Enhancing the Shopper Experience With In-Store Advertising at Lederhosenland
Enhancing the Shopper Experience With In-Store Advertising at Lederhosenland
Discover how one of Europe’s largest multibrand traditional costume retailers enhanced its in-store experience with Scala’s in-store digital advertising solution — boosting brand visibility, driving cross-sell and upsell opportunities, and engaging thousands of Oktoberfest shoppers with dynamic, festival-ready content.
Project Summary
Project Summary
Every year, the city of Sittard hosts Oktoberfeest, one of the top 10 largest Oktoberfests worldwide, attracting nearly 200,000 visitors. As the biggest traditional costume (Trachten) specialist in the Netherlands, Lederhosenland plays an essential role in outfitting festival-goers with authentic apparel from leading multibrand collections.
When the retailer moved into a new location, the leadership team saw an opportunity to evolve the customer experience. Building on the success of street-facing window screens installed at their previous store, they wanted to bring that same level of energy inside the space — informing customers about the brands they carry, promoting festival activities, and creating in-store advertising opportunities that support upsell and cross-sell growth.
At a Glance
At a Glance
Goal: Elevate the in-store customer experience with dynamic digital signage, promoting festival activity, brand stories, and multibrand apparel collections.
Challenge: Ensure consistently high-quality, engaging content across multiple screens while keeping updates simple for staff.
Solution: Deploy three 55″ window displays and one 86″ counter screen powered by Scala Content Manager, with creative support from the Scala design team.
Result: Enhanced in-store advertising capabilities that enable brand promotions, cross-sell and upsell opportunities, reduced queue impatience, and a more engaging shopping experience for festival visitors.
Goal & Challenge
Lederhosenland needed a partner capable of delivering premium-quality content, ensuring brand messaging looked professional and compelling across all screens. They also required a solution that would be simple to manage, easy to update, and flexible enough to support a mix of brand promotions and seasonal festival content.
The Solution
Working directly with the Lederhosenland team, Scala delivered and installed three 55″ window-facing displays and one impactful 86″ screen positioned behind the checkout counter. All screens are powered by Scala Content Manager, making it easy to schedule brand promotions, festival videos, and informational messaging.
In addition, Scala’s in-house design team supports the creation of on-brand, visually appealing content, ensuring consistent quality across every campaign. This full-service approach gives Lederhosenland access to the technology, creative support, and content flexibility they need to elevate their in-store experience.
“From creative concepts and content scheduling to installation and support, Scala handles everything end-to-end — making it effortless for us to keep our in-store experience dynamic and engaging.” Richard Meijers – Regional Manager – Lederhosenland
Results
Today, prestigious apparel brands such as Krüger and Marjo can showcase their latest collections directly on-screen inside the store. Lederhosenland can quickly connect special promotions to these displays, creating powerful cross-sell and upsell opportunities at key decision-making moments.
The 86″ counter display also enhances the waiting experience, reducing perceived queue times by entertaining shoppers with upcoming festival highlights and brand stories. As a result, customers stay engaged, satisfaction improves, and the retailer benefits from increased promotional reach without additional staffing demands.
With a simplified update process and strategic placement of in-store digital signage, Lederhosenland has strengthened its ability to promote products, boost sales, and deliver a memorable shopping experience — just in time for one of Europe’s most celebrated Oktoberfest events.
About Lederhosenland
Lederhosenland remains the leading specialist in lederhosen, dirndls, and traditional Tyrolean clothing. Its stores in Sittard, Roermond, and Aachen are renowned throughout Europe. With an extensive collection of lederhosen and dirndls, along with a full range of matching accessories, Lederhosenland offers everything needed for an authentic Alpine look.