best performing new partner:

AVC Group

AVC Media from the UK specializes in brand asset management for clients seeking innovative ways of expanding their customer reach. AVC manages it’s client’s valuable content and intellectual property, through their own innovation and digital technology solutions.

Most new customers:

Atea Denmark

Atea is a leading Nordic and Baltic supplier of IT infrastructure with approximately 6,500 employees. Atea has a strong emphasis on professionalism, quality and competence when assisting their customers with value-added solutions that cover the entire IT infrastructure.
Unfortunately nobody from Atea Denmark could be at the conference, so the award was accepted by Jørgen Enevoldsen, Scala Area Sales Manager – Denmark, Iceland, Baltics.

Congratulations to our … Read More »

Scala’s digital signage software provides a flexible, reliable platform to deliver enhanced customer satisfaction and increase productivity

South Africa, September 24th, 2013. Scala today announced that its digital content management software has been installed as part of an electronic queue management system with digital signage, throughout 560 Capitec Bank branches across South Africa. System integrator Ethniks worked closely with Capitec Bank to create a system that enables effective communications to customers, improves the in-branch experience, reduces customers’ wait-times and increases business productivity.

Ethniks combined the Q Matic queue management system with Scala’s digital content management platform. The system allocates a number to each visitor upon entry to the branch, calling the numbers in sequence as consultants become free using 42-inch and 32-inch screens installed on the walls or ceilings in Capitec branches’ One to One and Deposit & Enquire areas. Displaying … Read More »

Successful project combining electronic queue management with digital signage increases customer satisfaction and improves business productivity

Quick Facts:

Fast-growing Capitec Bank has 4.7 million customers and retail deposits of over 17 billion Rand
Electronic queuing and Scala digital signage now live at 560 branches across South Africa
42-inch and 32-inch screens installed in branches’ One to One and Deposit & Enquire areas
Wait-time information and marketing presentations enhance clients’ in-branch experiences
Scala software provides powerful content management and distribution features

Capitec Bank provides savings, transaction and credit services, and has 4.7 million active banking clients in South Africa. Now the fourth largest bank in South Africa, by market share , Capitec is currently growing quickly, having gained over 971,000 active new clients in 2013, and holds retail deposits of over 17 billion Rand. Capitec’s unique value proposition for its clients is based on offering affordability, accessibility, personal service and simplicity. … Read More »

AMSTERDAM, The Netherlands – September 19th, 2013 – Scala will offer various insights into digital communication and the latest industry developments at the International Scala Conference, which will take place September 25-26 in Amsterdam, The Netherlands. Scala will provide a mix of valuable guest speakers, top-of-the-line exhibitors, and Scala company and product updates.

Scala and leading industry speakers will share innovative perspectives on trends that are truly delivering positive outcomes through inspiring project showcases and presentations. This year’s conference program features the following  presentations and digital communication success stories from various industries:

Florian Rotberg (Invidis) will share the state of the European Digital Signage Industry and Outlook for 2014.
Manolo Almagro (TPN) will present a look ahead at the future of retail (Retail 2020).
Nele Bruers (DOBIT) will be talking about how digital marketers can interact with their audience and create a personal interaction.
Maththijs … Read More »

AMSTERDAM, The Netherlands – September 17th  2013. Mdina Media will be the main sponsor at the upcoming Scala International Conference and will introduce their latest Scala Certified Players at the show.

Mdina Media’s QS players and their latest projects can be seen at the upcoming Scala Conference that will take place on September 25th and 26th in the “Zuiderkerk” in Amsterdam.  As the main sponsor of the Scala Conference, Mdina Media will be exhibiting the latest Scala Certified QS series. This series consists of 15 embedded, high-quality performance players  with different features. They all share the AMD Embedded R-Series APU (Accelerated Processing Unit) with an AMD Radeon™ HD7000G integrated graphics card. Mdina Media chose MTBF components with a long lifetime, for 24/7 indoor and outdoor operations.

Mdina Media – QS Players
Different models of the QS-series are available. The QS1000 A is … Read More »

EXTON, PA August 29, 2013 – Scala a pioneer of the digital signage industry and leading provider of customer and employee engagement solutions, is releasing their latest version of Scala Enterprise, including extensive integration with Samsung’s Smart Signage Platform.

Scala Enterprise now enables easy installation, high quality display, dynamic playlists, expansive scheduling and player monitoring and maintenance options for Samsung’s Smart Signage Platform.

“We believe that the combination of our powerful and versatile content management system, coupled with Samsung’s Smart Signage  display technology featuring an embedded system-on-chip media player, will help customers create dynamic and impactful digital communication solutions quicker and easier than ever,” said Tom Nix, CEO, Scala.

“Scala has been a strong supporter of the Samsung Smart Signage Platform from launch and we are delighted to see deeper integration with the platform on the latest release of Scala Enterprise,” said Kevin … Read More »

Telenet’s innovative interactive shopping experience, built on Scala digital signage software, is ramping up average order values at its progressive mobile phone stores.

Delivering the innovative interactive shopping experience at 15 Telenet stores across Belgium are some 182 Scala players, all out to deliver a unique experience. The mobile phone store installations combine touch screens, directional speakers and Scala digital signage solutions to interactively guide customers towards their ideal phone and subscription. And according to Telenet, it also delivers a notably higher order value per customer.

