Innovative solutions from Scala for every industry
Automotive Retail
Making your brand attractive from the curb, engaging on the lot, and educational from the car
Areas of high volume or dwell are modernized and transformed with digital signage solutions. Deliver seamless playback of informative and engaging content to dealerships at scale through advanced marketing technology.
The showroom plays a critical role in delivering exceptional customer experience, influencing purchase decisions and building brand loyalty.
In addition to creating a compelling and convenient experience for customers, employee teams can also be supported by digital displays located in break rooms, garages or a network of staff tablets.
Scala partners with many global automotive brands and powers thousands of screens at automotive showrooms worldwide.
of buyers find on-screen videos are helpful in making their purchase decisions
Key Benefits
Create an Impactful Showroom Experience
Build immersive experiences using vivid images, videos and interactive content to inspire, delight and capture attention
Increase Brand Affinity and Loyalty
Showcase what makes your brand unique and exceptional like only digital experiences can. Connect your services and values with your customers through content that moves and inspires them.
Gain customer insights
By gathering actionable data from sensors and interactions with digital solutions, optimize the dealership experience.
Surprise and Delight
Leave lasting impressions on your customers with digital signage that makes emotional connections between your brand and their lives.
Scalability and Training
Dashboards and live metrics demystify the 'who, what, when, and where' of every company asset. Digital Playbooks promote best practice processes, service excellence, and shave time off of daily tasks.
Educate, Inform and Connect Personally
Dealerships can launch content catered specifically to guests on the showroom floor or in the service waiting area based on integrations with the DMS and Scheduling tools.
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Let’s talk about how we can help your business reach the next level
Scala Solutions in Automotive Retail
Scala for Automotive Retail
Touch screen exploration and customization
Allow prospective customers to explore your full line and offering of vehicles while on site. Touch screen tablets to allow for product discovery, customer reviews and product comparison while at the point of purchase.
Large format showroom screens
Implement versatile and attention-grabbing displays in high-traffic, high-volume areas. On-screen content can include automatic triggering of promotions, real-time inventory updates, local news and national promotional campaigns.
Small format tablets for efficiency
Improve operational efficiency with strategically placed small-format tablets throughout the dealership. Digital display solutions allow for self check-in in the showroom, while meeting room signage displays occupancy, improving internal operations.
Back of house digital signage
Introduce digital signs and tablets to the back of house operations, such as break room and executive office displays, to keep staff informed of important information such as up-to-date sales numbers, customer information and HR updates.
Scala for Automotive Retail
Touch screen exploration and customization
Allow prospective customers to explore your full line and offering of vehicles while on site. Touch screen tablets to allow for product discovery, customer reviews and product comparison while at the point of purchase.
Large format showroom screens
Implement versatile and attention-grabbing displays in high-traffic, high-volume areas. On-screen content can include automatic triggering of promotions, real-time inventory updates, local news and national promotional campaigns.
Small format tablets for efficiency
Improve operational efficiency with strategically placed small-format tablets throughout the dealership. Digital display solutions allow for self check-in in the showroom, while meeting room signage displays occupancy, improving internal operations.
Back of house digital signage
Introduce digital signs and tablets to the back of house operations, such as break room and executive office displays, to keep staff informed of important information such as up-to-date sales numbers, customer information and HR updates.
See our products in action
Creating an Interactive In-Store Experience
UK retail giant Argos, traditionally known for its catalogue-based ordering and in-store warehouse-connected purchasing experience, is now using digital technology to make its customer experience more interactive.
Learn more
Driving Digital Interaction in KIA Dealerships
A major brand reinvention by KIA Motors Northern Asia (KMR) over the last decade has seen 100% of its dealerships roll out Scala’s digital communication platform as a key support to its new ‘Red Cube’ brand identity, supporting sales and communications to KIA end users.
Learn more
Contact us about your project goals
Let’s talk about how we can help your business reach the next level
