3 Ways Digital Signage Can Boost Marketing – Corp Magazine

By July 23, 2012 No Comments

By Dave Palermo
July 19, 2012

Digital signage and displays are highly effective communications tools to show advertising, television programming, product information and other messages. In recent years, digital signs have evolved from essentially being simple electronic posters with one-way communication. Today, some of the more effective uses include enabling interactive experience with two-way communication and dynamic content driven by advanced analytics. Companies can cut through information clutter and command attention of target audiences with bold digital signage that links with dynamic content, mobile applications and social media – especially where it counts, the point-of-decision. Read more…