Telenet Mobile’s Antwerp store has introduced the brand new, highly innovative shopping concept where experience is key. Consumers can make use of various types of help and assistance to aid their choice in choosing the right communication device, mobile phone plan and accessories for them. Communication technology and digital signage play a decisive role in helping … Read More »

Smart solution
Digital Signage technology is making headway in Oman which has seen successful completion of important projects in recent times

Anzyma is a leading IT solutions provider and business technology advisor based in Oman. With their experience in the IT sector, they have forged their way ahead and built enduring relationships over the years. Last five years, they have been in active partnership with Scala, Inc, producer of multimedia software. They are here to create a platform for their digital signage software suite to be used by companies in retail, airports, healthcare, education, telecom etc. They will create, manage and distribute electronic messages for advertising or information dissemination, which can also be interactive, using various forms of visual display media. Driving more than 500,000 screens worldwide, Scala is the world leader in location-based media designed for communication. Headquartered in Philadelphia, Scala … Read More »

Milan visitors and residents now have full access to all public transport schedules and travel and event information around the clock by using the interactive digital signage totem installation across the city that was created by M-Cube, using Scala software.

Read more from Connessiani

Case Study

https://s3-eu-west-1.amazonaws.com/scalanl/Digital-Signage-Vending-Machine.webm

Scala, Inc. and Outform, Inc. are pleased to announce that the first Android player from Outform’s iDISPLAY product range to run Scala Enterprise will be available worldwide from today.  Built for commercial use, the affordable player includes many features to provide a simple and powerful display to engage with consumers.

iDISPLAY’s Model UID0382 Media Player has been specifically designed for commercial use in the digital signage industry.  Using an Android operating system, this compact player includes built-in WiFi and Ethernet connectivity, with full touch-screen capability.  Auto-start, auto-play and password protection are some of the standard features included.

“We are delighted to partner with Scala on their new Enterprise product.  Both companies have truly global partner networks to provide our industry with the best of solutions for consumer engagement. We are excited about the new opportunities available with this new software and hardware … Read More »

Dot2Dot Communications announces the newly renovated Tourism Vancouver visitor centre replete with a spectacular 3×3 55” video wall, a 22 foot horizontal video presentation, interactive kiosks, and a living wall. Dot2Dot partner, 10net Managed Solutions, won the project and exceeded expectations with deliverables, timelines, and HD content that is sure to wow Metro Vancouver’s 8 million+ visitors every year.

AAs a business association that represents over 1,000 members made up of the city’s restaurants, hotels, and featured attractions like Stanley Park and Granville Island, Grouse Mountain and Capilano Suspension Bridge, Tourism Vancouver’s flagship centre is a destination found in the heart of the city.

The network of screens is powered using Scala Content Manager with several customized Scala scripts written by 10net to bring the vision to life. A custom built 9 output media player running 1080p on each output drives the … Read More »

Milan, July 11th, 2013 – Today Scala announced the installation of interactive totems at Milan’s travel hubs including metro stations entrances, bus stops, railway stations and the airport. The installation was carried out by Scala partner M-Cube.

At all the interactive totems residents and tourists are able to browse through public transport information, plan their journey, consult interactive maps, check on-going events and fairs in town, view up to date flights arrival and departure times in real time, find emergency numbers and much more.

To ensure effective real-time updating of the information on the entire network, which is crucial for flight arrival and departure times and public transport information, the content is managed by a dynamic integrated database update system developed by ATM’s IT Department in collaboration with M-Cube. The data received from the airports’ Flight Management Systems, ATM, Railway Stations Management … Read More »

Milan visitors and residents now have full access to all public transport schedules and travel and event information around the clock by using the interactive digital signage totem installation across the city that was created by M-Cube, using Scala software.

“ATM advocated this project to provide the city of Milan with a comprehensive information service system available at all times”,
states Roberto Carreri,
Project Manager IT Dpt. ATM
“For ATM this is the opportunity to offer an added value service to the passengers and to bring them closer to our offerings.”

ATM, Milan Transport Agency, was established in 1931 to manage the Milan public transport system. In 2006, ATM was re-structured into a group formed of 15 companies under the holding ATM S.p.A. Contracted by the Municipality of Milan, the Group manages the entire public transport system of the city and the province in which Milan is situated including the tram, bus, … Read More »

A wide array of devices is now available from IAdea and certified to support the new Scala Enterprise software. The new devices incorporate core enhancement technologies from IAdea to offer superior system stability and display quality compared to commodity playback devices available in the market.

The 10-inch XDS-1062 digital signboard meets the needs of retail product promotion and corporate conference room reservation signage perfectly. It comes with built-in support for PoE (a.k.a. IEEE 802.3af “Power-over-Ethernet”), making installation extremely easy. PoE rolls network signal and power supply into one ordinary CAT5 cable, providing greater stability over traditional WiFi networking, and easier installation than “wall-wart” power supplies. The device further includes a motion sensor, allowing the display to be triggered when a viewer comes into range. A high-res version XDS-1068 with touch screen is also available, as well as an entry-level XDS-1060 without … Read More »

by Gail Chiasson, North American Editor

It hasn’t taken long for Dan McAllister, new vice-president sales – Americas, at Scala to get a pretty good handle on what his own and Scala’s priorities are, although he has only been in place four weeks.

We caught up with McAllister, who was just back from his first-ever attendance at #InfoComm13 where he had met a number of distributor partners and had a good look at the hardware on the floor – and before he heads to Norway for Scala’s upcoming Board meeting.

