What's in Store for Retail Media Networks
In Partnership with Retail Technology Show
TUESDAY APRIL 23, 2024 | Novotel London West:
1 Shortlands, Hammersmith W6 8DR
09:00 – 17:30
Registrations for this event are now closed. If you would like more information please email [email protected].
Retail Media Ad Spend
…is set to reach €25 billion in Europe by 2026 with in-store activation a powerful piece of the media mix. Discover how from in-store screens to streaming to beyond, Retail Media is creating new revenue opportunities for retailers while transforming marketing insight and advertising impact for brands.
In the first European event of its kind, Retail Technology Show and Scala are partnering to present a full day dedicated to in-store media networks. Featuring influential guest speakers, What’s in Store for Retail Media Networks will take a deep dive into how retail media data and integrated technology will revolutionise in-store revenue opportunities.
What To Expect
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Commerce Media: a Paradigm Shift for Retailers, Brands, and Shoppers
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In-Store Retail Media Measurement: Premiere of the New IAB Playbook
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Cracking In Store Media Experiences: Leveraging Context, Consideration and Creativity Around the World
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Leveraging Loyalty in a Cookieless Era
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Advanced Retail Media Measurement: Unlocking the Investment Barrier for Brands
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Closing the in-Store Media Supply & Demand Gap Between Retailers and Brands
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Clickstream Data for the Store: Full Funnel Attribution
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Insights on the Sentient Store: Store as Media, Shopper as Audience
Featured Speakers
More Speakers to be Announced
Diana Abebrese
Global Retail Media Lead, EPAM Systems
Brogan Anderson
Head of Digital Content, Retail Media & E-Commerce Activations, Coty
Nick Ashley
Client Development Director, Tesco Media and Insight Platform
Chuck Billups
Senior Vice President Retail Media, PRN
Jeffrey Bustos
VP, MAD+Commerce, IAB
Kevin Carbone
Chief Executive Officer, Scala
Quentin George
Commerce Media Practice Lead, McKinsey & Company
Darren Groucutt
RX Creative Director, VCCP
Ana Guerra
Retail Media & eCommerce Marketing Manager for EU, Colgate-Palmolive
Bianca Hall
Senior Insight Director, SMG
Dean Harris
Head of Co-op Media Network
Vanessa Henry
Research Director ‑ Shopper, Walnut Unlimited
Samuel Knights
CEO, SMG
Colin Lewis
Director Retail Media Works
Georgia Martin
Partnership Director at Boots Media Group
Erin Maxwell
Principal, Retail & Tech Practices, BCG
Ben Reynolds
Vice President Business Development, Walkbase
Chris Riegel
CEO and Founder, STRATACACHE
Katrina Smart
Commerce Media Director, Europe, The Mars Agency
Katie Streeter Hurle
Chief Strategy Officer, SMG
Bryan Roberts
Retail Futures Senior Partner, IGD
Stephanie Taylor
Head of Omni-Media & Partnerships, Boots UK
Naomi Yonge
Data Science Manager, LiveRamp
Full Agenda
Doors Open and Mixer Refreshments are served
9:00 - 9:30 am
Welcome from Retail Technology Show Matt Bradley Director & Founder - Retail Technology Show
9:30 - 9:40
Welcome from Scala Chris Riegel CEO & Founder - Stratacache, Chairman - Scala
9:40 - 9:50
Commerce Media - A Paradigm Shift for Retailers, Brands and Shoppers Quentin George, Commerce Media Practice Lead - McKinsey & Company
9:50 - 10:20
Commerce Media has the potential to generate over $1.3 trillion of enterprise value. This tectonic adjustment will alter the landscape of retailer and brand marketplaces, disrupting relationships while forging new methods of measurement and best practice. Quentin George, Commerce Media Practice Lead – McKinsey & Company, Leader: Commerce Media Practice discusses the impact of Retail Media Networks and opportunities presented by RMN’s and the in-store media channel.
Focusing on the stakes to the entire retail enterprise, and clarifying the risks of falling behind, Quentin’s presentation will explore the practical and tactical considerations for in-store RMN’s in the UK – the three to five year UK forecast for growth of the networks along with insights on in-store engagement and media strategies gleaned from McKinsey’s proprietary worldwide consumer panel.
In Store Retail Media Measurement – The New IAB Playbook Jeffrey Bustos VP, MAD+Commerce - IAB
10:20 - 10:40
Jeffrey Bustos gives an exclusive UK sneak peek of the soon to be released IAB Playbook of in-store measurement best practices. Using in-store measurement standards derived from thousands of data points from across US retailers, the IAB playbook is set to become an industry standard as well as a comprehensive guide to assess, grow and optimise in-store activations.
Including a brief summarisation of:
Chapter 1: Merchandising, Trade, and the Integration of Digital Technologies
Chapter 2: Organisational and Joint Business Partnership Considerations
Chapter 3: Consumer-Centric Strategies in Retail Media
Chapter 4: Advanced Measurement & Optimisation
Chapter 5: Technology and Activation Platform Overview
Advanced Retail Media Measurement – Unlocking the Investment Barrier for Brands Jeffrey Bustos VP, MAD+Commerce - IAB Ana Guerra Retail Media & eCommerce Marketing Manager for EU - Colgate-Palmolive Dean Harris Head of Co-op Media Network Katie Streeter Hurle Chief Strategy Officer - SMG
10:40 - 11:10
Brands need to see how offline, onsite, and in-store channels work together in a campaign to drive sales. Measuring omnichannel campaign performance is not easy, but it is possible with retailer first-party data that will unlock deep learnings. Exploring the progress that has been made with measurement across the total market, the panel, featuring the voice of retail, brand and agency, will summarise the steps that have been taken to date and recommend further work to be done.
