• Use QR codes on your displays so customers can view product information on their mobile phone or download instant coupons
  • Promote your social media networks and related hashtags, encouraging audiences to become fans and actively participate
  • Provide continuously updated Twitter feeds and other social media buzz on your displays
  • Read customers’ personal preference via their mobile phone and beacon technology and adjust messages according to a personal experience. Use mobile devices as a customer card, check-in location, payment method, coupon, ticket and much more
  • Analyze valuable customer information at the point-of-sale to optimize messaging
  • Make your messages actionable so you can influence customers and use Scala Advanced Analytics in order to measure and influence results