“It’s not every day where you get a chance to work for a global company like Scala,” McAllister says. “Scala is truly a pioneer. Of course, at the beginning, it was only a figment of what it is today. Last year, it gained 1,100 new customers. And it handles five of the 10 … Read More »

Tom Nix shares his thoughts on putting together a digital signage communication strategy.
By Cindy Davis

We recently caught up with Tom Nix, CEO of Scala and thought we’d ask him to share his thoughts on digital signage strategy. As Nix describes, “Scala is a digital signage software company that specializes in producing a platform that becomes people’s customer experience engine.”

With the cost of high-resolution displays coming down, digital signage has moved beyond retail and into every commercial application where real-time communication can be an important and effective means to deliver messages to an intended audience.

“Many people think of customer experience and think of a retail environment where folks are walking through a store and they are going to experience what is going on in that store. The customer experience transcends retail. It’s something you see in corporate environments and higher education,” … Read More »

Scala partner BCE is attending the Greater Region Business days in Luxembourg on 12th and 13th of June. They are showing their capabilities in the multimedia and Digital Signage area. A 3 screen setup driven by one Scala player is showcasing Social media integration and various implementations BCE delivered to their customers.

Besides the three screen wall, there is an interactive touchscreen solution showing the capabilities of Scala software and integrating live stream broadcasts from the event. BCE also uses several screens throughout the show to inform the visitors about the program. During the show several interviews are being live broadcasted out of the “on show Television station” provided by BCE. These interviews are also shown as a stream on the Scala screens.

The Greater Region Business Days are arranged by the local Chamber of Commerce. The goal of the event is … Read More »

AOPEN Next-Generation Media Players Now Certified for Scala Enterprise Software

San Francisco, CA and Amsterdam, The Netherlands: AOPEN, the leader in digital signage and applied media solutions, today announced that its latest DE6100 and DE5100 digital engines are the first in the industry to be certified for the new Scala Enterprise software suite being launched this week.

With digital signage playing an increasingly important role in a wide range of commercial and retail applications, AOPEN’s US Marketing Manager, Angela Tang, said this announcement positions AOPEN at the forefront of this rapidly developing sector.

“Digital signage kiosks and multimedia displays are being used to educate, influence and engage with stakeholders and consumers in different environments from retail outlets and healthcare clinics to hotels, transport terminals and corporate offices,” she said.

High Definition Graphics, Outstanding Performance

“The AOPEN DE6100 and DE5100 media players are designed to deliver … Read More »

Exton, PA, June 11, 2013 – Scala, the leading provider of end-to-end software solutions for digital signage, visual communications and advertising management, today announced Dan McAllister as their new VP Sales – Americas.

“I couldn’t be more excited to welcome Dan to the team,” said Scala CEO Tom Nix. “Our company is built around exceptionally talented people who have passion for this business and Dan is a perfect match to lead Scala’s sales efforts in the Americas.  His understanding of the market combined with a proven track record of building high touch channel driven sales teams makes him a great addition.”

McAllister brings a broad range of sales experience to Scala.  Most recently he was VP of Business Development at Firestone Financial where he drove new vertical development for the commercial lender.  Prior to Firestone, he launched TouchTunes Interactive … Read More »

Leading design, performance and features offer compelling solution for integration partners

SAPPHIRE EDGE VS-Series player PCs deliver the functionality and reliability required for demanding 24/7 digital signage installations.

Hong Kong, June 6th, 2013 – SAPPHIRE Technology Ltd., a leading manufacturer and global supplier of innovative IT and professional AV products, today announced that it will showcase its EDGE VS8 player PC running the latest digital signage software from partner SCALA at Infocomm 2013, Orlando, at the Orange County Convention Center, Booth #5943.

“We are pleased to be featuring our flagship EDGE VS8 with the latest SCALA software at Infocomm,” said Adrian Thompson, VP of Marketing, SAPPHIRE Technology Ltd. “Integration partners will be able to witness first-hand the performance benefits and flexibility of this compelling combination for a wide variety of digital signage projects.”

The SAPPHIRE family of EDGE player PCs includes a … Read More »

Scala is proud to be a Diamond Sponsor for the International Retail Design Conference (IRDC).

The International Retail Design Conference is the premier educational and networking event for the store design and visual merchandising community, drawing 300+ attendees from the U.S. and abroad.

Presented annually by VMSD, this one-of-a-kind conference is three days of design dialogue centered on best practices, evolving trends and smart strategies for maximizing resources. Join us and:

• glean insight from industry experts—more than 20 sessions to choose from
• network with decision-makers from every facet of retail design
• participate in roundtable discussions on topics relevant to you
• take home a wealth of new ideas, new contacts and a renewed sense of passion for what you do

Scala clients can purchase registrations at a discounted rate of $899. Follow the link below to receive your discounted rate: https://www.eiseverywhere.com/2013irdc?categoryid=524695

Our Retail Team will be at DDI CitySCENE in Minneapolis this year, let us know if you’d like to schedule time to meet with us. Scala is a proud sponsor of the event.

Event Details:

Thursday, June 27
6:00pm to 8:00pm

Seven Ultralounge & Skybar
700 Hennepin Ave
Minneapolis, MN 55402

mehr (pdf)

Hammond Communications Group, a Scala Certified Partner and leading provider of digital signage solutions, partnered with Blue Grass Airport to provide innovative advertising opportunities with two video wall displays. The digital displays, located in the airport’s high- traffic baggage claim area, offers advertisers a cutting-edge approach and increased flexibility for delivering targeted marketing messages to more than 525,000 annually arriving passengers.

