At the Takeaway Innovation Expo in London – 28-29 November 2013, visitors learned how dynamic and attractive digital menu boards can grab the audience’s attention and will give their business a competitive advantage.

Besides exhibiting at the Takeaway exhibition, Scala hosted several workshops on Digital Signage. Using examples of brands such as Wendy’s, Love Pasta, Eat and Burger King, Scala guided the visitors through the opportunities and challenges that Digital Signage brings for their company.

Integrating digital signage into the business can be a daunting and costly experience if you do not get it right. Get it right and it can drive profits up by as much as 5% on the bottom line. Maintaining it once implemented and optimizing it longer term are key concerns that need to be addressed. Digital menu boards will grab the audience’s attention and will give your business a competitive advantage, but only if done right. Going digital enables enhanced customer experience, flexibility of pricing and promotions for key trading periods and customer profiles, maximizing sales and profits.

The workshop helped people to understand the key technology elements involved, the total operational costs and benefits, as well as providing insight into the key steps to successful long term deployments.

Takeaway Innovation Expo 2013 is an interactive exhibition and conference designed specifically to help takeaway owners run their businesses better, meet other like-minded professionals to share ideas, and develop professional knowledge. Bringing together, networking, workshops and insightful seminars, the event offers a unique opportunity for Restaurateurs and Takeaway owners to obtain the latest tools, techniques, and advice within an ever-changing industry.