Bryan Roberts (IGD) chats to Nick Ashley (Tesco Media and Insight Platform) about what the connected store means to the UK’s largest grocery retailer.
What does the connected store mean to the UK’s largest grocery retailer? Nick Ashley, Client Development Director for Tesco Media and Insight Platform, shares what Tesco are doing to bring RMNs in-store to enhance customer experience, category impacts and open up new revenue streams. This discussion with the IGD’s Bryan Roberts explores the way in which growing their in-store RMN has brought opportunities as well as challenges and what has been learned in the process. Looking at the relationship between online and in-store, the changing priorities of marketers, promotional placement, the best use of digital alongside “old school” channels and more, Nick shares where he sees the value of in-store RMN for customers, brands and retailers as well as the opportunities that Tesco Media and Insight Platform are interested in exploring further.
