PRN will manage and monetize Basic-Fit’s digital in-store advertising network in France, reaching over 110 million impressions annually.
This week our sister company, PRN, announced that they would be responsible for the monetization of all digital in-store advertising space for Basic-Fit in France. PRN will run the French on-premises media network for Europe’s largest fitness chain from January 1, 2025 placing advertising across more than 5,000 displays, combining to an annual rate of over 110 million impressions. You can read the full press release here.
This partnership is the first European retail media network to be operated by PRN, which is, like Scala, a STRATACACHE company. PRN has 30 years of success in architecting, deploying, and monetizing multi-stakeholder, rich-media networks, primarily in the US.
This is an exciting announcement for Scala. We have been working with Basic-Fit since 2012, providing the display infrastructure crucial to Basic-Fit’s customer and employee communications strategy. Scala also powers the Basic-Fit “Virtual Cycling” and “Virtual Workout” experiences, through which members can access fitness classes remotely across the Netherlands, Belgium, Luxembourg, France, Spain, and Germany.
The PRN announcement demonstrates the strength of the STRATACACHE proposition regarding retail media networks. By working with the STRATACACHE family of leading marketing technology companies, including Scala, PRN, and Walkbase, retailers and business owners can create and optimize an in-store retail media network that generates revenue through targeted messaging delivered on premier display technology. The customer behavior data available through the Walkbase analytic tools means that the impact of the retail media network can be accurately demonstrated and appropriately monetized.
I’m immensely proud that our relationship with Basic-Fit has evolved the way that it has. The Scala team has worked closely with Basic-Fit over the last 12 years to ensure that they can offer their customers, employees and partners an incomparable experience. The flexibility of the Scala platform has meant that the customer-facing capabilities of the technology within Basic-Fit clubs has steadily grown. New opportunities such as the Virtual Fitness Experience, showcase the innovation, creativity and trust that have guided our ongoing relationship with Basic-Fit. That Basic-Fit are now deepening their commitment to STRATACACHE by appointing PRN to manage their French retail media network demonstrates the expertise of the STRATACACHE family of marketing technology companies when it comes to working with businesses to create efficiencies and extend revenue opportunities. I am excited to see how the partnership develops and to share many similar announcements in the future.