“Hammond is honored to have been selected by Blue Grass Airport to provide a digital advertising solution that grabs travelers’ attention in a subtle, but more impactful manner. Our digital advertising solution utilizes advanced software and dynamic, ultra-HD graphics and video to deliver powerful messages. It’s an ideal solution for the Blue Grass Airport and provides advertising clients an effective way to connect with consumers.” – Craig Miller, Hammond Communication Group’s vice president of interactive media

Each digital video display consists … Read More »

Recently we got a chance to chat with newly hired Relationship Manager, Amy Savidge. She graciously took time out of her busy schedule to sit down (inside our famous marketing and sales ‘fishbowl’) and talk with us for this revival of “3 Quick Questions”. 

Amy Savidge brings more than 20 years of business development and account management experience, to Scala. Her experience working with Fortune 100 and Fortune 500 clients allows her to understand the business needs of clients and articulate solutions that meet all financial budgets and benefit all parties when working toward a strategic objective.  Amy has worked in the wireless, cosmetic, design and tradeshow industries. Her experience in the retail vertical market will greatly benefit Scala’s Retail Team, lead by, Marcy Patzer. Amy looks forward to working with the many VARs that support Scala and understanding the capitalizing on the strengths … Read More »

Banking on Digital Messaging To Gain Customer Trust and Enhance the In-Branch Experience

Daniel Rubenstein joined Scala in April of 2012 as Senior Director of Financial Sales. Daniel is responsible for driving business growth in the financial sector. He has extensive work experience in the financial sector through his 12-year career at Bloomberg Media, where he was responsible for digital out-of-home sales and new media business development. He also has a successful track record in the development, marketing, distribution and monetization of content via advertising-supported and subscriber-based models; including digital out-of-home networks, web, mobile, radio and television outlets.

Ljubljana, Slovenia – Digital signage solution provider Scala Inc. recently announced the installation of a 400-screen digital signage network at the largest gas station chain in Slovenia. This nationwide network is successfully managed by Slovenian energy company Petrol.

Scala partner TL 2011 was the vendor choice for Petrol for achieving their communication goals. Petrol wants to constantly maximize their income potential and capitalize their value added services, and they realized that a digital communication network could help them immensely in reaching their business objectives, according to Scala.

Petrol wanted a centrally managed communication system for promoting their in-store products. And it would be a great extra source of income if that same system could serve as an advertising channel for Petrol’s product vendors. In addition, the company wanted to integrate its tailor-made cash register system with the digital signage solution they had … Read More »

Ljubljana, May 9th, 2013 – Scala, Inc. today announced the installation of a 400 screen digital communication network at the largest gas station chain in Slovenia. This nationwide network is successfully managed by the leading Slovenian energy company Petrol.

Scala partner TL 2011 proved to be the best vendor choice for Petrol for achieving their communication goals. Petrol wants to constantly maximize their income potential and capitalize their value added services and they realized that a digital communication network could help them immensely in reaching their business objectives.

Petrol wanted a centrally managed communication system for promoting their in-store products. And it would be a great extra source of income if that same system could serve as an advertising channel for Petrol’s product vendors. In addition, the company wanted to integrate its tailor made cash register system with the digital signage solution they had … Read More »

Quick Facts

“Scala fully met the demands of Petrol and was primarily chosen for its flexibility; illustrated by the perfect integration of the cash register system with the digital communication network.”
– Matjaž Loborec, TL 2011

Largest petrol station network in Slovenia
400 digital screens
Customer specific cash register system integrated in digital communication network
Screens located at filling pumps, in-store and at the cash register
Advertising & POS system
Significant sales increase for advertised products

Petrol, the leading Slovenian energy company, manages the largest network of service stations in Slovenia, including over 300 modern service stations located at important motorway connections and more remote places throughout Slovenia. Offering an extensive selection of products and a high level of service are the core elements of Petrol’s business concept. When the company wanted to optimize both their income potential and value added services, Petrol realized that creating a digital communication network could help reach their business objectives.

Scala’s flexibility is key
In the first place Petrol was looking for a … Read More »

The IT industry can gather inspiration and experience the technologies of the future first hand in Copenhagen’s Ballerup Super Arena on May 2nd.  Scala will showcase innovative retail and corporate communication solutions at the NEC stand and the Samsung Smart Signage platform at the Samsung stand.

Specifically aimed at retail, Scala will also be showcasing its Fling solution which allows a user to “throw” content from a tablet onto a screen with the swipe of a finger. The Fling is now available on all operating systems: Android, Windows (8) and iOS. This application is a great tool for sales people on the store floor.

A demonstration of the Samsung Smart Signage Platform with Scala can be seen on the Samsung stand (Booth # 36). Through this integration users can benefit from the power of the Scala software engine to drive content on the Samsung … Read More »

Scala Certified Partner Applied Video Technology (AVT) installed a state of the art digital ticketing system to help The Franklin Institute maximize customer engagement with various exhibitions, tours and services.

The Franklin Institute, the premier Philadelphia Science Museum, has introduced a digital ticketing system.  A versatile and stunning display of five, full HD, 55 inch screens has been installed at the Museum’s ticketing entrance. These screens display various information such as ticket prices, current or upcoming exhibits, show and tour group times, and video trailers. With the use of dynamic pricing, customers are offered ticket packages for museum experiences that are available at the time of their visit, allowing the museum to maximize promotional efforts for these programs.

Read more from SignageInfo.com or Read about this installation from Sixteen:Nine

or, Read the original Franklin Institute Press Release

New Ticketing System Allows Flexibility in Promotions

In Philadelphia, PA, The Franklin Institute, the premier Philadelphia Science Museum, has introduced a digital ticketing system. A versatile and stunning display of 5 – 55in full HD screens has been installed at the Museum’s ticketing entrance. These screens display various information such as ticket prices, current or upcoming exhibits, show and tour group times, and video trailers.

