Transforming In-Store Communication with Scalable Digital Signage
Transforming In-Store Communication with Scalable Digital Signage
Discover how one of the Netherlands’ largest healthcare providers digitised 100% of its in-store communications using Scala’s robust digital signage solution — delivering real-time, location-specific content across 345 pharmacy locations.
Project Summary
Project Summary
BENU Apotheek transformed communication across 345 pharmacies by replacing printed materials with Scala’s centrally managed and scalable digital signage solutions. Now, a network of 655 screens deliver real-time, location-specific health content and promotions — enhancing customer engagement, reducing environmental impact, and supporting BENU’s mission of keeping the Netherlands healthy.
At a Glance
At a Glance
Goal: Deliver a scalable, user-friendly digital signage network to replace print-based communication and reduce environmental impact.
Challenge: Centralise content distribution while allowing local pharmacies the flexibility to share timely, relevant messages.
Solution: Partner with Scala to deploy a reliable, centrally managed digital signage platform, with built-in support for local content updates.
Result: 655 screens across 345 locations displaying real-time, engaging health content — improving customer communication and reducing operational costs.
Goal & Challenge
Goal:
BENU Apotheek aimed to modernise communication across its network of pharmacies by transitioning from printed posters to digital screens. The primary objective was to streamline content management, cut printing costs, and reduce the organisation’s environmental footprint — all while empowering local pharmacies to share their own location-specific updates.
Challenge:
With 345 locations nationwide, BENU needed a signage platform that could reliably manage both central and local content updates. The system had to be intuitive for non-technical staff, and proven to deliver long-term stability across a large-scale deployment. Reducing manual effort and ensuring flexibility were key to meeting operational and sustainability goals.
The Scala Solution
To bring this vision to life, BENU partnered with AVEX and Scala to deploy a network of 655 digital screens powered by the Scala Content Manager. This robust platform enables headquarters to manage brand-wide messaging while giving local pharmacists the tools to add timely, community-focused updates.
The result is a flexible roles-and-rights structure that ensures consistency without sacrificing local relevance.
“A lot of content is managed centrally, we don’t have to worry about this and as a branch we are completely unburdened by the head office. But sometimes we have our own local content to share. We can easily add this ourselves. Consider, for example, the announcement of information evenings about diabetes or a partner statement from the local sports club,”
— Mani Marwat, Pharmacist & Cluster Manager, BENU Apotheek
With almost 40 years of proven performance, Scala delivers the reliability and scalability needed for this national rollout — ensuring seamless playback, minimal downtime, and future-proof expansion potential.
Results
By implementing Scala digital signage at every pharmacy location, BENU has achieved a fully digital, highly efficient communication strategy. Customers now see health information, promotional offers, and local updates delivered in a visually engaging format — all contributing to BENU’s overarching mission of keeping the Netherlands healthy.
The outcome:
- Eliminated printing costs and reduced environmental waste
- Increased relevance and timeliness of in-store messaging
- Strengthened engagement between pharmacies and their local communities
- Delivered a scalable platform to support future innovations
About BENU
With over 3.6 million customers and 3,500 employees, BENU Apotheek is one of the Netherlands’ largest healthcare providers. Together with doctors, nurses, and other care professionals, BENU delivers smart, personal, and accessible care — striving for the right care for everyone.
About AVEX
AVEX designs and delivers innovative audiovisual solutions that enable effortless communication and collaboration. Through strong partnerships and cutting-edge technology, AVEX helps organisations engage their audiences effectively — every day.
About Scala
Scala, a STRATACACHE company, is a global leader in digital signage and intelligent display solutions. With more than 30 years of experience in the field, Scala supports high-impact, scalable deployments that connect audiences through real-time content, interactive touchpoints, and branded visual storytelling. From tourism to education to retail, Scala’s technology transforms physical spaces into immersive experiences.