Morning Break
11:10 - 11:40
Cracking In-Store Media Experiences – Leveraging Context, Consideration and Creativity Around the World Colin Lewis Director - Retail Media Works Darren Groucutt RX Creative Director - VCCP Vanessa Henry Research Director - Shopper - Walnut Unlimited
11:40 - 12:20
From brand takeovers, in-store events, and innovative store-based approaches to loyalty, retailers around the world are using in-store experience in new ways to extract more revenue out of their entire retail enterprise. Colin Lewis explores the topic, showing how some retailers approach in-store media via creative technologies, innovative approaches to merchandising as well as on-site experiences, and events.
Can all of these tactics be part of an RMN? How can the store be maximised to deliver more value to the shopper, increasing revenue, sales? In the second part of the session, settle in for a panel discussion with retail innovators. The group will discuss how to take the learnings from these regional innovations and extract a set of principles and best practices that UK retailers can apply as they super-charge their in-store media strategy.
Insights on the Sentient Store: The Store As Media, The Shopper As Audience Chris Riegel CEO and Founder - STRATACACHE
12:20 - 12:50
Estimates place the number of retail media networks worldwide at over 200. Retailers have been successful in delivering incremental RMN revenue from their websites and their mobile apps, but they have been missing out on monetising the largest of all audiences — in-store shopper traffic. With retailers doubling down on extending their RMNs into the store, we’re rapidly heading into “The Golden Age of Retail Media,” an era in which the store is the new TV, and in-store audiences exceed those of major broadcast networks.
Chris Riegel will deliver insights about how in-store media is poised to accelerate, its similarities to other media, and how it is radically different – and more powerful (hint, in store media is not destination content, nor is it DOOH; the store is a distinct mission-based space well-understood by merchants). The session will focus on the insights that can be collected in-store, and how that in-store data can be monetised across channels. It will explore economical approaches to scaling networks, maximising ROI, and increasing the overall enterprise value of a retailer’s most critical asset: their physical store.
Lunch
12:50 - 2:30
Closing the In-Store Retail Media Buyer and Seller Expectation Gap - Creating the In-Store Media Framework that Retailers and Brands Require Diana Abebrese, Global Retail Media Lead - EPAM Systems Katrina Smart, Commerce Media Director, Europe- The Mars Agency Chuck Billups, Senior Vice President Retail Media - PRN
2:30 - 3:00
According to many recent studies, brands are bullish to accelerate advertising investments in retail media in the store. Yet in-store options remain pervasively underdeveloped in terms of options and revenue when compared to retail digital media. What are the pain points that are causing this disconnect between supply and demand for in-store retail media buyers? With supporting information and engaging the dialogue, the panelists will explore the following questions:
- Where are we now? Using The Retail Media Report Card with a special focus on UK in-store retail media opportunities.
- What do media buyers need to expand commitments to in-store and how does that transform distinctions between brand and trade funding?
- How will retailers need to transform products and organisations to expand in-store retail media buying?
- What is the role of programmatic and standardisation in driving increased funding commitment?
- What is the future state framework approach to buying and selling in-store Retail Media?
Title of session tbc Bryan Roberts, Retail Futures Senior Partner - IGD Nick Ashley, Client Development Director - Tesco Media and Insight Platform
3:00 - 3:30
Details coming soon
Afternoon Break
3:30 - 3:50
Delivering Clickstream Data for the Physical Store – Extending Monetisation Across all Retail Channels Based on In-Store Behavioural Data Ben Reynolds, Vice President Business Development - Walkbase Bianca Hall, Senior Insight Director - SMG Naomi Yonge, Data Science Manager - LiveRamp
3:50 - 4:30
What privacy-compliant tools exist for marketers to reach shoppers who visited store areas and didn’t convert? How can in-store content be curated based on in-store behaviour? How will in-store behaviour be tied to online behaviour to allow for full engagement across the entire shopping journey?
These capabilities are the holy grail of in-store engagement and network monetisation. This session breaks down how, as retailers expand in-store, they will be able leverage next-generation, non-invasive technologies that allow them to add in-store behaviour to their customer data platforms, enabling more efficient digital activation across all channels.
Leveraging Loyalty in a Cookieless Era Erin Maxwell, Principal, Retail & Tech Practices - BCG Sam Knights, CEO - SMG Stephanie Taylor, Head of Omni Media & Partnerships - Boots UK Georgia Martin, Partnership Director - Boots Media Group Brogan Anderson, Head of Digital Content, Retail Media & E-Commerce Activations - Coty
4:30 - 5:00
In an era without third-party cookies, the value of retailer first-party data via loyalty programmes is skyrocketing.
Our panel, featuring leaders from SMG, Boston Consulting Group, and Boots, will explore how brands and retailers are evolving their loyalty data strategies. We’ll cover how companies like Boots are innovating within this space, using loyalty data to enhance customer and brand experiences through targeted, multi-channel approaches. The session will also offer insights into differentiating loyalty programmes in a crowded market and provide practical advice for those looking to leverage retail media and first-party data effectively. Join us to navigate the evolving landscape of loyalty and data in retail, enhancing both consumer engagement and brand partnerships.
Takeaways Kevin Carbone Chief Executive Officer - Scala Jonathan Rosen SVP, Content, Strategy & Consumer Experience - PRN
5:00 - 5:20
Closing Remarks Chris Riegel CEO and Founder - STRATACACHE
5:20 - 5:30
Drinks Reception
5:30
Key Topics
Content & Experience: Optimising touchpoints along the in-store shopper journey
Measurement, Technology & Sensors: In-store technologies and measuring ROI
Sales & Monetisation : Total in-store media value and monetisation strategies