Colin Lewis explores innovative approaches to in-store media with Darren Groucutt (VCCP) and Vanessa Henry (Walnut Unlimited).
From brand takeovers, in-store events, and innovative store-based approaches to loyalty, retailers around the world are using in-store experience in new ways to extract more revenue out of their entire enterprise. Colin Lewis shows how some retailers approach in-store media via creative technologies, innovative approaches to merchandising as well as on-site experiences, and events.
Can all of these tactics be part of an RMN? How can the store be maximized to deliver more value to the shopper, increasing revenue and sales? In the second part of the session, retail innovators discuss how to take the learnings from these regional activations. Panel discussion begins at approximately 22 minutes.
