Recovery Strategies for Retail Brands

By Scala Team
February 1, 2022

With input from 100 senior-level retail executives, Scala’s latest research report reveals key areas of retail investment as well as the trends that will emerge across retail in the next year.

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Retail brands from across Europe reveal their plans to reinvigorate their stores sharing their current challenges, the innovative solutions that they are putting in place now stores have reopened, and the technology in which they intend to invest for the long term.


  • The investment priorities for European retail brands
  • The ways in which retail brands are changing their store layout to serve new customer needs
  • The importance of occupancy management within stores
  • How confident brands are in their omnichannel offering

Scala collaborated with independent research firm WBR Insights to create Recovery Solutions and Store Strategies for Retail Brands. WBR Insights conducted phone interview with 100 retail representatives based across Europe. The full methodology of the research is available within the report.