Retail brands from across Europe reveal their plans to reinvigorate their stores sharing their current challenges, the innovative solutions that they are putting in place now stores have reopened, and the technology in which they intend to invest for the long term.
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Scala collaborated with independent research firm WBR Insights to create Recovery Solutions and Store Strategies for Retail Brands. WBR Insights conducted phone interview with 100 retail representatives based across Europe. The full methodology of the research is available within the report.