Digital signs in fast-food restaurants and retail stores got a whole lot more predictive this week, with the news that digital signage software provider Scala teamed up with broadband and satellite provider Hughes Network Systems. The partnership will support Scala’s Retail Signage and Digital Menu Board Services, which target ads to consumers based on a variety of data, from weather to past purchases.
When consumers opt in to the service and download an app on their smartphone, Scala’s platform can deliver targeted messages on their mobile device or a nearby screen at a participating merchant by tying in data triggered by a loyalty or credit card run through point-of-sale (PoS) systems, as well as social networks, local weather, and more, explain Stefan Menger, VP of advanced analytics at Scala.