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Explore ideas and strategies for creating interactive, personalized digital experiences that inform, entertain, and convert.
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7 Structural Shifts Redefining the Modern Automotive Showroom Experience
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7 Structural Shifts Redefining the Modern Automotive Showroom Experience
The modern automotive showroom is evolving rapidly. Discover the seven structural shifts reshaping dealership environments—from EV education and digital retail alignment to connected infrastructure and operational visibility.
By Scala Team
marzo 4, 2026
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Education
Convenience store
Government
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Digital Signage Platform
Digital Menu Boards
Interactive Kiosks
Retail Media Networks
Guided Selling / Lift & Learn
Gondola Displays
Video Walls
Wayfinding
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Meeting Room Signage
holiday marketing strategies for car dealerships

Automotive

Blogs

Reinventing the Red Bow Moment with Digital Signage
Automotive digital signage and interactive dealership displays help recreate the iconic “red bow moment,” using immersive storytelling and personalization to dr...
By Scala Team
diciembre 16, 2025
how digital signage transforms retail advertising—boosting sales, engagement, and ROI

Blogs

Retail

Benefits of Digital Signage for Retail Advertising
Digital signage is transforming retail advertising. Learn how dynamic displays capture attention, increase sales, and deliver measurable ROI with Scala’s soluti...
By Scala Team
octubre 27, 2025

Blogs

Event

Retail

Blog | Fusing DOOH and In-Store for Retail Success
The key takeaways from the sixth and last What's in Store for Retail Media Networks session: From Shared Profits to Owned Platforms: Supercharging by Fusing DOO...
By Scala Team
diciembre 3, 2024

Event

Masterclasses

Retail

Videos

Supercharging Retail with DOOH and In-Store
View the sixth and last masterclass of What’s In-Store for Retail Media Networks, presented in cooperation with DMEXCO here.
By Scala Team
diciembre 2, 2024

Blogs

Event

Retail

Blog | How Connected TV Reshapes Retail Media
The key takeaways from the fifth What's in Store for Retail Media Networks session: From Linear to Connected: Connected TV Reshaping Retail-Media Partnerships
By Scala Team
noviembre 26, 2024

Event

Masterclasses

Retail

Videos

The Role of Connected TV in Retail Media
View the fifth masterclass of What’s In-Store for Retail Media Networks, presented in cooperation with DMEXCO here.
By Scala Team
noviembre 25, 2024

Blogs

Event

Loyalty Programs Boosting Omnichannel Insights
The key takeaways from the fourth What's in Store for Retail Media Networks session: From Clicks to Bricks: Loyalty Programs as the Catalyst for Omnichannel Ins...
By Scala Team
noviembre 20, 2024

Blogs

Using First-Party Data for Personalization
Panelist on the loyalty-focused What’s in Store for Retail Media Networks Masterclass at DMEXCO, Renee Hartmann, speaks to Ben Reynolds about the profound value...
By Scala Team
noviembre 19, 2024

Blogs

Business

Retail

The ‘Basics’ of In-Store Retail Media
PRN will manage and monetize Basic-Fit’s digital in-store advertising network in France, reaching over 110 million impressions annually.
By Harry Horn
noviembre 15, 2024

Blogs

Event

Retail

Balancing Growth and Data Regulation in Retail
The key takeaways from the third What's in Store for Retail Media Networks session: From Data Collection to Data Security: Balancing Growth and Compliance in Re...
By Scala Team
noviembre 12, 2024

Event

Masterclasses

Videos

Retail Data: Growth vs. Privacy Regulation
View the third masterclass of What’s In-Store for Retail Media Networks, presented in cooperation with DMEXCO here.
By Scala Team
noviembre 11, 2024

Blogs

Event

Retail

Retail Media Performance Marketing Success
The key takeaways from the second What's in Store for Retail Media Networks session: From Data to Decisions: Unlocking the Power of Performance Marketing for Me...
By Scala Team
noviembre 5, 2024

