This Week’s Focus: Quick Service Restaurants
How can quick service restaurants new to digital signage get started?
Start with the basics and do them well. Restaurants should talk to experienced specialists from the field before implementing a digital menu board solution. You should integrate your digital signage with a restaurant’s ambience to provide a seamless customer experience. In addition to selecting a stable and robust software platform that supports multiple screens, you should opt for durable hardware that can withstand high temperature conditions typical to quick service restaurant environment. Lastly, tailor your digital menu board content strategy to address different dayparts to connect your displays with customer buying patterns.
– Damon Crowhurst, Senior Director, Scala Inc.
To have your digital signage questions addressed by a Scala expert, please send them to [email protected].
Robyn Connelly, Manager of Internet and Database Marketing US, Scala