Dubai’s Rotana chain of hotels installs its 3rd digital signage network running on Scala

By February 25, 2013 One Comment

Scala-Parnter, Advanced Interactive Media Solutions (AIMS), has announced the deployment of a cutting edge digital signage network at Amwaj Rotana, part of the Rotana chain of hotels in Dubai.

The digital signage network consists of 32-inch Mirror Displays that are installed near the hotel’s elevators. The screen displays are scheduled and controlled using the Scala 5 content management platform, allowing the hotel to feature news and entertainment for guests waiting for the lift.

“The Scala 5 content management platform allows Amwaj Rotana to have full control of the content, making it easier to develop and deploy strategic branding campaigns using the digital signage network. AIMS has provided an end-to-end solution for this project, which demonstrates the huge benefits of digital signage technology in the hospitality industry. Moreover, the continuing partnership between AIMS and the prestigious Rotana chain of hotels strongly validates the quality and value of our services to the Rotana brand,” said Ahmed Elridi, CEO of AIMS, UAE.

Amwaj Rotana is the third hotel under the Rotana brand after Murooj Rotana and Towers Rotana that has adopted the Scala platform as a digital signage network.

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One Comment

  • hatem says:

    1- Designer for Scala Info Channel 5, Designer 5.
    – Create a channel’s design in Photoshop.
    – Export design to Scala scripts.
    – Animate the design in Scala designer software.
    – Publish the scripts to the server.
    2- Senior Design Manager for Scala Info Channel 5. & Scala Content Manager 5
    (Current job) (
    – Create the frames for the channel.
    – Create the playlists for media contents.
    – Manage the playlist into the frames by scheduling it according to user needs.
    – Configure the player and connect it to the server by the IP address to receive the plan of the channel which is needed to display on the screens or one screen.
    – Send the channel plan to the player to represents the channel.