Innovative solutions from Scala for entertainment

Entertainment

Create a more compelling experience for visitors and gain crucial insights

From movie theaters and stadiums to amusement parks and conference centers, bringing digital signage and solutions into an already entertaining experience allows venue owners and operators to delight their audience while clearly communicating, increasing engagement, interaction and brand experience. Enhance the experience for visitors while minimizing common pain points such as wait times, easy entry and existing and finding amenities.

Digital solutions open new opportunities for venue owners and operators to gain key guest analytics that can be used to optimize venue flow, effectively deploy employees and create more engaging and relevant guest experiences. This data can be used to hone marketing and informational messages displayed on screens as well as assign value to screen placement for potential ad-sell opportunities.

“Scala’s content management system, combined with the ability to provide both interaction and touch, made Scala the obvious and perfect choice of digital signage vendor for this project.” – Tom Scott, V&A Museum project

56%

percent of customers are more loyal to brands that align with their values

Key Benefits

Inform and entertain

Use digital solutions to inform guests of where to go, nearby amenities, transport links, future events and safety information.

Gain valuable operations data

Use sensors strategically placed throughout the venue to gain information such as flow, dwell time, preferences and pathing to optimize the space and messaging.

Create new revenue opportunities

Maximize the return on your digital investment by selling full-screen takeover or a portion of screen content on signage to promotional partners.

Keep guests informed

Ensure guest safety with easily updated digital signs showing protocols, warnings and timely information. Digital signage allows you to integrate with emergency feeds and systems to broadcast vital public safety information in a way that grabs attention.

Optimize staff

Digital solutions allow for service automation through self-service solutions, as well as updating digital signs in real time to adjust content such as wait times, closures and other venue changes.

Have a project in mind?

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LEGO® Trafford Centre with Scala Digital Solutions

Brands we work with

Entertainment Digital Solutions

Large format display screens

Display relevant messaging such as upcoming events, safety information, wait times, weather and transportation schedules. Digital signs allow you to automatically interrupt or update content in real time.

Self service kiosk

Streamline ticket, merchandise, food and beverage ordering process while freeing up staff for other guest experience tasks.

Wayfinding

Introduce large screen or tablet displays to enable guests to easily find information such as restrooms, restaurants, gift shops, parking or transportation areas. On-screen content can be easily transferred to personal devices with the scan of a QR code.

Visitor analytics