3 Quick Questions with Amy Savidge

By May 17, 2013 No Comments

Recently we got a chance to chat with newly hired Relationship Manager, Amy Savidge. She graciously took time out of her busy schedule to sit down (inside our famous marketing and sales ‘fishbowl’) and talk with us for this revival of “3 Quick Questions”. 

Amy Savidge brings more than 20 years of business development and account management experience, to Scala. Her experience working with Fortune 100 and Fortune 500 clients allows her to understand the business needs of clients and articulate solutions that meet all financial budgets and benefit all parties when working toward a strategic objective.  Amy has worked in the wireless, cosmetic, design and tradeshow industries. Her experience in the retail vertical market will greatly benefit Scala’s Retail Team, lead by, Marcy Patzer. Amy looks forward to working with the many VARs that support Scala and understanding the capitalizing on the strengths of all Scala partners.

MD:  What were some of the reasons you chose to come to Scala?

AS: Where should I begin? When I interviewed with Scala, I was impressed with the Executive Team, the vertical focus driving business development and the vast global reach of Scala.  In addition, I was ‘wowed’ by the size of Scala’s R&D team, having more than 30 engineers. I don’t believe that there is another digital signage software company with a R&D team anywhere near the size of Scala’s. Today’s economy is global and Scala has employees around the world that share best practices, new developments, current installations and their extensive knowledge of the industry. I think Scala’s ability to pool knowledge from our global offices, and use that global perspective, helps us provide great customer service.


MD: You recently attended Scala’s End User training; tell us a little bit about your experience. And is Mike Skinner [Scala Trainer] actually that funny in real life?

AS:  Yes! Mike makes class very fun!  My first two days as a Scala employee were spent in End-User training. I found the two days packed full of information and yet not overwhelming.  The training class was both interactive and in depth, yet with a friendly, simple user interface that I was able to understand even without an IT background. In fact, I had success working within the software suite, triumphantly creating and displaying content in the Exton, Pennsylvania training center. The software is infinitely customizable, yet simple to use.  Scala’s technical trainers have an abundance of experience and a comfortable way of embracing you with technology and building the foundation for a remarkable digital signage experience.


MD:  What is the most interesting thing that you have learned about Scala so far?

AS: I find Scala iS, our Advanced Analytics Engine, to be extremely interesting. The automated predictive analytics technology monitors POS data, digital messaging platform data and contextual customer information to ensure delivery of the right message, at the right place, at the right time, to drive revenue and show what is really driving customer behavior. Scala iS determines the probability of what is likely to happen next according to specific business goals and objectives and then provides the best course to take to achieve the preferred sales outcome. What a powerful tool to be able to influence at the point of decision in today’s retail environment!

Keep a lookout for more features with Scala Employees, Experts and Partners. If you have any questions for Amy feel free to leave them in the comments section below!