The Store as Media, Shopper as Audience

Chris Riegel (STRATACACHE) shares insights about how in-store media is poised to accelerate, its similarities to other media, and how it is radically different.

By Scala Team
August 2, 2024
Share

Chris Riegel shares insights about how in-store media is poised to accelerate, its similarities to other media, and how it is radically different – and more powerful (hint, in store media is not destination content, nor is it DOOH; the store is a distinct mission-based space well-understood by merchants). The session focuses on the insights that can be collected in-store, and how that in-store data can be monetized across channels. Chris details economical approaches to scaling networks, maximizing ROI, and increasing the overall enterprise value of a retailer’s most critical asset: their physical store.

Recent Resources