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400 Screen Scala powered Digital Communication Network raises Sales at Slovenian Petrol Stations

By May 14, 2013 No Comments

Ljubljana, May 9th, 2013 – Scala, Inc. today announced the installation of a 400 screen digital communication network at the largest gas station chain in Slovenia. This nationwide network is successfully managed by the leading Slovenian energy company Petrol.

Scala partner TL 2011 proved to be the best vendor choice for Petrol for achieving their communication goals. Petrol wants to constantly maximize their income potential and capitalize their value added services and they realized that a digital communication network could help them immensely in reaching their business objectives.

Petrol wanted a centrally managed communication system for promoting their in-store products. And it would be a great extra source of income if that same system could serve as an advertising channel for Petrol’s product vendors. In addition, the company wanted to integrate its tailor made cash register system with the digital signage solution they had in mind.

Matjaž Loborec, C.T.O. at TL 2011 states: “Petrol did very thorough research during their system selection process. After investigating various options they concluded that Scala fully met the solution demands of Petrol and was primarily chosen for its flexibility; illustrated by the perfect integration of the cash register system with the digital communication network.”

30 Slovenian Petrol service stations are now equipped with a total of 400 digital displays; all powered by Scala software. The eyes of customers, who are filling up their cars at Petrol’s gas stations, are caught by small screens integrated in the gas pump installation. These screens are weather-resistant and display advertisements of products that are sold in the station’s store.

Inside the station’s store, customers are welcomed by either one or two full HD screens displaying dynamic products and services ads.  At the cash registry counter, a screen displays an overview of the chosen items after scanning. Plus it displays additional product information, sourced through a database that is connected to the digital communication system.

Alain Bodenstedt, Area Sales Manager at Scala states: “TL 2011 cooperated closely with Petrol, resulting in a smooth install path for the network. The value added services of TL 2011 have proven to be very effective, resulting in a very satisfactory communication solution for Petrol.”

Petrol has experienced a significant increase in sales of the products that are advertised on the screens. As a result the company continues to roll-out its digital signage formula to an ever increasing number of its domestic and international stations. Petrol foresees a growth in number of stations going well beyond its current 300 service stations.

“Petrol is very proud of the installation that they have now,” Matjaž Loborec concludes. “They set clear communication and business goals, which were achieved, resulting in significant sales improvements. We are happy to have worked on this project with them and look forward to deploying this dynamic digital communication solution at even more Petrol service stations in the future.”

Full case study:

About Petrol
Petrol, the leading Slovenian energy company, is the principal strategic supplier of oil and other energy products to the Slovenian market. Through an extensive distribution network of proprietary service stations, Petrol provides drivers on Slovenia’s roads and highways with a broad range of automotive goods and services and a wide selection of household and food products and other merchandise. Petrol’s principal competitive advantage over potential competitors is its extensive network of 348 modern service stations in Slovenia and abroad. For more information, visit

About TL 2011
TL 2011 d.o.o. is a spin-off fo the company Xnet d.o.o., which has been implementing large-scale IT projects for more than 8 years. TL 2011 specializes in implementing integration of technology into screen networks (signage TV) in shopping malls and large retail chains. As a general contractor, TL 2011 takes care of the acquisition, financing, and installation of hardware. TL 2011 also provides technical support for networks they implemented.

About Scala
Driving more than 500,000 screens worldwide, Scala is the world leader in location-based media designed to influence human behaviour actively and intelligently. We love creating intelligent digital signage solutions that move products, consumers, and sales metrics. Scala solutions increase sales, improve brand loyalty, optimize customer experience, and reinforce business objectives. Scala is headquartered near Philadelphia, Pa. and has subsidiaries in The Netherlands, France, Norway, Germany, Japan, and India, as well as more than 500 partners in more than 90 countries. For more information, visit: or their blog. Connect with Scala via TwitterFacebook, and LinkedIn.