The Franklin Institute’s previous static signage for ticketing and promotions was becoming cumbersome and expensive. With their new digital signage, The Franklin Institute has increased flexibility in changing ticketing prices as well as decreased the time it takes to make these updates. The new displays enable more eye-catching advertising content that reduces perceived wait time for those in line to buy tickets. Working with Scala Certified Partner, Applied Video Technology (AVT), The Franklin Institute chose Scala software … Read More »

Scala, LG and Dismart organized a conference for Digital Communication users at the Holliday Inn Hotel in Moscow this week.

About 60 guests from different market sectors, ranging from the financial and hospitality to the retail industry visited the event. Through presentations of Scala, LG, Dismart and KIA, the audience was informed about the latest developments in digital communication. Next to that innovative projects were presented, providing inspiring ideas for future digital signage installation.

KFC Kazakhstan installing Scala all over the country, handled by Camrad.

Toronto-based Dot2Dot Communications has helped expand in-store messaging at nearly 30 Manitoba Telecom Services (MTS) Connect shops by deploying new liquid crystal display (LCD) ‘posters.’

Managed by Gorrie Marketing Services, the digital signage network uses Scala software for dynamic media distribution to some 27 stores. While MTS Connect has already used digital signage successfully for more than seven years, the new digital posters—Samsung 1-m (40-in.) LCDs in portrait mode—are replacing traditional static posters, allowing promotional content to be updated quickly.

“This gives us the opportunity to rapidly deploy content to our customers, as well as a cost-effective, ‘greener’ in-store communications strategy,” says Rick McMillin, vice-president (VP) of retail sales for MTS.

Read more from Sign Media Canada

“Scala is proud to be working with Samsung, Saddle Ranch, Fast Signs and N. Glantz. The combination of the Samsung Smart Signage Platform, Scala Enterprise Content Manager and the high quality content from Saddle Ranch makes for a very successful plug and play, user-friendly solution that is unmatched in the industry.” – Robyn Ellan, Sr. Director of Marketing, Americas

There have been not-so-quiet rumblings in the digital signage sector that the static signage companies are coming — and in fact some of them, perhaps most notably the FASTSIGNS sign franchise, already are offering digital signage solutions to their customers.

There’s even an increasingly strong digital signage presence at this week’s International Sign Association Expo in Las Vegas, with an entire day devoted to a dynamic digital signage workshop.

Digital signage industry insiders, from consultants to distributors, have discussed the potential upheaval it might … Read More »

Read more from Systems Integration Asia

Presented by Clive Fort

Drag and Drop, Intuitive User Experience, Streamlined Workflows and More!

View this webinar now

About the Presenter:

Clive Fort, Director of Product Management, has extensive experience in the industry and many years working with Scala. He will be presenting the new Scala Enterprise. Highlighted in this session will be the completely redesigned user interface, drag and drop capabilities, streamlined workflows and html5 support.

More information on Scala Enterprise

Presented by Marc Rifkin

Tactics and Technologies Including Facebook, Twitter, Instagram and Other Social Media to Engage and Interact with Consumers. Influence Customers at the Point of Decision.

Watch it now

About the Presenter:

Marc Rifkin has been delivering Scala Services and Innovative Solutions for more than 20 years. Learn from his industry experience as he explains some of the best and bleeding edge digital communication strategies using social media and interactive tools.

This week Scala Certified Partner Ethniks Systems is exhibiting at Retail Africa in Johannesburg, South Africa. At the show they are demonstrating solutions delivered for clients such as McDonalds, Nedbank, Eskom and others.

Visitors will be particularly impressed by the McDonalds menu boards which take advantage of Scala’s ability to run 6 full HD channels from a single license, in this case using a SureVue D6. This functionality makes the technology highly viable in retail, delivering ROI swifter and more effectively.

Also on display is tablet integration with HP Elite Pad Pro, which supports full Scala Playback with interactivity.

Retail Africa takes place on 11-12 March in the Sandton Convention Centre in Johannesburg, South Africa. Read more about the show

London, March 11, 2013 – Digital Marketers can experience new interactive communication solutions that engages retail audiences in London’s Earls Court Exhibition Centre on March 12 & 13. Scala will showcase innovative communication solutions at the HP and Samsung stands at RBTE.

On the Hewlett-Packard Booth (Stand 450) visitors can test a special interactive shopping center way-finder and new Facebook and Twitter integrations, which “connect” in store communications and social media tactics to form an integral omni-channel strategy. And in cooperation with HP, Scala will exhibit a new solution called “Digital Retail Concierge”. This solution combines the concept of a customer loyalty card with shopping behavior profiling and way-finding. When a shopper enters a store, they can scan a customer loyalty card with a barcode. On an interactive screen the concierge app will appear with 5 items on a “wish … Read More »

The just-announced Scala Enterprise Content Manager is fully integrated with the new Samsung Smart Signage Platform to deliver a turnkey next-generation digital signage solution.

Scala and Samsung formally launched the initiative with an interactive demo of their solution at Integrated Systems Europe in January. They also are showcasing the collaboration at this week’s Digital Signage Expo in Las Vegas.

Some of the collaboration’s benefits include:

Simple installation and configuration;
No external playback device required;
Reduced total cost of ownership;
Direct connection to Scala Enterprise Content Manager over HTTP;
Full-screen playback of images, videos, templates and other content; and
Heartbeat and error reporting, increased network stability.

