Quentin George (McKinsey & Company) looks at the future of retail media in the UK.
Commerce Media has the potential to generate over $1.3 trillion of enterprise value. This tectonic adjustment will alter the landscape of retailer and brand marketplaces, disrupting relationships while forging new methods of measurement and best practice. Focusing on the stakes to the entire retail enterprise, and clarifying the risks of falling behind, Quentin George explores the practical and tactical considerations for in-store RMN’s in the UK – the three to five year UK forecast for growth of the networks along with insights on in-store engagement and media strategies gleaned from McKinsey’s proprietary worldwide consumer panel.
