BlogDigital Signage Industry

AD-XXL Videoscreen Dominates Berlin City Center

By February 8, 2008 No Comments

By Richard Trask, Director Public Relations, Scala

One of the pioneers of the
digital signage industry is an outdoor digital sign located on one the busiest
intersections of Berlin City-West. The
AD-XXL Videoscreen continues to dominate the city landscape after 4 years of

The videoscreen is situated at
Kurfürstendamm 225, right at the 5-star Swiss Hotel, on one of the most
pulsating intersections of the Berlin City-West, this electronic giant poster
and Berlin’s OOH highlight is on the Joachimsthaler Platz. Visible from the
Joachimstaler Straße and the Kurfürstendamm and only a stone’s throw away from
the central station “Zoo-logischer Garten”, this whopping 104m² (13 X 8 meters)
videoscreen is frontal/oblique to the traffic flow.

The videoscreen is centrally
managed and operated by AF-FIX Werbegesellschaft GmbH and displays advertising
from major brands including: Nokia, Apple, Bosch, Continental Airways, Esso,
IKEA, Gillette, Sony Ericsson, T-Com, Versatel and more. Each ad is 10, 20 or
30 seconds long with 1440 rotations per day, every minute around the clock.

The success of the project was
attributed to the extensive planning and consulting by Scala Certified Partner
Thomas Eschenburg of Atelier Eschenburg (
You can see more details on the subject at ADXXL Videoscreen.

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