Read more from Digital Signage Today

Las Vegas, February 28, 2013 – Scala, the leading provider of end-to-end software solutions for digital signage, has won one gold and one silver award for innovative digital signage installations at this year’s Apex Awards, held this week during the Digital Signage Expo in Las Vegas.

In the category “Public Spaces”, Scala won gold for the installation at the Westfield Stratford City shopping mall. The installation of more than 350 screens was carried out by Scala partner Esprit Digital. All Westfield Stratford City screens are used to display in-house interactive marketing messages and centre and store information, as well as promotions of events, exhibitions, dining, and store and centre offers. For the Olympics, Scala partner FTP Concepts implemented a live Twitter solution which was expected to have processed and posted 50,000 tweets on the centre’s screens during the Summer Olympics. The … Read More »

Antwerp, February 28, 2013 – At Telenet’s Mobile concept store in Belgium, communication technology and digital signage plays a decisive role in helping customers find the product or service that serves their needs best. Scala partner DOBIT has created an innovative concept for Telenet to maximize sales and customer satisfaction. The installation won a silver award in the category “Interactive self-service” at the DSE Apex Awards held in Las Vegas this week.

The Telenet Mobile concept store is located in the city centre of Antwerp in Belgium. Within the Telenet shop concept absolutely nothing has been left to chance. Visitors are provided with a range of tools to help them decide what they need from a product and information perspective.

Philip Van den Driessche, Account Manager of DOBIT, explains how the store works: “The first thing you see when you walk … Read More »

Scala-Parnter, Advanced Interactive Media Solutions (AIMS), has announced the deployment of a cutting edge digital signage network at Amwaj Rotana, part of the Rotana chain of hotels in Dubai.

The digital signage network consists of 32-inch Mirror Displays that are installed near the hotel’s elevators. The screen displays are scheduled and controlled using the Scala 5 content management platform, allowing the hotel to feature news and entertainment for guests waiting for the lift.

“The Scala 5 content management platform allows Amwaj Rotana to have full control of the content, making it easier to develop and deploy strategic branding campaigns using the digital signage network. AIMS has provided an end-to-end solution for this project, which demonstrates the huge benefits of digital signage technology in the hospitality industry. Moreover, the continuing partnership between AIMS and the prestigious Rotana chain of hotels strongly validates the … Read More »

Signio has been selected as the new provider of display solutions for Q8 Denmark, which merged with OKQ8 in Sweden in August.

The contract was won in a tender between five companies, and includes software and hardware servicing, upgrading the current display solution for Q8’s 102 stations, content production, and providing advice on new initiatives.

“We have selected Signio as a supplier because they understand our business, and how the market has changed as a consequence of the new legislation on shop opening hours. They have shown great insight into how display solutions can best fulfil our customers’ needs, they always manage to have a positive attitude towards things, and they are always ready with competent and creative suggestions for solutions. In addition, they understand exactly how to optimise the possibilities with the SCALA software and, equally importantly, how to pass on … Read More »

More than 300 Scala-powered digital signage displays have been installed on MegaBuses travelling to Mega shopping centres in Russia’s two largest cities, Moscow and St Petersburg, helping advertisers to reach some of the 1.2 million passengers on the service. The installation was carried out by Scala partner Captivate Media powered by IMTV.

Read more from Output Magazine

By Marcy Patzer, senior director of retail strategy, Scala, Inc.

Data-driven, customized, dynamic experiences mark the next evolution for communicating with today’s empowered, ever-connected consumers.

As technology advances, customer engagement is becoming more and more critical for brick-and-mortar stores. With the increase of social media-savvy customers, combined with emerging technologies such as NFC, QR codes and anonymous video analytics, there has become an expectation for highly customized, one-on-one messaging between retailer and consumer.

Retailers already have a wealth of data stored from loyalty programs, point of purchase, traditional and digital marketing, which can be leveraged to exponentially increase the effectiveness of their omni-channel marketing efforts. This data, combined with dynamic digital displays, kiosks/touchscreens, mobile and social integration can transform the in-store experience. It can produce dynamic and targeted messaging that can adapt and change instantaneously to reflect the optimum products, or offer a … Read More »

MOSCOW, February 12, 2013 – Scala, Inc. today announced the installation of more than 300 digital signage screens in Russian MegaBuses that serve routes between Russia’s two biggest cities and large shopping centres. The installation was carried out by Scala-partner Captivate Media, powered by IMTV.

A journey on the Russian MegaBus leaves passengers with about 40 minutes of spare time. The company understood that this offered a huge opportunity to communicate with and influence its customers. It found that digital signage offered the perfect tools to reach their audience and turned to Captivate Media and IMTV to implement an interactive online digital network on its bus fleet.

104 Scala players were installed in MegaBuses in Moscow and St. Petersburg. The busses were equipped with 22 inch HD LCD screens, 3 in each bus. Via a satellite connection the screens are in … Read More »

The MegaBus channel currently serves 303 HD LCD screens in 101 Russian MegaBuses

“We chose Scala because the software allows for centralized management of an unlimited number of video players, regardless of their location.”
Tony Yammine, IMTV

Quick Facts

Bus company servicing routes between city centres and large shopping malls
303 HD LCD screens, 104 Scala players
3 screens in each bus: 1 in the front and 2 in the middle facing opposite ways
Content updated and managed via satelite link
Displays news and product offers

The concept of the MegaBus is to offer a reliable and comfortable non-stop bus service between the two biggest cities in Russia and large shopping centres in their vicinity. The company’s 101 comfortable buses serve more than 1.2 million passengers in the two cities of Moscow and St. Petersburg every month.

