Sittard, Netherlands – 20 January 2024 – Scala announced the audience and consumer engagement digital solutions — with a focus on in-store monetization through retail media networks — that will be on display at EuroCIS 2024. With the need to provide more self-service options and personalization, Scala experts will demonstrate how to improve the experience throughout the entire journey. Scala, part of the STRATACACHE family of technology companies, can be found in booth D26 in hall 10 at EuroCIS 2024, being held 27-29 February in Messe Düsseldorf, Germany.
The newly designed Scala booth will give booth visitors an immersive store experience where they can interact with the digital solutions on display, similar to a shopper’s optimized personalized experience in a store. All solutions on display were created by Scala’s professional services team using Scala’s in-house full scope of digital signage hardware and software.
Visitors to booth D26 will find:
- Digital signage in a full range of sizes and locations including the store entrance, end caps and in-aisle displays
- Retail media networks – Booth visitors will see a wide scope of what is possible with in-store retail media networks, where displays can be leveraged throughout the entire shopping journey, success measurement and metrics, as well as how to bring these networks to market at scale.
- Assisted Selling Kiosk (ASK™) featuring Lift and Learn technology: Ideal for high-end purchases or products that require discovery. The ASK fixture entices shoppers to lift the product to learn key product information, pricing and more with dynamically updated information on the digital display. An advanced feature allows shoppers to access a virtual sales associate directly from the fixture via peer-to-peer video.
- Grocery solution: that helps mitigate food waste and reduce surplus, allowing store managers to quickly scan a code to update prices in real time
- Gondola: Transform traditional shelves found in busy retail environments with digital displays integrated into standard store fixtures. This solution demonstrates turning traditional retail gondola shelves into an interactive shopping experience.
- Self service check out: This self service check out solution at the exit of the Scala supermarket allows shoppers to scan the products from their basket, eliminating the need for associate assistance.
- In-store analytics dashboards: STRATACACHE’s Walkbase platform and in-house sensors are used throughout the booth to demonstrate how to use store analytics to truly optimize pathing, customization and store security.
Additionally at the show, Matthias Hofmann, Senior Account Director Enterprise, will be speaking about “In-Store Retail Media – The Power of the Store” on 27 February at 10:40 a.m. on the Retail Technology Stage Hall 10.
