Sittard, Netherlands—20 January 2024—Scala, global leader in marketing technology and digital solutions, will present advanced audience and shopper engagement solutions to the marketing and innovation teams visiting Integrated Systems Europe (ISE) this year, across sectors such as retail, restaurant, hospitality and transportation. There will be a full scope of Scala’s in-house digital display and sensor-based solutions at Scala’s stand 6M400 in hall 6 (Digital Signage and DOOH) at ISE, being held in Barcelona, Spain, 30 January-2 February.
Scala, part of the STRATACACHE family of technology companies, will demonstrate how dynamic, real-time content can increase engagement, efficiency, self-service, product discovery and merchandising. The solutions on display were created by our in-house professional services team, using Scala Enterprise digital signage platform and our own full scope of digital signage hardware including digital shelf edge displays, media players, digital signage and large and small format LINQ all-in-one tablets.
Highlights of the solutions in stand 6M400 include:
Assisted Selling Kiosk (ASK™) featuring Lift and Learn technology: Ideal for high-end purchases or products that require discovery. The ASK fixture entices shoppers to lift the product to learn key product information, pricing and more with dynamically updated information on the digital display. An advanced feature allows shoppers to access a virtual sales associate directly from the fixture via peer-to-peer video.
Digital Menu Boards and Ordering System: Using commercial grade LINQ tablets, customers can create and personalize their orders while brands promote items to increase sales, build loyalty and reduce food waste. Reliable and intuitive self-ordering frees up associates and crew to focus on other tasks in the restaurant or store.
Dynamic, Real-time Arrival/Departure Displays for Transportation: This solution demonstrates how Scala’s platform allows for highly accurate and personalized audience engagement, here focusing on airports. Arrival, departure and advertising content updates according to the language of the departure or arrival destination.
Gondola Digital Displays: Large- and small-format digital displays integrated into standard fixtures create a modernized, informative in-store shopping experience. Displays on the shelf edge capture attention while allowing for specific products to be highlighted or pricing to be displayed.
X2O Media, a unified communications and collaboration technology company in the STRATACACHE family, is also exhibiting at ISE. X2O Media is showcasing the best in immersive learning and meeting environments with X2O OneRoom alongside their digital workplace solutions. Visit X2O Media at stand 2Q350 in hall 2 (Unified Communication and Education Technology).
Learn more about Scala at www.scala.com.