Time to spare
Anyone who has traveled by public transportation knows that this mode of transportation leaves the passenger with some time to spare while … Read More »

As thought leaders for the HR profession and regulatory body for close to 20,000 human resources practitioners in Ontario, the Human Resources Professionals Association (HRPA) needed its new headquarters to be both a meeting place and center of learning for many different constituencies: HR professionals, the association’s business partners, government and academia.

The HRPA needed an elegant, dynamic solution to help inform and guide visitors throughout its 5000-square-foot Learning Centre. Replete with meeting rooms, videoconferencing suite, webcast studio, classrooms and networking areas, the Learning Centre was functionally enhanced with engaging digital signage that combines touchscreen wayfinding and display screens throughout.

Dot2Dot partner Clearview Digital Marketing raised the bar by streamlining and standardizing business practices to enhance the HRPA brand. At the heart of the efficiency gain is Scala Content Manager — custom-scripted — that allows users to input content months in advance … Read More »

Mdina Media, leader in Digital Signage embedded solutions, has a new series of products to show during the ISE 2013 at the Scala stand. In Hall 10 at Stand N1219, Mdina Media will showcase its new QS-Series with AMD Embedded R-Series Platform on board.

The new series is based on AMD’s ultimate Accelerated Processing Unit (APU) technology that combines high-performance processing capabilities with discrete-class AMD Radeon™ HD 7000G-Series graphics. In a nutshell, the models range from a type base from QS1000 to QS7000. The QS1000, Mdina’s first base model, is provided with the AMD A70M controller hub. The QS2000 and QS3000 both feature the AMD A75 controller hub, the QS2000 can additionally be equipped with a discrete AMD Radeon E6760 GPU to boost graphic capabilities. The QS4000 is a fanless player with 4 independent display outputs that uses the low power … Read More »

Pro-Motion Technology Group partnered with All Things Media to develop the engagement between the brand and the customer. All Thing Media developed the content experience, while Pro-Motion tackled technology, logistics, and network management. Scala’s software platform supports the experience, enabling the customer to interact with Mercedes-Benz, to learn about different vehicle features, options, and accessories, and to enable the customer to customize a vehicle.

Brands of all shapes and sizes realize that digitally empowered consumers have more knowledge at their fingertips then ever before. They must complement that knowledge with brick-and-mortar experiences that give customers even greater insight into how products fit into the customers’ lifestyle. This, in turn, helps Mercedes-Benz continue to differentiate itself from all other automobile brands. The more customized the experience can be for the individual customer, and the more knowledge the brand can gain from the … Read More »

By Dr. Stefan Menger, VP, Advanced Analytics, Scala

As a flexible, customizable store-based medium, data-driven digital signage can bridge the gap between traditional media and online marketing. As a critical component of an Omni-Channel marketing strategy, digital signage is most effective when messaging is optimized. Using analytics to enhance digital content and selecting the best possible message will unleash the full potential of this versatile and cost-effective medium. Scala uses best-in-class adaptive learning algorithms that have been tested and commercially deployed successfully in many similar direct-marketing optimizations. The combination of these powerful algorithms and the versatile digital signage content management system creates an efficient, cost-effective solution previously not available in the digital signage domain.

Read more from PRI’s Journal of Retail Analytics

Find out more about Scala’s Analytics offering

You can count on DSE to show you the most innovative digital signage technologies from suppliers around the world. In a recent poll of current exhibitors about what attendees can expect to see this year, here’s what they had to say:

Read more from Digital Signage Connection

Digital Signage Expo, the world’s largest and longest-running international conference and trade show dedicated exclusively to digital signage, interactive technology and digital out-of-home networks, announced 30 finalists for its Apex Awards for 2013.The annual DSE Apex Awards honor innovation in the development and deployment of technology in the global DOOH industry.

Read more from Signage Solutions Magazine

About Digital Signage Expo

Visit Booth 10-N129 and experience interactive features for mobile (Windows, Android and iPad tablets and mobile phones) that engage audiences in retail and corporate settings, new Facebook and Twitter implementations and the launch of Scala’s integration with the new Samsung Smart Signage Platform.

AMSTERDAM, January 10, 2013 – Visitors of Integrated Systems Europe 2013 can experience a brand new version of Scala’s software which includes many new features and improvements. Notably, Scala will showcase HTML5 and Android player support, the usage of interactive features on mobile devices to engage with retail and corporate communications audiences, new Facebook and Twitter integrations and the launch of Scala’s integration with the new Samsung Smart Signage Platform at booth N129 in hall 10 of the RAI congress center in Amsterdam.

Built from the solid foundations of the Scala product line, Scala Enterprise is the next major release of … Read More »

Scala Inc. today announced the installation of more than 350 digital signage screens at Britain’s third-largest shopping center, Westfield Stratford City. The installation was carried out by Scala-partner Esprit Digital.

Included are twelve double-sided wafers, four inside and six out, four wall-mounted 55-inch digital LCD video wallposters, 10 12-screen bulkhead video walls above each of the main concourses, a five-by-five screen array in the Vue Cinema foyer and two 27-screen walls, one above the other outside Marks & Spencer. The deployment’s crowning glory is the centerpiece, a 5-ton, 102-screen doublesided video wall outside the John Lewis store. Scala claims it’s the largest LCD video wall in Europe and possibly the world.

