London — May 19, 2022 — Marketing technology company, Scala, is set to appear at EuroCIS 2022 with a variety of innovative retail solutions. Appearing at booth 10C07, Scala will share solutions incorporating shelf edge and large format screens, as well as technology that brings experiential retail to shoppers while gathering key customer analytics for brands. EuroCIS takes place in Düsseldorf, Germany from May 31 – June 2 with guided tours of the Scala booth available to attendees.
“EuroCIS is an opportunity for the Scala team to reconnect with retail brands and learn more about the challenges retailers have faced, as well as the opportunities that they see ahead,” said Harry Horn, General Manager EMEA, Scala. “The conventions of retail and the expectations of the customer have significantly shifted over the last two years. It will be those retail brands that remain flexible and keep customer experience front of mind that will succeed in the long term. Truly scalable and adaptable, Scala technology gives retailers unparalleled insight into customer behavior all while ensuring exceptional reliable and robust service.”
The Scala Solutions that will be shown at EuroCIS include:
Lift and Learn with ASK: Taking the challenges of staffing into account while amplifying the value of the expertise of store employees, Lift and Learn with ASK allows for product discovery as well as easy-to-access sales assistance without the need for a dedicated sales associate to be located nearby. Offering personalized experiential shopping, Lift and Learn with ASK is an enhanced version of the lift and learn digital solution that promotes different forms of guided selling — product lift and learn, informative shelf edge displays, in-store assisted selling as well as remote expert assistance.
Shelf Edge Displays: Set to revolutionize retail, shelf edge displays create dynamic pricing, promotional and order opportunities. Shelf edge technology is a scalable tool, allowing retail brands to reduce waste and display relevant messaging based on the times of day or external stimulus such as local weather, the news cycle or current in-store demographics. In the exhibited solution visitors can use integrated shelf edge and large format digital signage to explore recipes, find ingredients and coordinate delivery in a scalable, interactive solution.
Fashion Mirror: A showstopping digital solution, Scala’s fashion mirror modernizes the fitting room experience by introducing automation, suggestive sell, convenience and smart experiential retail right at the point of decision.
In addition to the selection of customer-centered concepts, Scala hardware such as media players and LINQ all-in-one intelligent tablets will also be on display at the Scala stand. Scala team members can also talk through key analytic tools available through Scala such as Walkbase TREQ.
Scala can be found at booth 10C07. More information on Scala and its retail-focussed solutions can be found at Scala.com.
With 30 years of experience entertaining, informing and educating audiences, Scala, a STRATACACHE company, is known globally for innovation and leveraging emerging technologies to create award-winning solutions that are infinitely customizable. Scala solutions allow you to create audience engagement experiences by connecting networks of digital signs, kiosks, websites, mobile and internet-connected devices. Scala provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of these digital experiences, while retaining the flexibility to rapidly adapt to local business conditions and audience preferences in real time. Headquartered near Philadelphia, PA with a European head office in Sittard, Netherlands, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide.