Event

Masterclasses

Videos

Powering Performance Marketing with Data
View the second masterclass of What’s In-Store for Retail Media Networks, presented in cooperation with DMEXCO here.
By Scala Team
noviembre 4, 2024

Blogs

Digital Signage

Event

Fusing DOOH and In-Store for Retail Success
The key takeaways from the first What's in Store for Retail Media Networks session: From Traditional to Targeted: The Evolution of Agency and Brand Spending
By Scala Team
octubre 21, 2024

Event

Masterclasses

Retail

Videos

Retail Media Masterclasses at DMEXCO
A video recap of the ''What's in Store for Retail Media Networks'' Masterclasses at DMEXCO
By Scala Team
septiembre 18, 2024

Blogs

Event

Retail

In-Store Retail Media: The Future of Advertising
Retailers are turning premises into lucrative advertising platforms. Read more about the basics of in-store retail media below. Hear first hand from retailers,...
By Scala Team
septiembre 10, 2024

Blogs

Scala Leads Digital Transformation Globally
Invidis have released their annual CMS ranking and STRATACACHE/Scala is at the top with over 2.5 million active licenses worldwide. We are obviously hugely prou...
By Harry Horn
agosto 23, 2024

Masterclasses

Videos

Bridging Buyer and Seller Gaps in Retail Media
Using The Retail Media Report Card Chuck Billups (PRN), Diana Abebrese (EPAM Systems), and Katrina Smart (Mars United Commerce) discuss what media buyers need ...
By Scala Team
agosto 15, 2024

Masterclasses

Videos

The Store as Media, Shopper as Audience
Chris Riegel (STRATACACHE) shares insights about how in-store media is poised to accelerate, its similarities to other media, and how it is radically different.
By Scala Team
agosto 2, 2024

Masterclasses

Videos

Video | Leveraging Loyalty in a Cookieless Era
Erin Maxwell (BCG), Brogan Anderson (Coty), Sam Knights (SMG) Georgia Martin (Boots Media Group), and Stephanie Taylor (Boots) look at how brands and retailers...
By Scala Team
junio 27, 2024

Masterclasses

Videos

IAB Playbook: Unlocking Retail Media Spend
Jeffrey Bustos (IAB) presents a bref look at in-store best practices before leading a panel including Ana Guerra (Colgate-Palmolive), Dean Harris (Co-op Media N...
By Scala Team
junio 12, 2024

Masterclasses

Videos

Monetizing Retail with In-Store Data
Ben Reynolds (Walkbase), Bianca Hall (SMG) and Naomi Yonge (LiveRamp) explore how retailers will be able leverage next-generation, non-invasive technologies all...
By Scala Team
mayo 31, 2024

Masterclasses

Videos

Tesco and The Future of Retail Media
Bryan Roberts (IGD) chats to Nick Ashley (Tesco Media and Insight Platform) about what the connected store means to the UK’s largest grocery retailer.
By Scala Team
mayo 15, 2024

Blogs

Blog | Modernizing the Workplace
Improve in-office corporate communications by implementing smart digital signage solutions in lobbies, break rooms, meeting rooms and more.
By Scala Team
marzo 6, 2023

Blogs

Blog | ISE 2023 Wrap Up
ISE concluded three weeks ago and we had a fantastic time at the show! Read the blog to learn what Scala team members…
By Scala Team
febrero 24, 2023

Blogs

NRF 2023 Wrap Up
NRF is back in full swing and was busier than ever this year. Let’s hear what the Scala team members had to...
By Scala Team
febrero 1, 2023

White Papers & reports

White Paper | Edge of Tomorrow
Set to revolutionize retail, discover what shelf edge digital signage can offer your brand.
By Scala Team
noviembre 11, 2022

Infographics

Infographic | Retail Reboot
What are priorities for shoppers and how can brands minimize customer pain points while maximizing the retail experience?
By Scala Team
julio 25, 2022

Blogs

Blog | A Matter of Convenience
In the wake of the recent takeover of UK convenience chain McColls by grocer Morrisons, there has been a lot of media…
By Darren Cremins
junio 8, 2022