Read more from Digital Signage Today

Westfield Stratford City installs largest LCD video wall in Europe

“The on-going inclusion of digital signage is now seen as a fundamental component of shopping centre operations”

Myf Ryan, Westfield

Quick Facts

3rd biggest shopping centre in the UK
350 digital screens
Single screen modules, video walls and portable screens
Screens located at accesible through points such as escalators and the mall entrances
Screens display brand advertising, special value offers and event information
Enhancement of customer experience

Looking to maximise its assets at the London shopping centre, Westfield’s Brand Partnership Division looked for a world class digital signage network to complement the scale of the site and the consistently high number of domestic and international visitors. “In working inside of one of the largest shopping malls in Europe,” explains Esprit Digital MD Peter Livesey,  Westfield wanted, and we recommended, digital displays of equal scale to provide maximum viewing opportunities and relevant Westfield media content for its audiences.

In addition, there was … Read More »

London, December 18, 2012 – Scala, Inc. today announced the installation of more than 350 digital signage screens at Britain’s 3rd largest shopping centre, Westfield Stratford City. The installation was carried out by Scala-partner Esprit Digital.

Included are twelve double-sided wafers, four inside and six out, four wall mounted 55in digital posters, ten 12 screen bulkhead video walls above each of the main concourses, a 5×5 screen array in the Vue Cinema foyer and two, 27 screen walls, one above the other outside Marks & Spencer. Crowning glory is the centrepiece, 5 tonne, 102 screen double sided video wall outside the John Lewis store. And it’s the largest LCD video wall in Europe and probably the world.

All the Westfield Stratford City screens, predominantly Samsung, are used to display in-house interactive marketing messages and centre and store information, as well as information about events, … Read More »

Scala, Inc., and its partners were recognized by the Daily DOOH for excellence in digital signage at the Daily DOOH Gala Awards hosted in London last week. Scala Certified Partner Telecine received an award for Best Office Building/Corporate Install for the Bloomberg Link Display. The Scala-powered “Two Towers West” installation in London also brought home a ‘Reggie’ for best original billboard.

Read more from Digital Signage Connection

On 11 September 2012 the Capital Region of Denmark sent out a public procurement notice within the European Union for a new digital signage solution. Danish Scala-partner, Atea, worked hard to deliver a bid for the project aimed at hospitals in the Copenhagen area.

On November 6th it was announced that Atea and Scala were chosen to deliver the necessary 520 players that will provide relevant information to patients and relatives in the hospitals’ waiting areas. When completed this will be one of the largest digital signage installations in Denmark – and the largest running on Scala.

Scala and its partners were recognized for Digital Signage excellence at the Daily DOOH Gala Awards

Scala, Inc. and its partners were recognized by the Daily DOOH for excellence in Digital Signage at the Daily DOOH Gala Awards hosted in London last week. Scala Certified Partner Telecine received an award for Best Office Building/Corporate Install for the Bloomberg Link Display. The Scala powered “Two Towers West” installation in London also brought home a “Reggie” for best original billboard.

The Link Display is an architectural focal point in Bloomberg’s global headquarters in New York. It seamlessly integrates with the architecture and is located in the central artery of the building where visitors and employees meet and congregate. Using Scala, the Link showcases Bloomberg’s real-time financial data in bold and innovative ways, featuring dynamic “shows” including Currency, Market Indices, Weather and News. The Link … Read More »

The Link Display is an architectural focal point in Bloomberg’s global headquarters in New York. The Link seamlessly integrates with the architecture and is located in the central artery of the building where visitors and employees meet and congregate. Strips of LED encircle the space and enliven the environment.

Using Scala, the Link showcases Bloomberg’s real-time financial data in bold and innovative ways, featuring dynamic “shows” including Currency, Market Indices, Weather and News. Scala Certified Partner Téléciné Multimedia created this award winning content.  See the full press release.

The Link has become an icon for the Bloomberg brand and is seen daily on Bloomberg Television.

“Working in tandem with a world class content provider like Bloomberg has been a wonderful
experience. They fully understand what it takes to create, schedule and distribute compelling content. Incorporating their building design into their corporate communications content strategy … Read More »

Embedded Technology Japan 2012

New panel technologies that are transparent and multi-touch enabled. Perfect for a vending machine for example, where you want to provide information about the products inside but also enable the customer to observe what they are behind on the shelf. Makes for an engaging experience for the consumer–provides some novelty even–but simple to use, as it’s the same familiar method to control as their PC, smartphone or tablet. This is a combined solution from three partners: Scala, iBase and Ittocan, based on Windows Embedded 8 Standard CTP.

Read more on the Windows Embedded Team Blog

The Digital Screenmedia Association has announced the winners for the DSA Crown Awards, which recognize excellence in digital out-of-home content.

The DSA Crown Awards ceremony was held aboard the Duchess Yacht, which cruised around Manhattan, New York, on Nov. 7 following the first day of Customer Engagement Technology World.

Category – Point of Sale (content budget less than $10,000)

Gold: Mercedes-Benz – “Visualizer,” submitted by Scala and Pro-Motion Technology Group

Adrian J Cotterill, Editor-in-Chief

Birmingham-based outdoor media owner Signature Outdoor, has launched the first of its CityVision digital screens network, at the city’s busy Bullring area.

The CityVision Bullring is a 4m x 6m 10mm SMD D3 LED portrait display, on the approach to the Bullring Shopping Centre and is located 100m from the iconic Selfridges store in the Centre.

Dynamic Digital Displays Europe (D3’s European Headquarters) provided the LED display, the Scala content management system, network integration and completed the installation. The media player is directly connected to Key Systems’ Fusion software and its Digital Director manages all the bookings and content dissemination.

Read more at the Daily DOOH.