Using The Retail Media Report Card Chuck Billups (PRN), Diana Abebrese (EPAM Systems), and Katrina Smart (Mars United Commerce) discuss what media buyers need to expand commitments to in-store.
According to many recent studies, brands are bullish to accelerate advertising investments in retail media in the store. Yet in-store options remain pervasively underdeveloped in terms of options and revenue when compared to retail digital media. Using The Retail Media Report Card with a special focus on UK in-store retail media opportunities, the panel also queries the role of programmatic in-store, what media buyers need to expand commitments to in-store and the impact on brand and trade funding.