Blogs

Blog | Scala ASK at NRF
ASK from Scala offers assisted selling opportunities for brands of all types. Find out how it can help your business.
By Scala Team
febrero 10, 2022

White Papers & reports

Recovery Strategies for Retail Brands
With input from 100 senior-level retail executives, Scala’s latest research report reveals key areas of retail investment as well as the trends that will emerge...
By Scala Team
febrero 1, 2022

Videos

Video | Walkbase Occupancy
With retailers across Europe telling us that they are looking at integrating occupancy management into their bricks and mortar premises, our Harry Horn demonstr...
By Harry Horn
enero 19, 2022

Blogs

Blog | A Wrap on Paper
Paper signage cannot compete with what is possible with a digital signage solution
By Scala Team
diciembre 22, 2021

Blogs

Blog | Deploying Data
How can retail brands gain and better use customer data with digital solutions?
By Scala Team
diciembre 15, 2021

Blogs

Blog | QR Codes for Restaurants
Is the QR code craze here to stay? Find out how restaurants can best use QR code technology to build business and…
By Scala Team
diciembre 6, 2021

Blogs

Blog | Walkbase
How can Walkbase TREQ provide brands with high accuracy customer analytics and what brands are already using this…
By Scala Team
noviembre 23, 2021

Blogs

Blog | Peerless AV
Scala is attending Peerless AV! Schedule your booth visit and explore the event.
By Darren Cremins
septiembre 9, 2021

White Papers & reports

Report | Assessing the Aisles
Explore the digital solutions set to be utilized by retailers across Europe. As brands change their layout to cater to new customer behaviour, learn how stores ...
By Scala Team
septiembre 8, 2021

Blogs

Blog | Penalized by Pricing
Brands are eroding customer loyalty with inconsisent pricing. An integrated digital solution can help.
By Scala Team
agosto 19, 2021

Blogs

Blog | Car Park Creativity
European retailers are using their car parks, or parking lots, as a way to build brand loyalty.
By Darren Cremins
agosto 1, 2021

White Papers & reports

White Paper | Building Retail
As European spending on home improvement swells, discover what technology can bring to DIY retail and what brands of all types can do to attract customers, boos...
By Scala Team
agosto 1, 2021

White Papers & reports

Report | Sales Spark in the Car Park
Discover why retail experts consider the carpark to be a key asset for building brands and beating the competition. Using insight from 100 retail brands across ...
By Scala Team
julio 28, 2021

White Papers & reports

Report | Data Deployment
Explore the opportunities for retailers that connect their in-store and online touchpoints to gain crucial customer data and how this information can be used to...
By Scala Team
julio 14, 2021

White Papers & reports

White Paper | Checking In at the Check Out
With access to over two years worth of data, explore the consumer trends set to shape the European grocery sector and the digital solutions that can minimise wa...
By Scala Team
junio 8, 2021

Videos

Video | To the Moon? That’s Nothing.
Employees of the STRATACACHE family of companies, including members of the Scala team, opted to make a real difference to the life of a family in need.
By Scala Team
mayo 17, 2021

Blogs

Blog | A Fitting Return
With stores reopening their doors but many fitting rooms remaining closed, what can brands do to make customers feel…
By Scala Team
abril 11, 2021

Blogs

Blog | Good DIY-day
The home improvement sector is building momentum and starting to encounter challenges that technology can solve.
By Darren Cremins
marzo 31, 2021

Blogs

Blog | Click & Collect Solutions
The Scottish Government’s decision to limit click and collect has important implications on retailers.
By Darren Cremins
enero 15, 2021

Blogs

Blog | The Potential Beyond Paper
As UK customers ‘check-in’ to stores as they shop, digital solution can unlock powerful opportunities for retailers.
By Darren Cremins
enero 4, 2021

End User Resources

Scala Knowledge Base
Check out our new user documentation site with helpful information on versions 13.00, 12 series and 11 series.
By Scala Team
junio 1, 2018

End User Resources

Scala Support
Click here to find regional contact information or to submit a support inquiry.
By Scala Team
junio 1, 2018
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